The Rise And Fall Of Sega 

Best thing when you turned on your segas was the seegaa voice.

That "Sega" sound still remains iconic to this day.

Dreamcast was ahead of its time.

They make Yakuza, I don't consider sega a failed company

Dreamcast is one of the most underrated systems of all time!

i miss the "seeega" sound (._.)

Next- The Rise and Fall of Blizzard

I love how the Nintendo rep said “ never will Nintendo have night trap on a Nintendo console “ And now limited run is making low prints of it for the switch lmao

RIP dreamcast, you we're ahead of your time.

Sega died when Sony said ,”299”.

I wish SEGA still made consoles.

Oh how I miss you my sweet Sega Genesis.

I was always a Sega Fanboy but seeing what they have done to sonic franchise it makes me so sad. My first gaming console was sega genesis, playing countless hours of Sonic the Hedgehog 3, finding all 7 chaos emeralds keeping and thinking "How to make Supersonic" those days were gold. you guys can also check my YT channel and support me or advice me to make it better

Sega didn't have financial power to create with Sony and Microsoft, so it did the smart thing and got out of the hardware business and into the software business.

I remember mid 90s when having a Sega console was a commodity not many had. RIP 🙏🏼😞

I would buy immediately a Dreamcast 2020 vers.

The one thing that would have saved Dreamcast was the inclusion of a DVD drive. This was the main selling point for the PS2, and the reason people were willing to wait one more year.

Big credits to Sega for being a brilliant contender to Nintendo in the console market. By the way, did Sega design Virtual Cop 2 and virtual fighter?

I remember getting the Genesis when it came out. I was about 12 and we were blown away by its 16 bit graphics and the new style controller. Loved it. Also had the game gear. It was color and blew away game boy. Good memories. Shinobi... Awesome game

Sonic the Hedgehog, Panzer Dragoon, Phantasy Star, and Bayonetta are some of my favorite Sega franchises. If you count Atlus too, it’s Megami Tensei/Persona as well. Sega is great at making video games with an arcade experience.

Nintendo's a fascinating example of a company that's been able to continuously compete in a winner take all market via the strength of their IP. Games like Mario Bros and Zelda have such large pull that they can bring users to their often inferior platforms (though in the current generation the Switch's portability is a powerful differentiator). I think Nintendo is the success story while SEGA is the cautionary tale. Sega's IP just wasn't powerful enough to bring users to the Saturn and Dreamcast. If Sega could've developed a larger variety of successful properties and avoided some of their infamous missteps, we all might be playing a new age version of the Sega Nomad today instead of the Switch! 🎮👾

one of the saddest stories in the videogame business.

At least the console’s of sega will always be remembered in the hearts of gamers.

I recommend watching the gaming historian for an adequate explanation on this subject matter...

I loved the Dreamcast and still own mine today.

"While there's been a ton of rumors of SEGA returning to the console marketing, none of this has been confirmed" Genesis Mini: ...☹

2:11 “Second Controller sold separately” Sega Genesis Mini: *_Are you sure about that_*

What Nintendon't- Me: *LAUGHS IN THE MIDDLE OF THE NIGHT*

You have left out several important parts of their fall. The 32x was released right before the SEGA Saturn which was very stupid to do as they competed with themselves. Then they abandoned the Saturn while it was still in its prime lifecycle in order to focus on the Dreamcast, which wasn't even out yet. These decisions caused their fall as much as anything else, why wasn't any of this mentioned in this video?

0:52 didn’t know Jim Halpert was a sega fan

It pisses me off that they tell the story like them master system didn’t exist and the genesis/mega drive was their first console in the west.

1:09 no, it wasn't. The Master System in Europe was actually pretty even with the NES. The NES never had the dominance in Europe it saw in America or Japan.

Fall? Sega has never fallen, maybe tripped a little but not fallen

Life was so much better when SEGA was alive and well

Where did you get your sales figures? The Dreamcast didn’t sell well at all, but you only have it at about 1/3 of its actual sales.

I miss Sega I remember playing Sonic♥️ Mortal Kombat would freak me out sometimes tho lol

I love Sega. I miss them as a console creator. Sega had great games. I just don't think they should have gave up on systems. So what Dreamcast didn't do that great. It's so much technology out here now you can creep back up and steal the crown from Xbox and PlayStation. I'm a die hard Sega and PlayStation fan but I guess it's just my dream for you guys to create a new console. Wishful thinking....

Dreamcast was released 9/9/1999

$299.... *drops the mic*

It's because Sega falls and Nintendon't

I bought the Dreamcast on launch day. I loved it. It's a shame it wasn't more successful.

Sega is still one of the best video game companies in the world and I would say Atari also at one point was one of the world's best video game companies like Nintendo. Sega and Atari could both come back by joining forces with Nintendo in their next console along with making more games for them, so it would give Sony and Microsoft some interesting competition after the PS5 and XBOX Series X and S come out later this year.

The Dreamcast sold over 10 million units. Lol

Sega kind of did technically come back to hardware with the phenomenal Sega Genesis mini last year

I'm Sega fan & my know kid loves sonic the Dreamcast was a legend I wish they would comeback but Sony still the boss so I don't know what would happen

A good thing to turned on and when it plays Sonic, it was "Seega" sound though.

In total, after 2001 the Dreamcast sold over 5,000,000 units in the after market (10,000,000 in total). It sucks, if that happened any earlier things would've been different

Best video ever, I had a saga Dreamcast when I was a kid and LOVED it so much!

The intro with Michael Jackson was quite weird and completely unrelated.

A video on HP’s history would be awesome.

Weird fact Sega made pinball machines at one point.

Good video! But you missed the mistakes that sega of america did with the 32X and the (early) prevention of RPGs on the Saturn.

More research was needed saying the Dreamcast only sold 3 million units in the United States from 1998-2001 despite the fact the Dreamcast didn’t come out till the end of 1999 in the US.

To sum up sega's downfall Sega of america: has a cool idea Sega of japan: nope

We need that Sega Master System Mini Console next year tho!

The age old tale… continues

“Segaa” is so iconic. Also the Dreamcast is so underrated, if it released later then it did, we might’ve seen Sega consoles today.

0:53 1988 is also the release of Super Mario Bros. 3 in Japan.

*The Genesis and Sega CD will always be my most nostalgic consoles.* Sega for life.

Hey, Manny Fidel! 1990 called, and he wants his high top fade back! Sega was the first console I bought with my first paycheck from my first job in 1989. Sega Genesis was not the first Sega console in the US...it was the Master System (which is not shown in this video). The Sega Master System included control pads, 3-D glasses, a blaster, and a copy of Missile Defense 3-D. The console also had a hidden maze game that was accessible by pressing the controller buttons in a particular sequence. In 1994, I bought the Sega Genesis, and (eventually) the CD attachment. I owned a few of the CD titles, but I mostly bought the cartridges. I was a big fan of Sega, but (overtime) I realized gaming consoles were a waste of money, and not as practical (or powerful) as PC gaming. I give this video a like because it's about Sega, although Business Insider missed some details. I like Company Man better anyway. He is far more thorough when discussing the rise and fall of businesses.

I’d like to add at one point in 1995 Sega had six divisions they were running. The Genesis was the bread and butter. The Sega CD and 32X we’re both subpar as Sega was diverting resources to support them. That’s why their games weren’t as fondly remembered. They were stop gap measures meant to tide players over until the new 32 bit consoles were released. The Game Gear was a moderate success but no match to the Game Boy Colour. The Sega Saturn was the new kid on the block and needed more money and programmers. That took up a large portion of their financial resources. It was the company’s future. All of those except the Genesis were behind in sales to Nintendo. The last and only division not competing with Nintendo was Sega’s arcade division. Sega had trouble focusing on where and how to spend money in which division. Gamers like me remember that time as schizophrenic for Sega. By the time the Dreamcast arrived players were burnt by the 32X and Sega CD. Followed by the botched marketing and high cost of the Saturn. Combined that with the strong showing of the PlayStation and how polished Nintendo games were it was a knockout punch for Sega.

Jim Halpert celebrating new year's eve 0:52

My 1st console..sooo many memories

Sega remains the best ever gaming console. It made my childhood so much memorable.

Sega 32X was the beginning of the end and the Saturn the icing on the cake

Just did a rise and fall of Sega in my vlog last month! Some of the facts here was also mentioned there. Although its in the Tagalog language. :p

New 2020 Sonic: Am I a joke to you?

I still played the Sega games with my Sega Genesis mini classics. :)

Honestly, it really hurts me that Sega made such critically poor decisions... (though I'm surprised you guys didn't talk about the various disagreements Sega of America and Japan had with each other.) Like, I still wonder how things would have been if Sega actually made the right decisions at the right time. Especially with those Genesis add-ons. No one talks about the 32x, for good reason as well. I hope SEGA would learn how to manage success and maintain it. When I was only 4 or 5 years old, my dad bought me the Playstation 2, Sonic Mega Collection, and two other games (Scooby-Doo: First Frights and Spiderman 2). About a year after, I got Sonic Heroes. I loved that game *so* much. The story was fascinating and exciting, the gameplay was decent and intimidating at points. (But the special stages were ridiculously difficult.) Then, when I was 8, I got Sonic Colors. I loved that game as well. (Somehow, "Speak with Your Heart" made me cry. Maybe because it was the credits?) Ever since then, I haven't bought a single one of Sonic's 3D outings. (I would watch playthroughs frequently though!) Sonic Mania and Sonic Generations are amazing and basically phenomenal. However, I still am a Sonic fan, but his games aren't as.. consistently high-quality as of now. I've seen way too many missed opportunities as of late, particularly Sonic Forces and Lost World. I do enjoy his mobile adventures, but I don't play them often. Honestly, I long for another breakout moment for SEGA and especially Sonic. I just want my favorite blue blur to be successful and stay that way. I'll keep optimism because I'm sure something great will *eventually* come. I'm looking at you, Sonic Movie. We'll just have to hope SEGA learns from their mistakes. *Big time.* Thank you all for reading this -essay- long comment! Have a great day!

So many awesome childhood memories

The Dreamcast library massive if you look at the Japanese import market, there were so many great games in the Japanese market North America missed out on. By the time the Dreamcast officially went under in North America, the Dreamcast in Japan survived just a bit longer before going under in the end of it's lifespan.

For me the Sega mega drive is the best and sonic the hedgehog 👍

That Sega add-on fiasco reminds me a lot of the Kinect.

Playing Street Fighter on Sega is my childhood.

I dont think there is any console war nowaday (at least not for me). You have a PC, get a Switch, get a PS4 and you have everything.

Love this vid

Ah my best gaming memories during sega era. Where can I download sega games to play on pc?

Watching this make me very grateful that Nintendo is still here fighting in the console business despite their ups and down in the game industry since the 70s. So many have tried and failed yet Nintendo is still thriving against sony ps, PC gaming, Microsoft XBox, mobile gaming and now cloud gaming. The game industry is benefited so much with Nintendo in it than without and i hope they will still in the business for a long time.

Sega master system 2 was my first console with Alex the kid built in loved sonic & Wonderboy best thing growing up in the 90s👊

Dreamcast also had a different issue in Japan. Stock shortages for its early launch period. This early rush launch was intended to curve the momentum of PlayStation and later the PS2 and to get as many Dreamcasts out in the public, a lesson Sega learned during the Saturn and N64 Era where they realized they outsold the N64 (which came to the scene a year late) so the stock shortage and the fact that PS 2 launched with more stock alongside affordable DVD replay ability really was a blow to the Dreamcast.

Release the sega dreamcast classic/mini!!!

I had the Genesis plus CD 2 plus 32X. I asked Customer Service is any consoles or add-on was expected and was told no and later Dreamcast was released. Pissed, I gave up on Sega, moved to PC games and got a PS2 to play PS1/PS2 titles that are now dirt cheap.

Funny that Howard Lincoln declared that Night Trap would never be on a Nintendo console and now it's available on Nintendo Switch.

Next video: The Rise and Fall... and Rise again of Sega

What’s the host even born yet when Sega failed? Damn I’m feeling old

i think that a large part of sega's success is heavily related with Japan not allowed to produce Weapon and ammunition after WWII, they had to lift themselves up at that time and thats how they became a technology empire, kind of similar to the German vehicle market for an example.

Remember TurboGrafx-16 ?

Can you do an episode called “The Fall of Company Man”? 😆

This is explained the way it is because kids born in 2001 (the same year Sega became a third party company) are now 19 years old.

Their advertising hurt my feelings :(

I miss platform beat-em-ups 🤜

Rise and fall of EA 😎

I'll always regret not buying a Dreamcast back in the day

When the arcades started to disappear Sega's fortunes fell drastically they where the arcade masters nobody came close to their unique wholly original vision some games where better than others but most where exquisite.

Fun fact, Sega Game Gear takes 6 double A batteries and weighted 400g

Yep.

R.i.p SEEEEEEEEGGGGGGA 1951 - 2000 my childhood😔

Sega was unreal in the 90s - such a shame that they weren't able to keep pace with the others.

Fun-Fact: The sega master system and genesis are yet to be discontinued in Brazil.

What is type beat ? 0.30