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You are right according to your thoughts.... some things you said are rubbish. Run video views using awareness to gain views. Then you can create custom audience and run sales/lead campaign. It's the fastest way to create custom audience.
I think awareness campaigns like video views and reach can be used to promote content . Which will help to create retargeting audience and generate quality leads. There is a time and place for all campaign objectives.
Great video,Ben! I have a question..I offer a variety of family gifting products, including Mother’s Day and Father’s Day gifts,gifts for sons, granddaughter,goddaughter,gifts from baby bump, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.
Really need help im confused. I had successful campaign for 2 weeks for my junk removal business. im currently not using dynamic creative. have three ad sets with 3 ads each in my campaign, I want to add new ads but i dont know how to do it properly. So today i took my two highest performing ads, duplicated a winning ad set and added the 2 highest performing ads into that ad set and deleted all my other ads and ad sets. then i added a new ad set for new ads. did i do this wrong, how would you do it?
Almost all Meta campaigns are scams. Landing page views get you a ton of sessions, but with a high bounce rate and low # of engaged sessions. Purchases skew to 1-day view, inflating ROAS. Link clicks are utterly worthless. I digress.
Hi Ben, does omnipresent still work after all these recent changes with Meta Ads ? (I would also love to see a video on your Google Ads channel about a similar strategy).
Yo can someone help me out here. I ran a facebook leads generation campaign with facebook form, i got the leads but they are not showing in leads center i have to download them from instant forms. Does anyone have any solution.
Am I understand correctly, that you are saying that for smaller size businesses we should use your omnipresent campaign straight away even for the cold audience? Because in your omnipresent video you told us that it is better to use omnipresent for the warm audience. But what is the best way for small business to build an awareness? Viral storytelling short videos?
Question about campaigns vs ad sets … I am running ads for different suppliers to our company each month to promote their products. We do food wholesale. I have a big budget for advertising. I am testing running the ads as different ad sets for the month under one campaign. What are your thoughts on this?
I am now running video ads giving information about my services. If I run video ad only for website clickers which one is more wisely to choose? Awareness, lead or sales? Thank you in advance🙏
Hi Ben! Great video. I have a question, I am back to business after almost 3 years. I have started running a few campaigns and it is not performing well. Is it because of an old ad account? Should I create a new one?
Okay, but what about offline sales? We sell our products into chain stores specific to a few states and want people to go to those stores to buy. If we dont use awareness how do you do an ad using "lead" or "sales" campaign because there is not sale online to track the conversion???
Hello Ben! 👋 Greetings from Argentina! 🇦🇷 Does your course have subtitles? hahah I understand English but sometimes you go too fast. 😜 Have you ever used all the campaign objectives for the same client? As if to feed back the entire account at the same time. For example organic IG videos, IG followers, video views, sales and ecommerce. Something like that, but with awareness, traffic, interaction, sales.
Good content, Ben! What would you think of using awareness campaign to target previous customers or subscribers who are receiving promotions by email? This type of campaign could act as a good reminder for these users. The audience is already filtered, so it should not be necessary to go with a sales campaign which is more expensive. What do you think? Have you tried this approach?
Use awareness objective to promote valuable content like videos and posts. Retargeting the audience with lead gen objectives with low budgets . Over time we will be receiving higher quality leads.
Hey Ben , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?
What are your thoughts on using omnipresent content for creators who don't actually really sell anything? Asking for a friend... Better off going for engagements or site visits?
The same principle applies. The idea behind omnipresent content campaigns is to build and develop and audience. That can work whether you plan to sell your own products or something else :)
Hi, My overall daily budget for the ad campaign is 300 dollars what I am planning is, I want to keep 15 dollars daily budget for awareness campaign and the rest 285 dollars for the sales campaign. And I want to run this awareness campaign at least for 6 months so that I can have a good audience and retarget them to multiply my sales which you show in the omni-present video by providing solving videos & testomonial videos. I am too small brand and very new in the market, however my question is, is that going to work if I go the way I split my budget?
If you keep 300$ daily budget from day 1, then when will you scale your campaign? Keeping small budget and then scaling can be good idea to get good CPC and CPA.
