The Rapha story, as told by founder Simon Mottram.
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5 сен 2024
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Комментарии : 102
7 лет назад
Brilliant story of why. My view is that every ride is an adventure. After I watched this I thought that your business is an adventure just like cycling itself.
El Jardinerito, the little gardener. I remember listening to the radio broadcast of Carlos Arturo Rueda C. narrating the feat of Lucho Herrera in the Tour de France. July 13, 1985.
i can’t help but wonder if the earlier members of rapha cc feel that the soul of the brand has diminished since they sold most of the company to Walmart brothers a few years ago
Spain, think about Spain. Here in Asturias, north coast. Full of enthusasts of cycling and Rapha culture. Most beautiful road you've ever imagin. Thousands of cyclists. Try with a pop up store or somethig. Here I am to help with whatever you may need.
You are talking about experience. I have a suggestion for all rapha guys. Go through the online repair process with an iPad. Have fun. That experience you won‘t miss.
What specifically is the Why though? Didn’t here it expressly articulated. Was it “Make people’s lives better when they really get into it.”? Can see the How and the What, but want to understand my gap.
I think you need to seriously consider it, with the TDF grand depart, the tour de Yorkshire and now the UCI worlds in 2018 Yorkshire is a prime target for it surely :)!
Paying twice as much for a garment doesn't make my cycling experience any better. It doesn't make me push myself any harder or go any faster. It just leaves me with less money in my wallet that could be better spent on other cycling related needs.
Grt Vid, Super product, awesome ethos. Was it a conscious decision to allow so many cyclists not wear helmets. It's not a criticism just an observation.
Rapha brand is carefully cultivated. Sky served its purpose, but now that Rapha is so well known, its brand might be imperiled by association with a team, any team. Think of Jiffy bags, salbutamol... It doesn't take much to undo years of careful marketing work.
Mate, if you're only making $300 a year then you've got bigger problems than buying jackets. Get over the price argument, it's not valid. Assos - $599 for a jacket and it's on a par with Rapha. Knicks - what are a pair of Rapha knicks worth? $250? And you'll pay more for Assos or one of the Insta-brands. The price argument just doesn't hold water. If you want cheap stuff that looks like crap then just buy that and be happy. And while you're at it, you might want to find another job - one that pays more than a few hundred bucks a year mate!
Completely agree. It seems that we have a choice - fantastic technological clothing from Assos, but with fairly dull designs OR great design from Rapha, but with fairly middling technology. Luckily there are now many more great brands out there - like Q36.5 etc.
I havent had so much experience with Rapha, but Assos really seems like out-of this-world Swiss technology. Attention to details is unreal, especially on their waterproof clothing, also have you see how they stitch the padding? I however wouldnt buy nor Rapha nor Assos, if Ill feel bad after leaving parts of it on the pavement (or in a washing maschine) after a crash its a dumb investment. The highest it is rational to pay, in my opinion is Castelli.
An item that does exactly what it claims it will do, is made to the highest standard, supports my healthy lifestyle and provides service quite litterally for years can never be called a 'dumb investment'. Say that after lavishing the products with praise is just infantile.
@@thechrisgoor that's not really a conversation for the comments section of youtube. Go back and watch the early videos where heritage, tradition, road racing and the beauty of suffering was the focus and compare that to now. Not only has there been a shift in ownership and style, that many love, there's also been an attitude change. That's a rabbit hole i'm not going down. For me maybe it's just the generational shift that's lost me....i'm to old to be one of the cool kids...
Shame that a video like this only brings out the knockers and safety nazis. Why don't they wear helmets. Why is the gear so expensive. Companies like Rapha have raised the profile of cycling and showed there is more to it than sport or commuting. If they happen to make shitload of money along the way then good luck to them. I don't own a single Rapha product but harbour no envy or judgemental condescension to those who do.
do you wear a helmet when cooking in your kitchen, whilst in the car, or walking about because you are more likely to sustain a head injury when doing those activities....Of course you don't because you're a follower of fashion , a cultural pawn and a sheep. Baaa.. Cycling is a safe activity statistically speaking, now take your blinkers elsewhere. Not to mention that folk wearing helmets are often taking a lot more risks than those riding sensibly. Polystyrene helmets have a rather pathetic and very narrow parameters within which they actually provide any 'safety' or protection. circa 10 mph rider speed and only against flat surfaces devoid of any inherent velocity. That's probably less than 1% of anyone's actual riding time spent upon a bicycle.
*yawn* rapha has come a long way and power to them but lets face it, the bottom line - its another "premium brand" that dentists sink their money in and has virtually nothing in common with the values shared in this video
