Explore the fascinating journey of 7UP, once the world's third-largest soft drink brand. In this video, we delve into the origins of 7UP, its meteoric rise during the 1960s, and the strategic moves that propelled it to the top. Learn about the innovative approaches taken by its founders and the critical moments that defined its success. We also examine the factors that led to 7UP's decline after the 1980s and how Coca-Cola's introduction of Sprite played a pivotal role in capturing 7UP's market share. Join us for an insightful look into the highs and lows of a soft drink legend.
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9 сен 2024