The Real Story Behind the Barbie Movie | The Circuit with Emily Chang 

0:21: 🎥 Barbie's movie debut marks a big bet by Mattel to turn Legacy Brands into Blockbuster franchises. 3:55: 💡 Mattel Films discusses the upcoming Barbie movie and the importance of hiring Greta Gerwig as the director. 7:33: 🏢 The history and impact of Mattel and Barbie, and a tour of the design center. 11:18: 💡 Mattel redesigned Barbie in response to feedback from consumers and falling sales, diversifying the brand and introducing different skin tones and body shapes. 15:05: 🎬 Barbie's history and evolution, collaboration with filmmakers, and the importance of representation in doll design and development. 18:17: 🎥 The Barbie brand is all about imagination and storytelling, and the new Barbie movie aims to be a cultural event that evolves the brand with more opportunities. 22:02: 👧📱 Barbie explores the integration of technology in playtime and the importance of traditional play. Recap by Tammy AI

I'm surprised it took this long for a movie to be made

11:10 "I live here"😂

Great Ad!

Imagine that, a feature length toy commercial posing as a movie that you have to pay and go see.

Great video

That was fun.

Emily's suit was pink, but not barbie pink. That's protected IP.

Chang this was a great doc love from India

VERY interesting

Afdal Qu Member (2 months) - "terimakasih Dr Richard Lee", your biggest streaming fun is my biggest laugh in the morning but still so many questions, imao

Why does Hollywood struggle so much with coming up with new ideas... 🙄

My Gawd...what a bunch of verbal BS. Sadly, I do agree it is culture in the world of 2023.

What is brilliant about a high heel and a Birkenstock? Confused

Psy "Ganji"

Aren't you supposed to lable ads? The overhyped marketing on this alone is very offputting.

What's the theme song?

Smithers!

Emily, you are so beautiful~!

Call me a hater, but Margot Robbie is too old to play this role. The movie is going to tank.