The power of typography | Mia Cinelli | TEDxUofM

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What do the Empire State Building, the iPhone, and Times New Roman have in common? They were all designed. Artist and designer Mia Cinelli opens our eyes to the decisions designers make in the world of typography and reveals how these decisions impact our daily lives.
Mia Cinelli is an Assistant Professor of Art & Design and the Director of the Women’s Commission Art Gallery at Defiance College in Defiance, Ohio. After studying Graphic Communication at Northern Michigan University, Mia earned her MFA in Art and Design at the University of Michigan’s Stamps School of Art & Design. She is passionate about design, education, and the ways in which creative practices can engender positive experiences and social change.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

Опубликовано:

4 июл 2024

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Комментарии : 107

@miacinelli 5 месяцев назад

Hi y’all! Thanks for your very kind words on my TEDx Talk! If you want to know more about typography, I just wrote a book called “Giving Type Meaning: Context and Craft in Typography” published by Bloomsbury Visual Arts. Considering the social, spatial, and temporal contexts of visual language- and featuring *incredible* work from contributing artists, designers, and organizations- this book serves to inform how and why we understand what type communicates within the expanded field of art and design. 😊

@christopher.nguyen 11 дней назад

Thank you Mia! Somehow my game designer superpowers brought me to you, as I'm struggling through designing the typeface for my first commercial game. I'll be sure to check it out!

@melannierivera7064 4 года назад

Taking typography I this semester, I think this tedTalk pretty much covered the basics very well. Thank you for the info

@srushtisakhare2029 Год назад

are there any short term courses like 2-3 months of typography?

@cheese497 3 месяца назад

I am a Graphic Designer and one of the few things i struggle the most in the subject is understanding the typography. Your TEDx Talk helps makes things clear. I will for sure be buying your book.

@EllyValentini 4 года назад

Theres no way she didn't do theater. Such a good speaker xD Graphic design is a super power, but its also a curse. Like she said, bad Typography/ design can really hurt your soul. lol

@MrTridac 5 лет назад

She's so right about that "superpower". I was at a funeral once, and I couldn't stop my brain from focusing on the fonts on the grave stones.

@ivanavalos3911 4 года назад

Comic Sans MS

@071949 5 лет назад

Interesting discussion. I learned to write in cursive as a 7-year-old in the mid 1950s. Mia's "Fayette" looks almost exactly like the way were taught to form the letters.

@yvettedean92 2 года назад

I’m beginning to learn typography and this woman’s passion is really giving me excitement about this subject. Typography is really cool 😎

@AndrewKolb101 8 лет назад

I really enjoyed this, my father and Grandfather both were in the International Typographical Union (ITU) and they mainly dealt with newspaper printing presses and were not typesetters but the process and the ability for written communication has always fascinated me.

@Cre-Art 4 года назад

Very cool video. I used to design type when I was a kid-not really thinking about what I was doing, it was just fun. And: it was (yes) before PCs existed. So here I am, decades later, at the beginning phase of designing typography t-shirts. I never actually designed a typeface (well done on that!) but enjoy learning all I can about type and how to use it creatively to get the effects I want. Thank you very much for the fun, educational talk. :)

@KrishnaLohra 4 года назад

As a junior designer, this talk really helped me be a little more interested in typography! Thanks TEDx and Mia!

@DarrylMiglio 5 лет назад

Her talk and the typeface instantly transformed me back to the town of Fayette.

@mmafightcoach 6 лет назад

Brilliant! Going to use this information when designing websites now.

@priscillaknight4678 6 лет назад

Wow, this was awesome! She spoke great and made this Tedx Talk fun and inviting!

@kirsten1301 4 года назад

Great video and I loved her sense of humor!

@vickryfadillah 2 года назад

she's the coolest speaker i ever watch in TEDx

@ivanavalos3911 4 года назад

0:47 If my typography-obsessed eyes don't lie, that "Typography" is written with either Montserrat or Gotham.

@toma4474 4 года назад

Iván Ávalos It’s 100% Gotham light and no way Montserrat. Gotham is my favorite font. I don’t like the light weight tho. Gotham is kinda overused in slideshows and online tutorials these days. It’s very wide font which takes a lot of space which is a common trait of rounded fonts. But Gotham doesn’t has rounded ends. My another favorite fonts would be century gothic. Favorite serifs are Garamond, A1 Mincho. My favorite rounded font is Df Maru Gothic which is a good alternative for Naru(ナール). It’s not popular as shin Maru Gothic but I like it better. Favorite free fonts: M+ font, Futura.

@AubreySciFi 6 лет назад

Nice work Mia. An entertaining and informative talk. Thanks!

@augustuscaeser8939 6 лет назад

shes an amazing speaker

@Mahlercougar 5 лет назад

Ive been a FONTOHOLIC ever since I was a little girl in the early 80's. To this day Im still fascinated by FONTS... I created my own personal fonts for my(PC) MS Word and Open office and Im going to be making a few more after seeing this video *giggles*

@cliffe02 6 лет назад

So interesting and entertaining, Mia. Thank you so much for the talk, 'magnifique' as they say in Paris :)

@emstrazz 8 лет назад

This is awesome, Mia! Congratulations!

@JairoSaysHi 2 года назад

This was so great! Glad Mia was able to inject some humour into that. The babysitter bit had me cracking up

@soniaaroraa2404 5 лет назад

Wow...So enthusiastic and eye opening for new cover like me

@ryanbrandt6589 6 лет назад

Amazing talk Mia! I was in Mr. Stewart's class probably with you, I remember those bird lectures and outings clearly to this day! I'm giving a TedxNMU talk next Saturday, I hope mine is half as good as yours!

@danieltv5505 3 года назад

bro facts I was there too

@biglloyd5870 2 года назад

@@danieltv5505 you too bro?

@azur7362 Год назад

@@biglloyd5870 Yea I remember that class, good times

@Mogwai88 2 года назад

Beautiful heartfelt talk

@Daltic639 5 месяцев назад

11 years ago I was blessed (cursed?) with the type eye from my first graphic design teacher, great lecture.

@nikkiknutson2846 3 месяца назад

Amazing talk! Thank you!

@benw9949 4 года назад

I am looking for that Fayette typeface. :D -- Also, I wonder what some type designers have against bold italics.

@vijayarya9528 Год назад

Thank you all very much

@dud4064 6 лет назад

awesome ted talk Mia

@pankajsinghgusain199 2 года назад

this is a great talk

@iakanshasoni Год назад

As a designer wherever I go, I look at the typography and think why a specific typography is used. (Even in the restaurants menu😆)

@erikmiehling7413 5 лет назад

Very entertaining and informative!

@maxturpin5563 5 лет назад

Wow this is super informative! Interesting how deep and complex it is to get a type kit to work together in a natural and flowing way with so many combonations of text. Also wild that simple kerning and letter postioning can have great effect on how a user percives a certain font or how readable it might be, would love to hear about more of these complex fonts and how they were made, anyone know of any ?

@ridayshah1549 3 года назад

Amazing Talk!

@yogendrasinh 5 месяцев назад

The title of the video should be "Introduction to typography", it's very basic and presented well.

@swapnilsambhav1069 3 года назад

Nice video. Thanks for sharing

@yellooh 4 года назад

Very articulate & a great presenter too not to mention public speaker. Talents & gifts a plenty. Could have made it either way.

@jyotsna1104 5 лет назад

That babysitter's example 😂

@alefalefalef1 3 года назад

This was like a college education in 12 minutes.

@shobhitsadwal756 Год назад

this is a great comment.

@carlagcortes 5 лет назад

Wonderful!

@therandomyou Год назад

Amazing Still its relevant in 2022

@greaterthanaccra 3 года назад

What's the name of the microphone she's using.

@vervegrande 2 года назад

Someone didn't notice the sound design.

@amirann123 3 года назад

Excellent talk, to make people aware of the power of typeface choices. One correction: on the sentence you misspelled “lazy dog” and please fix it for the future!!!

@biebskidrauhl3694 3 года назад

Amazing

@ChristianJiang 5 лет назад

Very interesting speech

@josephjayeoba7985 2 месяца назад

Can someone please name the fonts she used for authoritative, Honest, Organic, Friendly and childlike

@patrickmccormack4318 5 лет назад

"You can't have something for nothing Zaphod." - Humma Kavula

@vovalyashenko4890 4 года назад

12:11 is it a fake laugh?

@pranaytony 6 лет назад

You are an amazing speaker! Cool Session on Typography!☺️😊👍👌

@roseplayz1606 5 лет назад

I love typography. But don't know how to use it

@3-y86 2 года назад

awesome

@chiragpandav4360 5 лет назад

💗

@jenelchandler6761 4 года назад

GOOD JOB

@aimandaud644 5 лет назад

I didn't. Get "Yellow bellied flicker" joke..can someone explain please.🙈

@aimandaud644 5 лет назад

@Natalie Barr oh yes... Thank u for your reply 😂😂

@KyleLi 5 лет назад

Show this video to the next person you see use comic sans. Don't forget to slap them before that.

@olympicsongcontest7117 5 лет назад

Also don't forget to slap them with the device you were watching this on

@jenng6347 4 года назад

Be sure to research the history of Comic Sans - why it was developed, how it came to be, and how it became a System Font. The takeaway is that Comic Sans was developed for a very specific end use. In talking about "what's a good typeface" and "what's a bad typeface," it's important to understand the context and the usage. So many people poo poo on Comic Sans, but it's important to know its history and efficacy for specific uses. It's not for every application, as Mia mentions in her talk about type usage, but it does serve as an important typeface for people with dyslexia, people in prisons (to help lighten the mood), and for children. Think twice before dis'ing Comic Sans!

@anshsakhare4541 Год назад

I don't understand the yellow bellied flicker part? What is the change?

@SohelPatelDesigns 5 лет назад

best moment 8:20

@loweni7460 4 года назад

9:16 Sign language girl going at it XD

@generalkenobi6869 Год назад

Can’t focus on anything she’s saying because of the messed up mic. Hope it gets better later in the video

@shreeyasuhag1007 5 лет назад

👏

@pinkmagicali 3 года назад

I am reading a book that’s making me wonder if there is a be all and end all font. One that works everywhere.

@TangoIndiaMike144 3 года назад

replying to your comment in case anyone drops some pearls of wisdom here ;)

@danielvanginkel7081 2 года назад

Some consider Helvetica to be this, due to it's well balanced proportions and readability. You could literally use this on both a Christmas card and a tombstone without it looking out of place or ironically used.

@mohammadmahrus4926 6 лет назад

please help, what font she used in example "authroritative" she talk about at the middle? please contact me or reply me if you know thanks brother and sister

@robjanssen7420 5 лет назад

I can't find an exact match with WhatTheFont, but try either "Doctor Cyclops" by Haiku Monkey or "Raleigh Gothic" by Morris Fuller Benton. Check MyFonts.

@hansdailyfashion 5 лет назад

Almost stopped watching because the mic puffing noise irritated me. Good thing I continued to the end!

@bakhtinur_um 2 года назад

Sister gap yo'q sizga.

@Daniel-qo9uv 4 года назад

me too is typography as a UI / UX designer

@tonys490 4 года назад

These are basics of graphic design , how is this even on ted talk ?? Omg

@Bananapocalypse 3 года назад

Might be new for non-designers or students beginning design. Even though I knew the stuff already, I enjoyed it.

@MsPlymouthkid 3 года назад

She should do comedy stand-ups.

@danielf950 6 лет назад

Informal, but informative.

@annie3723 10 месяцев назад

wait howd she know

@supramayro5388 2 года назад

No Concursos Ingleses y Londreseado

@tharii314 Год назад

12:12 Laughughughughugh

@swschilke 3 года назад

Audio is messed up, loads of pops and Sibilance, hurts my ears Content is okay

@razvanluscov8517 2 года назад

Kerning? Then wtf is tracking? Ted spectacular but superficial and the people invited medium level. Otherwise not bad, but could be better. Go to proffesional sites like atypl conferences on youtube, or written works.

@ajdhowk4447 2 месяца назад

took me 1 minute to finally get what's wrong with that bird's name

@mp3am306 3 года назад

im drowning

@bunwithgun1587 2 года назад

I mean, I think most people have enough common sense to not use a "bloody" font to advertise a baby sitting business lol. I really don't think we need an expert to point that out..

@igbamosupaulzini8397 4 года назад

Love u mia pls I want to follow u on instagram

@clutchymunchy9053 3 года назад

rip king von smh

@RedCrimsonRed 3 года назад

i dont care

@posbanner6694 4 года назад

Uptalk...massively uptalking

@godissalwaysmyrighthandthk6945 5 лет назад

오직 PuTa 전화 MiA BadeofwordsujUst pin göstərdi

@clockworkorange1756 5 лет назад

Is she high on sugary soda?

@maryj.clutterbuck8630 2 года назад

Overanalyzing every image and word and style you get me.

@Voltage343 2 месяца назад

This typography class is soooo not for me

@charliefinch8811 3 года назад

am i the only one who found her so unfunny it was hard to watch the video

@srishtichaudhary3580 3 года назад

yes, you are the only one

@srishtichaudhary3580 Год назад

@Trooth Only op is talking about her being unfunny 🤷‍♀️. Do the math.

@srishtichaudhary3580 Год назад

@Trooth I did do the math. The two of you are the exception.

@timshaw390 9 месяцев назад

Great talk, loved every second of it. BUT the irony of the kerning on your first slide is a bit of a mess - "in my humble opinion" it read. T y pography.