The ONLY Facebook Ad Strategy You'll Need For Shopify Dropshipping (2023-2024) | Any Budget

Подписаться 156 тыс.

Просмотров 94 тыс.

50% 1

In this video I walk you through step by step my personal low budget facebook and instagram ad strategy for 2023 going into 2024. This ad strategy will work for all E-commerce brands and help achieve low Cpms, low cost per link click, and more. I'll also give some examples on how to scale your ads as well as reviewing some of my own campaign metrics. Hope this helps!
✅Grab A Free Custom Shopify Store And 35 Shopify Course Videos!
www.myshopifyai.com
✅Try Zendrop Fulfillment And Get $200 In Free Product Cost Credits!
zendrop.sjv.io/75g7OY
✅Start Your Shopify Store For Only $1: shopify.pxf.io/austin
✅Use Dropbotai To Build Out All Of Your Store's Branding:
dropbotai.com
✅Follow Me On My Socials For More Tips:
/ austin.rabin
/ austinrabin
#Shopifydropshipping #winningproducts #ecommerce
*Some of the links and other products that appear on this video are from companies which Austin Rabin will earn an affiliate commission or referral bonus. Austin Rabin is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. This is not investment or financial advice. Content is purely for entertainment purposes.
0:00-0:52 Intro
0:53-3:38 High Level Strategy (Do Not Skip)
3:39-20:00 Strategy Set Up (Step By Step)
20:01-23:57 Reviewing My Ads (How To Scale And Read Metrics)
23:58-24:33 Final Thoughts And Outro

Опубликовано:

24 июл 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 101

@AustinRabin Месяц назад

✅Grab A Free Custom Shopify Store And 35 Shopify Course Videos! www.myshopifyai.com

@thesulemaniqbal Год назад

Simple and crisp. Great video man!

@izaakhuerta6817 Год назад

Hey mane Ik I’m new the your channel but I hope yk your the reason why I’m starting my first drop shipping business this year, keep up the great work

@groglava4926 Год назад

this video came just at the right time thanks Austin

@xomo. 11 месяцев назад

this makes sense. simple and to the point

@faisalkhatri9131 5 месяцев назад

Very informative and clear! Thanks

@gennarocarrieri1056 11 месяцев назад

You‘re great Bro, keep goin‘

@genarogarza1281 Год назад

Awesome information 🙏

@pedrosierra4962 8 месяцев назад

Austin thanks for this video

@beyourlifestyle Год назад

Awsome video, informative

@viniciusortega322 6 месяцев назад

N ice video, i'm from Brazil, and I'm going to implement these strategies here, thank you!

@trafferz 8 месяцев назад

9:47 'Facebook has been removing a lot of interests'. Well that makes sense. Starting ads a month ago, i was so surprised how few interest categories they had for audience targeting.

@yomo7539 10 месяцев назад

Mate your content is just gold. I've learned a lot about dropshipping and you are just right. Increasing budget for scaling is not working for me ATM, I have to go back to horizontal scaling. Thanks from Australia

@PrintMate-oj8vf 9 месяцев назад

What is horizontal scaling?

@flowingcolors 9 месяцев назад

@@PrintMate-oj8vf means instead of increasing budget for selling more of product X you instead, in addition to product X, also start selling products A and B and C. Therefore, bringing in more money overall.

@gatesf9869 9 месяцев назад

@@PrintMate-oj8vfadding more campaigns instead of increasing budget for one

@user-hd3cx8xt3m 11 месяцев назад

Austin, thanks for the helpful video. Why such a low CTR? Is a good value greater than 2 or am I wrong?

@javl40 9 месяцев назад

love it

@brand-so4fs 11 месяцев назад

do a vid on tracking utm sales and how fb would only track 3 sales but how you can track in shopify

@Oinnk Год назад

I recently used this strategy 2 days ago and just ended it today. One of the three ads were performing amazing but the problem is I don't get ANY CONVERSIONS AT ALL. I'm assuming its the product. I'm distraught but I'll try again with another one. I was planning on running it for longer but am on a budget and already used half. Dropshipping is hard at first but I feel the end result will be amazing. I'll keep going.

@zeeshanabid8620 Год назад

Did you get any results after trying again?

@Oinnk Год назад

@@zeeshanabid8620 Many many clicks, just still no purchases. That must be my problem though (products or the website, etc). It works great and you should use it.

@Aestheticlofi_ 11 месяцев назад

Hy, can u tell now does this works for u now or not.... I am very concerned right now coz i am about to start too...

@FlyingNamikaze 11 месяцев назад

Bro what was the CPM after 1 day and was it high in the beginning hours? I have tried this and after 8 hours, CPM is $33 and the CPC is $2

@Oinnk 11 месяцев назад

@@Aestheticlofi_ it works great! Just make sure your product or service is actually something worth signing up for or buying!

@think_twice_02 8 месяцев назад

NON-STOP, EXPRESS TRAIN!!

@ThiBC_ Год назад

Heyy Austin! About scaling, it seems to me that whenever i duplicate an Ad Set the original one stops selling. What's your thoughts on this? Would love to hear your opinion.

@justchilling376 8 месяцев назад

How do you target those 3 different categories if you don't put in any interest? For example, how do you know you are targeting business men if you don't add 'business men' in your interest targeting??

@AGMeleven11 9 месяцев назад

Thanks so much for this video Austin. It was super helpful. I've hired a number of "experts" that continue to implemented these fancy/complicated strategies targeting specific interests, demographics and LLA for months and still with results that don't last. Although I have made sales now, with some days almost hitting 1k a day, but was still unable to scale beyond this - which made it very frustrating. I will give this a try!

@federicopasquale4423 8 месяцев назад

Hi there! I think I'm going through the same issue. I'm targeting 5 or 6 specific interests using 10 euros per interest and spending 50-60 euros per day with very poor results. I think I'm gonna move to this strategy and use those 50/60 euros to target marketing angles. I've also been using videos or single images but the CPM is too high. I'll try the carrousel which I've never used. Good luck with your store!

@plusleticsapparel5668 7 месяцев назад

I appreciate your candor. I am struggling trying to figure this out. I did good before the iOS update after I’ve been truly struggling to get it back. I am leaning more into my email marketing to help but finding new customers to give me their email and phones isn’t as easy as before

@s1llygoose1 5 месяцев назад

Hey man, any updates? Did you implement this?

@Gorilla612 Год назад

would you do no interests or demographic targetting if your testing for products meant for moms with babies?

@Nighted. 11 месяцев назад

My pixel is bugged and it also says my FB Sales channel is hidden, and I can’t unhide it, I’m just stuck on the pixel part and can’t find a way to fix it

@erikbernard620 6 месяцев назад

Hi, thanks for the content! When I'm scaling abos by putting them into cbos, when I find new winning abos do I put them in the already active cbo with the other interests or do I have to create a new cbo?

@djxete1987 7 месяцев назад

Thanks for the video. If I understand correctly, it would be to create 1 campaign, within that campaign 1 add level with the budget you want, and 3 ads within that add level. So if you want to test with only images and 3 angles, it would be 9 images (3 carousel images for each angle), am I understood correctly? Thanks

@mathieuhodge8568 Год назад

Do you run retargeting ? If so how do you structure it ?

@Newbielearns 8 месяцев назад

I tried sales as my objective and put it on conversions but it says I don’t have enough data for this to work. What do I do now 😢

@Godwin-kc5st 10 месяцев назад

Hi bro can you please tech us how to create ad manager account the right way

@federicopasquale4423 8 месяцев назад

Hi Austin, great video! I'm gonna try your strategy but I do have some doubts regarding the audience. Is it better to target just one country and see how it goes there or multiple countries at the same time? I think you need a lot more budget if you choose more than one country, right? Also, I've heard the US is quite an expensive market because of the competition. Can anyone suggest a cool budget to start testing? Thank you and happy drop shipping!

@s1llygoose1 5 месяцев назад

This is pretty late but here's my two cents. He already mentioned the budget. 3-5x the items profit you would make on a sale for daily budget. For the countries target ones that make sense for your product but more importantly your price. Many people in India or Indonesia can't afford a $55 pair of pants in the same way someone from the US would but they could afford a dog toy that is only $3.99. Try to see it from their perspective. Have you made any sales? Would be interested to hear what you have done in two months.

@plusleticsapparel5668 7 месяцев назад

How do you make this work with a cold pixel? Because purchase never gives me a conversion number unless I put like $200 per day. Even then it gives me like less than 10.

@JThomasCamobell 11 месяцев назад

anyone know if we have to set up conversion tracking? he skipped over it and didn't comment

@daanfremeijer660 10 месяцев назад

When specifically opting out from making it at 'CBO" camoaign, you said you did that because you prefer your ad sets to get equal portions of ad spend but when structuring this campaign it seems like you've only made one ad set rather than multiple. Why? When using only ad set you're still using the ABO method, is there another reason to use ABO instead of CBO when there is only one ad set or is it in that case just because you don't see any advantage in using CBO with only one ad set?

@ahtashambajwa727 9 месяцев назад

CBO works better for scaling

@Tiendalaloi 7 месяцев назад

When you duplicate 2x you talk about videos, do you also have to put videos in the carousel?

@Lilchris804 6 месяцев назад

Which specific Facebook app do I install? They all charge a lot a month

@alexwest2689 4 месяца назад

How long would you run an ad before you decide nope this isn't working?

@vooqo Год назад

would you use any other campagne like retargeting? do you exclude past puchase? thanks in advance.

@AYOOLASTEPHEN-js2go 8 месяцев назад

Hello, it's possible but I can help you more with more advanced strategies

@OhMrpickles Год назад

I’m still on your last video going through and through but the payment part is killing me It says legal business name when setting up PayPal payment do u have to have a registered business to put a legal name in? And is it possibly to do any form of payment on Shopify payments without a SSN?

@soundofrain4559 7 месяцев назад

why you cpm is so low ? my cpm on Q4 is 50-100, how to get a such low cpm ?

@AuntBirdie 6 месяцев назад

so is the ad cost just taken from your revenue?

@Nahmannahman420 8 месяцев назад

how your CPM are so cheap???? USA targeting is so expensive now...

@luissanches8920 11 месяцев назад

and after this video meta stopped the option to add videos to the carousel -_-

@claudiocabrejos6405 9 месяцев назад

How does he have 10-30 conversions when he sets the fb ad? I'm doing the same as him with the same amount of money same targeting but it shows 0 in conversions

@GodlyWrites 8 месяцев назад

I think this is because Facebook is using the history of his other campaigns to calculate his estimated future conversions.

@vincentmckee7407 8 месяцев назад

Ok but where do these ads actually show up?

@JThomasCamobell 11 месяцев назад

Facebook is forcing you to set up a Pixel To be eligible to select Sales for your campaign? They are recommending using a instagram/Facebook shop ( on top of of your Shopify)?

@JThomasCamobell 11 месяцев назад

I guess my pixel shops have to be approved before I can select my Shopify for sales campaign ?

@gresaarllati436 2 месяца назад

is jewelry store good ?

@hunterhunter3194 8 месяцев назад

What about Facebook estimated results

@chaz200711 10 месяцев назад

So if you turn off the CBO, and set your daily budget at the ad set level, and put 3 ads or so under that ad set, Facebook will distribute the daily budget amongst those 3 ad creatives EVENLY? Or will Facebook distribute that daily budget towards the ads that are doing the best?

@ramitheone949 10 месяцев назад

it will be distibuted towards ads that performs better then you turn off the worst ads

@chaz200711 10 месяцев назад

@@ramitheone949 I thought the only way to have money spent towards better performing ads was to have cbo turned on

@MegaCrowdy Год назад

First :)

@PurePiv 10 месяцев назад

Do I make a new Fb and instgram account through the Shopify app?

@kappy4873 10 месяцев назад

Better to use an older(aged) account and page so you don't get restricted

@mykolaivanchuk3812 8 месяцев назад

Shopify gives everyone who just starting out a $1 per month for 3 months without any of your link. So what is the benefit of going through you?

@afroz3161 6 месяцев назад

i started my meta ads campiagn two days ago. Set the budget to $5/day. Got 1100 Clicks to the website in a day. But none of them bought. What might be the issue?