The Terrifying World of Corporate Roblox Games 

Walmart Universe of Play ate my family :(((((

Weren’t we supposed to have laws to protect kids from this kind of advertising?

What's sad is that Bee Swarm Simulator, a game with over 75k players, is SPONSORING this. At the spawn area, there's a portal you can walk through that takes you into Walmart Land. There may very well be other games doing this too, but I don't know

As a car enthusiast, seeing Hyundai on Roblox absolutely terrified AND STILL DOES terrify me :(

alphas are always on that hyundai mobility adventure grindset 😤betas wouldn't understand

4:25 I love how the other player just getting knocked over like a Lego isn't mentioned

They wasted so much potential with walmart land... I was imagining a super walmart or a regular life sized walmart with all the shelves stocked and you basically run around with others in mmo fashion to destroy the Walmart and mess with walmart employee npcs

i miss when you could actually find weird games made by random users on roblox 😭😭 now its dev team, dev team, dev team

I used to be a game developer as a part of one of these companies that delved into the Roblox market - I can't say which, as it is a very powerful company (I'm sure you understand), but it is, indeed, incredibly soulless. Decisions aren't made on basis of 'fun', but more so what will generate as much revenue and sales for the company as possible, and that's only after an incredible amount of layers of review, so that all individuality and life is sucked out of it. Large amounts of money are spent designing every aspect of the game - from the Roblox profile to every individual asset. We were told to gear everything towards children because the company wanted children to bug their parents about getting the products or services from the game - but you already knew that. Instead, an angle that isn't typically covered is the developers themselves - from what I'm aware of, most of us were just kids just wanting an opportunity in the industry. Most of us have never played Roblox, and there we were, slaving away full time to bring some corporate board's idea of fun to life. That doesn't even cover all the heat we got from higherups due to internal miscommunications and mismanagement, or the extremely short deadlines we were given to get the job done - I'm not sure how you can expect someone to work overtime constantly, and then chew them out for not having a good work-life balance. Or the various slideshows we had to make, just so we could present our game ideas, character models, environment designs, and writing to people who probably wouldn't care to see it until a week later. Or when we'd be greenlit, and then a concept would be cancelled entirely, or we were told to start over. At the end of the day, barely anyone really plays our game anyway as far as I know, so it's simultaneously really sad that all that effort and pain is wasted - and hilarious that we were (presumably) paid for it all. I don't usually write comments! Sorry if this was too much. :)

I remembered in the early 2010s, when I thought Roblox at first glanced looked like a Lego game that you can make your own games with. Roblox used to be called the game that was “powering imagination” not “powering capitalism”. That is very sad and very dystopian.

I remember when all the games were user made and the free games out weighed the one you had to pay robux to get into. I also remember there being an exchange system so you can exchange the free currency for the paid currency so you didn't need a parent's credit card to have nice things

Last time I played Roblox was almost 10 years ago and I have no idea how the hell it has fallen to this point.

I know, this has been something that the community has been sighing about for years now. What makes me even more salty is that non corporate events like RB battles are thrown under the bus. The only reason these games are good is because I can get free items like the V-pose that allows me to glitch past walls.

You missed the Build-a-Bear one. It's one of the most boring tycoons ever and they purposefully make you walk to a machine far outside of your store to collect your money then monetize auto-collect and faster walking speeds.

This feels like a (de)evolution of those sponsored games from Club Penguin, Neopets, or Poptropica. At least those games were subtle with their advertisements.

Walmart land sounds like a work place harassment video

roblox is just dissolving more and more lately

Haven't seen anybody else mention this, but on a press release about Walmart land they legit called their target demographic "young shoppers". You cannot make this shit up. They are barely trying to cover themselves.

Walmart Universe of Play feels like they tried to replicate a Roblox Egg Hunt but forgot about everything that made Egg Hunts fun

If I can work at Walmart in Roblox I better get valid work experience to put on my resume or else I'm not doing it

The descriptions you come up with for the things your commentating on never cease to be hilariously accurate! Especially that wet cracker one, just perfection👌

Finally someone external has talked about this. There is no reason for them to be on Roblox to begin with. I saw a roblox ad for a real life car brand?! Just why

I've played this game since 2014, and it feels so weird to see something so genuinely fun and creative from your childhood be turned into a corporate, capitalist hell hole. It just kinda be like that nowadays though, doesn't it? Fuck.

"Capitalism breeds innovation" The innovation:

the whole daily quests, daily login reward system, levels, ranks, and in-game purchases are all common roblox game things

Make another video digging into Roblox’s exploitation of young developers and “monetization”

And yet these are what they replaced the egg hunts and Halloween events with.

"Hyundai Mobility Adventure" now let's not get too excited, 'Mobility' is such a strong word...

today is a roblox youtube day, just watched like 3 ruben sim videos. thank you for fueling my roblox youtube addiction

Roblox used to host events that are really fun for players without sponsors and partnerships.

The one online game I can think of that I grew up in the early 2000's is Disney's ToonTown, before Minecraft and Roblox. It seems that everything on the internet started to degrade after the early-mid 2010's

Corporate games also have been paying Roblox Model makers to make avatar items and put them for free on their games so more people join them. There is a roblox game called Free items game that is full of them. it's becoming a big trend for many companies to appeal to kids.

a little while ago all of the popular and actually decent Ben 10 games on Roblox were purged off the site completely in favor of Cartoon Network's own official (and crappy) Ben 10 Roblox game. Just another example of corporate games ruining roblox

The Lego Ninjago movie video game background gameplay is great

Since joining in august of 2008, this site has changed from being a creative place for everyone to share their ideas To an absolute shitshow of corperate greed and child endangerment.

first they take away our beloved OOF sound effect, and now corporations are using the platform to aggressively market to minors. big yikes.

I mean, at least they removed the 30 second non-skippable sponsored ads before joining any game. But those usually came with free gear which was cool.

If this wasn’t mentioned. I’d love to take a moment to remember the Roblox 2021 outage and how for most players the game was shut down for 3 days

Well I think I'm contributing very strongly to not helping these companies at all in this way because I just don't play Roblox. I literally only played it like twice last year and now it's just because an acquaintance of mine was streaming some fun custom-made Roblox games and I decided to join in and play as well. 2 times of playing the game for like 15 minutes each or so. One of them was some kind of Mario Kart thing that was custom made by some random person, and the other one was I think of first-person shooter of some kind

As someone who has a friend who develops Roblox games, this gave me spiritual pain.

The graphics of the game in the background look so good for a Lego game

as someone who used to play roblox and had a special interest in it at one point, its a shame to see how far it has fallen. Ah well.

great to see you upload more consistently again

Yessir the Lego ninjago movie video game in back round 💯💯💯

" Capitalism Heaven " 💀🙏🏼

remember when in wall-e a megacorporation owned everything on earth and started a worldwide 700 year exodus after they managed to screw up the environment with the amount of waste they left on earth and their only line of cleaning robots got cut down to a singular operational member

omg I’ve never been this early. Just wanted to say your one of the funniest RU-vidrs I’ve watched in a while! I really enjoy your content!

The spirit of Neopets lives on.

Oh hey, I heard the ad for Walmart World over the store radio durin' Nightshift. Think they's usin' it to promote Stranger Things at the time as well but still felt like a mandela memory

This is unrelated but… I went to go buy some Cheerios and on the back of the Cheerios there was an advertisement for ADOPT ME.

I played Walmart land and it sucked a lot, me and a few others were talking about how good old roblox was and now it’s absolute crap

Fruit Loops World, is actually a graphically beautiful game, if you turn the graphics up. But there is basically nothing to do in the game. The obbies are beautifully designed, but not thought out properly in terms of playability. The main flaw is the whole game is centered around one thing, obbies.

Walmart Land can be described in one word: Pain.

I work at Walmart and having to hear the advertisement for the Roblox game after every song on their radio drove me mad

9:43 I am obsessed with the way you said “elsewhere” 😂😂😂

Why on earth was the hyundai car driving part so funny? I'm stupid af 💀💀💀

The editing between souless Walmart game and the far more interesting looking Ninjago highlights the trash on display. Gosh I need to rewatch ninjago. Swim in that nostalgia and have a better time than whatever Walmart is trying to sell.

That car was like me on an ice boat race in Minecraft, bumping side to side. One time I was racing with a guy on an SMP server and i felt like in a bumper car. Maybe that Hyundai was a bumper car? We'll probably never know.

I wish you’ve covered the Gucci game. I thought it was one of the worst events.

When I heard about Froot Loops World I was so sad because one of my favorite games, Dragon Adventures, advertises it.

Another Sav banger

Its gotten worse recently. Roblox is planning to remove community ads on the website and instead replace them with intrusive in-game ads that are designed to make it easier for companies and cash-grab games to advertise. Im pretty sure there is ads for actual real life products in some games. And the thing is, despite them being so much more advertised and supported by roblox, they are all still really bad. You would expect improvement, but if anything they have decreased the budget

As someone who works the nightshift at walmart I keep hearing the guy the game being advertised on the speakers and didnt know what it was til I heard roblox

I love Elton John. And when I learned he was collaborating with roblox… I cry laughed. I couldn’t stop giggling. ELTON JOHN WHAT WERE YOU THINKING?

This video makes me wish for a ninjago game based of the show

It feels dystopian cus we are in an early dystopia tbh. Isn't a dystopia just a geopolitical state where the only people happy with the way things are are the ones calling the shots? But hey good on you for calling it out, stay real 👍

As someone who used to work at Walmart, this game is still less chaotic than the average day there.

I watched your inside job review and I only seen clips of it but it looks good visually, Netflix has no quality.

Great job.

6:19 why would this awful game touch a really wonderful show?

Thanks for doing it for us

Companies don’t make online flash games like they used to. And since flash is gone this is their only avenue to advertise. I absolutely despise roblox for giving in to CEOs and corporations.

I’m pretty sure that these games are illegal, since advertising to minors has to be painfully clear. There’s laws and statutes stemming from the ‘80s and the ambiguous nature of kids shows based on toys. Basically, if the game has advertisements in it and there is no clear distinction between gameplay and marketing, that’s illegal. And clearly that’s a major issue here.

Woah, was that Cesar's Legionnaire camp in Lego Ninjago?

Finally someone talks about this stupid thing in detail.

4:25, I’m sorry but when her little avatar flippin’ decked the dude next her onto the ground, I laughed way too hard.

you should also play spotify/kpop land, it's painful

As someone who is older than 10 but has no clue how to code in luau, I can confirm my games are better than these, and they were made in a day.

"So sorry friends, but our game is ILLEGAL in other countries!" They're really, REALLY hoping you don't read between the lines in that description.

Strange way to hear about bakugan again... but it's a welcome hit of nostalgia

*Fun fact: Roblox can't make good games on their own (even with corporate collaborations) without the help of the community.*

Man, Roblox is sure so much different from what I used to remember back when I played it in 2010 - 2014 when I was a kid

I have been enlightened by the one true god of my consciousness. Walmart

Babe, wake up, Savantics just posted

Yes, if you give a 10 year-old Roblox Studio, they will make a better game. I know this from experience.

the way u run so fast in Roblox and how u fly away from jumping lmfao what 😭💀💀 XD

I’m…..devastated (and probably in denial since I’m just now finding out about this ). I discovered Roblox when I was around third grade, with the first game I played being meep city. I played it with my cousin, and it was the best time if my life, playing with her, bonding with her…. Now I play Roblox by myself, I mainly only play bloxburg since I have the freedom to build what I want, and sometimes obbys or classic Roblox games. I guess I should have known something was off when their game ads went from advertising the game in the classic Roblox style to anthro characters with cool music and dances/emotes.

Savantics uploaded on my birthday 😳

There are SO many racing games on roblox. Why not ask various racing game creators (and pay them) to use their maps for hyundai mobility adventure. Or atleast make a bigger map that can support driving...

I like how Ares VR (A game made by only 2 people) can look like it isn't even Roblox... yet a multi-billion dollar company makes games that are just terrible to look at and even play.

Savantics, your roblox avatar blessed my eyes beyond repair, now all i see is golden. Thank you for such a beautiful sight. My eyes were shut to such an amazing view, but now i csn finally see the beauty of this world, Thanks to your roblox avatar. I will noe be joining the roblox cult, where i wikk give my body and soul for roblox

Next up, the BRAND game where you do absolutely nothing but sit in a movie theater and watch advertisements on loop. And the more ads you watch, you can unlock popcorn, or candy! In game of course.

The netflix quiz game legit looks like a meepcity build!

I had a defence from online advertising as a child, which was not being from the US or west europe

These seem so fun and high effort :3

i"m on that walmart land grind😤

Meepcity just turned into a Truly Roblox Horror Game LOL!

I've been really addicted to simulators lately and story based games by simulators I mean the kinda roblox games that'll well simulate a experience you could have in real life I found a game once it was a restaurant game for a korean bbq for whatever reason I played it and I absolutely loved it! I got to eat food that looked semi realistic and enjoy a experience I probably would've never had in real life it was such a good game and you can even dine with others it would've been semi cool if walmart took either of these approaches like maybe they could've made their store but in roblox maybe they could've made it similar to npc's are becoming smart and games similar to that and allow you to buy anything you wanna and maybe even bother the npc's and etc not everything should cost robux though cause not everybody has that and I don't wanna spend all my money on a promotional virtual store that'll go and flee from roblox eventually and I won't even be able to keep the items yes they should still make money but idk what I'd get out of it? at least when I go to the store I can keep what I buy irregardless though! it would've been cool if they took a different approach this is blatant pandering to children and it doesn't live up to the hype

Why, just why, does a CAR company need to advertise to an audience where the majority can't drive? Like what even is the logic from a corporate standpoint? Like parents aren't going to listen to their kids when they ask "Can we get the car from Roblox?". It's almost more stupid than scummy at that point.

can't wait for roblox dish soap sponsor games