The Rise & Fall of AllBirds - eCommerce Giant

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At its peak, AllBirds represented a brand that could potentially dominate the footwear market while also being eco-friendly.
But somewhere along the line, it all fell apart. So, what really happened?
How did AllBirds go from being one of the brightest prospects in the fashion industry to a potential Silicon Valley failure? Let's take a look.
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BOOKMARKS:
00:00 - The Rise & Fall of AllBirds
00:42 - How AllBirds First Started
01:15 - Tim Brown Looks to New Zealand's Wool Industry for Product Material
01:44 - Kickstarter Campaign
02:18 - AllBirds' Launch with Tim Brown and Joey Zwillinger as Founders
03:50 - Major Problems - The Fall of AllBirds
05:24 - Quality Issues and Negative Reviews
06:24 - Further Losses in Stock and Company Value
08:15 - AllBirds' Recent Standing and Future Outlook
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Опубликовано:

27 сен 2022

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Комментарии : 50

@caesarn7 Год назад

I bought 4 pairs including slippers for the house , my first pair is 1 1/2 years old and was one of the most comfortable shoes I’ve ever walked on , I hope the get back on track

@review_maven Год назад

I have three pairs of AllBirds and love them. I happened to score them cheap at a resale shop and never heard of the brand before. I do hope they succeed because they are very comfortable and sleek and I love that the top is made of Merino wool.

@alexxxmmm1 Год назад

I never heard of allbirds until I recently saw their store on 5th ave in NYC. I love their design, simplicity and will buy a pair.

@siwartmackintosh Год назад

It is a challenge for the company, but I believe they can pull through this difficult period. The competitive edge is still there; they are just growing from a hyped-up silicon valley company to a more established brand. The brand awareness is still really low, and once more people see them in stores and try them on, I am sure the sales will grow gradually. Perhaps not the biggest hype anymore but still a great shoe brand with a beautiful mission and core values.

@ai7783 Год назад

Waiting for The rise and fall and then rise again for allbirds

@thelifeandtimesofcharles Год назад

😂

@fredseekingbibleturth Год назад

This is the first I am hearing anything bad about allbirds that I recall. I didn't know they existed until a year or so ago. I keep seeing ads for them when I am at my parents house and they are watching something on roku. I have been wanting to buy a pair for some time and was actually just looking at the site just before checking out youtube to see what people are saying. Which is how I found your video. They seem to have some pretty wild styles at the moment and one that kind of looks like a Hoka shoe. Anyway thanks for the information. I may still buy one. Also I would love to see Rose Anvil cut one in half.

@kagong7508 Месяц назад

to me, this is the most comfy shoe brand in the world.

@fredseekingbibleturth 28 дней назад

@@kagong7508 I did buy 2 pairs and I was disappointed that they are not that comfy. They are very narrow. Oh well. I did try them The most comfy shoes I have found to date are a band called splay

@TripHawkPilot 3 месяца назад

I’m buying this stock here. Just got my first pair and they are amazing. Comfortable and def fine for biz casual settings. Seems to have a market cap of 80M with 130M in the bank and around 75-80M in rev per quarter. 5 years could 40x back to IPO prices or find a big buyer at 500M+

@emnyz37 10 месяцев назад

so thats why i finally was able to buy a pair on sale. which was so rare before.

@gokzilla Год назад

Iam 47 and 125kg. I have wide feet and high instep. I have problems with find the right shoe and the Allbirds wool pipers are perfect. The most comfortable Shoe i ever tried. The Tree Dasher are close to perfect. Much better cushing but slightly press to my instep after 4-5 hours. The Tree Runners are too flat for my toe. All of them are wide. I have shoe size 47,5 and Nike, Adidas, New Balance and all of other brands have different sizes and almost never the right size of 47,5. Sometimes i must buy 49, 48,5. But the allbirds with 47 fits perfect. I hope the brand grows more. I bought today the Allbirds Tree Dasher 2.

@edtollway3730 10 месяцев назад

I have three pairs of the og models. Bought them in 2019 and washed them maybe a couple of times each. They still look like new. Love them.

@jimmbear3998 Год назад

Interesting that they have already had a rise and fall considering I am just learning about them. I was looking for lightweight sneakers recently and this brand keeps coming up so marketing wise they must be doing something correct as they come up in Google when I look for lightweight sneakers. I have been wearing Nike flyweight sneakers a lot but looking for some other lightweight options. I am thinking of getting a pair of Allbirds. Maybe it is a good time to get them as they have had time to correct any issues with earlier models and while they still fly under the radar so don’t seem overpriced like other brands. The use of wool is interesting too. The more I learn about them the more I want to get a pair.

@karolinakuc4783 Год назад

Merino wool is not only soft and breathy but also is very good at keeping right temperature. It keeps one warm in cold temperatures and is also not to hot is summer

@chadbailey7038 Год назад

Great video. Thank you! With the stock price so low, I was considering investing. This video was very helpful 🙏🏾

@chadbailey7038 Год назад

Would love your analysis on Honest Company! 🙌🏾

@s8503461 Год назад

There is at least one inaccuracy in you video which I didn’t have to Google as I was aware it was untrue: Merino sheep are not just found in New Zealand. They are in Australia, Chile, Argentina, South Africa, Spain and other countries. That is quite a major statement to get wrong so I wonder what other incorrect information (that I just don’t know and haven’t yet researched) that is also incorrect.

@IWDAgency Год назад

My Baaaa (d). Seems they are just the largest producers of Merino Wool. Thanks for the tip though!

@danielrose542 Год назад

Best shoes ever! And their clothes too. Love them.

@Paterleano Год назад

My first pair lasted 18 months before my toe poked a hole through. The next pair I bought didn't even last 6 months before a hole appeared. I cut my toe nails religiously because I play football (soccer). Definitely I feel like the quality dropped on the second pair. The 1st pari were almost water proof as well, second pair were not.However I still love the shoes, the brand, the wool. I hope they can fix this.

@jr4chargers Год назад

Just bought some Allbirds, let's see how they feel and how much they last. My friends has had his for almost 2 years, so it a good sign there.

@noname-fw6uv Год назад

If you have stocks in allbirds, might wanna pull out because the price is about to get dicer. Might even get de-listed of the market in the near future.

@hhoebeke1 Год назад

Best shoes I ever had - and their clothes are very nice as well..

@CarlosRodriguez-cl5dq Год назад

I don’t understand the fascination with these shoes. I bought 3 pairs last year. The sizing is inconsistent and the “comfort” aspect everyone talks about is wildly overrated. They’re not much more comfortable than some of the other sneakers I have.

@jonathan45732 4 месяца назад

From my experience and all the reviews I’ve read the tree runners are still very good shoes and the newer tree runner gos are also really good

@greggoomishian4904 2 месяца назад

They will definitely pull through

@TheBestMovieAlive Год назад

Allbirds fell? When did that happen?

@craigpalms2033 3 месяца назад

Seems like a great shoe maybe not durable but I’ll have to check them out price dropping down to $.57 of share is pretty scary

@spartanB0292 Год назад

When I saw their hypebeasty Crocs ripoffs, I had a feeling the company was going in a bad direction.

@NarcFreedom 9 месяцев назад

And the share price is now around a buck. Market cap is about 175 million. Crazy.

@routex1 6 месяцев назад

I'm rooting for them!

@euanwarkentin7204 6 месяцев назад

Im gonna be honest, Ive been wearing the runners daily for almost a year, and theyre holding up, mine have a few holes but thats more a trend in my house because we have cats that love to mess with them.

@jaehparrk 8 месяцев назад

they need to go private again, stop overspending and focus on its stores, cost-free-eye marketing traffic

@kenrista100 10 месяцев назад

My Allbirds have been worn for a year straight, washed 5+ times and still look like new. Not sure where you get the poor quality reviews. On the contrary I have had On Cloud shoes last less than 2 months.

@chrispnw2547 Год назад

Allbirds are attractive but from a technical perspective they leave a lot to be desired. The shoes lack structure and for someone running or long distance running a day wearing these are not satisfying. These are not inexpensive and for the price Altra or HOKA know shoe design.

@craigfischer2240 Год назад

Only shoes I wear!

@sirsillybilly 11 месяцев назад

Merino wool isn’t just found in NZ. It’s an Australian breed that was successfully bred in the early 1800s from the Spanish Merino which was the Spanish Kings stock.

@placeholder3863 Год назад

I think they should stop releasing so many colors and just focus on the silhouettes and stores

@Catlovers5983 5 месяцев назад

Helping them rise again. Just bought two pair. So comfortable and look good. Sleek, not clunky.

@TheLarrytest Год назад

They're comfortable for few wear, but unfortunately Rothy's sneakers are better in reliability and comfort in the long run. Therefore, I sold all my Allbirds sneakers for more Rothy's sneakers

@rocketcityrob343 Год назад

I bought some All birds stock last week. I was wondering why it was so cheap. I didn’t know they were a shoe company until 3 days later. Man I wish them best because I’m about to buy a few more shares lol