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The REAL Reason You Can't Scale Facebook Ads 

Ben Heath
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Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters3...
Want my agency to do it for you? Go here: heathmedia.co....
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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26 сен 2024

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Комментарии : 81   
@BenHeath
@BenHeath 3 месяца назад
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start/?el=YTlong-realreasoncantscale0524-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-realreasoncantscale0524-fbdfy
@ohalpin
@ohalpin 4 месяца назад
Hey Ben, it would be great to get a video about how you're analysing which creative/text performs the best when using dynamic creative/multiple text variations and how you use this knowledge to create new ads.
@muhammadahmednasir8231
@muhammadahmednasir8231 4 месяца назад
What’s the current working strategy for scaling horizontally? (Duplicating campaigns)
@TK000Master
@TK000Master 4 месяца назад
i think what you are looking for is in his video from last week "The BEST Facebook Ads Campaign Structure for 2024" he basiclly recommends less duplicating because of broad targeting. Makes not much sense anymore to test a bunch of different targetings in several campaigns.
@AsadUrRehmanlive
@AsadUrRehmanlive 4 месяца назад
try on other audiences (if at broad go for Interests , Adv , lal ) . make more veriations of the wining and start running at performing audience
@oxtrends835
@oxtrends835 4 месяца назад
With duplicating the Problem is you will end up with audience overlap.. test working creative on new audience test test test
@boyomichael4548
@boyomichael4548 4 месяца назад
Under the same campaign. Turn off CBO. Create a new adset with the same broad targeting but with a different ads creative
@Altamash_SEO
@Altamash_SEO 3 месяца назад
The current strategy for scaling horizontally involves duplicating high-performing campaigns, creating variations, and testing multiple ad creatives weekly.
@pabloh.5247
@pabloh.5247 4 месяца назад
Thanks, I watch all your videos. Maybe it would be super valuable a step by step video of "how to go from 0 to whatever" not only for noobs, but with advanced tips. Great channel ♥
@jessenewyork1555
@jessenewyork1555 4 месяца назад
I find Facebook ads to be a lot of fun nowadays since I really love the topic of my business and speaking/advertising to my customers is awesome.
@jusmereee
@jusmereee 3 месяца назад
Right on the money! you confirmed what I already suspected.. Thank you
@Destroyyyer
@Destroyyyer 4 месяца назад
i love your videos. I find it very difficult to do a lot of volume with ads, and ideas to try. Especially since my clients don't have a lot of budget and dont want me to test out 100 ads. They want good performing ads in the first months. Im in medspa. Could you maybe do a video of a walktrough of the process how to get high volume of good perfoming ads. Or how to scan for the best ideas and best angles to test out. Since no matter what angle i test out, they all perform at best mediocre and i dont know what to do and how to streamline this process.
@Altamash_SEO
@Altamash_SEO 3 месяца назад
Great insights on scaling Facebook ads! Do you have tips for ad creatives to maintain consistent performance? How often should we analyze and refresh our creative strategy?
@akbarkahn
@akbarkahn 3 месяца назад
Hi Ben, I have a suggestion. Why don’t you make videos specifically targeting certain industries. Let’s say it’s a clothing business, you could explain how to find audiences, what placements work best etc. You could sub categorise also like for example Clothing: Men & women Baby, toddlers I feel there is a lot of general content available on RU-vid( yours being the best out of them all) but no one explains industry to industry. Thank you.
@annaloader5285
@annaloader5285 3 месяца назад
My new motto - WWBHD? What would Ben Heath do?🤣 Thanks for the videos. I'm reentering the workforce after a year off and reviewing my FB Ad knowledge. You've been incredibly helpful!
@evanmichael9745
@evanmichael9745 4 месяца назад
Hi Ben, in your example, you use 1 Campaign, 1 Set, 10 ads. In short, how are you implementing the other 90 ads over time? New Sets of 10 ads in same campaign? Kills the bad ads? Mix ads in Sets? Dynamic Ads?
@richardmcgrath9118
@richardmcgrath9118 4 месяца назад
Great question
@dionperich_BIM_TRAINER
@dionperich_BIM_TRAINER 3 месяца назад
hope we get answer as soon
@alanayoubi1
@alanayoubi1 3 месяца назад
I have the same question
@somosvla
@somosvla 3 месяца назад
same question!
@jmarco117
@jmarco117 2 месяца назад
Meta recommends you only put 6 ads per ad set. Otherwise its system struggles to read data and get you out of learning phase. Will take longer.
@onetwo4181
@onetwo4181 3 месяца назад
Brother, 🙏How to be able to run Facebook ads if my 3 accounts Facebook disabled , once I just open business manager. System block me for no reasons . I tried everything, warm up page, warm up account, I used aged account, accounts of my two friends, and their accounts disabled immediately also… what solution can be ? and please dont say "ask facebook to review your account", bcz it doesnt work, they dont answer and dont change anything
@TK000Master
@TK000Master 4 месяца назад
The second point its from my experience much more common then you think that a business does not know their actual true value. So if you advertise you also should keep in mind that there are for sure a considerable part of the competition and does not do their homework and simply cannot spend enough budget to archieve their goals to be even profitable.. for example dropshippers..
@jackikelly3495
@jackikelly3495 24 дня назад
What would you recommend for a small business? I’m an Indie Author and can only afford $10.00 per day. Is it worth trying a Facebook Ad with such a small budget?
@hans__landa
@hans__landa 4 месяца назад
Thanks to your vid I finally got it. Thank you Ben
@BenHeath
@BenHeath 4 месяца назад
Happy to help :)
@TheKaizoku19
@TheKaizoku19 Месяц назад
Have you got any tips for micro businesses? I don’t have the budget to be spending hundreds on ads a week :/. Are there any tips or tricks or strategies for a business whose budget is small?
@keepwondering_
@keepwondering_ 3 месяца назад
It’s not essential to be able to have a high cost per purchase tho, if your product price is low and it’s sells a sh*t load of volume, your cpp will be low as well, while still being able to scale hard. Idem when setting the price higher, you will miss a lot of customers due the higher price, but yes you might be able to spend more money per customer. It’s just what you prefer, i prefer the first method
@Altamash_SEO
@Altamash_SEO 3 месяца назад
Impressive results and practical advice on scaling Facebook ads! What are some key metrics you track for optimizing ad performance?
@shoaibyounas-zr9su
@shoaibyounas-zr9su 4 месяца назад
how to run roas campaign for app install objective on facebook?
@yourtime_isNow
@yourtime_isNow 4 месяца назад
can I create an testing campagn with one adset and 1-2 ads with 10$ just for testing?
@AsadUrRehmanlive
@AsadUrRehmanlive 4 месяца назад
the ad with high spend gets no sale but the ad with low spend gets sales. i know meta better decides where to spend but why this ? what should we do ?
@purplegallery3097
@purplegallery3097 3 месяца назад
this is exactly my situation. the real problem is the winning ads not maintaining the same result once the budget is raised.
@keepwondering_
@keepwondering_ 3 месяца назад
Happens a lot, this is just when a product is not good enough to have a big enough audience. Move on to the next
@roandj406
@roandj406 3 месяца назад
Do you test with differest ad in one adset or 1 ad per adset?
@richardmcgrath9118
@richardmcgrath9118 4 месяца назад
Are you switching off old underperforming ads as you create new ones?
@BenHeath
@BenHeath 4 месяца назад
Yes I am :)
@leadgenjay
@leadgenjay 4 месяца назад
Great insights on scaling Facebook Ads.
@BenHeath
@BenHeath 4 месяца назад
Thanks :)
@michaelmellor366
@michaelmellor366 4 месяца назад
Hi I am very new to Ads so when you say create 1000 ads, do you mean the creative? Or the Ad set?
@TK000Master
@TK000Master 4 месяца назад
Creatives. This is not about just duplicating campaigns or ad sets
@NT-lg8vi
@NT-lg8vi 3 месяца назад
I am struggling to scale my ads due to a low offer price of $24. And this is for something that is already a bundle. Apparently I need “better ads”. It kind of sucks because someone else with a higher AOV and CPC may do just fine with these same ads, but they may be strong enough for me. Do you have any advice for those of us that have low ticket items other than focusing on LTV?
@BenHeath
@BenHeath 3 месяца назад
Honestly you have to increase that LTV. You’ll find it so difficult to make paid ads work if you don’t
@IbiyemiTayo
@IbiyemiTayo 3 месяца назад
Do you need help with scaling your ads
@gans_ant
@gans_ant 4 месяца назад
Hello, thanks for the valuable videos. Please add timecodes, it will be more convenient for us :)
@BenHeath
@BenHeath 4 месяца назад
Good idea :)
@SarahDigit.
@SarahDigit. Месяц назад
Thanks!
@ethansmith6275
@ethansmith6275 3 месяца назад
how many ads can I test for a given budget?
@ethansmith6275
@ethansmith6275 3 месяца назад
or do you have a good testing framework
@DUBAI_USA_EUROPE
@DUBAI_USA_EUROPE 4 месяца назад
Dear Sir Ben plz creat a sales ads vedio for e-commerce plz..
@BenHeath
@BenHeath 4 месяца назад
Good idea
@RAZIELSharon
@RAZIELSharon 4 месяца назад
You should create a course.
@BenHeath
@BenHeath 4 месяца назад
New course is being launched on Tuesday :)
@RAZIELSharon
@RAZIELSharon 3 месяца назад
@@BenHeath I'm following! would love to finally get a course that can turn me to real pro. Until now I only find courses that teaches how to open the different campains, nothing about how to be great at it and get good results.
@jman1853
@jman1853 4 месяца назад
So if we want to find the 1 out of 10, 50, or 100, how much is the recommendation budget daily?
@BenHeath
@BenHeath 4 месяца назад
There is no right answer there, it depends on your business
@Divyv520
@Divyv520 3 месяца назад
Hey Ben , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?
@chmani780
@chmani780 4 месяца назад
Great
@runningvr
@runningvr 3 месяца назад
Can you recommend some great Digital Marketing agencies with Great ROAS returns for small to medium businesses. Anyone here , write to me since we are too small for them to write back to us . 🙏🙏
@IbiyemiTayo
@IbiyemiTayo 3 месяца назад
Anyone needs help with Facebook ads
@Islahenafs.
@Islahenafs. 2 месяца назад
great value content but 😢
@preciousnkomo2590
@preciousnkomo2590 3 месяца назад
I have no idea what you talking about 😅
@Harisansari1
@Harisansari1 3 месяца назад
Hey ben, love the insights, just wanna know the fees of your mentorship program, i would love to join if i could afford it. Thank you with tons of respect @benheath
@Xeniosfitness
@Xeniosfitness 4 месяца назад
Hi Ben, very cool videos! Could you please share your thoughts on what CTR% would qualify an ad as being 1 out of 1000?
@BenHeath
@BenHeath 4 месяца назад
Thanks :) That's a good question but not one I have an answer too I'm afraid. The reason is that we don't pay attention to it anywhere near as much as ROAS or cost per conversion.
@CoreyZeiman
@CoreyZeiman 3 месяца назад
hey, I emailed you
@IbiyemiTayo
@IbiyemiTayo 3 месяца назад
Hi Do you need help with scaling your ads
@dinerocurioso
@dinerocurioso 4 месяца назад
Every time I get a sale it reports it duplicated on my Facebook ads. Why is this?
@AsadUrRehmanlive
@AsadUrRehmanlive 4 месяца назад
means fb shows 2X but actually there is X , right ?
@dinerocurioso
@dinerocurioso 4 месяца назад
@@AsadUrRehmanlive yes, how can I fix that?
@Dhdytgggg
@Dhdytgggg 4 месяца назад
@@dinerocurioso Go back and connect the pixel correctly
@AsadUrRehmanlive
@AsadUrRehmanlive 4 месяца назад
@@dinerocurioso if its showing on every conv. then reconnect/change the pixel. if not then use a 3rd party tracking system. it happens when a user sees two or more ads and conv. occurs. fb gives equal credit to both ads. and counts 2 conv. when you use a 3rd party tracking like tripple whale , northbeam you will get accurate and exact numbers. it will divide the conv. in to both ads.
@AsadUrRehmanlive
@AsadUrRehmanlive 4 месяца назад
@@dinerocurioso if its happening with every conv. then reconnect the pixel. if remains the same then change the pixel. if its happening with random conv. use a 3rd party tracking like triple whale , northbeam. it also happens when user saw 2 different ads and conv. occurs. fb gives credit equally to both ads and counts 2 conv. 3rd party tracking system counts the real time conv. and touch points , in this situation will divide the credit equally among both ads .
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