The Rise and Fall of Yeezy 

rise and fall without a doubt

@@goofyzelkro that's not what yall gonna say when he releases his next collection. They said he fell off each time he pushes the limits, exactly like the foam rnrs. They all called them ugly and that his designs failed, two months later everyone wants them and every company is copying the siiloutte,

Rise and fall! No doubt on this

@@kaysnhawkes So you're saying temporary fall? Soon to be rise?

@@understitchYT it’s Kanye eventually he will come back regardless of how larger his success is

Thank you so much, this is really detailed

14:08 They purposefully overpriced the garments you mean. Ye complained they were jacking up the prices

@@purpleye2608 Yeah, after allegedly they agreed to an accessible price range

They didn’t fall out she modeled in the most recent show

Yeah I don’t know what happened with that recently, I’ll need to ask her I work in the industry

He was incredibly influential, literally one of the best design teams in the industry, but much like most celebrity lines, if the celeb falls out of favour, the brand is sure to fail

There are lots of copycats from Dior, LV or Gucci too. Kanye ain't special.

@@nntflow7058 These fashion house follow ye’s Slide and Foamrunner now

@@drtysexyculture Imagine thinking Ye's slide is original.... It's just another knockoff from Rick Owens or other smaller designer. Lack of knowledge would make people made stupid comment like yours I guess.

@@nntflow7058 Idontthinkso I agree with u ye’s design maybe another kickoff from rick and raf simons somthin like that. but fashion houses followed yeezy style just after release of yeezy slide. they didnt give a shit about streetwear before 2017. and think about it designers who made the big wave of streetwear in fashion house are started from ye’s employee such as virgil, matthew, jerry. these guys started from the bottom made a big wave, not rick owens. you are now underrating the importance of utilization. let me give u an example. computer mouse was invented by douglas engelbert and GUI was invented by xerox parc but nobody used that until steve jobs who doesnt know shit about engineering discover and utilized it to macintosh

Really? They changed the way most people dressed, especially men, they introduced fashion to so many straight men

Find god

I was literally editing it as the news that adidas dropped Ye came out, very lucky

@@understitchYT real

@@voss9352 real

i’m dead

@@understitchYT THAT is crazy

From what Ive read this is true. I really appreciate your input on this as someone living with BP, he is often excused of his behaviour because he is a ‘suffering artist’ and simply, youre right, that these words dont come from thin air, theres a rooted problem he needs to sort out

Thats still a legitimate design style though, most design houses work with a team and just dont credit them as publicly

That’s how it is with a team. You can’t do it all.

Well if u try to do it all ull fail...Rihana isnt big because she wrote all her songs..she got help.. Sucvessful Designers get help from others..Thats how the world works if u want to be big

Im so glad you enjoyed it, I tried to be as objective as possible to get the actual story of the brand 😇

Definitely impressive

I actually had that in the ‘directors cut’ of the video about everything Gap did, did you see theyre now sendign supes of their own stock to people? There was a guy on tiktok that did a video, but so so so much had to be cut to make it under 17 I also think its very likely he cancelled himself to get out of GAP and Adidas too, he did it with Nike before, I wouldnt put it past him. He now has enough money do work Yeezy independantly so I dont doubt it at all

Exactly, he's much smarter than we think and people are still after his sneaks. Also, it bothers me when every regular degular dude talk sht about Kanye....it's like...what do y'all do? Oh nothing? Mmmokay

Not even people that work at gap got that crap

@@sbg1911 Keep thinking he's a genius and that he has a master plan, sure bro, sure, he also has a plan to save his marriage and his relationships with many people, he's going to "engineer" (a word he just learnt) that. Oh, "nobodies" can't criticize him? Just give Ye your bucks and leave him alone! Also who are you? If nobodies can't criticize neither can you worship him. You guys have cult member mentality, you're cannon fodder.

People keep saying this but even if true, an incredibly bad idea in how he went about it. You'd have to be a massive fanboy to think all is according to plan.

They had a lot of opportunities, I guess it took public outcry and demand for a split in order to do it 🤷 money is a very powerful thing. What I dont understand is why with Adi Dassler being a nazi they werent quicker to act

🤖

bruh every business' main goal is to make as much money as possible. Quite honestly, they don't care about anything else even with all the virtue signaling. Even them severing ties with Kanye right now is for business reasons.

Adidas has millions of worth yeezys in there stock , it wasn’t an easy decision for them. Adidas will have a huge loss with this collaboration ending , more then gap and Balenciaga.

Because when black celebrities say anti-Black stuff it isn’t treated as anti-Blackness. Candace Owens, Herschel Walker, and other black reactionaries know to use identity politics to their advantage and liberals actually believe they aren‘t allowed to criticize them because of a supposed Democratic plantation, as they call it.

The silhouettes from the 80s are different and largely based on or inspired by 40s style clothing or zoot suiter culture. Each of these were pioneering in changing the fashion of their day. They helped change the way fashion was interpreted for their generations. The trend of oversized streetwear had been coming out of london for a while too, based off of the chav culture, there were brands that heightened it, like Nasir Mazhar and Christopher Shannon, although there were international brands championing oversized clothes too, like Juun.J with their neoprene sweatshirts in 2013. What Yeezy did was to take that idea and bring it to a way that was accessible to all people, both into and not into fashion. This is pioneering for the industry and hasn't been done on such a wise scale for men since Hedi Slimane popularised skinny jeans again (after they were popular in the 80s known as drainpipes)

Pure luck of the timing, I can't lie 😂

@@understitchYT I was about to say, you move at the speed of light haha

@@FashionRoadman I was finalising my edits when the news broke. I was going to have the video for Sunday, but after Adidas announced they were cutting ties I knew I had to just release it because Im not sure if it'll be clickable 5 days from now with how fast everything moves...now just to figure out what I can put out on Sunday 🤔

the dick riding is crazy

That makes me smile so much, thank you, Im so glad you enjoyed all my videos, Ill still have one this sunday for my usual upload, just need to figure out who (Im thinking Telfar or Marine Serre, because theyre the closest to finished I have)

just found this channel and doing the same rn! I feel like I'm learning so so so much!!!!

​@understitchYT Old comment, but I'm rewatching your previous videos. I have to say, your videos have always given off such an effortless vibe. So casual but so sharp and well informed. Dense with information but easily digestible. You really have skill and your hard work shows.

Im also a maximalist in my personal style, but I think this style was also maximalist in construction, it took that beat up aesthetic to a real extreme, so I appreciated that (not that I own any Yeezy tbh) Also, Mugler you say? You may enjoy a video I have coming soon 🧐

Im so glad you like them

ONE (and I cannot express this wnough ) HUNDRED PERCENT

I actually quite liked it when it first came into prevalence, wasn’t sold on the first collection, but the following few were pretty good. Shame that he turned out to be not a very nice person

I seriously hope so, I really love fashion and making videos, it'd be such a dream to actually be successful at the two things I love the most

Im trying to do a mix of high and culturally impactful, but it just happens that Im most interested in the high end labels. Ill add these to my list though 😉

@@understitchYT awesome 👍🏿

Thank you so much, Im so glad you enjoy my videos 😇

Its absolutely planned for the future. I would like to start a series about the people behind the brands, Hedi, Kanye, Karl etc but I want a good foundation of brands first before I branch out to a second series 🥳

I mean, if you look through the comments even of this video, you can see that he has a massive following still, I really think he might manage to make a very successful comeback in the future, regardless of whether that’s just or not

It's such a shame to see, I think he took his mum's death really badly and it caused his bipolar to be very self-destructive, it's been hard to watch

@@understitchYT I think it's a toxic mix of him being a world class arrogant egomaniac, with self destructive mental health tendencies. He is a genius though. I'm debating whether to sell my $600 season 4 yeezy jacket or to finally get it tailored!

Yeah I really agree, he cannot express his frustration well because of it. I would absolutely not sell that jacket, I'd keep it, surely itll only go up in value when the brand does inevitably come back or become collectors items

@@understitchYT hmmm thanks for the advice. I've barely ever worn it and tags are still attached so will probably hold onto it

@@nicholasanderson9019 wooooaaaaahhhhh WITH TAGS?!?! Put it in a museum 😂

you think? I know it wasnt immediately accepted, but it quickly changed fashion globally and I think thats a real achievement

Thank you very much 😇

Glad you enjoyed it 😇

@@understitchYT 😂😂😂😂

@@understitchYT your voice is perfect for narrating 🤣😂😜🤪😝🤗😛😋

@@tienthuy3930 thank you so much! Ive been trying to improve it quite a lot 🙏🙏

Second, the first was Christopher Shannon

Thank you Mike, thats such a lovely thing to read 🥰

Of course! Who would you pike to see?

I genuinely think the clothes hit HARD in the early seasons, they questioned so much about the industry speed and the way we produce clothes and see clothes. It literlly started the oversized clothing look thats going on now, it was so monumental in its idea, just not profitable, if you remove Kanye from the picture, the clothes themselves are strong in concept, tho they did get weaker season on season because they didnt change much (or at all in many cases)

I agree really and Im also so curious to how long itll last

I dont understand what was the point of that at all, it seems quite insulting to them

Thank you man 😇

Thank you so much 🥳

I think that was part of the argument very early on when the brand started, but I think over the years approved itself to be a legitimate design house, bro are some of the most influential designers that we have today like Demna and Mowalola

I think he was trying to head that way but the company was so expensive with his head designers and manufacturing/distribution chain being a problem for the company

@@understitchYT Yeah. There must have been a lot of people to pay for their role in the brand.

@@bkbx718good And theyre all such top designers, demna, mowalola etc, major players

@@understitchYT That's a good point. Their talent must be an elite level. I hope that the falling apart of the Yeezy brand doesn't hurt them professionally or personally. It's hard to rebound with something changes so suddenly.

@@bkbx718good Luckily the designers were never at fault with anything to do with the brand, so if anything Id imagine being a part of this would help them...at least I can hope that

I absolutely love Kane, Ive followed his brand right from the early days, I honestly expected his comeback last season to be much bigger than it was, there are so few searches for him, such a shame

Couldnt agree more, he LITERALLY changed the way everyone dresses

Why should he shut his mouth?

I'm glad that you took the time to find something that resonated with you that even post all the drama, it holds personal value. Thats really great

Oh yeah they had real influence back in the day too! I hope you enjoyed the video 🤌

@@understitchYT Totally, thank you! Love your content.

I think (could be wrong) he still gives 10% of his income to charity, if I got that right from the documentary he did, but yeah, your point still stands

@@understitchYT that mystery organization "charity"

And Andy Warhol notoriously sucks

Nah, he's just a crazy, self-hating racist and anti-semite.

I dont think so actually, but they did have a really great team back in the day

Yeah that was so underhanded of them

So far its doing well, but Im not sure how long the Yeezy buzz will go on, so I can only hope 🥹

Nah, you’re doing great content! Plus Ye can’t stop making people talk about him, so is gonna go on

Yeah, he certainly an interesting person to watch

Oh thank you for the clarification

100%!!!! Would love this !!!

Did you see the people in LA on the bridge with the ‘kanye was right about the jews’ sign? Its really awful that they are putting their agenda before his own well being

Follow Him.? You Don’t Have To Like Or Agree With Someone To To Enjoy The Art They Create.. Lol.. Y’all Lvl Of Hate Isn’t Even Justified Or Justifiably Distributed..

As long as YOU are a VICTIM you'll NEVER understand what YE was saying

@@understitchYT Have you done any research about what he said? What about the movie Kyrie was speaking about? They go hand in hand.

The intellectual property of Yeezy is from Ye, many brands have design teams, pattern cutters, seamstresses as he did. Thats why the title of head designer was changed to creative director years ago. People pay for your idea not something you design yourself now

@@understitchYT All the design of the shoes are adidas design/exclusive property like Nike 'Air' sole and logo, Adidas boost sole and other original Adidas design/fabric etc, there's nothing uniquely or original about 'Yeezy' he tries to make it seem like an actual brand but it's even less so than Jordan

@@shaunharn1998 Though that may be true, the branding of Yeezy is his own and with it the shoes sell more, theres consumer percieved worth in the name alone

I think it will come back, the name has incredible presence

I was literally editing it as news broke, I had people vote a week ago for the video. But after news hit I knew I couldnt wait until my usual Sunday to actually post it, I have no idea if it will still be clickable then tbh and I dont want to waste all the work that went into the video

@@understitchYT got it! I recently found your channel and really enjoy the videos. Keep it up! 💪🏻

Thanks man, glad you enjoy them 😇

Oh, it’s sold very very well, I think

Did I liiieeeee?

it certainly looks very Kanye influenced

I agree, very foolish of Nike at that time, but perhaps it wasnt meant to be, Im sure theyre glad not to have the recent negative pr from it

Me? Ye? Or a third option!

Would probably be for the best yeah

I think thats what will happen, but perhaps without Ye

Maybe? I mean adidas is selling the shoes again

🧠

They were never my personal style byt I knew they were influential

Im finding it interesting because its so unlike anything else

It was purely luck of the timing this time 😅

@@understitchYT damn hahahaha great content tho

Thanks man 🏇

That he is suffering serious mental health issues is apparent

They changed fashion completely, actually, he still has huge influence on style today

🏍️

I think numbers are more important than my opinion. Also, i really dont have much of an opinion on any celebrity tbh, music, film and tv arent really my area of interest

What does beyonce have to do with Kanye's downfall or brand? Lol

Is this a Hocus Pocus reference??

Its Gvasalia, he is the creative director of Balenciaga

@@understitchYT you clearly need to learn how to pronounce his name sweety

Yep, thats their marketing in a nutshell

HBA was such a slap back in the day tho

Well now theyre trying $20 for everything, maybe it is 🤷

I think his distribution plan for vultures 2 is fascinating and honestly so genius

Can you tell that to my mum?

It wasnt even karma, its consequences of his own actions 🤌

Well don’t know if karma is the word I would use because Yeezy season 10 ( titled Yeezy season x) is set for September and is going to be crazy with a lot of surprises and controversy per usually. There is going to be news of 4 major designer joining Yeezy with one of them leaving the brand they are currently working for. The first Yeezy store will beginning building late this year and is being designed by Kanye wife. Adidas and Yeezy will be back in full swig and the contract might be extend for another 5 years . Kanye will be chief architectural designer for Elon mask town/city he wants to build. He has an album coming soon And he is now married The guys life is going better than it was before not gonna lie🫣

I think thats just his face

Feels like its gone on forever

Im so confused if this is supportive or mocking

😂

I just watched it, yeah its suspiciously similar, but it is what it is, if I put the information out there its available to anyone. He couldve mentioned me in the video as a reference tho ijs 🙄

Yeah, I guess I just read it wrong idk, I was dumb

In what way 🤣