The Search For Steve Rocco, OG Skater & Founder of World Industries

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If you know Jenkem, you know this is about as close to a magnum opus interview as there ever was. Steve, along with being a pioneer of 70s, 80s and early 90s skateboarding, owned World Industries, and spearheaded the street skating movement alongside some of the best skaters around at the time. After many years we were finally able to get Steve in on an interview and damn, this feels good to write. Raise a glass, 'cause we did it, baby.
Directed & Produced by: Ian Michna [ / ian.michna ]
Edited by: Max Seeger [ / mrseeger ]
Additional Editing: Alex Coles [ / slam_machine ]
Shop Jenkem: shop.jenkemmag.com/
More Info: www.jenkemmag.com/home/2024/0...

Опубликовано:

4 июн 2024

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Комментарии : 641

@hubermanlab 27 дней назад

Awesome. Was blessed to see the birth and expansion of what those maniac geniuses did in the 90s … will never forget Steve handing out 100 dollar bills for trick makes at the Reno Nationals… Rad to hear of his love for family and life.

@spawnrcandbikes 25 дней назад

Roccos SMA office down street from my high school..1980s.....torrance, ca ...we used to stop there and beg for stickers....lol...of course he thru us out....i remember Rodney mullen there chillin in front room...

@kanaanwilliams1856 24 дня назад

Love your neuroscience work and your passion for skateboarding Andrew!

@duncescotus2342 24 дня назад

You're really a simpleton aren't you? Mania is a serious problem, genius. Repent your sins while you still can. Honestly, I was a fan, now I'm thinking you're just a sham, and kind of a narcissist, but that you're hardly exceptional.

@BK-tp3sg 16 дней назад

Ya skating now days is a joke.

@nightburrito9283 15 дней назад

@@BK-tp3sg 21:05 Rocco says you're wrong.

@NuTTyScuTTy 29 дней назад

Jenkem is just the goat for getting this interview. What a legend.

@Tablelegs123 29 дней назад

Truth, nine club still waiting...

@babyguey340 28 дней назад

Ian and his platform is dogshit

@sh666nks 29 дней назад

jason lee was backside flipping benches, back 5050ing hand rails, and kickflip back tails on ledges 30 years ago.... let that sink in

@juvedoo99 29 дней назад

Not just doing it over benches. He was doing it over bikes and bump over bars. Jason Lee was decades ahead of his time; from skating to aesthetic.

@sh666nks 29 дней назад

@@juvedoo99 skated with a lot of power too. Compared to when everyone was doing more tech stuff but going way slower. Def hit a niche that aged super well

@infinidominion 29 дней назад

Was nice of Blind to put Video Days as an easter egg in What If in 2005

@100milesandrunnin 29 дней назад

@@infinidominionthis comment blew my mind

@beatifulrewind 28 дней назад

Yes sir glad you found out

@Hartwell10 29 дней назад

Jenkem doesn't get enough credit. They put out some seriously great Skate content. Loved this

@BeachBumsk8 29 дней назад

Dude, this is award winning! Man you might be able to get a Natas or Neil Blender interview before Nine club lol

@ricosteel 29 дней назад

nine club will never get a neil episode

@cornfarts 29 дней назад

My buddy has footage of when he used to skate with natas way way back in the day. Awesome footage lmk if you are interested i can share a link on the yt channel of my buddys

@mitchellbarlow1613 28 дней назад

Fuck 9 club hahaha shits wack asf anyways

@ecadetroit 25 дней назад

Nine club embarrassed themselves trying to interview Kosik, no way in hell Rocco would give them the opportunity

@Aaron-pw6cx 19 дней назад

@@ecadetroitis that why he kept coming back?

@bandotheraccoon3788 28 дней назад

Its not just that you did the interview, its how you did it. You talked to Steve like a real person and let him give real answers. This video made me happy and grew my appreciation for everyone involved. Really good job.

@seantaylor6062 29 дней назад

So sick props to Jenkem for nailing this interview!

@paunchcoorlightly4000 29 дней назад

Crazy that if Ian was feeling froggy that day, we would be watching this on Roccomag and not Jenkem.

@josiahamaze 29 дней назад

That would've been a legit bet. I would've taken it for sure.

@tommym875 29 дней назад

Bigger brother mag

@prodigalsonresurrection 29 дней назад

Rob Dyrdek lol...

@taco_fetish5178 28 дней назад

What do you mean am I missing something. Are you taking about Ian asking about buying world industries?

@augormasterson9312 29 дней назад

Arguably one of the greatest influencers in skateboarding history. This man changed skateboarding and we should all say thank you to him for that.

@skunkwerkz777 29 дней назад

he was also a huge scumbag in the day

@adams8847 29 дней назад

Yep

@DerekPfarr 29 дней назад

Steve used to give me boards every time I saw him when I was like twelve on Lanai. He’d let us ride his quads and dive scooters too. Super nice guy!!

@TJV650 29 дней назад

Weird way of saying you blew him. Sick though

@OfficialErnestCriterion 29 дней назад

@TJV650 your weiner lust is showing, bro

@DudeEggs 29 дней назад

@@TJV650he definitely got on that meat.

@mikehemens9359 29 дней назад

@@TJV650 why are you gay sexualizing the situation? Why does that get likes? You guys need god.

@OceanVibartions 29 дней назад

He had a rad pad on Lanai!

@hunterdavis3003 29 дней назад

You need to interview Reggie. He’s the true industry genius who navigated “under the grid” I worked for Reggie for over ten years from ‘96-2006. That dude has made at least five times more than Rocco . Don’t get me wrong I love Rocco and his lore and he’s an integral part of Reggie’s story but eastern distributed everything exclusively. It’s story everybody overlooks

@donlee2631 29 дней назад

I worked at AWH distribution and can second your opinion about Reggie. That guy had World stuff on lock and AWH was on the outside of the fence.

@SQUIRTGANG 29 дней назад

I'm trying to get a job in skateboarding, help me out man 🚨

@joelglanton6531 19 дней назад

@@SQUIRTGANGYou need to either be good at shooting footy and willing to do it for free for or try to get a job at a distributor if you can't skate. unless you're a woman or something then just put out mediocre footage. Or start a web zine or yt channel or something if you actually have interesting perspectives or something to say.

@cosmicbackwoods 29 дней назад

im 40 and started skating in 95. we've all been waiting a long time for this. good stuff man

@darrentinonzii340 29 дней назад

Holy shit it was Steve I saw at the supermarket here in auckland NZ! I was in line the other day and thought "fuck this guy looks like steve rocco" the checkout girl said nothing to him so I didn't get to hear his accent. What a fucking fail

@bennyskim 26 дней назад

Fail? What were you gonna do zug his dig

@kentbelfire 18 дней назад

which super market bro?

@neal4601 17 дней назад

@@kentbelfire Countdown bru

@dagttv 29 дней назад

As a young kid growing up in LA in the late 90s and early 2000s, certain things are permanently etched into my memory: watching Yea Right the first time, POD playing loud on Skatelab’s PA system, watching older kids skate the UCLA spot by the shop, and and staring at the wet Willy/flame boy boards along the top shelf of Rip City.

@paulwillis7404 29 дней назад

Wow. Speechless. If Ian can pull this off, there is literally nothing he can't do.

@lewisbarlot4823 28 дней назад

Steve put up a vert and freestyle demo in my suburb of Montreal Canada in 87. I road the bus there by myself at age 14 and it changed my life. From then on it was skateboarding. The culture, the geographical view of the world, it made everything seem possible.

@buckodonnghaile4309 27 дней назад

I talked to him for a couple minutes at a contest in Toronto in 87. Had no idea at the time he'd soon change skateboarding (I was 13)

@geburar 29 дней назад

damn ian did it, good sh:t

@henryviz 29 дней назад

10 hours would not be enough time to peel back the layers of this peerless genius.

@raccoonskateboarding 29 дней назад

as always. Thank You Ian, Thanks to everybody at Jenkem!

@Cashrock 29 дней назад

One of the most important guys in skateboarding history and I mean that in the most complementary way. I started skating in '86, mostly street, and World Industries and affiliates really shook up the scene and made street what it is today. He brought a breath of fresh air, I remember going to my local skateshop and always looking forward to seeing their new boards and crazy graphics. And he opened the door for skaters to start their own companies. Much respect.

@Malcolmovic 27 дней назад

I cannot believe he started or inspired Foundation 😮😮😮😮😮😮

@indiegrab360 29 дней назад

I like how he flexed not having to work anymore. Most millionaires seem to not appreciate that concept enough. Just my opinion.

@MOB_JD 27 дней назад

That's how they became rich

@buckodonnghaile4309 27 дней назад

Many of them truly love to work. It's what makes them feel alive. The concept of extended down time makes them nervous. Same reason farmers would rather expire out in the field than on the porch.

@neal4601 17 дней назад

@@buckodonnghaile4309 They "love" to work because their ego is tied up with it and without it they don't know who they are. Real freedom is terrifying to most people.

@Glenn-hm8sb 15 дней назад

It has to be done by us skaters. Our skate communities seem to be the only way to go if we want to find equipment that really works. World industries is the best example of that. Challanging powell and delivering decks that had better feel to them compared to Powell decks.

@Jeffrey_Tyler 29 дней назад

I've always wanted to see Steve Rocco on Hawk v Wolf or 9 club. I'm glad we got at least a couple minutes of his time here. He's one of the most influential people in skating period, no matter the type of skating or time period.

@benmcreynolds8581 29 дней назад

Jenkem has easily become one of the best sources of skateboarding material in the world! Keep up this amazing work

@project_matt 29 дней назад

Dude this is LEGENDARY. Thank you for going the extra mile (or 10000 miles) to make it happen.

@wrxzboost 29 дней назад

world industries was my childhood...love this.

@sean78745 21 день назад

It's crazy seeing parts in 92 that have 75% of the tricks pros are doing in their lines in 2024. That's how ahead of their time they were. Hell even just some of the footage in this vid looks more creative than ALOT of skating we see today

@84vietskater 29 дней назад

It’s amazing you got Rocco to interview been waiting for decades for his side ever since watching the man that souled the world! Thanks alof jenkem!!

@MatthiasKrumm 29 дней назад

Absolutely mindblowing. Thank you, Jenkem!

@ecadetroit 17 дней назад

Ian is the only one with the persistence and finesse to have properly stepped to Rocco and he absolutely knocked it out of the park.

@Glenn-hm8sb 15 дней назад

Must be the best Rocco interview given during the last 30 years. Want to see him bringing it back to the roots of streetskating one more time.

@raditiokusumo9469 28 дней назад

Back in 1997 I guess, my dad bought a secondhand Vespa scooter , and on this bike there's a World Industries and Bitch sticker which I have no idea what this brand for. Fast forward to 14 years later The old guys in skate scene in my town told me about the World Industries legend and I get more curious with it. Thanks Ian, Thanks Jenkem, for this flawless yet beautiful story. Rocco is a genius and the more I heard his opinion in this interview the more I amazed.

@KeithMcFly 20 дней назад

Good or bad, skateboarding wouldn't be where it is without Steve Rocco! This is amazing.

@evanloney7097 29 дней назад

Legendary

@PanchoPantera96 29 дней назад

Amazing! Thank you for finding him!

@rzadigi 29 дней назад

This was so good. To hear this man’s opinion on the many ways he changed the course of skateboarding is fascinating. I remember when World Industries first started up and my buddy was able to place a wholesale order. We got a box stuffed with their first decks, tshirts, stickers, massive Ghetto Wear pants, and dozens of the first issue of Big Brother. It was a wonderful time in skateboarding when the old guard was dying and the new generation was changing everything. Much thanks to Rocco for his many contributions and rebellious spirit ❤🙏

@JorgeSomething 29 дней назад

Thank you so much I’ve emailed world industry myself to give him thanks for making my childhood so vivid and meaningful, shoutout jenkem

@mauifilms4632 14 дней назад

Moved to Hermosa Beach in ‘77 at 12 years old. My first day on the strand I watched Steve spin 20 + 360.s and everything changed forever…. Skateboarding and surfing became my lifestyle and here we are 47 years later and I’m still paddling out at every given opportunity. Go Rocco!

@japannational-mb2563 28 дней назад

thanks

@Trxbe 12 дней назад

Jenkem most valuable underrated!!! Thank you for wanting to make this happen!

@everykneeshallbow4047 29 дней назад

Guys Hawaii is so sick, I think they’re on Oahu specifically, I was just there and I gotta go back already, God willing. Make it a must to go if you haven’t.

@MediaPastimes 29 дней назад

This was such an awesome watch from start to finish.

@JonnyDIY 29 дней назад

Awesome thanks for sharing. And thanks for all you did for skateboarding Steve. I grew up skating during that whole era and wasn't too familiar with your story, but we had limited access to information back then as broke kids. Could barely afford magazines or skate tapes

@drippyscratchcat 29 дней назад

Leave it to a Michna to somehow track down the mysterious man who souled the world. Bravo!! Going that extra mile to get some truly amazing content that we've been waiting YEARS for. Steve Rocco has now been Michna'd!! Amazing.

@tophfingerboards 25 дней назад

11/10 interview. i cried.

@RogerBagley 29 дней назад

👏👏👏

@T-Cuts-Mined 29 дней назад

This was so good! Thanks for putting in the work ❤️

@nickfritz7249 24 дня назад

Ian this is one of the most beautiful pieces on skateboarding history I've ever seen. Jenkem is permanent. Jenkem is here to stay. Jenkem is skateboarding.

@Elraurko 28 дней назад

Whoaa. The man, the myth and the interview we have waited decades for ❤

@TRCKRS 29 дней назад

thanks ! it was great to listen Steve .

@wolfbrigade1 29 дней назад

Much appreciation for this interview folks. Good to hear the words from the man himself.

@oliverlorenzopalmer5077 29 дней назад

Aaah! Pure gold! Thanks for the effort. Thanks Rocco for your view and for giving props to things or people that were feeling like enemies at that time and thanks to those people that did it anyhow and with their own take on it. This is progress.

@dadmadedinner5456 29 дней назад

Mark today as the day that Jenkem surpassed Thrasher as the premier skate mag. Just kidding, but this is so sick.

@elliottwoods5636 29 дней назад

dude the Jeremy Wray water tower video is a couple years old already

@dadmadedinner5456 29 дней назад

@@elliottwoods5636 street league on acid?

@mikehemens9359 29 дней назад

thrasher is a cancer and Jenkem wants that $ too.

@danielkallsen2023 29 дней назад

As a kid who watched Man Who Sold The World a ton, this was an amazing update. Thanks Jenkam 👍

@princequestly2218 29 дней назад

Such a rad interview, Rocco is the man 😎

@djr3solve 18 дней назад

So amazing to catch up with Rocco. Big ups & thank you.

@UnknownGaming.. 29 дней назад

Oh Man, this is pure gold. Thank you, thank you so much!

@chapmanskateboards7492 28 дней назад

Wow…. Congrats for getting this far with your dreams Ian and thanks for taking us all with you Awesome job…. You handled this with so much passion and knowledge…. No one could have done it any better and I love your never give up attitude…. Something skateboarding gave all of us ❤

@user-jd7sh2bh2g 29 дней назад

Great interview, thank you!

@nocturnalron69 28 дней назад

Whoa. Great interview man. I knew Marc McKee during that time and he was always showing us the new graphics that were coming out and we always mind blown considering the stuff he and Rocco were coming up with. Such an inspirational guy and company. Great job on tracking him down and thanks to Rocco for doing the interview, and also for giving us so much great skateboarding. Thank you Rocco.

@ShaneElliotCormier 29 дней назад

Best Jenkem feature to date! Excellent work Ian!

@DarkoNomad 29 дней назад

Guys, you are awesome, thank you for this :')

@mikemulrooney4574 28 дней назад

Great to finally hear Roccos side of the story!! Seems like a rad dude. Thanks for your hard work in getting this interview

@LinkMassing 29 дней назад

Wow, finally! I have waited so long for an interview with this man.

@danielkumada6434 29 дней назад

This was pretty epic, thanks man!

@olvr-5233 27 дней назад

Well done!! Thank you everyone that put this together and thank you Steve!!

@user-oy5eq1cg1v 29 дней назад

Dude thanks to both of you guys for making this happen. What a fucking LEGEND

@KENKANIFF666 24 дня назад

our hero's are getting old, boys. let's appreciate them while we still can, thanks to ian and the whole jenkem team for this truly beautiful piece on a skateboarding pioneer. Thanks, to rocco, rodney and everyone one else who created this wonderful world we live in.

@voi907 29 дней назад

thank you!!! love your work!!!!!

@AndrewJ951 28 дней назад

Great work Ian. So inspiring from a business standpoint. From your persistent cold-calling to being up to travel to interview Steve. Along with Steve sharing those awesome pearls of wisdom regarding business and life. As someone who's trying to figure out his next move, this was really encouraging to watch.

@vacay_bliss 28 дней назад

Amazing! Thank you Jenkem!

@jeffhoffman3429 29 дней назад

Thank you for helping preserve the precious history of skateboarding, and helping to keep pushing the sport.

@GPG7754 29 дней назад

Ive been waiting for an interview with this guy for decades.

@NimrodBoz 28 дней назад

That closing statement at 22:30 is a real banger. It's applicable outside of cutthroat business to making art for happiness, too.

@Jumpman_5000 28 дней назад

Cheers to you guys for this. Magnum opus type shit.

@JOSEHENRIQUEDESOUZADONINI 29 дней назад

Amazing! Thank you Jenkem for the work.

@VintageEvolutionSkateboards 27 дней назад

He shaped my future with street skating and now I own Vintage Evolution Skateboards 🤘🤘 and save vintage Rocco skateboards for the future collectors to come.....

@WheelMarks 27 дней назад

As usual Jenkem coming through with the best skateboarding content on the internet. So awesome to hear Rococo’s thoughts on everything that happened and the industry. Thank you Ian!

@HARDL3FT 29 дней назад

Ian is unstoppable. Jenkem always delivers!

@donnytucker 15 дней назад

Love this interview. I'm so glad Steve did this. 90s world industries was so good.

@theoriginalrabbithole 29 дней назад

AWESOME interview! Long overdue. Well done!

@MaxwellHunter 29 дней назад

This one for the books thanks Ian and Steve

@JeffFadness 29 дней назад

Amazing job Ian and everyone at Jenkem. Truly giving the people what they want.

@docroha 29 дней назад

This is so good. I have even more respect for the man now. Thank you for all the great stuff you gave us during the late eighties and nineties.

@beatifulrewind 28 дней назад

Wow I can’t believe you found him !! Thank you Rocco ❤❤❤

@Nickolaswright 29 дней назад

Simply amazing! Thank you!👏🏼

@pazzqalf.aether-lee340 28 дней назад

so cool to see. rocco for president ! thank you @ jenkem

@jasondashney 28 дней назад

Skateboarding was always fun, but perhaps Rocco's biggest contribution with all the shenanigans etc was that he made everything else about skateboarding fun. Graphics were fun, the magazines were fine, the culture was fun.

@nathansalzman794 28 дней назад

Ya’ll just blessed the skate industry. Thank you

@sean1852 29 дней назад

Amazing interview!!! Thanks Jenkmag

@Surfmus 29 дней назад

Dope!!! I felt like I was been interviewed. My era.

@wandilemsomi 28 дней назад

Thanks Rocco 🙂

@tim_butcher 11 дней назад

Everything you need to know about business is right here. Pure gold

@brianmclendon1647 14 дней назад

Jenkem fucking rules I can’t believe you got this done!!! I was a total World Industries kid so I really appreciate this!!

@BAMZ1ER 28 дней назад

Well done getting this one, it did not disappoint!

@BASE5NYC 16 дней назад

So cool you got Rocco. Dude's a legend for sure.

@Rambo29 25 дней назад

Ian did a great job conducting this interview and definitely put in the time to book it. Props to this guy, it's not easy to land an interview years later and then ask questions with the same tenacity