The Programmatic Profit Breakthrough: Outsmart Ad Fraud, Outsmart the Competition 

Gain an unfair advantage: In this webinar, join Goodway Group CEO Jay Friedman and Chief Media Officer Stephani Estes to learn proven strategies to outwit ad fraudsters, outmaneuver the competition and develop programmatic excellence as a capability to gain a decisive edge in the market.
Chapters:
5:27 Why We Decided To Undertake This Research
9:29 What We Learned From This Research
15:35 How To Get More Excellence in Programmatic & Catch Fraud Signals
28:05 What Else Brands Should Be Doing To Eliminate Waste
36:23 Best Way To Think About Measuring Campaigns To Eliminate Optimizing Toward Fraud
47:14 The #1 Sign Brands Want To Lean In
49:34 Talking to Clients About Ad Fraud Being a Smaller Agency With Limited Digital Expertise
51:17 Top 3 Questions To Ask a Vendor To Check Their Ad Fraud Verifications
53:53 Case Studies Where Actual Sales Rates Increased Once Fraud Was Removed
55:23 The 1st Thing To Look for To Identify Which Campaigns Are Subject to a Lot of Fraud
57:44 Most Exciting New Tech or Ad Tech Company That Can Eliminate Programmatic Fraud
1:00:29 Channels Where We See the Most Fraud
1:00:36 Understanding Pixel Stuffing
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► ONCE AND FOR ALL: A guide to excellence in programmatic media buying that moves marketers and the industry past debates on waste to achieve real results and financial return ► goodway-media....
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