The PLANNED downfall of Rainbow High… the Rise of Bratz 

I was already aware this video would upset some people which is why I put a disclaimer. If you are easily hurt or offended I recommend you click off this video. If you live in an area where you could ask any adult if they collect dolls and most of them do, then you are very lucky.. because that’s not most of our world. Once again, no one is denying that collectors are big and they appear to grow every year or so, but once again, you are lying to yourself if you think more adults buy dolls for themselves than the parents buying toys for their children. My apologies if this video came off as “harsh” but if you found this video offensive then this isn’t the channel for you. edit: Also I was suppose to have this video made and released a long time ago but things came up, so this video is probably to age like dog water. 2nd edit: Obviously there are other factors that come into play but the things I mentioned in this video is still apart of the other varying factors. I assumed that everyone else would have also known that there’s more to it but I was wrong for assuming people would think that. I am aware of the other things that contribute towards this whole controversy… and I must say companies aren’t just spending money left and right like that anymore like they use to (not in this economy).

I feel like the only true doll line that's 100% for adult collectors are probably Integrity Toys and the Disney collector dolls. If it's in the toy aisle of a department store and costs less than $30, the first target audience in mind will ALWAYS be kids.

I definitely think price was a big factor in the down fall. However, I think another thing that didn't help was the fact that RH would cycle through new characters like it was nothing. You would be introduced to a new character (doll), and then after that season's webisodes were over, you hardly saw that character again. So, I'm sure even in the kids mind, it was a disappointment to get a new character and then they were shoved to the background. It makes it pointless to care about the new character/doll.

MGA has been making dolls for a very long time now, and after the 2015 Bratz reboot they're not stupid enough to do another "for younger kids" reboot. They've launched 2 new successful doll lines in the last 5 years with OMG and RH, as well as successfully bringing Bratz back from the dead after several failed generations and reboots. They clearly have a very good pulse on the market and what's going on right now. This RH rebranding is very clearly a tactical move, its not a desperate plea for money or a desperate attempt to get kids interested, its a tactical implosion of the brand, at least in terms of catering to adult collectors. If anything its a clear move that catering to adult collectors wasn't working for a playline brand. Wether that's to benefit Bratz or not is yet to be seen, but it is insanely coincidental that the first Bratz playline reboot to happen in 9 years by 2024, happens to hit the shelves the EXACT same week they purposely implode RHs adult collectability, pushing the slime dolls to shelves and sending out PR to people.

Just a few days ago I was like “I wish somebody would compile the tea and present a video about rainbow high’s strange downfall” and now, enter you, a literal Santa Claus, granting my Xmas RU-vid wish. Thank you💕 subscribed

Tbh I would be perfectly fine with Rainbow High having more accessories and more Bratz-like articulation, if the fashions were still cute, and maybe a bit more character focused, doing some fun hairstyles, ect. I think having dolls at different price points is really important and if they wanted to make some more accessible, removing articulation and doll stands and brushes is perfectly reasonable. The only problem issue I have is that is feels like MGA is trying less overall, like you said, milking the brand for what its known for, but not really putting as much time and thoguht into creating the dolls. They're definetly not horrible dolls, there's some good there, but overall it feels very careless to even kids. Because the kids are gonna notice that Bratz dolls on shelves are just better, they aren't stupid. All Rainbow High has now is the colorful hair and fashions, and I don’t think that will be enough to outlast the competition for long. They'll probably do fine enough, but Monster High is getting good, Bratz is back, and Barbie might not be at her best but she's got massive power now Post Barbie Movie. I think Rainbow High might get swept away.

What I don't understand is if it Rainbow dolls were successful, why the company didn't simultaneously promote Bratz dolls and have two successful brands? Why focus on just one type?

Honestly this video gave me a needed wake up call. RH/SH brought me back into doll collecting by making detailed collector level dolls that were also playline. But in a selfish way I forgot about the fact that they are indeed just toys. Me and many collectors felt overwhelmed in 2022 and sometimes burned out. Too many dolls, too expensive, and too many lines to keep up with. If adult collectors thought the CB dolls were too expensive for the value then I can't imagine parents! Especially with what other ppl are saying about certain details which don't matter as much to kids. So many small breakable pieces, styled gelled hair and outfits would be such a frustrating thing for kids. My RH collection is still growing bc i personally think the dolls are so pretty and versatile! But realistically they're hard to play with, overpriced and not as accessible to the main demographic. As much as i will miss RH as it was, this video contextualizes a lot of the more logical reasons as to why this happened. On the surface such a well praised line by adults would last longer, but really, Bratz is MGA's most popular brand. Putting the same effort in a brand that is more affordable to keep afloat is def the move. In fact i think I wanna finally start a Bratz collection now that RH is cooling down 😅😅😅

An example I can also bring into this situation is the 2004 Littlest Pet Shop produced by hasbro. I was a committed LPS collector, I only wanted to get their toys as a kid. So when I did get the chance to stop by my local toy store I would buy a few (if my parents were feeling generous). They were very popular during 2004-2012 until they dropped generation 3 pets, lps fans/serious collectors started to distance themselves from those LPS. They were so different, no bobbly head, they looked abstract, and they wanted to follow the new LPS show that came out on the hub network during the 2014. I think hasbro made a huge mistake because those LPS didn’t really sell out. Their toys starting to go on clearance even when they were still continuing with LPS. I also remember new toy lines were coming out. Hasbro made their last generation of LPS, G4 during 2014-2016. They made their LPS have bobble heads but they didn’t look like Littlest Pet Shop, just different animals. I also noticed the toys were rarely on stock in stores, their section was so much smaller. Sometimes I would see thier blind boxes in the clearance section again. Littlest Pet Shop went on hiatus after that while other toy lines like LOL surprise were getting quite popular. On 2024, basic fun and hasbro will release their new LPS with a nostalgic touch and they look like G2 pets. So I hope that works out! I feel like bratz deserves their time to shine honestly. I never liked rainbow high dolls because their eyes creep me out. My sister will be very happy about these new bratz!

Great video! I especially am glad that you highlighted that we as adult collectors, (don’t necessarily) outnumber the child audience when it comes to the toy industry. It’s a harsh truth for some but it is just real. Loved the video!

Unfortunately, most toy lines only last a few years… An example is Kenner’s original Littlest Pet Shop series, such a huge part of my childhood, existed probably less than 10 years, maybe only about 4-6. Rainbow High sort of capitalized on a “moment” when Rainbows and Unicorns were very “in,” and they (MGA) probably were always going to move onto something else, regardless of how popular they are. They all can’t be GI Joe and Barbie… two toy lines that have stood the test of time. Most toy lines come and go every 5 or so years, as kids tastes, (and the cultural zeitgeist) changes. Probably no one is going to want a “Poopsie” unicorn for example, 5 years from now. That’s just the way it is, though for collectors this has always been a double-edged sword: It’s sad when your favorite collection gets discontinued, but it’s fun to have a rare doll or toy that doesn’t exist anymore. ❤️

I gotta say, “helping Santa” this year, a lot of the kids asked for slime, so it’s making its way back. I agree, I think MGA knows what they are doing and they see that MH is back so they wanna utilize what power they have to make Bratz better. I too was buying RH because everyone else was, I stopped before the reboot, but I do feel bad for the hardcore fans who really love RH. I really enjoyed this video!💜💜💜

Rainbow High got be back into collecting dolls, but to me they felt like Bratz Junior if that makes sense… when Bratz and Monster High came back, I turned more of my attention (and money) to those brands. I have a lotttt of Rainbow High, but almost every doll was purchased on clearance. I’ve also felt less connection with my RH collection since getting back into Bratz, Barbie, and MH (especially since I have childhood nostalgia for those brands). I think I will keep the RH dolls that I already have, as I like them, but I probably will not buy any more RH dolls (especially with the Bratz Babyz coming back-those were my favorite dolls as a kid!)

They're doing the same thing to RH they did with Bratz around 2009-10 when they started to slowly fall off (due to Mattel's annoying long ass lawsuits because they were sore about Bratz outselling *another fashion doll* in the market) where they started making low budget Bratz dolls with that AWFUL polypropylene hair and cheap outfits which people didn't like which led to the downfall of Bratz. As happy as I am Bratz are coming back especially after the Bratz Babyz Reproductions and Alwayz Playline dolls leaked, I do feel sad for Rainbow High fans and kids who felt the same way about them the way millions of kids and collectors including myself felt about Bratz back in the day. It is still a huge huge risk tho as there's no guarantee Bratz today would make it big with kids who grew up with Rainbow High or toys like that. Regardless fingers crossed and hope everything works out

I wish rainbow high could produce both their regular dolls and their rebooted dolls at the same time. So both adult collectors and younger audiences can enjoy their dolls. I used to collect them religiously but mh came out and I started buying the g2 dolls instead of rh dolls. But I don't want them to go ☹️

Let’s hope Bratz don’t mess it up 🙏🏻💖

I do agree with alot of your points like how rainbow high started to get greedy-but at same time i honestly hate how mga is purly relying on bratz to appel to tweens & adults-i myself grew up on bratz but i dont want to be essaintly forced to buy one doll brand only, i want vraitey in options (Yea there are many adult only collector lines but their unaffordable for anyone who isnt a straight out billionaire)

I had my doubts when people were saying that MGA was sacrificing their brands for bratz, but after seeing the new always bratz I think you're right about this. the dolls are fully articulated, and the fashions are layered and high quality. I am curious if you think the cancelation of mermaze and dream ella had an impact on RH? you mentioned how expensive new sculpts are, and both of those lines had new body, shoe, accessory, head, etc molds. that had to have hurt MGA. do you think that could be why they nerfed both lol and rh? I absolutely agree that adult collectors today have a very overinflated view on their impact on the market. even if kids don't necessarily love dolls, think about how many people run down the doll aisle before taking their kids to a birthday party, or people who buyy gifts without a lot of specific intention! a lot of people see dolls as just a "default" or easy gift. I'm also sure tweens/young teens make up a larger demographic than adult collectors. I think most toy companies see adult collectors as the cherry on top, but not a group they need to spend more chasing after.

Most doll brands dont last forever, it had to happen some time. Im just so thankful to hav all the awesome rainbow and shadow high dolls that they hav previously made, they did put out quite a few dolls! RIP and on to the next!🎉

I cannot agree more with the accessories point! It’s one of my favorites for any doll line. I also heavily agree with RH being almost impossible to collect penultimately for any parent, let alone collector. In addition to that, I don’t think they were ever too appealing. Bratz will be easy to bring back since most of the molds and stuff is already made, I just hope that Bratz can appeal to people now the way they did back then.

i've always loved bratz; overjoyed about their resurgence. if we're talking fashion, they're the girls. however, i do think rainbow high dolls have improved vastly as they've produced new collections. the first lines appeared to lack creativity - came across very gimmicky with their monochrome colour schemes. yet, series four charmed me with the introduction of variation in skin-tones, the texture of fabrics, and cultural inspiration. then, shadow high piqued my interest with their outlandish, fantastical appearances, the concept and execution is done beautifully. there is so much attention to detail in their assorted face molds and makeup, and their enchanting glass eyes really set them apart.

"it's giving Barbie extra which is never good" 😩😩😩😩😩😂😂😂😂 I screamed so loud!! 😂😂💀💀

about the price... RH here in Brazil is NUTS. They're waaaaay to expensive for any average kid to have, like I've never actually see them in my local toy store, only in the high level malls, because they're imported... so the price here is not welcoming to parents to got them! I checked amazon, and the lowest price point was R$350, i compared to US amazon and the same doll (Heather Grayson) that costs US$ 31,99 it's been sold for R$530!! That's like 110 dollars converting, so.... ik it's a problem only for us but if u guys think they're expensive sometimes lolllll And, also because of that I've never seen any child actually owning them, but I already got to see a toddler wainting a MH skulltimate secrets cleo in stores! So they need to expand their international releases, I think with this new bratz they will, because it's a popular brand here too.. and also budget dolls is great for markets like here! the MH exclusive budgets sells like crazy here! every store have them.. so idk maybe Brazil will never get a taste of RH sadly

There are a couple RH dolls that I found pretty over the years, the pink diva is literally my holy grail. Overall I agree with the statement that they are ugly, their facial design reminds me of a particular art style popular in the early 10s, the unholy combination of anime art style with Deviantart/westernised aesthetics.

The first sign I notice when a doll line is going to go extinct is when the articulation goes by bye

My complaint in regards to accessories with Rainbow High was specifically because they weren't selling fashion packs. I could never understand it! Weren't the dolls for children? Children love to change their doll clothes. So provide another set of clothes NOT accessories. I was a kid once too. I hated those tiny accessories! I hated when you lost one tiny Barbie shoe, so she had to be barefoot.

Waiting for my scene to come back and boom massive chaos 🎉

As an adult collector i love it when dolls come with accessories. I like doing dioramas and setting up different scenes. Doll accessories talke up a very full drawer in my organizer

Did you all forget that Covid and our economy has just gotten so bad that companies can’t keep up no more

This was sooo accurate- when I was little Bratz was getting expensive and my mom would get me Barbie because of the price point and parents don’t care about what’s high quality- they care about what makes their kids happy. At the end of the day that’s truly what it’s all about. 💖

In hindsight, a lot of people(including myself)sensed that RH/SH was going to die soon, but we just didn't know how or when. It's still honestly sad to see them go out like this, but I suppose all good things must come to an end sometimes... Atleast this is a chance for RH fans to re evaluate which dolls they really want now that the wave of dolls releasing have finally calmed down.

Literally just started doll collecting not even a year ago with lol, omg, and JUST recently rainbow high. Theres so many dolls i still want and now im scared their prices r gonna soar soon ✊🏾😔

wow, I never thought about the reason why they did that to rainbow high but it makes sense now. Now I'm even more sad about it, I don't really like bratz even if they're super high quality.

I don’t think MGA was in financial distress, but I do always think MGA’s profit margins were always slimmer than they wanted. The dolls always looked more expensive than what they were charged (even if the price was high). And I imagine the Always Bratz are still much cheaper to make than the original Rainbow High series. Bratz only have one head sculpt, they don’t have to insert eye chips, and they still aren’t bringing back the second outfit. Also in my opinion, Always Bratz aren’t as nice clothing wise as OG Bratz. They used to come with multiple outfits/other pieces to use for the deluxe dolls. Sad that with the brand’s return, they aren’t bringing back that detail ;-; it was my favorite as a kid.

Rainbow High got me back into dolls and into collecting. I honestly would take Bratz over Rainbow High any day because bratz was in my life first

Unfortunately MGA's business model isn't really sustainable. What they do is that to generate hype they shoot themselves in the foot by producing high quality dolls they sell for cheap. Like og rainbow high dolls were what, 25$? And that included two outfits. Sure the dolls got popular and paid themselves back eventually but I imagine it's not the best business model in the long run. As you can see MGA's other big brand LOL OMG is also going downhill

Its so annoying when doll collectors think these companies are catering to them when they aren't. Its all about KIDS not grown men and women buying dolls.

I feel like people are forgetting that dolls were originally catered towards children mainly, so of course they’re going to try their best to fit whatever aesthetics kids are into nowadays! also when it comes to what a doll wears, 9/10 kids wont care and will get the most colorful looking doll without realizing how bad the outfit is.

My husband and I panic bought like ten dolls, SH and RH the day before Christmas because we absolutely fear once sold out the old dolls will skyrocket in price, since the new ones are not it for us.

i don’t know how i feel about this whole situation, i really don’t like Bratz, i hate their faces, their bodies, the only thing i like about them is their clothes but RH? i love them and now they’re making more child friendly dolls and i’m just upset, let me cry about it😭

Monster High reboot was probably somewhere in the planning since 2013. Mattel annual sales reports shows that since 2013 or so MH sales kept plummeting and 2016 reboot was the last attempt at getting a new audience, hoping for better sales. You have some good theories as to why RH articulation is taken away, but as someone in Canada it does not make sense to me. Canada usually gets RH releases pretty shortly after U.S. or even before them sometimes. Bratz on the other hand, since their 20th anniversary, maybe the first edition and rock angelz repro were stocked in Canadian toys r us, but I've have never seen them in person, amazon Canada is only place which has had bratz stocked. I remember for Bratz 2015 reboot, we got eye-catching store displays and probably every single release U.S. had, maybe except the second wave of Study Abroad. Now with people finding the Alwayz Bratz in U.S., the bratz social media has not even made a instagram post about them. I think Alwayz Bratz will be yet another average 20th anniversary release where internationally we'll only have the option to buy them on amazon which, with the amount of variants I've seen, am good honestly. Trying to go back and fourth with all these variants will be hell through online shopping. As for RH soft-reboot, I think this was probably planned somewhere in 2022 concerning low sales of shadow high s1, and then the rainbowvision dolls which were amazing for the price-point, but the price point was definitely out of a lot of parents budget as things were getting normal from covid. But now they have seem to have done really well with SH s2, RH s5, and the color and create dolls. I wish if Bratz really took RH budget, we should have gotten fabric boots and acrylic nail hand molds. It would've elevated bratz and made them so much more modern!

Lila got me hooked last December. Now the line is dying and I'm scrambling to get what I want! It's too bad, I don't like the look of the faces of other dolls.

The accessory note: literally, thank you. The number of times people complain about plastic accessories and I’m like… well kids like having accessories for imaginative storytelling play?

"Unlike Mattel, MGA isn't braindead" 💀💀

Are the Storywood Dolls still happening? I think it’d be really fun if they were.

I really enjoyed this video! I think this is the hard truth that many collectors have to confront. Just one note, I think the bgm during your speaking parts is a smidge too loud, it doesn't drown your voice out but it does compete and it's a little distracting

Intentional sabotage is what I've been thinking as well

Tldw? Lemme break it down for ya. Barbie. Bratz(to out shine barbie) My scene (to mimic bratz) Barbie sues bratzs, Loses Mattel makes monster high (some people say it copied bratz aside from general appearance i dont see it) Suddenly everyone wants fantasy character dolls. Mga makes novi stars (they make alot of concurrent doll brands) Mga makes brazts for little little kids in an attempt to see if mattel will copy that. Hook line and sinker, 2016 doll crash. Surprize toys become popular, Mga makes lol dolls and poopsie slime surprize. They both somehow metamorphize into competent fashion doll brands. 2018, monster high stops the gag on g2 tests market demand with 2 sets of collector dolls, pennywise and the grady twins. Wildly successful. Mattel devises a new generation of monster high. Really popular, clearly throw back brands are popular. "Unrelated" normalization of "kidults" (adults who buy toys for themselves) Bratz comes back. First as reproductions. Tests well. Now rainbow high is THE main doll brand right now with its crazy quality... too bad, its bratz time, make that shit for little kids.

“Collectors aren’t that big”…kids aren’t the millions of followers nor are they the ones making rh go viral Not are they the ones buying collector dolls are multiples

Yeah, that actually happens in the final episode of season five which I think you should watch

Thank god someone else is saying that rainbow high dolls are expensive, i lurk on doll twitter sometimes and everybody has huge collections of RH and talks abt them as if they were normal priced and here in spain its rare to find one under 35/40? Like it's crazy how expensive they are... i only have two and only because they were on sale! I know USA gets waaaaay more sales and clearance stuff than here (i swear neither omg MH or RH almost never go on sale....) but it still feels wild to me that people actually *can* collect these insanely expensive dolls because to me they feel like a luxury

"Always Bratz" do look really good. I won't but them, but they do look comparable to what we're losing with Rainbow High.

im both a RH collector and a Bratz collector so this is kinda interesting to me, I feel like MGA is going downhill due to all the pressure that adult collectors have been putting the brand to re-release bratz a cople years back (like early 2020). Since MGA has finally decided to completely give most of the attention to bratz, they are currently marketing rainbow high towards a younger audience by changing literally EVERYTHING in the dolls like their clothes, aesthetics, ideas, and shifting the entire brand completely to the unicorn slime kit type of brand in thought of them marketing bratz towards adults, considering that the new show (alwayz bratz) is mostly marketed towards adult collectors/ enjoyers. *I’m not that sure about most the history since im only 13 though lmao, I’m just disappointed in how RH changed in such a short amount of time :(*

Really sucks cause I’m visiting family in Puerto Rico where sometimes stuff not sold in the states anymore is still here. So I’ve been like stocking up all the old rainbow high here cause back in the states it’s all crap. All the new rainbow high really is looking so low quality and cheap now that I’ve been like collecting and opening the older ones. like it’a actually insane seeing the loss of passion

I actually really like dolls with less articulation as well so a reboot doesn't bother me. So I will be in the side of still buying rainbow high. I love how less articulation dolls are easier to hold and I don't have to always take care of loose joints or missing limbs as often. So all of this is no big deal to me. They will be back with articulation eventually. No big deal. No skin off my back.

Ce sont des poupées que j’ai collectionnées car j’aimais leurs diversités, le soin apporté aux vêtements et aux accessoires. Je les ai toutes achetées neuves en Europe et aucune n’est déboxée. Cependant, je collectionne les poupées tous azimuts depuis 55 ans. Je crée des vêtements aussi. J’ai du vintage et du récent. Je ne me sens pas triste que cela s’arrête, je commençais à me lasser. Pour moi c’étaient des objets à collectionner, pas des jouets. Barbie, Disney prennent le même chemin. Donc, je vais fermer le chapitre Lol,RH,SH, tween. En fait, je pense que les parents achèteront ces nouvelles poupées jouets à leurs enfants, mais certainement au même rythme qu’un collectionneur, 300 poupées en 4 ans. Et je ne pense pas que tous les enfants aiment les poupées. Le monde de la poupée est très vaste. Je n’ai que les toutes premières Bratz sorties sur le marché, quelques Barbie. Peut être My Cène ? A suivre.

You just get it. I have been collecting/wanting Barbie since 1982 and I agree with everything you are saying. You know how retail works.

I like rainbow high fashon and bright colors i also love omg dolls but the eyes i just cant get past. I do love bratz dolls and always have. I hope bratz come back full fledged. I like the repros but i dont see a lot on the shelves. I want bratz to fill the same amount of shelve space as omg and rainbow high.

I agree with most that u sayed, but remember, RH was never as close as popular as MH outside the US, iven in the US people would by them on clarence, when u see MH, EAH, My Little Pony, Magic Mixies, LOL Surprise, Bratz and Barbie, they did not appeal ONLY to collectors, not only to kids they take all the public that they can and sell, i know for a fact that SH got cancelled back in May, and people would call this fake, but guess what? The artist behind some faces on those dolls said: "MGA ask for the LAST dolls back in July 2022, after that they just let me in stand by, after Feb i got my last paycheck" With means that SH got cancelled with Mermaze Mermaid dolls between Feb and May. All of this just teach us that, we can live inside this bubble all we want, saying "oh this is quality this is a doll" and making fun of Barbie and My Little Pony, but again, RH 2022 alone didnt make money to pay their on factory, thats why since January RH dolls are popping up in chinese sellers like AliExpress for like 8$ to 12$ dollars When u think about it its kinda funny all this "collectors" would make fun of G3 MH dolls, LOL Surprise iven the Magic Mixies, but if you look it up all this brands show up in the "most sell and serch toys" in all amazons around the world and guess who didnt show up? People need to get out of the bubble i remember back in May talking about it and RH fans just calling me dumb for saying the truth, kids did not care for RH or SH iven less about Mermaze Mermaid, and we know now that MGA cancelled the Novi Stars repros, cancelled the SH playsets and special series, cancelled the RH series 6 and 7, Dream Ella, Story Woods, Mermaze Mermaid its just a lot of money and i fear that they are using LOL surprise money😢

i knew the end was near when they stopped making 2 outfits.

Rainbow high is always on clearance at my Walmart

Actually you still can get Krystal for retail or less three years after she came out.

The swim dolls were supposed to be budget dolls tho

I think MGA is playing 4D chess rn, they wanna have the success of monstr high with rainbow high so they're trying to do an accelerated version of MH's trajectory, which means... they have to have a 'G2' era. I also think maybe be "taking away" RH from collectors, when they make amazing dolls in the future we're all gonna RUN to get them.

I cant resell most nrfb RHs i get in lots unless its Delilah . They are too saturated

lowering rainbow high quality its not gonna make me buy a bratz doll,, i don't like them

Who is the black girl in the intro? Her video seems interesting Btw great video essay! Just subbedddd

I see more rainbow high in stores such as ross and marshalls then i do at walmart and target

Honeslty Im glad RH is ending. I love the dolls, and I love collecting them, but coming from a different country, and just the sheer amount of dolls they were releasing, it was impossible to keep up. But now that its ending, as a collector, I have finally a finish line, I can collect the ones that are already released without being concerned about new dolls coming on the line. Honestly its a breath of fresh air.

can u please tell me who the people in the intro were if its not too much to ask? or if anyone else knows please lmk 🙏 i'm not very well versed in the doll collecting side of youtube so i apologize if this is common knowledge

Fully agree on the costume ball dolls I’m a rainbow high collector and even that we’re just too much money for me yo spend on what you got. I will spend $100 + on a good doll those were TOO expensive!!!!

Imagine thinking the Rainbow High dolls are ugly while being a Bratz fan 💀 Bratz being the literal ugliest dolls in the market. Make it make sense

im really sad that RH is going away, i do love brats and im excited to start buying them but i just wish RH would stay a bit longer. i plan to save up money to buy all the RH dolls i want before they fall off of shelves

Im gonna miss shadow high 😞 honestly rainbow high was amazing

I need to fine one on clearance

Rainbow designs wise didn't click with me but the quality was good. Im happy bratz is back there more of my taste and i won’t feel hurt in my pokect when i buy one.

The Barbie movie featured bratz banes in the the movie.

Hell yeah im totally agree with you. Rh collector is too pampered imho. Always comparing barbie. Like come on every one has their own taste.

Adult collectors want detailed dolls at parent friendly prices!🎤💯 Buying dolls, etc etc, as an adult, I have the luxury/option to pay a bit more for a product that my mother wouldn't have done when I was a kid in the 80s! Adult doll collecting is a niche market and looked upon by outsiders as the fringed weirdos of society who should leave the toys to young kids of ten and under!

Truth! Thank you for making this video! 😊

I also always felt like Rainbow high had a huge characterization issue in the dolls If you don't watch the show most of these dolls look near identical... Maybe it's just personal taste but i only liked RH and SH for their fashion and looks, something to be looked at but nothing too full of personality, specially VS monster high Say what you want about monster high's quality but anyone that doesn't even know their names can tell which character is which at first sight even in different outfits

loved rainbow high during season 4 and rainbow vision after that i lost interest tbh.

I'm just going to buy one of the Defa Lucy dolls.

A very interesting, informative video that makes complete sense. Might still be buying the newer Rainbow High dolls if nothing else for the clothing. I'm not sure if I'll jump on the Bratz train since I didn't care for them when they first came out all those years ago... will have to wait and see.

I gotta admit, I didn't find Series 4 appealing. Everyone was talking about Delilah, but she wasn't really special to me. I wanted Coco, but I didn't like her fashions. I didn't like most of their fashions. I liked the purple one but her clothes were weird. And I'd get Jewel because she was iconic. I'd write fanfictions for jewel. I wasn't there when rainbow high started. But I fell in love with Shadow high, Rainbow high series 5 and onwards were still gorgeous to me (maybe not Victoria, but everyone else). So was shadow high series 2. I haven't even seen sh series 3 though. I never saw the costume ball. That makes me sad. I do think that it takes 3 adult collectors to clear most of the rainbow high shadow high shelf, yk. In a bigger place, maybe 5. Even with the expensive dolls, if they appeal, adults will collect them. I'm outraged they think they can trade cute, colourful dolls for bratz. I don't give a damn about bratz. I watched the series as a kid, sure. But I never liked the dolls, and their new content seems like utter garbage to me. How dare MGA think me, and it's other collectors, would hop on the Bratz train? And if they thinknthey could do a G3 to rainbow high like monster high did, then they can suffer brokeness. Rainbow high had amazing diversity. It didn't need changing. It never did. I was happy to hear they were going back to series one, with jewel in the jnr high pack. I thought that was extremely clever. I want to see those recuring character too. But then they took the articulation. I'm not buying expensive dolls with no articulation. Even "Cheap" expensive dolls. I'm gonna be another number lost til my dolls come back. And I will make waves. And I don't care. I just want them to go back. Please.

love g1 monster high so much. i miss those days

You hit the nail on the head!

I luv that they focusing on Bratz ♥️♥️♥️

If mga is on the decline then how are they selling so many lol dolls, so many mini verse toys, all this stuff is made by mga, including omg dolls!

Great analysis 🧐 😂 👍

I am not a big Rainbow High fan but I am so hyped

Oh well I like Bratz more anyways.also the new Yasmin 😍

Adult collectors aren’t the minority when mattel creations routinely sells out

Im a RH fan, but opposite of you, i didnt like them until series 3 & Pacific Coast. I thought the new eye shapes were much better than the original dolls.

The beginning of this video is dramatic af 💀 but personally I think that because of the economy right now it's too expensive to produce dolls like rainbow high. Compared to other doll lines RH is more high quality which isn't cheap to produce. That's just my take and even though I'm a fan of rainbow high dolls I know they were never that popular. Doll collectors still prefer Bratz and MH over Rainbow High.

Adults collectors need to STOP complaining about kids dolls and toylines ya’ll know its targeted and made for them not you wtf weirrdddd lol

In 2024, the revenue in the Dolls & Stuffed Toys market in the United States amounts to a staggering US$7bn. This market segment is projected to experience an annual growth rate of 4.03% (CAGR 2024-2028). When compared on a global scale, in the United States stands out as the top revenue generator, contributing US$7bn in 2024 alone. Furthermore, in terms of per capita revenue, each person in the United States is estimated to generate US$19.47 in 2024. The United States has seen a surge in demand for collectible dolls, with enthusiasts willing to pay top dollar for rare and limited edition pieces.

ILOVE RAINBOW HIGH DOLLS THEY ARE NOTTHAT BAD I COLLECT ALL RAINBOW HIGH IM THE ONE WANT THEM HAHA 😀🥰😀🥰🥰🥰🥰

I was born in 1980. As an kid my favorite doll was My Scene from Mattel. Then Bratz came out. I never cared for them. My 11 year old daughter saw Bratz dolls and she said they look weird and are kind of ugly. When she saw RH dolls she fell in love.All her classmates lovevRH. I didn't buy them for her. Because they were too expensive compared to Bratz and Barbie. I caved in and brought her 3 RH, and we began to watch them on YT. I also began collecting RH.

Rainbow high are pretty the girls who get it get it the girls that dont dont i wont have rh and lol slander