From my 7 years experience... I can say this highly depends on the client.... Some times you go to God levels of design and the client doesnt see it or simply wants something similar to what they saw somewhere. You may do something so amazing but the client completely cant even see it even if you explain
Yeah it depends on your client. If you're working for low tier clients, they will opt for fast turnarounds and won't care much about skill. Higher tier clients are the opposite, I've touched upon this in other videos. If you want to level up your game, client tier, and value per hour of your time, you will need to take into account this content.
true, I would say every Graphic Designer wants to go above and beyond, but sometimes clients don't want that. At my last job we just stick with the most basic layout, font choices possible and the "fill the whole canvas so it doesn't look empty" and it drained me tf out. Left the job after 2 months
and turnaround time. or the clients have too many cooks in the kitchen that you work with, doing all sorts of iterations they throw at you, only for a higher up to nix em.
I really love your wisdom, especially coming with over 20 years experience...now I'm new to your channel, but do you have something regarding pricing...Lately I've noticed Graphic design, video editing, motion graphics salary going waaaaaaay too low! This is a major issue...especially after everything you've said regarding getting the metrix of a company's website and such...Artist should be easily making 6 figures with everything we do and have to constantly learn to ensure businesses STAY in business and profitable. We are the only COG that matters...SALES goes no where without sound graphics or layout...Lets talk about this sir!! Great info!!! Keep excelling
unfortunately , with AI will keep going low. It is your reminder to upgrade your skills to incorporate Ai, or (develop ai tools)if you don't wanna be irrelavant
I find lot of "graphic design" channels on youtube is still stuck on good design phase, lot of them will do an amazing design but have 0 relevancy for their audience. Come to think about it, when I went to design school to learn graphic design (10+ years ago) They didn't teach any marketing, or bearly. I got all my marketing knowledge from international trade course I did, they thought us not only marketing but how to relate to people with different cultures and backgrounds. I still think lot of designers that I encounter are most of the time still stuck in eye catching design and honestly if they want to succeed I think they should take a marketing course.
Making the right Design doesn’t always mean make a good Design. I had a few times graphics that were rejected by the client because they were too nice. In those cases, the marketing strategy was to make the product look cheap, bargained so it couldn’t have a clean and neat design. On the contrary, it had to look unsophisticated, messy and/or exaggeratedly flashy to augment the perception of a really cheap product and of a company that doesn’t have any budget for promoting it. Weirdly enough, I used to work for an automotive company that had separated brands for their spare parts. Some brands were for a premium target and the others for customers looking for the cheapest parts. It reflected on the packaging, premium parts had a nice clean design and the cheap ones were just put in extremely simple colored boxes. The funny thing though was that they were both the exact same parts, coming from the same factory line with the exact same level of quality. The only difference was the packaging and the channel of distribution which made a big price difference between the two.
The video is solid overall, just your initial example starting around 0.25 in to the video threw me a bit, I think you could of done better showing a different example to prove a point. Because when you were talking about the differences between the two I was thinking about the same things you talked about later in the video. You are dealing with 2 completely different companies, brands and products who's purpose of the ad/graphic is targeting a different group or audience. In some ways you contradict what you were saying in the beginning in the video with everything you state later on. I would of used a different fast food burger restaurant that was targeting the same group or idea as an example to show the differences.
Hi satori, great video! Just want to ask something off the topic. l was watching your videos about logo designing, you told to use mockups, so l design a logo for shoe brand what mockups l can use?
get a better microphone, focus on making your deliver confident (which comes with practice), and make sure your microphone isn't too far away from you.
1:00 The image on the left appeals to women... they will spend 'precious' time absorbing its multilayered narrative imagery, and most importantly, they will identify with it. The image on the right appeals to juveniles.
This would work better without the distracting stock animations in the backgrounds. In this context they’re not neutral, they’re distracting and annoying, and just, sorry to say it, bad design.
00:02 Graphic designers need a basic understanding of marketing. 01:03 Shift from aesthetics to functionality and marketing impacts 02:12 Understand target audience, align with branding, emphasize clarity 03:21 Clear communication is crucial in marketing and graphic design. 04:24 Understanding deeper consumer motivations is crucial for effective marketing and design. 05:34 Graphic design enhances marketing effectiveness. 06:47 Tailoring visuals to capture aspirational vibe for marketing design. 07:55 Understand the power of marketing and incorporate it into workflows.
I have been working in graphic design and marketing for years and I must say that currently basic designs are preferred and that the entire public can understand in less than 3 seconds. Designs that require imagination are destined to fail since the general public is lazy to analyze marketing.
Your site should at least include some real proof of case study of clients. We are the customer, as this video said, catch the mentality of us. But unfortunately......
one big difference on the first one is just better compositing to match the more sophisticafed concept. Thing is making something like that takes a long time and might not even be in the skill range on a lot of designers. Ai makes this part so easy “put a helmet over a cheesburger” 10 seconds later photoshop has it. The results won't be as good a proper pro but it'll be a game changed for mid designers once the tech gets even better. The truth is the world moves so fast theres no time to spend multiple days refining a composite when it's just going to get posted to ig and get seen for a day
You should do a video on why graphic design and website design are now the same thing now. Every job opportunity I look up wants website and product development with coding backgrounds
