The NEW WAY to Run Facebook Ads in 2024 

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So excited! 😆 Love watching all your content! I strive to learn from every video 👍

This video was very detailed. I appreciate the knowledge. I run facebook ads and I've gotten a few sales, but nothing to be excited about. I appreciate the info.

Awesome content as always, Chase. The best course out there. Hope you are keeping well.

Another Banger by Chase, Man i really wish i had a coaching session, been running facecbook ads for a while but super inconsistent results in the travel and tourism niche gets to a point that even after a tin of optimization's there's still no improvement , honestly cant figure the errors. Keep up the great work bro

Hello Chase! Great content as always. I do have a question though. How do you test new creatives? Do you plug it in on the scaling campaigns right away? And do each of your campaign(interests, lookalike and broad) run the same set of creatives? Thanks man! Appreciate everything that you do.

Great video Chase, I love your content. It's very informative and easy to understand. You clearly know it all.

Chase, tnks video! I have been trying to find a way to structure my google ads account for. How would you go about doing this? Where would you funnel them to?

I have never seen such an honest video on Facebook, nobody share these strategies openly You are a true guy Thank you My challenge is to setup datasets(pixel) Need more clarity on this if you can make a video

Chase, great video. I have been trying to find a way to structure my FB ads account for my luxury jewelry brand. For our specific brand we tend to stay away from sales campaigns because we sell high ticket items and would prefer that our buyers come in the store to purchase. How would you go about doing this? Where would you funnel them to?

It seems creating videos 'educating' people is a bigger money maker than actually running ad campaigns and selling products.

Awesome video! How should you structure your campaigns if you are targeting different countries around the world?

Hi Chase! Awesome video 👏🏽 thanks for sharing. Definitely learned some interesting things here that I plan to implement. My biggest pain point is fluctuating ROI. Pretty decent budget (thousands) but the return is not reaching over 1.9 (almost 2 but not even 2 %) 😢

Solid Video, the first I've seen of yours! will be checking out more! I have always thought targeting swimming pool would be an ideal audience for us. I've never found a solid way to do that. Any chance you could share your secret sauce for that? Cheers!

Hey Chase, great video. For your campaign where you've got a lookalikes campaign split out and then the different percentages of the audiences as the ad sets, are you running different creatives to each of the different ad sets by how close they match the previous purchasers, or just showing everyone the same creative to all the ad sets and seeing which converts better?

Thank you chase! this is really helpful for my company.

When it comes to testing multiple interests - two questions: A) Is it better to test using ABO Budgets - like 10-20$ / per day on each (and slowly scaling manually - 20% every few days if working?) and B) When you do narrow down your winning audiences in the campaign and if you are using ABO Budgeting should you duplicate those winners into a NEW CBO Campaign or can you just change that current campaign to CBO and set the budget or does that put everything back into the learning phase. I hope that makes sense.

Fascinating, fascinating, fascinating. Always great, informative, and inspiring posts, Chase. Boom 💣💥

Nice vid! Biggest pain point here is day-to-day consistency across campaigns.

Hi Chase, hope you are well... great informative videos as always! Question: If I am advertising to multiple countries, is it better to lump them all into one ad set or spilt each country into each individual ad set? Your knowledge would be much appreciated.

@chase great video. Question on tracking… what does the attribution window (time) look like on Facebook? Is that data real time? Also, how can we confidently know what audiences to combine then scale?

Hi Chase, I have seen in your videos the campaigns with great ROAS typically also have a high CPA and AOV. Do you recommend implementing this strategy and optimizing straight for purchases for businesses with a low AOV (e.g. $15) or should they go for a full-funnel strategy? Because I mostly get a very poor ROAS even when my CTR is above 4% as the AOV could not cover the CPA as I just optimize straight for purchases. A video for lower AOVs would be a great help though.

Thanks for the great content - very informative! The question I have is that is it better to have a long-running campaign where I keep adding new adsets based on other tests etc (whether I want to add a new audience interest, or new ad creative) or remove ad sets that are not performing well. Or should I avoid that and if I need to add a new adset I would create a new campaign instead? I've heard that it is not great to adjust the existing adsets or make major changes to the campaign since that will mess up the meta algorithm but I wonder if adding or removing adsets as a whole in the same campaign will have the same effect? I'd assume it would be beneficial to maintain the same campaign long-term as that would let meta learn more and adjust as needed. Curious you hear your thoughts. Thanks!

Hey Chase, great video! When you retarget warm audiences, i.e those who have added to cart - are you using the same ad creative, or a different one specialised for people who have added to cart? Cheers,

Hi Chase, quick question. When you want to run ads for your clients, do you usually use your own original add account from your B.M, then run ads and change page/pixel for each client in the ad section or, do you create/partner every ads accounts from each of your client & run ads from their ads account?

Hello, @chasechappell! I have a quick question: What's your advice on reaching audiences for a fashion brand that offers both men's and women's clothing? In the case of adv+, since we can't specify gender, would you suggest creating distinct catalog sets for various campaigns or should we opt for a unified approach with all products included? When it comes to testing ad creatives, would it be better to experiment with a blend of both genders or maintain separate tests for each?

How do you put campaign level budgets instead of ad level?

Hi Chase, thanks for sharing the video. I follow another youtube channel and the structure is quite different from yours. What he suggest is testing the audience and find the winning audience groups, then create these audience group under the same campaign. So the structure is: Campaign (like Purchase) - > 3-5 ad sets (like website lookalike / interest-based / warm audience) -> 3-5 ads under each ad sets, every ad sets carry the same 3-5 products. May i know regarding the performance in a long run, which structure is better for a e-commerce store? Or what are consideration? My market is quite niche, the audience size usually around or below 500k. Thank you in advance!

Great value Chase. I have a question - for lookalikes, do you narrow the age range based on past purchases or keep it broad (18-65+)?

Hey chase love your content ….. can you please make a video on to run Facebook ads for any local businesses

I need that coaching call so bad 😢 it’ll mean the world my results are really inconsistent. Went from 6x ROAS in one day to dropping 1.sum. Biggest problem rn is conversion rate on clothing brand website and scaling the ads

Hi Chase, great video! I am new in this business and would definitely need a coaching call to start with better techniques. My store is up with some products, I am not very sure how to use FB ads efficiently to convert the sales and further scale the brand!!

So far i did one huge funnel with all my campaigns, doing the funnel in each campaign makes more sense i will try it 🙏 Which kind of creative you test in each campaign in order to not fatigue a small audience nieche ? ( you have to put different creatives for each campaign?)

What do you think about running a awareness campaign to get web visit them? And should this be run alongside broad targeting? Thanks

Great video...would you rather have a client with a great ad or bigger ad budget?

If you're looking to do lead generation with Facebook ads would you do lead ads, messenger ads or to a landing page?

Good stuff man, quick question...how many ads are you putting in each ad set for these campaigns? Some people say 1, while others say 3-5 up to 10-20. Just curious what you recommend thank you

Should I use a different creative for each Campaign/Adset or can I reuse my best ads each time?

hey chase! insightful video. Just wondering here though, if we have a fairly low budget, would you say that running a broad purchase campaign is a good go to plan? Just wanted your thoughts. Never truly know how much to spend to see decent results! Obviously ad creative plays a role.. But yeah would be great to hear on this

Really very helpful video. I have a question. One my ad account have a trend which perform good one day and then very very on next day. And it is continuing from past few week. What could be the possible reason?

Hello, very good content, Thanks for video! I am a beginner tho, still exploring FB ads, how can I learn to set up and understand these campaigns?

Thank you for the input! What happens when you have diverse products? Is it advisable to follow this structure, for instance, different sets of ads for sportswear, casual wear, and new arrivals within a retargeting campaign? Could you assist me with that?"

Hi Chase, I hope all is well. I am still trying to learn as much as I can about media buying and content creator for a startup brand I am trying to build. Do you have recommendations for testing and tracking data on Facebook? I have a good understanding of tracking data but I want to know for example what to do if my KPIs are not being hit when they were before. Thank you, Dennis

Thanks for sharing the structure! We have included 3-5 ads under each ad set combining a few offers (e.g. New Arrivals + Sale). However, Facebook allocated all budget towards Sale ads. Do you have any advice on how to avoid this?

Thanks boss for the information please i have a question what is the bst way to target people for health care products Thanks 👍

I would like to know, what kind of testing method did you use?, because am using a single interest with two same creative but different headline. And am not sure if it’s a good way to keep using it further! Could you tell me your thoughts please?

thanks for sharing this valuable content with us

This strategy was the way in 2018. Quite a few leading voices, strongly advocate for moving to fully broad, single campaign (per business goal) structures (with a creative strategy to complement). Can you prove with unbiased testing (and data) that this strategy is still valid and better performing than one cbo campaign per geo, one broad BAU adset, then deploy your creative tests as DCT adsets against the BAU?

Hi Chase, I have a question about scaling. Some of my adsets perform pretty good but once I scale the budget up, performance tanks right away. Vertical scaling does not seem to work for my business. But how would you scale horizontally? Creating more campaigns targeting the same audience with different creatives?

I haven't ran ads in about a year do you suggest I start with an open audience or interests? Also, should I start with an awareness campaign or conversions (add to cart)?

hi friend how do you handle the ban situation on facebook, thanks for your support

Can you please make in depth video about how to create all that add set and campaign.

I don't know if this is just me, but when I create ads I always make 2 formats, one for story size and one for feed (square). However, when you create an ad and then replace the formats when setting up the media, you can not use the ad ID anymore to duplicate it to other campaigns/ad sets with the same social proof. Is there a solution to this or do you just don't care about the right story/feed format?

When you're adding a product launch campaign for a specific line - how do you deal with audience overlap?

How long should we let it run when testing? I mean interest ad set.

Usually what ratio budget do you allocate to awareness campaign compare to purchase campaign?

Hello Csase Chappell, is there any lessons for facebook ads? by you or by someone else? Thanks for your videos.

Is this for branded products only or can I use the same strategy for any winning I find?

What do you think about launching 1 Single CBO campaign with 5 Adsets (1 Hot and 4 COld) ??

Comment below your biggest pain point with Facebook ads and I'll be selecting 1 winner to hop on a free coaching call.

Hey Chase, if my campaign doesn't bring results in the morning, do I pause it or let it run for entire day even if I'm losing?

Is this structure also good for setting up a leadcampaign? I am focussing on more leads to get them in my funnel. Because i am not running a shopify website, but coaching business

Hey if anyone can help me that would be great. So my first ever ad campaign did fairly well about 10 dollars a lead and spent about 60. But as of lately I've spent about 120 and no leads whats so ever. I was ona restricted account of my first account after not agreeing to curcinveting setting or something like that. I made a new account and spent about 40 in the learning phase alone. I run a roof and gutter cleaning business if that helps at all.

What do you suggest for someone who just started their company and hasn't run a single ad campaign yet?

AMAZING VIDEO🔥🔥🔥

Hey Chase, would you make any exclusions from those campagnes?

What do you do when you want to test new interest or creatives?

Do you do stacked audiences or single ?

How many creatives do you have for each specific campaign?

can i ask, your broad is almost double the Cost per Result.. is that good?

You’re using cleanshot x to record?

Waiting for video! I am beginner and so many questions😅

Did u use the same ads for every campaign?

Need a coaching call to see where im not scaling correctly.... if only

this video is very good

I would love to be considered - I’ve heard you talk a bit about tik tok ads, however does tik tok work for mature audiences ? 40 yes plus women or is it mainly for younger people. Also, what is more profitable - dynamic catalogue, Manual catalogue or videos ? I suppose manual work better in short term but everytime ad is changed it resets the learning - so hit & miss . Thank you 🙏

Everything is great!

Could you please help me how to know our intresting audience plss

What I dont understand it: You have a shop with dozens of products, so how can you make one campaign for all products?

I'm getting website views from my ads but no significant conversion

Amazing! Do you also help small businesses? We have a karate school. Please let me know.

Jesus that must be some hefty AOV, Unfortunately this wont apply to most.

The biggest problem with facebook ads for me is always the money/fund. You need to invest a lot to see the result. And its in USD.

No problem, I still have 4 months! Kidding 😅

this thumbnail was too clean

I heard that roas is myth. Is this true?

With Facebook ads, the audience comes to my site, but there is no purchase. Product price 500$ digital product. What can I do?

But is it absolutely crushing it?

Overwhelmed and don’t know where to start… 😢

Mentor

thats so high, 30$ per purchase

Has anyone been noticing likes haven’t really been happening for their posts lately?

Wassup Chase Chappell, could u help me out maybe? struggling in life.

This method is the pre-2017 way of running ads. You don’t need interest or retargeting audiences. Just one campaign with broad targeting and dynamic creative.

I hope this won't jinx 2024 for us 😎😎😎😎😎

Bro is speaking from the future

@chasechapelle do you help people start a brand from scratch like product hunting or stuff and then eventually. Basically start help them dropship until you have enough sales to turn it into a brand