One of the greats, genuinely the best MM in a while. I will be periodically rewatching this every fiscal quarter, as I do with all Marketing Monday installments.
This video is straight fire. The intro and the ending specifically were top tier. The versatility of atrioc's content keeps me coming back every video. Where else can you find someone who makes marketing, gaming and react content that is equally gas?
React content is not gas. It's literally just stealing someone else's video and saying "oh that's cool" every 3 minutes. If Atrioc wanted to make videos on the topics of the videos he reacts to, he could just plan out a presentation like in this video and show only the necessary clips to drive the point home.
@@ziwuri He should do a marketing monday about how efficient it is to exploit others and steal their work instead of doing work yourself to entertain your stream/YT.
I appreciate how Big A gives us insights that we won’t find elsewhere. Based on other RU-vidrs and commentators I’d expect that Emily in Paris was a failure, but Atrioc’s explanation about why Netflix wants more shows like it makes so much sense
Its the type of show you dont need to be in a certain mood for. If you are gonna watch a critically loved thriller movie, you aren't just going to put it on at any random moment, you would want it to be done right. With shows like emily in paris, its a good timewaster which is entertaining enough that you wont immediately turn it off.
if you want similar insights, atrioc listens to a lot of scott galloway who is a marketing professor at NYU! highly recommend the Pivot podcast, great business/marketing info!
@@Patrick-nx8lh This. I've waited months to watch something at the right time before, and on at least one occasion cancelled my subscription in the meantime and decided one show wasn't worth going back.
Not atrioc but i feel like thats the editors putting extra effort into the videos to make timestamps. Just wanted to direct the appreciation to the correct party
I thought this was sarcastic at first, but those chapters are actually super detailed. Knowing what's happening in the video, it gives insights into the video structure that I didn't see before.
Maybe I’m crazy but I feel like Netflix’s focus on lowest common denominator “ambient TV” is a horrible decision. When someone’s considering buying a subscription shows like this will do nothing to convince them to do so. It might help maintain current viewers but it sounds like they’re focusing way too much on watch time VS raising their perceived value
Exactly, they might be optimizing the wrong metric here. At the end of the day, the question needs to be, "What will make the largest number of people pay for a subscription?" not "What will people watch for the largest number of hours?"
They definetely should film fire shows, however they must increase the quantity of the background series. A person subscribes for the banger, then watches it and leaves. If Netflix had something to play as a noise, then people would consider prolonging the subscription
you are correct to an extent but there are definitely a shit load of people who want that kind of content on netflix. a lot of these shows are made and marketed for women, not us gamers who only watch "good" shows and movies.
I recently canceled my Netflix because I don't think I've opened It in like 3 months. I would say I'm a fairly typical zoomer in that most of my long form content is consumed from youtube and twitch. I don't really watch a whole lot of new TV or movies anymore and nothing new on Netflix has interested me for a long time. The only TV or Movies I watch is a select few of my greatest hits that I rewatch for nostalgia and those are pretty much all on hbomax. So until they get rid of that stuff they win in my mind.
I hope the live streamed comedy specials do not have a chat, I just imagine a shitty joke happens, the chat: “L joke”, “bro this is ass who wanna join my discord” “who saw today’s marketing Monday?”
Another thing worth mentioning about RU-vid is the fact that there is fresh new content every day. While everyone is waiting for a new season of a show to binge on netflix, your youtube subscription has something new that you will want to watch every day without fail.
I've had nothing to do the past week and so when I discovered Big A I just started binging all his content, I even watched his Hitman stream yesterday. His combination of humor, dynamic with chat, and not being a fucking idiot has made him really enjoyable to watch. 10/10.
think the point of that bit was to show that just one aspect of youtube, probably one of the least intrusive aspects compared to other platforms is making them more than all of netflix combined.
youtube used to have a department called "RU-vid originals" (i think it used to be called RU-vid red at some point) but that shut down earlier this year with the last youtube originals project to come out being "In Space with Markiplier" youtube premium is just a subscription for youtube that stops ads and might have more features, which isnt a cost but it is extra revenue not counted in ads revenue youtube also has member, super chats, and "thanks" donation thing as extra revenue aswell
@@Minskeeeee I dont agree, I remember growing up if a certain series was only streaming in HBO, I'd have to get a subscription to the whole HBO suite of channels. And lower quality channels were just bundled together. It would be like being forced to subscribe to both Paramount+ and Peacock simultaneously just because you were interested in something in Paramount+.
I think there’s a big issue, Netflix used to be the streaming platform that every big studio would see their big shows which fed it growth, however every other big studio has decided they want in that shuts off the infinite growth but Netflix was so ahead so they can invest in originals while contenders have got to adapt to a market that was monopolized all while RU-vid is getting fed an massive amount of content that’s all originals, man here I was worried about gas
Marketing Mondays aren't really a topic that easily holds my interest, but it's such quality content that it hooks me. Same level of insight and interesting takes you'd find in like, a video essay, but more like a live presentation in format? Definitely above and beyond "guy on twitch reacts to event"- there's legit substance here.
Marketing Monday is one of my favorite shows on RU-vid. Hearing really well researched info from an expert in the field about things going on in the world right now is never boring to me. Keep up the fantastic work!
The youtube thing makes perfect sense. I sometimes don't even open my streaming services because they don't have the amount of diversity I'm looking for
RU-vid is definitely the king of streaming but aren't they always in the negative because of the insane amount of money they pour into servers to be able to host such a wide variety of content?
next to no one hosts on their own servers these days (which is a scary topic to cover in itself, like half the internet is hosted with AWS lmao) youtube is using its own google cloud service (GCP) these days for a lot of its needs. Lot less expensive. I'd bet they're turning profit now.
One of the most underrated aspects of your marketing Mondays for me is the context parts. You see 50k down from 100k and you know it's big , because those numbers are relatable. When you talk in billions though it's very hard to just grasp how big everything really is. You understand but you don't feel it because it's such a big number. It's hard to wrap our brains around something like that so really appreciate those, don't see many others doing anything like it
Excellent video atrioc. A lot of the “shit on netflix” content ignores how their competitors aren’t necessarily making bank either. Disney+ especially is spending so much without great subscriber totals.
When he was talking about tv meant to be in the background, I immediately thought “why not just play a RU-vid video” so I guess I’m the exact person that proves the coffee cow’s point
I understand the ambient tv perspective as I use some Netflix shows or RU-vid videos as background noise when I do work/game. However, I think a lot of people have also chosen Netflix over other platforms because they provide so many shows and movies that is above the ambient TV quality, especially since Netflix always increase their subscription fees. If they want to go use on background tv shows and not invest in shows like Squid Game and Stranger Things, then they better expect to see their subscribers sharing their accounts in masses as Emily In Paris-esque shows is not worth the high subscription fees for lots of people (especially with petrol and other necessary bills are hella expensive)
I mean how could you expect netflix to be dropping subscribers when they are releasing such banger content like "he's expecting" and "cuties" it's crazy that such inspiring and inclusive shows can make people not want to support the business,
It's insane that those graphs are just RU-vid's ads and don't take into account Premium Subscriptions. I've been really enjoying it, and wasn't a big RU-vid watched prior. Being able to watch w/o ads is incredible I could never go back and would give up Netflix for it any day.
I swear to God Atrioc if Netflix adds a feature where subscribers can upload shorts like RU-vid and TikTok and it starts pushing that content on me I'm coming back here to blame you.
Really glad to see another Marketing Monday video, I love how Big A takes interesting and current topics and presents it in an easy to understand and effective way
so hey there been watching your vids for a while now and i like them really a lot. They are interessting and offer a good take on some spicy topics. I hope this reaches you i do have some feedback i would like to see. If possible i love it if ppl who talk about stuff and use graphs, statistics etc in their videos and for their arguments put the sources for those in the description. An idea for that would be when a graph is used somewhere in the lower corners you could write "Source 1" and then link this in the description labeled Source 1 obviously. This isnt because i dont trust you on using wrong sources but i also like to check on how and when and why thoses graphs where created and under what conditions and with what guidelines. Because there once was a big discussion in germany related to speedlimits and all the big papers in germany used the same thesis for their takes and ALL of them used the thesis wrong and quoted wrong numbers because they didnt read it right and i sometimes like to check on things like this from time to time. Thank you so much and keep it up i really like this type of content and i am happy to like and subscribe
I feel like it was inevitable for Netflix to fall to the mega corps that actually own most the media. They could make good choices and last longer but eventually the big boys always win
They could lobby for shorter copyright terms. Life of the author + 70 years is ridiculous. I think it is around 100 years for "work for hire" productions.
I recently had my finals and we had a writing assignement on the differences and arguments for or against streaming services in regard to cable. I went off on a huge tangent and wrote about netflix and them shooting themselves in the leg. I passed that exam, thank you big A.
im new to atrioc but honestly because im interested in economy this is a really fun series id say. i get to learn and its in a fun format. props to you atrioc.
This is honestly spot one. When I tell people I'm going to watch TV for the night, I literally just mean I'm going to watch youtube content. I think zoomers are going to tank the streaming industry when we're all just watching UGC on twitch or youtube for free, or by subbing to specific creators, more than we're going to pay for TV and movies. I'll shell out 5 bucks a month to a person I like and want to support, more than I'll pay a corp to let me watch a movie you can pirate for free
Kind of a weird thought but what would stop Netflix signing an exclusivity deal with Mr. Beast for a weekly show the same way RU-vid and twitch are fighting in the streamer wars?
mr beast himself wanting to retain rights to his branding, content direction and schedule probably, iirc he said he loses money on most of his videos, idk if they'd be down to produce something that's shown to not turn a profit.
Great video, I like the marketing Monday videos you put out, that you actually put time and effort into. A perfect way to end the video, it was a marketing ploy all along.
The concept that youtube spends nothing is actually untrue. They have to spend BONKERS amount of cash to keep their insane amount of high-speed servers up and running which contain (approximately) 819,417,600 hours of video. For that, you need many many drives and backup drives too. There is also moderation and other teams too but those don't cost nearly as much
I just recently started watching atrioc and Jesus the content is so good and interesting I can’t stop binging someone help RU-vid truly is the best streaming platform
that ambient tv part is fairly clever ngl just like how people fall asleep on youtube cant skip ads if your not there i turn on shows just for backround noise all the time community is the perfect one and aressed devoloment
Honestly atrioc, I went immediately from your video to "the competitive history of quan chi" an mk character that immediately made me realize how right you are about RU-vid.
Though RU-vid does spend money on other things, it still holds to this kind of quote. “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” ― Tom Goodwin, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption RU-vid doesn't create much of the content itself when compared to the top creators on its platform.
Ambient TV actually making some sense. I have a friend exactly like this who always needs Netflix or some random TV show playing as background noise whenever we are gaming. He’ll finish entire series and barely know anything that happened. Maybe theres more people like this than we realized
The crazy thing is that Amazon has ads now like if you wanna watch new seasons that are still on tv of Hell’s Kitchen you have to watch minute long ads . There’s no option as far as I’m aware to pay to get rid of them it’s crazy
Suggestion: Get an opening animation/video showcasing a Marketing Monday logo or that kind of stuff (to consolidate the series), to play after the intro. Would be the cherry on the cake
