The Top 20 Swiss Watch Brands Based On Statistics - Watch Market 2024

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In this video, we break down the Swiss watch retail report published by LuxeConsult & Morgan Stanley. In the video, we look at the top 20 brands in Swiss watchmaking based on sales as well as recap some other key findings from this year's report. Did any of the names on the list surprise you?
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Timestamps
0:00 Intro & Organization
1:12 Top 10 Brands
7:30 Rounding Out The Top 20

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Опубликовано:

9 май 2024

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Комментарии : 446

@wills8946 12 дней назад

When I was 25 I got laid off from my first job and had to sell my collection to get by. That included my favorite piece, an Oris Big Crown. I worked whatever jobs I could find at the time, and by 29 I had paid off my student loans and debt. Then covid hit and set me back again. At 32 I started a new career in Sales and bought an Orient Bambino to celebrate. I needed a budget piece, and your channel helped me narrow the playing field. This year I turned 33 and my career has started to take off. After 8 years, I can proudly say that a new Oris entered my collection. It reminds me of the work I put in to get here, and the obstacles I had to overcome. For that reason it will always be one of my favorite brands. It’s cool to see the industry growth and a healthy enthusiast community. Watches can represent many things, mine tell a story and capture a moment in time. It’s been fun watching your channel grow over the years, and you deserve all the success you’ve earned!

@yosoypan77 10 дней назад

This give me hope, thank you bro.

@edldb3 7 дней назад

That’s dope, man. Keep grinding!

@pr0blem96 5 дней назад

proud Oris owner here! (divers 65, the green Mr. Porter one) from the bottom of my enthusiast heart, congratulations and I hope you keep up the good work & never have to sell any of your hard-earned watches ever again! 😊

@wills8946 5 дней назад

Thank you! The divers 65 is a great watch. The deep green on the Mr. Porter is class! No matter what happens next, my Artelier Skeleton is coming to the grave with me 😂 Next milestone I’ll get one of their in house movements. Oris is a great independent brand, and I think they’re moving in a good direction.

@thecajunvacationer3064 День назад

Great story. Keep chipping away brother, sometimes the grind is necessary, but it’s what makes it all worth it in the end

@AppalachianChaplin 12 дней назад

Teddy, i want to say thank you for changing my life indirectly! I transitioned from being a manual machinist to a watchmaker after seeing some of your videos! I had no interest in timepieces before, and never even considered it a potential career. Little did i know, Mr. Teddy here would peak my curiousity, and make me seek out options in the field. Reached out on indeed to a couple places, and then one i didnt even apply to reached out to me, said they loved my work experience and leadership skills (i had worked my way to lead machinist at my shop), and offered to send me to watchmaking school and become a certified watchmaker! I now make more money than i ever wouldve machining, and i genuinely love my job! Theres not a single day i struggle to want to be there. So, thank you Teddy, for inserting a new line of thinking into my brain, that led to a beautiful change in my life. Youre awesome, buddy!

@TeddyBaldassarre 12 дней назад

What an incredible story! I am honored to know you watch the channel. Keep at it and enjoy the weekend, my friend!

@AppalachianChaplin 12 дней назад

@@TeddyBaldassarre you as well, sir!

@Bhanuandrehana 12 дней назад

Oh wow, I love your story sir!!! I have picked serious interest in watches thanks to TEDDY, just started my watch collecting journey with my first Seiko 5. I know it’s not a big deal but to me it is and I love that watch… Thank you for making videos and sharing all the knowledge Teddy, what you do is incredible. People these days atleast most say watches have no use these days with mobile phones in hand, but I love watches all thanks to you❤…

@lexusenthusiast6414 12 дней назад

Congrats man you're living the dream :)

@AppalachianChaplin 11 дней назад

@lexusenthusiast6414 thank you! I don't take it lightly or for granted. I'm very very very blessed to have the opportunity I have🙏😊

@nickmcfarland6822 12 дней назад

I see Teddy, I click

@martinpansegrau 12 дней назад

Me too 😁

@markmendoza3121 12 дней назад

Agree!

@domsdomsdomsdoms 12 дней назад

hear hear!

@Sniipez- 12 дней назад

We are simple men

@gmedina5678 12 дней назад

Totally!!

@HaiCitizen89 12 дней назад

I love Omega❤

@Blur517 12 дней назад

The Richard Mille stat is insane. Who is buying these?! Also, I know it's not Swiss, but where do brands like Seiko stand in comparison in the global metric?

@obud3777 12 дней назад

RM is bought by idiots! 😮😮

@daniellehotsky1776 12 дней назад

Richard Mille is Invicta of luxury brands.

@alschmidt8963 12 дней назад

Richard mille has celebrities endorse his watches.

@Jason_Quinn 12 дней назад

Well, they only have to sell five or six of them at those prices.

@MrLouislaf 12 дней назад

Rich people who like tacky and garish watches. Being rich doesn’t equate class, therefore Richard Mille finds many suckers. 😂

@miguelarguello7113 12 дней назад

This yearly series is one of the most interesting watch-related videos I have seen in YT... please keep doing them!

@ggndrums 12 дней назад

Teddy - I always look forward to your videos. So insightful and informative. I also want to say congratulations on hitting the 1m mark for RU-vid subs. An incredible feat for a channel I've been following for the last eight years. Very excited for you! Well done to you and your team!

@Yiha94 12 дней назад

This was really interesting Teddy. Not too long but all the important info with great editing, images, graphs etc... THANK YOU! Perfect video.

@nichme910 12 дней назад

Absolutely love the watch business videos! So interesting, gives useful context to the hobby, and just not a lot of people are making these videos

@utsavrahut 12 дней назад

Always love the quality of content from you Teddy. Congratulations on 1 million subscribers.

@derekcaan7686 12 дней назад

Loved the deep dive and analysis of the Swiss Watch industry especially the breakdown by brands. Great video

@BenMwatches 12 дней назад

Love the diverse content you provide Teddy!!! I watch all your videos 😊

@erikc3057 12 дней назад

Great stuff Teddy! Love it when you do videos like this interpreting the Morgan Stanley list and breaking down market trends!

@nauyanelias 12 дней назад

Incredible stuff, much appreciated among the enthusiasts. Thank you for sharing!

@chav44 12 дней назад

I was actually expecting more growth from Tudor. They are still a long way from "overtaking" Omega, as some creators like to say. Love both brands!

@sivokasivokov 12 дней назад

This is what corrupt bloggers say

@TheBrah808 12 дней назад

All these trash bloggers getting paid for tudor garbage. No one wants there junk. Hence the fall off.

@Sniipez- 12 дней назад

I expected Tudor to have more growth as well, but I highly doubt they will reach Omega's level.. 😅

@tpineiro9107 12 дней назад

I don't think Tudor will reach Omega status. People forget that Tudor became relevant since the blackbay 58, before that he had always been in the shadow of Rolex. However, Omega is a brand with much more history, contributions, variety, among others.

@emphasis20 12 дней назад

Usually it's people who pray at the Rolex altar that say that.

@1vegasdood 12 дней назад

Love all the metrics and delivery. Great review!

@sijomi2 12 дней назад

Really happy to see Tissot in Top 10 ,as it comes in to an affordable Brand Band for Comman man ❤

@petros4456 11 дней назад

Awesome presentation of your analysis! Hopefully we'll see more content like this!

@konradlorenz6411 11 дней назад

Thank you Teddy for this much valuable overview. A comparison with the figures of the japanese and german brands could be quite interesting. All the best for you and continue your fine videos on watches.😊

@damianmitchell4226 12 дней назад

Very informative. I can appreciate these. Great video!

@IOSARBX 11 дней назад

Teddy Baldassarre, This is fantastic! I subscribed because I love it!

@HAWAIIKY808 12 дней назад

Mahalo, for another great video Teddy!!

@VC-zh5vq 12 дней назад

Thank you Teddy. I’m just getting into watches after only wearing g shocks all my life. I’m on your channel all day lol

@NCSheriff7 12 дней назад

Rip your wallet.

@VC-zh5vq 12 дней назад

@@NCSheriff7 😂😂😂

@TeddyBaldassarre 12 дней назад

Thanks for the support my friend! Remember, it’s a marathon not a sprint.

@kishanagarwal637 12 дней назад

@@TeddyBaldassarrewow, such a great way to put it, i recently got interested in the world of watchmaking and a couple weeks earlier i was making a list of 6-7 watches which i have to own before the age of 25 (i am 22 right now) and it was causing me a little trouble thinking about the financial discomfort which it might put me into but this comment just changed my perspective.

@speedracer2please 8 дней назад

I still have two G-Shocks, they're great! Now you'll just have something to look nice for other occasions.

@luisbecerra8128 10 дней назад

Keep these style of videos coming. Loved it!

@marcowens3223 10 дней назад

Teddy, I love these videos! I am too very interested in the business side of watches as well and it’s nice to see how companies do year-over-year. Thank you!

@BigJeezie 12 дней назад

Patiently waiting on the CW Twelve X video. Newbie here watching a lot and learning. Thanks!

@user-cw7vr7ni4u 12 дней назад

Fantastic work, Teddy! Personally, I'm a modest watch enthusiast, and professionally, I'm involved in finance, so the sales figures for the holdings were right up my alley! Thank you very much 🤝

@kymeshagibbs9981 3 дня назад

Thank you this was very informative. I'm on my new journey in the watch industry and this was very helpful!

@bbeth38 9 дней назад

Love this stuff. Keep it coming.

@yoursureshotphotographypra8961 12 дней назад

Thanks for your take!❤

@shoesters6298 12 дней назад

Your channel is the best, and it's not even close Teddy. Hope to visit you one day at your store~

@Sniipez- 12 дней назад

Im so obsessed with watches😂 Everytime I open youtube I see your videos and spend an hour on your channel.

@Jay-vt2so 11 дней назад

Love data and static heavy videos 📈 extremely informative 🔥😎

@allestoll397 12 дней назад

Keep doing stuff like this. Great video. And yes, 2023 was a crazy Swatch year with all the iterations of the MoonSwatch, talking about Moonshine Gold, which continued in 2024 with two Snoopy MoonSwatches... They keep the hype running. 🙂

@user-rs8sy3if7o 11 дней назад

HEY #nkuwan I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day

@theONEwatches713 12 дней назад

Such a great video Teddy. You’re the goat.

@abiggs 11 дней назад

Yup. Keep making these deep dive type videos. The data is really interesting.

@hugoavendano1930 12 дней назад

As usual, excellent video. Thanks Teddy

@TeddyBaldassarre 12 дней назад

I am glad you enjoyed it! Thanks for the support.

@AbeKWest 12 дней назад

Would it be possible to one day make a video like this comparing these brands to those outside of Switzerland? I would be really curious to see how the likes of Seiko, Citizen, Nomos, A Lange & Sohne, etc stack up to the Swiss giants.

@skyd8726 12 дней назад

Fascinating to see the (rough) numbers being made/yr. I didn't think they would be so high, especially for such high-end product.

@DavidRon 11 дней назад

Loved this! Next time, do the top 20 by volume rather than sales!

@jordanbarriaespinoza9626 12 дней назад

Thanks for this video ❤

@DrBob0910 12 дней назад

Excellent presentation!!!

@philipghio8716 12 дней назад

Thanks Teddy great video, Hello from Gibraltar

@brianj6701 12 дней назад

Great video and informative.

@9BallSlim 12 дней назад

Great info! Very timely.

@MiguelMartinez25 10 дней назад

Love this video, great insides into the watch market.

@garysalisbury8949 8 дней назад

I Swiss brand i like is Titoni. It would be great to see you do a piece on them. Still family owned, after 100 years, they make some really nice stuff. The Seascoper is very well specced. Strangely, they dont really distribute much in the UK and US, so brand awareness is virtually zero, but theyve been popular in Eastern parts.

@victors5010 12 дней назад

Great insight and analysis. Thank you!

@stephenfitt5633 12 дней назад

Great video, would definitely like more on the industry.

@mathieugoasguen 9 дней назад

Love this analysis, thanks Teddy! Would love to see similar figures at a global scale: would that be possible in a next video? Many thanks!

@millersx9 12 дней назад

Cool video and visuals. Thanks!

@TimG-- 12 дней назад

Great video & Content 🏌🏽‍♂️🇺🇸🥃

@donniesmith125 12 дней назад

Really cool stuff!

@wowlsj 12 дней назад

Great to see the 24 update from your last 2023 report. Very educational, thank you, since watches can be very expensive, so I think it's good stewardship to understand the markets. "Teddy", is there similar report for Asian markets, and/or world markets?

@ollienilson1644 12 дней назад

Nice Teddy, well done.

@tomeverett2212 12 дней назад

I never realised that my Ball watch was so exclusive. I have several watches from the top five but it remains my favourite and most worn.

@NunoxFerreira 12 дней назад

As a swiss guy working for one o those Top 10 brands i'm VERY HAPPY to see this figures. It's good news if everyone (almost😅) is growing year after year!! Btw i'm a Casio fanboy since a kid!!

@davebosworth9358 10 дней назад

This is possibly one of the most interesting videos you’ve done so far. The Watch market is so entirely introspective compared to the rest of the world economy. While I personally feel that investing in watches is a fool’s errand, knowing the depth and breath of the Market is captivating. Another excellent video, sir! Very, well done 👍🏻

@user-qh1kr6jt6s 5 дней назад

This was absolutely a video worth watching.

@user-eo3bt7vf6n 8 дней назад

Keep it up Teddy we want more videos like this probably the world wide sales for 2023 if the numbers are available

@noneofus007 12 дней назад

Reality is that there are lots of non-Swiss brands like Seiko, Citizen, and all the German brands too. Can you do a video that includes all brands from every country?

@daniellehotsky1776 12 дней назад

Reality is that nobody deny that there are brands from other countries too. 😆

@Pouckie90 12 дней назад

I was about to ask this ! It would be interesting to know how much of the overall market are those Swiss brands.

@anestishatzivasiliou3072 12 дней назад

Nice idea

@thetruthhurts7500 12 дней назад

There is only Rolex..Sorry

@pghj100 12 дней назад

Casio has sold the most watches as far as I know. They've sold over 109m

@primothioszaruon9151 12 дней назад

Great video keep the good work

@arielmatias7907 12 дней назад

Very interesting and thanks for sharing!

@aarongemal4143 12 дней назад

Great content!!

@rodneytraylor9892 10 дней назад

Love this channel for the hobby that I love

@stellaharrison81 12 дней назад

Wonderful video Teddy

@tangoadvance8393 12 дней назад

I’m kind of amazed that Tissot is above Swatch.

@TeddyBaldassarre 12 дней назад

Last year it was an even larger point of separation between them.

@seotts9062 12 дней назад

@@TeddyBaldassarre I'm curious how big Oris is?

@ImAlsoMerobiba 12 дней назад

@@seotts9062 You can find the reports online pretty easily. Oris is #43 on the list, 75m turnover, 52,000 units sold last year.

@stevens1041 11 дней назад

@@seotts9062 I think its in the 40s or so, for top 50. Read a report once on it, top 50 swiss watch brands, Oris was further down the list than I expected. Shame, as they make great watches.

@BobMarley-pm1xb 12 дней назад

Fine vid Teddy. Thanks

@jbthor03 12 дней назад

Interesting video. Would definitely like to see more about the business side of watch sales.

@vladyakubets 12 дней назад

Good stuff. I wish they also made a report that took into account more than just the Swiss watch sales.

@user-jq4ve1vj1y 11 дней назад

Love the video and wondering where Zenith stands among top brands.

@stevenjohnson5410 12 дней назад

I think it would be interesting to see a top 10 comparison of Swiss, German and Japanese brands against each other.

@Not_Mark_Twain 12 дней назад

Agree, but hard to get good data. Swiss watchmakers have a big federation that makes data available to MS and COSC and METAS certification data helps with volume numbers. I am not aware of any comparable German or Japanese data sources.

@thetruthhurts7500 12 дней назад

Nah

@funnyspence4252 12 дней назад

Love the stats !!!

@sylvainbougie7269 9 дней назад

Very good, much appreciated

@taysmith9321 11 дней назад

I like this breakdown on the 20 Swiss watches list im telling im very happy that hermes is slowly creeping up to position they self as top tier of Swiss watches

@Dagomanity 12 дней назад

Amazing stats. I would love to see one of Japan/Asia brands aswell (probably a shorter list) but would be cool to see.

@lanthonymunoz4408 5 дней назад

Your best video!

@celias66 12 дней назад

Thank you for your information. It would be interesting to comparative statistic on the market for Swiss watches versus Japanese watches.

@thetruthhurts7500 12 дней назад

There is no comparison

@zodathefrog8249 10 дней назад

Hi Teddy, Great Video, interesting insight. One tiny mistake though, minute 11 you say and write 75% but your piechart shows 66ish %, however doesnt change the information.

@muhammadksalem5587 12 дней назад

Informative and catchy video .. would be good to know which markets were buying ex. China vs Middle East vs last year

@Bgpele 12 дней назад

Omega, Longines and Tissot.

@AlejandroDescarrega 7 дней назад

Great stuff mate! Please do the same for Japanese watches! 🙏🙏🙏

@cecaju9516 12 дней назад

Great video! It would be interesting to see the global watch market numbers and how German and Japaneses watch brands compare.

@thetruthhurts7500 12 дней назад

They don't

@cecaju9516 12 дней назад

@@thetruthhurts7500 Casio and Seiko would be up there.

@Matteo-lw8cl 12 дней назад

Thank you Teddy for the video, where can I find the full report?

@Joe-he2nb 6 дней назад

Fascinating insights. Interesting to see how in the midst of a global cost of living crisis with ever increasing prices sales continue to grow. I wonder when the inflection point will be reached…

@tafatefemusic6013 11 дней назад

Great video, thanks Teddy! Pie charts at 10:57 not quite right…

@magnushatzidimitriou9544 12 дней назад

Great content! Is there anything similar for global market? Including for example Japanese, German, British, American watches?

@repeatinfinite_ 12 дней назад

Hey teddy I would love to hear your opinion on a debate between the oris aquis caliber 400 and the bb58, I think it's a close one between the two.

@cubiccastle139 12 дней назад

Can you do a video on watches that have the calendar dates around the dial? Like the JAEGER-LECOULTRE Master Control Calendar

@prasadsp9323 10 дней назад

Please make video on global watch brands as per their market share..... Thank you..!!! ❤

@davidwarburton2915 12 дней назад

I love these business videos. I’m not even sure why, but I find the luxury watch business fascinating. American brands are probably too new and too small to get this level of information, but I’d be curious to see similar statistics for American brands. Japanese and German brands, as well.

@sinuosalice-1434 11 дней назад

If bulova didn't scew everything up they would be around tissot

@MyCenterMyEnergy 11 дней назад

Great Video, tks

@go_gorilla_go 11 дней назад

I know it's part of the Swatch group, but Mido is constantly slept on. Got an Ocean Star a month ago and it's a wonderful piece.

@kennethmeyers5008 11 дней назад

Loved it

@BenNS1971 12 дней назад

Great Video

@ReadyAimFire_ 12 дней назад

Pretty cool analysis, as a fan of German and Japanese watches id like to see also this kind of data for whole watch market.

@thetruthhurts7500 12 дней назад

Nah

@2kn1 11 дней назад

I’m a proud owner of few tissot watches , I’m so happy tissot getting the recognition

@unaibb 10 дней назад

It would be very interesting to see a world market panorama of brands and sales

@sinjinadams2862 12 дней назад

Great video, keep doing them. Tudor was the biggest surprise for me. I thought they would have been much higher on the list. Not only that but they have actually fallen from last year.

@TheBrah808 12 дней назад

They pay off a lot of youtubers to feed you garbage. Dont believe the hype!