The Rise and Potential Fall of Colourpop 

I think my issue with colourpop is that they discontinue so many of their bestselling products so much so that unless you were able to snag it when it first launched you’re probably never going to get to try it. I don’t think this continuous cycle of launching new collections is sustainable for them as a business because at some point customers are probably going to want to repurchase the staple products that they’d come to rely on and will inevitably be disappointed and frustrated that they’re no longer available. I also think that because their quality is SO hit or miss that they’re only doing themselves a disservice by not keeping their well-known and well-loved products in their line since most people don’t want to take a chance on a new Colourpop launch since they’re so inconsistent with the quality and no one wants to waste their money on a product that has about 50/50 shot of being good. I find that their constant releases are not only making the brand forgettable, but I also think it damages their future sales since they don’t have those key staple products that they’re widely known for-especially now that they’ve gotten rid of a majority of the products that first catapulted them into such success. If you constantly can’t find the products you do want and are continually bombarded with an excessive amount of new launches with unreliable quality, you’re going to eventually get fed up with a brand and stop buying from it altogether. I’m very curious to see where their brand will be in five years if they keep up their current business practices.

I love colourpop, but holy smokes do they have wayyyyy too many launches. One or two a week is crazy. I don’t see the need. Maybe once a month or even twice a month would be better. It makes the value to me go down honestly. Nobody can keep up. Not even the influencers that are sent all the collections. There’s just not enough time in a day to put that much makeup on our faces. That and they constantly have 30% off sales or 25% off sales, so it’s pointless to buy anything at regular price when within a few weeks to a month and a half you can get it for at least a 25% discount or more.

Colourpop was best before it had mass marketing- everything was $5, & you'd get handwritten notes thanking you for your purchase... now it's not even as good of quality but there's a ton of it. I wish they'd go back to what they were.

I’ve followed Colourpop since 2014 when they first launched. I was in high school and let me tell you that whenever I did get to get my hands on their products they were amazing!! Now they’re still good but I feel like they need to focus more on QUALITY over QUANTITY and not keep putting out so many new launches like every week because that isn’t sustainable for most people at all…

honestly, i think colourpop is so successful that they're willing to risk long-term customer loyalty for incredibly successful profit. their marketing, price point, and ability to create fast yet creative products are what will keep them on top for a really long time in a multi-billion dollar industry. despite colourpop doing things that potentially alienate their older audiences, they immediately make up for it towards their new consumers with all the collabs. whether or not colourpop will continue to do this is just a mystery, only time will tell for what happens next. hopefully it's one where it would produce less waste. anyways, i love this new channel. i can't wait for more of this content and the fashion content hihi

I LOVED Colourpop in their early days, but they literally discontinued all of my favorite products (and many were bestselling too so I didn’t understand that tactic…). I wanted to be able to purchase my staples, do my makeup, and not be mentally exhausted with all the new products they kept pushing at me.

Colourpop is probably the best makeup company you can find but they need to slow it down . We get overwhelmed by 50 million collections a month .

Damn, I remember the days when their eyeshadows were only $5 and their thank you notes were all hand written. I still have the one where they complemented my name. They were also heavy on the promotions on Snapchat.

ColourPop have some of the best formulas on these market but are one of the worst when it comes to encouraging overconsumption. Like pm all makeup brands use too much plastic but very few release new collabs and products at such an obscene rate. At some point I turned off their emails because it started to feel like spam when I was getting practically a palette per day. It's just too much.

Rise and fall of Charlotte Tilbury! I feel there is so much i don't know and lots of people are turning way from the brand now

I was a huge colourpop fan from 2014-2017 and got a lot of my staple products from them and loved seeing them grow and add complexion and skincare to their collection. They started having themed launches every few weeks and it feels so overwhelming and as if they’re just trying to create every possible shade out there. And I’m going to be honest why would I buy a muppet themed makeup palette? Their palettes aren’t even standing out anymore and I would rather buy something more versatile than a palette for 1 shade range

I'm a marketing student and I thoroughly enjoy your breakdowns on the business operations or basically a company analysis, as we call it, especially in the supply chain since I don't quite hear a lot of those or even being properly explained in other business related (exposé) videos here on RU-vid. It really helps put into perspective what the company is going through and what could have affected their poor choices, and I love hearing about it since that's what I mostly do for my major haha. I watched all your videos in one sitting, and I have to say you're putting out good content for us. Keep up the good work!!

Yeah Colourpop has discontinued so many of my favs, trying to stay a "fresh/hip" brand because I'm not interested in most of their "new" products. All of my friends say the same thing if they can stay consistent and keep their best sellers they'd keep their loyal customers otherwise, we buy elsewhere. They're going the way of Bite Beauty, Becca Cosmetics, etc. 🤷🏿‍♀

I'm 44 years old, and I've never been a makeup fan...until my 20 year old daughter gave me a colorpop pallette for Christmas a couple years ago....and omg..I love them, and the price...can't be beat for the quality

My issues with CP are shitty online customer service, and I don't buy their collabs with Disney, influencers, or the like bc they're up priced and quality downed lol. If I stick to their basic pallets and super shocks purchased at Ulta, I'm happy. Most of my makeup is colourpop and it performs well if I stick to my rules.

Ya I stopped buying color pop cause it was just constantly releases and they started getting rid of things I loved and there were things I kept trying to buy but they were constantly out of stock and when they’d restock it it’d be gone immediately and then they would just discontinue it and them do that multiple times just pissed me off I just wait til they have a sale now to restock things I like and don’t keep up with their products anymore

Finally, a channel with "rise and fall" videos that actually contain analysis and thoughtful commentary! Subscribing and excited to see more

i absoutely love colorupop. their pigments, how nicely their shadows blend, the actual themes they go on their palettes/the colors, them being 100% crulety free!! i own exclusively colourpop eyeshadows!

I really liked that you throughly explain the topics you take on, you’re just really through with facts and the timelines of things and I really appreciate your dedication to showing viewers facts about these topics.

The thing about ColourPop that I truly don't understand is why they are producing so many "new" products so frequently.

Consumer fatigue is right. ColourPop is pushing out another collection before they can ship out the orders from the collection before. I haven't even purchased anything from their 30% sale. I don't get as excited about the new releases anymore because they're old news by the time I get them in my hand.

I don’t know why Colourpop is so popular. They’ve steadily raised their prices over the last 18 months, while quality and creativity have declined. If you own 3 of their palettes, you’ll never need to to buy another, because every palette has the same brown, peach, pink purple and gold shades. I’d rather buy 1 excellent quality palette at a higher price point than waste my money on 5 Colourpop palettes

I really like ColourPop, but wish the quality were consistent. "That's Taupe" is possibly my favorite eye shadow palette of all time. Since it has a similar color story, I purchased "Of Quartz," and was disappointed to discover the quality was not nearly as good. That being said, their larger "Stone Cold Fox" and "Gone Matte" eye shadow palettes are fantastic. I wish they would release fewer new collections, and concentrate on more consistent quality.

I used to love CP back in their early days when I was in college. Then in 2017/2018 I stopped seeing my favorite brown matte Lippies which were Rooch and Limbo. I didn’t buy from them again until 2020 when I got the Nude Mood palette. I loved the colors, especially the dusty red. I tried to re-buy it in 2021 and they changed out the ONE color I liked by making it shimmer instead of matte. It was literally the only color in the palette that changed. I knew because I had my old one + new one to compare. I was so confused…. I look at their stuff at Ulta but they literally don’t keep the stuff I like…

I love the price point/quality ratio plus that they are made in the US. It doesn’t hurt that the packaging/collabs are so stinkin’ cute too. It’s one of the very few brands I still buy outside of TJMaxx tbh.

I love these videos so much. You do such a great job at providing details about the company and the operations behind it. Keep up the good work, they’re so informative!

wow this is great! I’ve never seen anyone on RU-vid do such in-depth business analysis on the beauty industry, super insightful and great video production quality. keep it up :)

It's just too much. We are all overwhelmed with too much. So many of us are pushing back on all of the unnecessary excess in life

Imho they are flooding the market and I feel like they don’t care. But the average consumer doesn’t care either. I’ve stopped buying them. I don’t need new eyeshadow that often. I’d rather pay more for a higher quality eyeshadow with less kitsch.

Great channel with interesting insight into the makeup industry. I work in marketing / manufacturing so hearing about the supply chain process is refreshing!

I genuinely really enjoy using several ColourPop products. Unfortunately I’ve had several very poor experiences purchasing from them directly. I now refuse to order from a company that doesn’t have an actual customer service department. It took me losing nearly $400 in orders from them to learn that lesson. 😒

this is a great business analysis! i agree that they can definitely use their origin story for brand storytelling

this video is so professional! can't wait to see how big this channel gets. you deserve a lot!!!

I love this series I would love to see a video on tarte Ive tried to watch a few videos about them here on RU-vid but I like the thorough documentary style that you do these videos in.

Binging this channel!! Love your work thank you!!! 🤍

It’s Colourpop that made me LOVE applying eyeshadow. I went through my younger years without it, but now it’s my thing. Now I see they’re in Target? I hope they don’t get too commercial.

Im really excited for you channel! Keep it going, so informative and entertaining ❤

Im so happy YT recommend you!! Just curious if you'll ever be doing deeper dives, i could totally watch 40+ min vids on this type of content!

I would love to see more videos like these! such great reporting.

My issue is several times my order was wrong. And instead of giving refund they offer credit. Which means I have to keep buying in order to use credit. It’s frustrating. I just want a correct order and lately it’s been hard to get that. Customer Service is lacking and quality control of orders been not great lately.

I like Colourpop because they are affordable and yet they still do sales on every holidays which is nice. I do buy their new collection when I like it.

As a third year business major wanting to go into the cosmetics industry this was really interesting! Colourpop was one of the first makeup brands I started getting into about 4 years back, and I’ve definitely tapped out after finding that my collection was massive and I’m still struggling to use stuff up. 😅

I really enjoyed your Rise and Fall videos! Especially since it seem like makeup is not as a huge deal as it was pre-pandemic. I’ve also kept track of my makeup consumption - comparing from previous years to this year. The amount of times I bought makeup this year could be counted in just one hand 😂 I can’t wait for your next video and the next one after that 😊

You should do the rise of ELF

My FAV was “POPPIN” - they need to bring that back

This channel is very well produced, continue to stay that way! Continue to provide an objective eye!

this is so good. please continue making more of these.

I have never brought from colourpop since shipping to Australia is so fricken expensive but I never stopped hearing about them from 2016-2018. Their super shock shadows were always talked about! But by 2019, their releases were sooo frequent it was hard to keep up. I'm interested to see what they do next, I know they have massive success on tiktok but beauty fans from the years 2016-2019 when we were solely relying on youtube for reviews are already sick of their constant releases. So it will definitely be interesting to see if they will rebrand or sacrifice their loyal consumers for more profits. i think it will be the latter. also hi, i love your channel & just subscribed! both of your channels are amazing & provide great think-piece videos that are so informative. keep it up!

Amazing video I think I just found a new channel to obsess over ❤

Thank you for being the brave soul to dive into these companies. I always thought this would be a great idea.

@7:33 the middle picture is Manny MUA’s collaboration with Makeup Geek. He was one of the first modern artists to pitch a red eyeshadow.

My issue w colourpop is that they have to have a glittery, chunky fucking eyeshadow on every palette ugh

As long as they keep the quality of their makeup, they will stick around for years to come. More so now during this economy because people would rather spend money on affordable quality makeup as opposed to higher end. At least that is the case with me. I love ColourPop and hope they are in it for the long haul.

If ColourPop doesn't keep up by continually innovating better performing formulas, skin improving ingredients and eco friendly packaging, it will fall behind amazing drugstore competitors like Essence, Elf, LA Girl and NYX. I also feel the fatigue with multiple launches and random collabs. What interests me, now that I have a decent makeup collection, are products that do new things demonstrated by reputable and creative makeup artists.

Great video! I love colourpop, their quality is getting better and better. The price point can’t be beat. And every brand has or will have some kind of scandal- that’s life. I will always buy from colourpop. And one thing you can say about them- you’ll never get bored with them!! Thanks for the insight!

Really appreciate and enjoy your content!

You are a very good narrator and have the ability to hold the interest of your viewers. Keep up the good work. ♡

I love their cardboard packaging vs the hard plastic of other brands but they look like something that would be sold in Claire's. They are turning in to Tinkerbelle.

I went from purchasing at least 6 times a year, to once a year. When the shipping doubled, it was no longer worth the wait of free shipping. Also, their product quality has gone down. Everything has to be a limited edition collab these days, and changing the pan shapes/sizes is annoying. I'm not really interested anymore.

Colourpop quality has gone down SO BADLY. I have been buying their products a few times every year since 2016 and it just kept getting worse and worse every year :/ after my very recent purchase in February this year, I stopped buying their products or even considering them.

I love yoyr videos! Could you please talk about Huda Beauty?

I agree that they have too many products. I was actually on their website on Black Friday and I wanted to buy a few things but I noticed that there was page after page of literally the same products but different packaging… eventually i got overwhelmed and bought nothing.

Fabulous content. And great voice . You are gonna go super far! 🎉 Edited to add: I would absolutely love your take on the Balenciaga issue. From a business perspective, I find it absolutely baffling. Maybe on your sister channel?

I personally love ColourPop because they have many products that are great and the price is really good too. The problem is them making limited products anymore, new launches every week, discontinuing some of their best products...

Informative & thought provoking !

My first experience with ColourPop was when I built my own eyeshadow palette (large) and my order arrived with a few pans missing. Their process was for me to take a pic of the shades received and cross-reference the invoice to prove what was missing. That process might have changed but ooookkkay. I hardly use that palette since the quality was okay but not the cow jumped over the moon exciting since I have a major addiction to color and makeup.

As a Canadian, the only way to purchase ColourPop is through online shopping. Ultra is not available in Canada & Sephora stopped selling the product. Buying from an American site becomes too expensive when shipping, taxes and duty are factored in. It’s unfortunate that we in Canada don’t have the opportunities to purchase ColourPop in store. 16:53

Currently in grad school and oof you know your marketing! More, please

I’ve never watched a video like this before and it’s super interesting! Just a little note: Those little 5 pan eyeshadow palettes are actually Wet ‘n Wild.

Their lip stuff & bigger eyeshadow palettes are in such demand in India & sold mostly via resellers.. truly a shame they dont see that market!

I love Colourpop and I love their skincare line, FourthRay Beauty even more. Their price point is totally up my alley. I'm just tired of their overwhelming and totally unnecessary launches. They are so redundant at this point. I've even unfollowed them on IG but I'll continue to buy my staples from their skincare line as I don't wear makeup that much anymore.

I love these videos plz do moreee ❤

I used to love Colorpop but at the rate launch products and sometimes it’s feels like they aren’t really launching anything new or exciting anymore. Same color stories just different packaging. I still use Colorpop products but not as much as I did three or four years ago.

I just hope colourpop launches in India because the customs on makeup/Skincare is so terribly high, there should be some pop up store, or it should be available on Nykaa (beauty app in India)

The observation is so on point. PS: I love Colourpop🥺🫶🏻

i wish colourpop didn't release so many products so often

I think we’re seeing the beginning of changes within the company as I’m noticing their releases have been somewhat slowing down compared to the past two years and the same goes for the rise in quality of their products. Where they used to release 2 or more collections a week, it’s starting to become just one per week or they might even skip a week here and there these past few months and the products they have been dropping get consistently good reviews. I think they had a few bad launches that forced them to reevaluate their business model, that NBA collection no one wanted certainly comes to mind (the palettes are constantly up for sale, pretty much every time I check the website). Hopefully their production slows down even more and the focus on quality becomes their main priority and it’d be great to see them change into more eco-friendly packaging as well.

just wish they’d bring back big palette launches from the past, like Kathleen Lights, etc

❤honestly i have never heard of this makeup before. it's a bit too colorful for me; however, i understand its "poppy" appeal. sorry to hear that the successful brand has fallen. ❤

ColourPop pricing is another issue. The Yes Please palette orig sold for $12. Now a 12 pan palette sells for $22-$24. What iced to be affordable is getting more expensive.

As a Canadian, the only way to purchase ColourPop is through online shopping. Ultra is not available in Canada & Sephora stopped selling the product. Buying from an American site becomes too expensive when shipping, taxes and duty are factored in. It’s unfortunate that we in Canada don’t have the opportunities to purchase ColourPop in store.

I have been using colourpop since the very beginning when all their matte lipsticks were 5$ and I loved that! I love their matte lipsticks but they’re discounted Their eyeshadow has terrible quality!! No pigmentation at all and so much fall out!!

i really miss their ultra satin lips and i wish they could bring them back

Is colourpop safe to use? Im going to buy the colourpop cream blush (not the stick) in the shade ttyl. But im worried if it will ruin my skin. Im 12.

I feel that I've discovered the MagnatesMedia and ColdFusion of beauty, good content

I love love Colourpop and have purchased so many singles and Monochramatics, and other eyeshadow palettes. Please do changed that annoying plastic palettes. I prefer the cardboard better.

ColourPop discontinues really great products, and they make so many poor products. If I like something, I need to purchase more than one in fear of ColourPop disconting it. And, I waste money trying subpar profucts trying to find a diamond in the rough. I placed a large order with them pre-pandemic and the eyeshadow was low quality- not enough pigment and chalky. It was so bad, I swore myself off the brand. I fear the brand needs a major overhaul

Please make a video about urban decay! 💋💄

Your channel is going to blow up 👏🏼👏🏼❤️❤️

I had an issue with some of their lipsticks. Looked just like the issues with Jaclyn Hill lipsticks.

I'm glad someone is talking about this

can u do a video on bite beauty and becca, both brands shut down post covid

I for one stopped purchasing Colourpop a long time ago because they have been launching products way too much to the point where I found it overrated and played out! I loved Colourpop when they first began but now, I'm all about skincare, self care and mental health ✨️ What irritated me was that Colourpop's product prices rose up and I got turned off

I learnt so much from watching this! I think their business model is really interesting and much easier to do because they started with a lab . Their lack of sustainability and fast approach isn't great but I don't think we're in a period where that would be enough to stop people buying from them. People don't tend to mind if the quality is hit and miss when the product is cheap because it's easy for them to just try something else. I think the fact that they have constant new product launches really cheapens the brand and I don't think it's a good long-term approach however when compared with fast fashion brands constant new products is never really an issue. And maybe despite the criticisms because people are still buying from them and they have a growing customer base, since they're not seeing a negative impact on profit then they don't think it's worth changing yet.

I do love CP and I think they do collections really well for the most part. I just wish they would slow down with the launches.. it’s getting to be too much.

This is a brand made for the US, period! I bought it once, a rather large amount of products. It took 3 months to reach Portugal...it was ridiculous. So, although they were very good, especially love my custom made eye shadow palette, I never bought anything again. And with the new European tax laws, 3 months waiting plus custom taxes...hell no! It's too much of a bother!

I’m from Oxnard, where the factories from Colourpop and Spatz Laboratories are located. They hire mostly minority woman, some of whom don’t speak English, and treat them like absolute shit. My aunt worked there for a while and she stopped for the sake of her mental health. They treat you like a machine, not a human. They yell at you if you don’t work fast enough, and demand the impossible. After hearing all the crap she and other women went through working there I couldn’t bring myself to buy their products anymore even if I liked them.

There are many items that came out that were so cute but only one time only. I really wish they had a fan fave collection or something. They have good makeup but such bad ways so selling it

The first photo show the swamp queen palette, is a collab Grav3yardgrl did with Tarte. The Manny MUA pallette is a collab with MUG. The quads the left are wet N' Wild. ???? The company is seed beauty.

does concept to consumer include safety testing? that seems a bit fast...