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The Rise of Peter Do 

understitch,
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Peter Do is an interesting brand because it's been able to rely on provenance and good marketing more than most young brands. I have a lot of questions still about their rise to relevance, but I can't deny that their clothes are genuinely beautiful to see and their image making is really eye catching also. I hope to see them continue in the next few years and ride that minimalism trend right to the top, because they've built a fantastically engaging company thus far. It's still fresh and it isn't perfect, but it's still one of the best and brightest new brands to come out of fashion week in recent years for sure
Beauty Channel: / @underskinyt
Patreon: patreon.com/understitch

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9 окт 2023

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Комментарии : 112   
@CR0WBS
@CR0WBS 8 месяцев назад
im so scared to a fashion designer cause I never wanna be in a "rise and fall" video 😭! I love the rise ones though, it's great that this channel has introduced me to so many new designers!
@understitchYT
@understitchYT 8 месяцев назад
Its an inevitability of anything creative. A fall doesnt mean the company closing and goinng under, but in business as in life and entertainment things come and go from popularity. Prepare for it well, weather the storm, and any fallen company can come back stronger than ever. The idea of endless growth is a fallacy and often does more harm than good ❤️
@toxel74
@toxel74 8 месяцев назад
I remember what a big deal Jeno's involvement was to us NCTzens lmao, even Johnny's Met Gala look. Great video as always! ❤
@understitchYT
@understitchYT 8 месяцев назад
There’s no one more loyal than a K-pop fan
@1844turk
@1844turk 8 месяцев назад
Excellent analysis as always. Space and Grace for Peter Do. I am rooting for him because he has the potential to do great things
@understitchYT
@understitchYT 8 месяцев назад
Space and Grace, that’s a great way to put it
@ladyjunon6305
@ladyjunon6305 8 месяцев назад
It's incredible to see so many designers come from Pheobe Philo: Peter Do, Daniel Lee, Matthieu Blazy, etc. I think that the only designer who has birthed more designers than Philo is Nicolas Ghesquière.
@understitchYT
@understitchYT 8 месяцев назад
McQueen birthed a surprising amount too, but theyre all on the underground scene
@ladyjunon6305
@ladyjunon6305 8 месяцев назад
Of course. That makes sense.
@ladida9084
@ladida9084 8 месяцев назад
amazing video aside, ive been a fan of Peter Do since 2018 and there was some stuff i didn't know. I really need a comprehensive list of how many designers came out of phoebe's celine holy shit. maybe you can do one of those string boards lol
@understitchYT
@understitchYT 8 месяцев назад
I have a Phoebe Philo video coming soon 👁️👁️
@bashful_michael
@bashful_michael 8 месяцев назад
Great video! Your videos are always so insightful. I love a lot of the pieces from the Peter Do x BR collab.
@understitchYT
@understitchYT 8 месяцев назад
Im so glad you like it! (both my video and the collab)
@kobbibanks5999
@kobbibanks5999 4 месяца назад
Just wanted to say thank you so much for your videos. It is so evident how much time and care you put towards your craft. I learn so much in every video and I would like to let you know how much it is appreciated
@understitchYT
@understitchYT 4 месяца назад
What a lovely message to read thank you so much! Yeah of course it takes a long time to research (and often to confirm my memory is correct) but I truly enjoy it so much, so its great that I found people that are just as interested 🥰
@Jiveshen3
@Jiveshen3 8 месяцев назад
Outstanding work as always! 😍
@understitchYT
@understitchYT 8 месяцев назад
I’m so glad you liked it 🥰
@blackathena1565
@blackathena1565 8 месяцев назад
It is so cool to hear Ayo's analysis in this video!!
@understitchYT
@understitchYT 8 месяцев назад
Hes such a great thinker
@laliehh226
@laliehh226 8 месяцев назад
Another amazing video! Really all of the content you put up is interesting and informative
@understitchYT
@understitchYT 8 месяцев назад
Thank you so much, Im so glad you enjoy this and all my other videos
@rhy8336
@rhy8336 8 месяцев назад
I remember in 2019, when I first saw the models with the backless jackets I didn’t even know who made them but I knew i wanted one so badly. I looked into their insta, they where blooming even then. It is that very 21st century minimal style with that soft subversion. But then I felt like they went off the map. I guess I couldn’t keep up with the amount of stuff but also some of it gave me the feeling of Instagram brands that all blended together. Then when they had the show with NCT it felt like this fascinating culmination. Because the backless jacket was back and better than ever. And the show felt alive but not yet crystallized. And I think it’s that Instagram element that shot them up so fast while they could hide so much with that curated lense. It just feels like one of those brands where in a lot of ways reality just meets them halfway. Like you said there are still a lot of questions about how it came together I’d be fascinated to know. It’s a brand with so much promise and class, and I’m not even that into minimalism so they really have something there.
@understitchYT
@understitchYT 8 месяцев назад
And of course thats not to say they can't succeed on this Instagram amalgamated aesthetic, they just have to continue to brand it well. Sometimes, especially for minimalistic brands, its less about the actual design and more about the brand's world, though in fairness the ones that have had lasting legacy all have had a point of difference, like Helmut Lang's advertising or The Row's underground artistic positioning
@rhy8336
@rhy8336 8 месяцев назад
@@understitchYT good point! It’s like shaving your head, you compensate with all the stuff around it.
@chairslatte
@chairslatte Месяц назад
i love love love their boots! jeno opening the show was amazing to watch + i really loved how they styled seulgi that day. they released a short film 'Time' and i enjoyed watching that. rooting for peter do, i personally am not a minimalist but i do think they can go quite far!
@understitchYT
@understitchYT Месяц назад
I think seulgi works so well for the Peter Do brand, Im interested to see if he will work more with Kpop celebs
@danial7531
@danial7531 8 месяцев назад
great video as always! in the future we definetly need video on the rise and fall of pyer moss!
@understitchYT
@understitchYT 8 месяцев назад
I would love to honestly
@Mj-3023
@Mj-3023 8 месяцев назад
Jeno iconic,so proud of you Jeno & peter do
@understitchYT
@understitchYT 8 месяцев назад
지노 🙌🙌
@hilocron4274
@hilocron4274 8 месяцев назад
I’m late lol but I’ve commented before but I’ve learned about so much on fashion and the houses and even the life of karl lager field ? On this channel also I really hope we’ll see a behind the face ( origin reason etc) but still great channel
@understitchYT
@understitchYT 8 месяцев назад
I dont think Im quite at that level yet, but thank you
@Jess-bu7ji
@Jess-bu7ji 3 месяца назад
Another marvellous film. Would you ever consider speaking about your personal wardrobe, style, and fashion evolution? ❤
@understitchYT
@understitchYT 3 месяца назад
Ive thought about it, but honestly I think for now its probably best I stay as anonymous as possible, just to be totally honest
@mignoncat1
@mignoncat1 8 месяцев назад
The lang collection has earned Do the “ rise & fall” title
@understitchYT
@understitchYT 8 месяцев назад
Oop
@solanareznor8309
@solanareznor8309 8 месяцев назад
been doing undirectly some prototyping for Peter Do and is really cool!
@understitchYT
@understitchYT 8 месяцев назад
I hope the patterns are great 🙌
@henryfeagins8969
@henryfeagins8969 8 месяцев назад
Second! (Is that a thing?) keep the great work up I love these videos 😊
@understitchYT
@understitchYT 8 месяцев назад
Yes thats a thjng 😂 Im glad you like the videos 🙌
@duyo7027
@duyo7027 8 месяцев назад
Great analysis
@understitchYT
@understitchYT 8 месяцев назад
Thank you so much 🥰
@sergioolave7782
@sergioolave7782 8 месяцев назад
I know it's not a designer but the story of Brenda Weischer would be nice. Really informative video, thank you.
@understitchYT
@understitchYT 8 месяцев назад
She might be a little young, no?
@martamaimone6482
@martamaimone6482 8 месяцев назад
I think jeno was perfect ...he was fucking incredibile. His body is perfect to enhance every key point of that outfit.
@understitchYT
@understitchYT 8 месяцев назад
Honestly yeah the clothes suit his body shape so well
@sanctun-3782
@sanctun-3782 8 месяцев назад
Lovely vídeo, as usual.
@understitchYT
@understitchYT 8 месяцев назад
Thank you so much 🙌
@mrfamilyfriendly4370
@mrfamilyfriendly4370 8 месяцев назад
I believe that Peter Do does pose an interesting place in Fashion here, they are stuck with the "Helmut Lang" Mark, but as pointed out, they can either profit from it, or fall. What I think has to happen for Peter Do, is either a new interpretation of Helmut Lang and his influence or a split. There is no alternative. Great Video
@understitchYT
@understitchYT 8 месяцев назад
They just need to figure out why a customer buys Peter Do over the row/helmut lang/heliot emil and theyll soar
@mrfamilyfriendly4370
@mrfamilyfriendly4370 8 месяцев назад
@@understitchYT seeing heliot emil next to Helmut Lang and row is kind of an offensive sentence hahaha, but I get what you mean and I think that is the main point for their brand right now, they need a established spot and a personality in their style I think
@insulaarachnid
@insulaarachnid 8 месяцев назад
I was not familiar with the Peter Do brand but now I desperately want one of their handkerchief trench coats😍
@understitchYT
@understitchYT 8 месяцев назад
Did you like the banana republic collab?
@insulaarachnid
@insulaarachnid 8 месяцев назад
The Peter Do brand is mostly too minimalist for my taste but I do like the detachable utility trench and the detachable pleated trench in the collab with BR. I think my takeaway from this is, I like Peter Do's coats :-) @@understitchYT
@sashaschiaparelli4536
@sashaschiaparelli4536 8 месяцев назад
Very interesting like always. There is a brand from Argentina, Kostume, You maybe migth find interesting too!
@understitchYT
@understitchYT 8 месяцев назад
I think I know them, I got really into Argentinian history when learning about Evita, and I think they came up then, are they based in Buenos aires?
@understitchYT
@understitchYT 8 месяцев назад
I checked, yes, it is (I also realised I didn’t follow them on Instagram, so rectified that 😂)
@sashaschiaparelli4536
@sashaschiaparelli4536 7 месяцев назад
​@@understitchYTEvita vas not only an incredible human being but also a fashion icon! Mister Dior himself says "The only Queen i dress, was Eva Perón"
@carlenak1453
@carlenak1453 8 месяцев назад
Please do Martin Margiela
@understitchYT
@understitchYT 8 месяцев назад
I really want to, but that is one huge project
@swimmininls1039
@swimmininls1039 8 месяцев назад
When are you gonna make a video on rick owens? Im specifically interested in his past and come up. the fact he started by making illegal copies of designer clothes I find so interesting
@understitchYT
@understitchYT 8 месяцев назад
I obviously really want to, but I think that will be an enormous project, so I’d like to get McQueen completely done first, before I start to tackle Rick Owens. Something tells me Rick will be a longer project than McQueen, and so far McQueen has taken me eight months
@keisekino
@keisekino 8 месяцев назад
His work is a bounce between Lang and Ackerman
@understitchYT
@understitchYT 8 месяцев назад
I see a lot of him in Heliot Emil
@dva5610
@dva5610 8 месяцев назад
This should have “fall” on the end given that Helmut Lang collection.
@understitchYT
@understitchYT 8 месяцев назад
A few people have DMmed me to say that
@dva5610
@dva5610 8 месяцев назад
@@understitchYT -oop
@withallduerespectcompletely
@withallduerespectcompletely 6 месяцев назад
Peter Do is essentially The Row meets Ann Demeulemeester.
@understitchYT
@understitchYT 6 месяцев назад
Thats pretty spot on imo
@noviantichintia9642
@noviantichintia9642 8 месяцев назад
jeno model 🥺 proud of him 🥺❤
@understitchYT
@understitchYT 8 месяцев назад
지노 🙌🙌
@mikhailbrown1924
@mikhailbrown1924 8 месяцев назад
Please do a video about Thebe Magugu
@understitchYT
@understitchYT 8 месяцев назад
I really need to at this point
@ReginaPlaguez
@ReginaPlaguez 8 месяцев назад
Would love to see an episode of Patrik Ervell!
@understitchYT
@understitchYT 8 месяцев назад
Maybe when the brand gets a but bigger itll be good
@usersh3649
@usersh3649 8 месяцев назад
could you make a video about Christophe lemaire as well :)
@understitchYT
@understitchYT 8 месяцев назад
I really should, so iconic
@sassiee
@sassiee 8 месяцев назад
Heyy!🙁😟 You promised to do the video about skims in September and now it's October.... Pls make a video on skims.❤️❤️❤️
@understitchYT
@understitchYT 8 месяцев назад
Its been moved because of news about other brands, liie Peters BR collab, currently igs looking at an end of Nov release
@sassiee
@sassiee 8 месяцев назад
Can you also do Victoria's secret?? 😅😄
@petzezos
@petzezos 8 месяцев назад
Wasn't aware of this brand till the latest Helmut Lang collection. Although some of the designs ( back-cut heart shaped shirts/jackets ) are very appealing to the eye, there is a dominant minimalistic austerity throughout the collections that is very heavy and doesn't let you breath. Maybe their perfectly curated presentations need to lighten up a bit in order to let a little bit of joy in. Watching their runway as i was watching your video, i wasn't surprised by an element as i usually do by John Galliano on Margiela or Rick Owens on their shows. Definitely they have produced very nice garments and clothing, but the brand doesn't stand out, like you say.
@understitchYT
@understitchYT 8 месяцев назад
I certainly think they can though, they made an amazing brand awareness for themselves, and in fashion, these days, that is a good part of the battle. As long as they can sustain themselves long enough to fully become what they are intending to be, theyll be well formed in the emd, and they seem to be doing very well at for now. So only time will tell 🤷
@Oligarcholigarcholigarch
@Oligarcholigarcholigarch 7 месяцев назад
the quadrant map pretty wrong. The row is cheaper than Lemaire? Helmut is more expensive than Jil? Ganni more minimalsist than Jil?
@understitchYT
@understitchYT 7 месяцев назад
Yeah its a bit off, tbh so many of them should have overlapped, but then it wasnt able to be read
@bzztthundaa
@bzztthundaa 8 месяцев назад
🖤🖤🖤
@understitchYT
@understitchYT 8 месяцев назад
❤️❤️❤️
@internetcomment4440
@internetcomment4440 8 месяцев назад
I think PD is great.
@understitchYT
@understitchYT 8 месяцев назад
I also really like them, but I do hope they get that time to grow, and with the Helmut Lang appointment it seems that they will
@bzztthundaa
@bzztthundaa 8 месяцев назад
💚
@understitchYT
@understitchYT 8 месяцев назад
💕
@akerelebrand5454
@akerelebrand5454 8 месяцев назад
The RU-vid fashion blogger Ayo's name is pronounced I-Yo. The a is pronounced with an i . The name means joy it is a yoruba name . ❤
@understitchYT
@understitchYT 8 месяцев назад
Oh really? We are friend and Ive always said it just both ways and hes never said anything. Ill be more careful 🥰
@PhuongLinh-nf1ce
@PhuongLinh-nf1ce 8 месяцев назад
12:44
@understitchYT
@understitchYT 8 месяцев назад
💕
@slash364
@slash364 8 месяцев назад
peter do is alvin zhou trust me
@understitchYT
@understitchYT 8 месяцев назад
There are pictures of Peter on his graduation at FIT, they don’t look anything alike
@slash364
@slash364 8 месяцев назад
@@understitchYT trust me
@understitchYT
@understitchYT 8 месяцев назад
@@slash364 well in that case
@minieee1252
@minieee1252 8 месяцев назад
진짜 쇼에 제노를 세운건 신의 한수였음
@understitchYT
@understitchYT 8 месяцев назад
지노 🙌🙌
@mikeletaurus4728
@mikeletaurus4728 8 месяцев назад
Call it what you will, but "spacer" is still polyester. Polyester....
@understitchYT
@understitchYT 8 месяцев назад
100% polyester yes
@jonnyfendi2003
@jonnyfendi2003 7 месяцев назад
yes polyester...and viscose is viscose, yet Galliano can make it look like a million dollars on the body.
@mignoncat1
@mignoncat1 8 месяцев назад
Peter Do is the “ poor man’s “ Ann Demuelemeester
@understitchYT
@understitchYT 8 месяцев назад
I think they have a different look, but there are a lot of brands in that vein
@jonnyfendi2003
@jonnyfendi2003 7 месяцев назад
what even is Ann D in 2023??? They have no voice anymore. Add Haider Ackermann to that list.
@MichieHoward
@MichieHoward 8 месяцев назад
Affordable? To whom? $3100 skirt! Not dress, just a skirt.
@understitchYT
@understitchYT 8 месяцев назад
Not everything is priced that high, are you looking at a leather skirt perhaps?
@MichieHoward
@MichieHoward 8 месяцев назад
@@understitchYT No the Maxi pleated Wool and the mini pleated, also my browser was jumpy this morning they are actually $2600 and $2100, still those are not even in the realm of affordable to the vast majority.
@neogaitan2893
@neogaitan2893 8 месяцев назад
Great analysis! Would like to see more on Khaite as they are becoming more popular
@understitchYT
@understitchYT 8 месяцев назад
I think theyre interesting too tbh
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