The three ways that good design makes you happy | Don Norman 

I quoted and summarized some good parts 3:55 "Pleasant thing work better" 4:45 "Fear makes you focus" 5:55 "when you are anxious, you get stuck, if you are happy you get more idea flow into your brain" 8:15 "Behavior design is all about feel of your control. Most are done unconscious"

I have read four books on design psychology written by Norman.The design of everyday things、living with complexity、emotional design and the design of future things...he teachs me a lot about design.

2:10 Don Norman. The only person on the planet allowed to use Comic Sans for his presentation. What a legend!

Humorous, entertaining, shrewd in some points, and memorable.Don Norman has used all three emotional designs within his presentation of “emotional design” making this unforgettable lesson. I can only assume that was his intent, just brilliantly done.

i absolutely love intellectual talks and stumbles like this because it explains the world around you in a different light

Watching him enjoying the speech is something that makes this lecture more enjoyous. Loved it :)

That is so interesting. I am reading Donald Norman's reading on design of everyday things at 11pm. And I am so tired. But this video makes me energetic again！As a definite type of visual learner, thanks for people who made and uploaded it.

just loved the way how he told breakdown of visceral, behavioral, and reflective design really shows how thoughtful design can bring us joy.

this guy hit the bong one time, and it changed his life

My timestamps/notes: 04:37, anxiety - depth first, focused / happy - breadth-first, out of the box thinking, susceptible to interruption. 07:50 Behavioural design - feeling in control, usability, understanding (knowing what to do)

It's weird that so little has changed in the last decade. I had no idea this was a decade old video until I glanced down at the upload date. The difference between 2010-2000 is huge, the difference between 2000-1990 is huge, but the world still looks like 2010 today

Beautifully crafted presentation from a brilliant teacher.

i liked the part where he was talking about the link between happiness and creativity - I hadn't thought of that. I've been interested in both subjects for quite some time and hadn't noticed the connection.

You know what's beautiful? Anything higher than 480p.

I'm studying the Gestalt principles as applied to software design and this lecture falls nicely into place. everything seems to make sense once you understand the basic rules of good design

6:44 Visceral 7:50 Behavioral 10:30 Reflective

"if you are happy you get more idea flow into your brain" that was mind-blowing to me. Thank you.

My final notes: Cognition is understanding the World. Emotion is action, interpretation. Finally, a part of our brain is reflective.

I purchased an industrial component two weeks ago. It was so amazingly beautiful that I purchased a second one just to look at.

Fairly complex behavioral stuff explained with such simplicity. Impressive...

very good presentation he has good points and views about this subject i give it a thumbs up

Speechless but happy! Thank you!

It always gives me a smile whenever I watch this

Man it's so fun to learn about design like this, papa smurf really found his way on society

That chair that's trying to get its ball back is the coolest thing I've ever seen XD

I will buy and read your book "Design and Emotion". The book "Design of Everyday things" helps me a lot as design. Thank you, Mr. Norman!

Loved this. I always try to preach FUNction in my work.

Wow! Feels great to hear such a genius.

I find him so intriguing I had to go out and buy his book! It was as interesting as it was informative!

Watching this for a Media Communications class. Easy to understand and entertaining with your little jokes. Well done.

I can just tell he must be loving his iPhone right now.

Wow, what a beautiful mind that man has....

Don Norman is the Goat

He just says the obvious. It's like listening to my thoughts out loud.

Yes it is JUST a teapot but that's the point. It's simple stuff that look nice and are useable. It's about how good design can be practical and not only that but pretty things make you enjoy the time you spend using them. The teapot is designed differently from the conventional ones and it's smart (and pretty) because of the way it separates the water from the tealeaves.

In Chinese restaurants you can leave the lid ajar to signal that it needs refilling. All that teapot does in addition is preserve the quality of the tea by preventing it from soaking the leaves until it becomes bitter. An evolution of a convention.

1. Visceral = subconscious : red, font types, 2. Behavioral = feeling in control : driving a fast car Emotion - good/bad : communicates 3. Reflective - no control of senses or muscles.

"If you provide users with a beautiful design that they can appreciate on a subconscious level, you will appeal to them on a visual level."

Feels great to hear such a geniu

this guy is brilliant

Norman é um bom estudioso da IA. Já emitiu opiniões sobre a o progresso social dos computadores.

I ❤️ the one of the chair 🪑 good one!

True, but that's anxiety coupled with dynamism and action - i.e. the energy to drive yourself from the anxious state into confronting the task at hand, handling it and then reaping the pride of a job well done. The problem is when we are anxious, but do nothing to escape that anxiety.

Don Norman is a great guy.

went over my head. i got what levels/types of thought processes occur when one looks at an object and assesses it's design instictively, i got the breath first/depth first solving part, but could not grasp the answer to the question "what are the 3 ways that good design makes you happy", which is the topic of the talk.

Amazing man Don Norman!

Anyone who likes this TED Talk, I highly recommend reading his books, The Design of Everyday Things and Emotional Design. I'm currently studying Industrial Design, and I can admit that until you read his book, you won't see the world the same again (which is a good thing!)

The bottom line there is we should know how to develop a design which makes the consumers happy and as a result creates a successful product in the market.

that lecture was before they invent the remote clicker, interesting

His plank example was really brilliant.

if more people followed this guys way of life the world would be a much better place

I'd love to hear feedback from designers feelings on the aesthetic of SpikeBoarding kinesiology.

@25soraya02 That's kind of the point he's making here -- that what he's said in the past needed to be said, but that there is also room for aesthetics that go beyond the merely practical. Things that serve a particular function need to be first and foremost functional and usable, but they can also be beautiful while sacrificing nothing. And there is room in the world as well for things whose only function is beauty.

thanks for the video

great contents, thank you

Another one misses the point ... you can work on a computer that is ugly and you can work on one that has a beautiful aesthetically pleasant design and the latter will make you feel better while working (which btw is half of Apple's success). Same goes for mp3 players, phones, watches, cars etc. ... the speakers point is that good design can help everyday things make you feel better at doing everyday activities without actually changing the purpose of the tool at hand (the knife reference) ...

wonderfully brilliant

I like this. This is an entertaining talk.

Our team has years of experience in design and web development and is here to help you out.

A beautiful life !!!

I loved the guy until he called my watch ugly

I’ve traveled back it time when I was in Highschool. Now I got 5 years old son.

I can not find anything on the "Alice Ison" experiment that he is referring to. Does anyone have any information about this?

wow , that teapot will receive a lot of criticism by the norman you knew in " the design of everyday things"

Quite a good talk Don, good work!

Fascinating

Fabulous talk by Don Norman! #ux

Nice video. This guy speaks what i think of everyday. Why can't everything be designed excitingly. Why does everything have to be so bland and boring...

shout out to Don, the pioneer of UX!!!

Ummm…at 5:50, HOW they solved the problem????

i really loved it

He is only referring to temporary impulse emotion though. Sure Minis are fun, but after how many times driving it? The emotion that comes from a $13000 watch is mostly ego based and you feel happy because not everyone has a 13k watch - but will it matter the next day? Its important to have good and functional design. But sometimes there is a deeper "divine resonance" reflected in something and imo that is what real design is all about.

Beautiful

Not a bad speech at all but there's one important thing that I think it's missing although I understand the point of the talk was not an "open minding sceneario" rather a sneak peak on how design in terms of aesthetics combined with function can have an impact on our brain but the important thing that is missing here in my opinion is that those principles of aesthetics and visual pleasure that he's talking about are learnt by social behavior and culture, the CASIO kinda watch can be ugly for some people but it's fancy and trendy for some others in the same geographical spot but in different time ages so it's almost impossible to predict or to know wheter a product can be loved or considered "neat" for a broad majority of people but anyway I thought it was a nice speech ^^

Im trying to define the concept of creative personality, any suggestions?

great

06:30 Para terminar um trabalho, você precisa determinar um prazo, certo ? Vc precisa ficar ansioso > Aí teu cérebro trabalha diferente.

We dislike bitter: love beer and coffee We dislike hot temperatures: love sauna We dislike cold: love ice bath 😂

G Shock is not ugly for me.

powerful.

Yup...Don Norman

Gem Talk!

amazing

"Intense fear paralyzes you. It actually affects the way the brain works. "

Donald Norman é membro da Apple.

lol @ RantKid; well said.. Great TED video again!

07:16 01 - VISCERAL > GARRAFA DE AGUA MINERAL, JAGUAR > 02 - BEHAVIORAL : 03 - REFLEXIVO

great!

aqui e unicesumar

Dose the tea pot automatically change orientation because of the weight of the contents full vs empty? Or do the the customers just set it on its side as part of some convention explained to them by the waiter? If the former, it's kind of cool I guess. Otherwise, it's just a tea pot isn't it?

But what we REALLY like is when the two of them are present to similar levels in the same product.

The G shock is not ugly, people dont buy expensive watches just to impress friends, more likely enjoy horology. Don Norman. Just a man who got there first. and is now behind. But he looks so cute and cuddly

What is the study by this Alice Ison called?

cool

wrg, feel, think, can feel, think any nmw and any s perfx

Where there is smoke.. SmokelessFireAngel is SPOT ON! As is:-VeryAwesomeVids Awesome Comment PanzerN9Ne :- Succinctly...Said. I was left with encouragement that even Old can become *Renewed*. Top Shelf Schttuuuphfff!!

The teapot is one the most awful reinventing of wheel i've seen in awhile.. First, it is overtly complex for no real function, requires user to carefully rotate the vessel containing hot liquids absolutely right way, it can topple over, the lid will drop off when tilted to pour the tea (i see there is counterbalance weight in the lid but this doesn't not make me feel it is safe) and the worst: you are tilting it, in the direction where there is an opening at the top edge.. Meaning, the liquid level has to be correct, any overfill or even too much tilt in a hurry will pour hot liquids out from the top. The function is to keep leaves out but there is no strain of sift of any kind, just a internal ledge... If you have made tea you will know that not all parts of it float.. so you will have stuff in the water anyway. I don't know if that is meant to be a joke though, it is so stupid and cumbersome, it does not explain how to use by just looking at it. It can not work without further modifications to the internal container shape, lid has to be locked and watertight.. Making it in the end when fully optimized, half effective in it's main task... There are plenty of better solutions how to strain the leaves, like.. i don't know, sifts and strains that collect solids from water, like we have been doing the last, i'm not sure, 10 000 years?

nice video

me too

legend!