The Story behind the Polaroid I-2 Instant Camera 

You guys get a lot of unecessary hate, from seemingly every corner of social media. Just though you ought to know how grateful a lot of us truly are, and thanks for keeping the medium alive and well.

I have been with Polaroid since the very beginning and own two SX 70’s that still work along with a collection of other Polaroid cameras. I have boxes and box’s of old Polaroid pictures starting when my wife and I were dating and the first Polaroid came out until now. I have many of my children and grandchildren. All our family outing and reunions growing up. I got my oldest granddaughter hooked on Polaroid and now she is a Polaroid photographer. I can’t wait to get my new I-2 . I am 67 years old and Polaroid has been with me from it’s beginning. Keep the legacy going.

“The one and only analog photo, a photo that exists only once” I never really thought about it that way, but it really does make a simple Polaroid no matter the subject kind of special.

I just don't understand why other companies (especially camera companies) aren't making videos like this. This was so well made and, in my opinion, immediately puts Polaroid on the same level as a company like Apple. I went from not really being all that interested in owning a Polaroid camera before I watched this ... to trying to figure out how I can finagle some things financially to drop $600 on this beautiful product. Congrats! And thank you for making a BEAUTIFUL video to teach us about the passion, innovation and determination behind the creation of this camera.

They let bro cook and the Polaroid Team delivered

The moment I put my eyes to the i-2 viewfinder, I was in love. You guys accomplished what you set out to do. Thank you Polaroid team!

I am actually a big fan of Olympus OMD, and was very sad to see the company shut down. But i am glad to see some of that talent and experience going into something new and antique at the same time.

I just have two months since I started shooting with Polaroid Cameras, and now this new camera comes out! This is an amazing step towards the consolidation of Polaroid. Simply love the fact I can have full control of the camera, so moving from DSLRs to i-2 will be a journey that I think I will enjoy.

this is an amazing camera but could we get an update on the progress of the new chemistry? you guys haven't made an update on it in about 9 months

First new camera I've felt excited about for years!

I’m so excited to get my hands on this camera!! I have really high hopes for it, and am crossing my fingers that it becomes the instant camera I go back to over and over again 🤓 I’m super interested to see how this camera handles long exposure night photography, including the auto focusing at night.

Have you seen any one that reviewed this camera that didn't have any overexposing issues? So far all the reviews had terrible overexposed photos.

I got my start in photography as a teen back in the late 60's with a Polaroid 210, which I still have! I've been shooting digital for years, but now want to rediscover the fun I had with Polaroid. The I-2 is about to join my collection. Congrats on making this great camera.

Do you provide repair and battery replacement services for this camera?

I'm happy to see this, honestly. And would love to see further progress in this new kind of camera.

Thank you Oskar for your commitment to our passion. Naming nod to impossible is awesome.

I've been waiting for something like this and thank you!

So excited for this guys, pushing this medium means a lot for the community🖤 Time start saving💰💳

I’m definitely getting this when I’m able to, can’t wait. Love my old sun 660 af but this will finally push me to I-type.

So stoked on this! Looking forward to getting my hands in one.

You guys knocked it out out of the park with this camera - BRAVO!!!😎

Thanks for keeping Polaroid alive!

Excellent shape. Splendid optical mechanism. And various shooting functions. This is a "Crystal" of the will of developers. Great! I want to go out with this camera.

Congratulations. The team has done an amazing job. I'm looking forward re-experiencing the fun I had using my Minolta Instant Pro. Thank you.

Thank you for taking big steps in making Polaroid products, it really does look like a great piece of kit. I've been shooting polaroid for 3 years now and this is exactly what I and most people wanted. I'll be saving up for this one. My biggest fear with the plastic lens is scratching, does the lens come with a cap to protect it? Either way I have solutions for that at my tips (filters or 3d printer)

Seems to be a masterpiece and I love to see the progress from Polaroid! Though I would love more to see a new SLR with maybe some folding portability. Now that I would spend some big bucks on!

I fell in love with the SX 70 ... been a fan since 1992. I have three of them. And the mandalorian I type. Love them. And the original one step.

Awesome, I see a modern classic. Really looking forward to having mine for years to come. Brings back all the old memories associated with Polaroids and film. Thanks for sharing the story🤓

A Polaroid with manual capture control is a (my) dream becoming true. I shoot a lot in difficult and challenging lighting conditions and always wanted to use a Polaroid. But that was only possible with suitable film backs on e.g., medium format film cameras. So, I am looking forward to try it one day.

absolutely amazing!

I appreciate all the work your team put in this camera!! I (still) have my Spectra. Love instant photographs. Old School. Maybe because of video of the photos, it doesn't look sharp(?) I'm guessing that it looks better in person(?) I thought the Spectra film had great color. I'll have to take a look at the I-2 it looks great!

thank you for making photography exciting again :.)

I have very fond memories of my Polaroid camera when I was a teenager. I may have to invest in one again.

this is amazing and beautiful. I will get some someday

Excited about this camera. Just wish it was below the $500 mark though.

Just purchased one.🙌❤

So hyped for this camera! Got to start saving I guess!

It helps to know Polaroid has come Back. It may not be treated like a giant nowadays, but these guys are making High End Photography.

かっこいいー！楽しみ💕

Great video. I am fond of my Instax Wide 300 with all of it's quircks, but I won't be able to resist buying this exciting new Polaroid camera. .

Beautiful camera, great work. I didn't know I was camera shopping until I came across this video 😂

I'm more an Impossible i-Type camera fan, with the viewfinder in the middle. But will definitely try this regardless ❤

Polaroid: I am a huge lifelong fan, but the one thing that would help convert me from occasional enthusiast to everyday user is a return to 10 prints per film pack. 8 is just not enough. I hate that the counter on my SLR680 is always wrong, and it unfailingly reminds me just how expensive and extravagant this hobby is. An additional 2 exposures would have a big psychological impact that would persuade me to take my Polaroid out far more often than I currently do. It’s not logical per se, but it represents a tipping point in my mind.

Congratulations on the new camera, but without improvement of the film quality and performance, this is a classic case of "cart before the horse". I want to use Polaroid again, but with double the price of Instax Square and poor reliability, it's just not a viable option for me ✌

Can't wait to use he camera in my art.

Nice but the price point is too much for what's out there. Why should I buy this over Fuji's options?

Wonderful

Yess!

I do wish it had that SX-70 film ejection sound thought. It sounded so cool. Watch the film Memento where the main character is constantly shooting Polaroids due to his short term memory.

The come back

Damn! Only found about it today. Take my money already!

❤❤❤

nice video

I do love cameras

Seems like a wonderful device to dip my foot into instant analogue photography. Congrats for persisting in creating tools that are unique and different than the mass production hype we are overwhelmed with today 👏🏻✌🏻

WAIT WAIT WAIT!!!! Are you telling us that you guys designed a CLEAR SHELL POLAROID? 4:32 Like what? IF ITS NOW OUT PLEASE RELEASE 😭 😭

🙌🙌🙌

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What we want for €700 is a camera with a glas lens like the sx 70, and NOT a plastic lens. There is no exuse for charging that mutch money only to cheap out of the most important thing of the entire camera.

when i seen it, i thought 'how stupid, 600 for blurry photos? Psh, nope'.....just ordered mine :).

I ended up here as I was looking at old Woolworths adds comparing inflation. Kodmatic 950 sold back then for 28.99. the base level Polaroid sells for 3.5times that these days. Now I'm seeing this advert/documentary.. Very interesting. Does this take larger prints than the older models, question, question.... My interest is sparking. I guess you might have a slow burn product here.

any chance you will bring back the 35mm film Polagraph? Thanks

This is Polaroid finally doing what real instant photo enthusiasts have wanted for years. A high end instant camera. And its Polaroid finally doing the type of thing that its fans eant instead of making speakers 🙄.

My soul.

Price point and film cost. And a dead end hard copy pic. Nostalgia has its place. But it’s living in the past. I don’t miss my 8 track cartridge player.

Great camera let down by the ongoing quality issues with the polaroid film. Please fix that.

This is amazing but the problem I have with modern Polaroid isn’t the cameras but the fact that the film isn’t of particular good quality. Temperature instability and unpredictable results can be frustrating compared to Fujifilm’s Instax line. This camera looks amazing but the Polaroid film stops me from wanting one.

Taiwan!!!

First thought when I saw it. I"t looks very olympus." Odd how design cues actually follows the people rather than the company.

I want 3 units now please 😊💸

What about film availability? Am I stuck with Amazon out here where there is no “camera” store for 2 hundred miles? 😬

Time to operate.

Before introducing any new cameras, please work on the chemistry and the ability to include ten photos in a single pack! For the price that we have to pay for both the 600 and sx 70 film, the chemistry should be much better!

Hear me out. I want that clear plastic one, someone should bring back clear plastic tech like the Apple iMac G3 or the game boy advanced

Hopefully the built-in battery is substantially better than the one in the I-1

make a new onestep. PLEASE. that camera looked so sexy

Love my SX70. You could have nailed this. Instead you gave it a non replacable battery making it a brick in ten years, gave it a plastic lens and a $600 price tag 😢 💔

but does it play music? just kidding, this is sweet, thankyou polaroid

after I see "Nobody really makes mechanical cameras anymore" I understand that this advert is wrong ! Leica is still producing pure mechanical cameras from 1925 till today ! Linhof, Horseman, Chamonix, Shen Hao, Gibellini, Arca-Swiss, Canham, Intrepid, Cambo, Ritter, Walker, Lotus, Svedovsky, VDS cameras, ONDU, Argentum, Black Art Woodcraft, Wista, Toyo, StenopeiKa, Wilderness Camera, Da Yi, Gaoersi, Wanderlust, Silvestri, Frica, Dayi, Plaubel, Star Camera Company and many more still producing mechanical cameras !!! Nobody except Polaroid ? What's wrong with you ?

Japan, of course. Like 20 years ago. Like 40 years ago.

how much is the cost

How much is the film?

As a personal fan of ALL cameras, photography (I take and teach...) the Impossible Project's efforts, and certainly ALL old Polaroids, I submit however, I think the thing that REALLY fails on this camera, and sadly to say, is that the 'Big, Bright, and Clear' mantra was entirely and unequivocally, missed! The pictures come out literally SO over processed for the 'elder', antique, 70's era look that the line between all of this incredible development, 30K TEST photos and immense engineering ONLY to produce a product that commonly simulates App photography for as little at $4.99?! Why on earth would this much development be exercised only to produce an extremely, backwards, multi-decade old, fuzzy image? I literally am heartbroken at what this project has turned out to be. I credit the teams 'work' but the extreme shortsightedness to create such antique-ish looking photos with not even an option to produce 'clear and colorful/modern' shots say as a button option, is mind-boggling to me.

Fuji Instax take note ,build it and they will come

I would pay good money for something like this that shoots go film

I really want one but its so expensive sorry 😭

How do I sync this with Strobes? Is there a PC Connector or Hidden Hot shoe? I noted that it charges via USB-C. What happens when the batteries inevitably die? How do we replace them? Is it some proprietary pack, or is there some sort of cell like a cylindrical 14400 lithium cell? If it's not replaceable, it seems very anti-environment and incredibly short sighted given today's climate (both figuratively and literally) regarding sustainability and reusability.

Of course we are all grateful to Polaroid / Impossible, etc for keeping the medium alive, but honestly, the film is just not up to par. I have 30 yr old SX 70 pics in the house which look like Kodachrome, but this film fades already and can’t be in the light. And why does a full sun scene outdoors just blow out every shot, you have to notch down one full number to control the scene.

It is very sad that after all your great effort, the camera got so much complain regarding the unrealple exposure, your films are not cheap ( and not that great in quality eather) so for someone like me who need to pay so much money to import your films to my country is a big problem. I bought so many polaroid films in past years to use it with my SX-70, but now i need to get new camera so yours Polaroid I-2 is my best choice but because of this exposure issue i don't want to buy expensive camera and to lose more money on expensive bad exposure film. Now i am trying the Instax wide 300 camera and films and the results are great so far, so you need to fix the exposure issue in your camera or any other issues to keep us photographers using Polaroid as our first choice.

Eye two

...but what about the film??? I can't imagine you'd reinvent the camera and not give equal weight to the film. I'd like to see that video too.

For the price it should have the ability to save the photos.

This camera looks so desirable, but I'm worried about battery longevity.

Appareil photo très attendu et en même temps, va falloir casser sa tirelire de 700 Euros.

for the bin

so this is the guy that mess up with the exposition of this camera ? hahaha

I truly hope it’s successful, but plastic lens is a no for me. I would have happily paid more for glass to replace my sx-70. Haven’t seen any reviews where it’s truly a better lens. Maybe the next iteration and why I hope it’s extremely successful

is this a video to justify the price? Can someone explain why does it cost 700$?

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Why in gods name is the battery not replaceable ?