The TRUTH about B Corporations

Подписаться 586 тыс.

Просмотров 127 тыс.

50% 1

The legendary B Corp Certification claims to be one of the best ways to certify and legitimize a company's intentions. We're wondering... Can we trust them?
Subscribe to Future Proof!
/ @futureprooftv
Follow Future Proof Health:
/ @futureproofhealth
Stay updated on our socials
Instagram: / futureprooftv
Facebook: / futureprooftv
TikTok: / futureprooftv
Reddit: / futureproof
For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Holly Maley
Editor: Tanner Banas + Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca

Опубликовано:

28 мар 2023

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 389

@nachopascual96 Год назад

As someone who works for a pretty well known B-Corp that breaks its back to achieve sustainability and fairness, it was pretty shocking and frustrating when I heard that Nespresso was now certified as a B corp. It doesn't invalidate all the work we put into making our company and products fair, but it definitely makes it frustrating as fuck!

@FutureProofTV Год назад

Completely agree! It feels like the whole purpose has become unnecessarily muddy.

@vincentbuscarello1357 9 месяцев назад

B corps are the carrots, now we need sticks. Without sticks, the for-profit-for-good movement will got the exact route marxists expect it to - ded. Bank divesting is a start, but its so unorganized...

@InfernoVor 9 месяцев назад

Yeah, being a B-Corp means dogshit after they joined... There will be companies legit working towards that goal, but becoming a B-Corp won't validate them.

@sigitasmiskinis2654 6 месяцев назад

Bill Gates corporation I guess, need to worry about it a bit,future proof? Wtf is that? For what? As on the planet proof, do you believe in it??

@HEMAYATC Год назад

I’d love to see a deep dive into other certifications such as the Rainforest Alliance, Greenguard Gold, ECO Institut and Fair Trade Certified!

@HumbleWooper Год назад

Absolutely! Which ones are actually useful indicators of green/ethical business practices, vs which ones are just a pretty sounding name to stamp on your stuff for easy greenwashing?

@sweettart130 Год назад

Fair Trade for sure, as I keep seeing that thrown around lately.

@FutureProofTV Год назад

Thanks for the comment! yeah there's a TON of stuff to know and research here but these videos perform super bad and it costs a lot for us to produce them so it's hard to prioritize you know? But we'll try and get to some of them!

@rosiepone Год назад

yeah, I've always wanted to know about these certs, they all seem a little too good to be true when just about every coffee brand is slapping them on the front of the bag lately it would be great if every coffee brand was guaranteeing fair prices and sustainable methods for all their coffee in the entire world, but I'm pretty sure I'll see the bare face of god before that happens

@HEMAYATC Год назад

@@FutureProofTV Totally makes sense! We appreciate all the hard work the Futureproof team puts in to educate us all! Thank you!

@faunamancy Год назад

it's kind of shocking that the child labor thing isn't like, you know, bare minimum required material to get certified

@chris-2496 6 месяцев назад

It is. The assessment verifier probably wasn't doing a good job at identifying that issue.

@josefagomezschmeisser8356 Год назад

Disappointed of B labs. As consumers the B certificate was one of the few transparency that we had but if mega corporations like those just fake or buy their way in, then it lost is value as a certification

@AshrakAhmed Год назад

All this certification authorities are just easy money making scam for the people who start them. Think about it you get yourself famous and recognised enough then put pressure on big corp to pay up to get certification form you to be considered "Fair", all the while your bank account get fill to the brim with tax-free money. It's a long term hussle but if you pull it off you are set for life. Party with celebrity, fame, free press and free money for rest of your life!

@alphateilchen_ Год назад

I was also surprised to see that Evian got the B corporation label. A company that ships bottled water across the world

@karolinakuc4783 9 месяцев назад

At least they can sell you in glass

@phynx2006 Год назад

Even B Corp folded to corporate greed, they should be ashamed, they have lost there validity👎😖 More, yes please👍😎

@story3877 Год назад

Omg...I'm about ready to give up. I watched the garbage collection guys take our recycling yesterday and throw it right in with the rest of the garbage. They did it all the way up the street and this is NOT the first time i caught them doing this. I don't know how we verify that ANY company or even municipal service is actually doing what they claim. Ugh!!!

@FutureProofTV Год назад

That's so disheartening!! I'd definitely report that sort of thing... 👀 Honestly the more we keep these governments accountable hopefully the better our systems will be. One can only hope🥱

@deeeno6867 Год назад

Unfortunately recycling all around North America mostly ends up in the landfill… sometime back in the late 2010’s (can’t remember exactly), China stopped accepting our recycling for processing due to how contaminated it was. We just don’t have the infrastructure to process it here, so most of it gets thrown out. That’s why Refusing, Reducing and Reusing are much better than the last R, recycling. Divesting from consumerism will have a much more positive impact on our planet than recycling ever did

@rosiepone Год назад

the sad part is that even if the collection team took the recycling to the correct facility, the facility would still throw 90% of it in the regular trash too, because recycling just doesn't work as advertised

@BigBearBloo Год назад

Recycling is mostly a myth. We've been had. Again. I wish recycling programs would end so my taxes can be reduced. It's just greenwashing.

@jerrymiller9039 Год назад

You did not catch them. You observed standardized work that has been that way all along.

@Val-iw8qh Год назад

More videos on certifications would definitely be helpful. Fair Trade, FSC, GOTS, Blue Sign, OEKO-TEX, RWS, GreenGuard, etc.

@empresssk Год назад

I’m recently finding OEKO-TEX certifications on polyester items and I just can’t. There’s no such thing as clean polyester. Come to find out there’s a loop hole into how these companies get the certification. Smh. So frustrating. So much endless research

@karolinakuc4783 9 месяцев назад

@@empressskWell I guess you cannot get recycled cotton yarn if you don't add 10% poliester. Recycling makes fibres weaker. Also virgin poliester sheds less microplastics than recycled poliester. Same with GOTS.

@LarsGlenz-bq6dg Год назад

This is so frustrating 😢 how can you not loose your faith in humanity when every single time you start to trust a company or certification you get smacked in the face over and over again. So sad… Definitely interested in more third party labels/certifications!!

@baronvonlimbourgh1716 Год назад

Don't trust companies. That would be a good start. At least to keep from getting smacked in the face. Even the ones who do start of well with good intentions eventually fall victim to growth and takeover which always will be the death to good intentions.

@jaredwark4775 Год назад

I appreciate that you finally brought out this video. I remember making a comment about it what feels like a year ago. It’s really not easy to be critical about your consumption and B-Corp status was supposed to be an easy shorthand to tell what is at least somewhat better than its competitors. It’s such a shame that it’s not the perfect solution we would all have hoped.

@FutureProofTV Год назад

Ugggghhh completely agree. We really just need a hero sometimes and B-corps felt like it was going to be it. 😢

@MrDdwornik Год назад

My take away from the video was that the new certification seems alright. I would think the certification is about the stuff we can't see as consumers (child labor), not the stuff we can see (the packaging trash).

@protocetid Год назад

Nobody should be shocked they were bound to sell out or have loopholes. Haven’t we learned their ravenous hunger for profit will cause businesses to hurt and sacrifice anything for a bit of extra cash? You don’t count on the private sector to inspect and regulate itself, it doesn’t do a reliable job. That’s what the government is for, sometimes they will self regulate out of fear of the state so regulation is still needed in a way. Look at the regulations the EU has been passing, they get things done. You can’t choose who works at a company, but you can elect government officials.

@spaghettisama Год назад

wild that "equality promise" is as valuable as "no child labor", how insane is that?

@nerd26373 Год назад

It's amazing how much this channel has grown. God bless everyone.

@FutureProofTV Год назад

Hey, thanks so much for the support! We're lucky to have such dedicated viewers such as yourself 😁

@Vromiaris778 Год назад

Nespresso, Coca-Cola & P&G getting B-Corp certification completely disqualifies the whote B-Corp certification process. Might as well change to “Wall Street” certification.

@middleagebrotips3454 9 месяцев назад

B stands for benefit (to the shareholders)

@josephhughes1498 Год назад

I emailed them a few months ago after seeing The body shop’s store have a B corp logo on the outside as it really de-valued B corp status to me so I told them and they basically gave a dismissive reply…

@bobsyouruncle1069 Год назад

I questioned a website showing the B Corp logo despite being excluded from the brand list through B Labs dataworld forum. Whilst I didn't get a reply, the B Corp Logo is no longer on that website so I think my question got somewhere.

@plant_trees_kg 8 месяцев назад

PLEASE make other certification videos like Fair Trade, Rainforest Certified, and maybe one on palm oil!

@blvckswvndmv Год назад

If Nestle and Coke have it, it’s dead to me.

@jacobr5627 Год назад

Tillamook Creamery has it despite being union busters

@AshrakAhmed Год назад

@@jacobr5627 3 white saviour will make big corporation work fair and honor equality! only problem the saviours never had to face unfairness or inequality, so they thought getting corporation to pay money will make them honor the policy they signed up for with B!

@89ji36 Год назад

Would love to see a video on the Fairtrade certification, I work in the coffee business and have seen that label so often without ever thinking much about what it may or may not mean

@fearsomefawkes6724 Год назад

Seems to me like the bigger a companies scope, the harder it should be to get B Corp Cert

@FutureProofTV Год назад

Totally agreed.

@AshrakAhmed Год назад

Nespresso did work hard to fill the application form and paid a lot of money.

@clydew.7673 Год назад

Thanks for raising this topic, Levi. Really appreciate you and the FP team bringing visibility to this issue / acknowledging that there's still room to improve.

@deeeno6867 Год назад

I’d be really psyched to see more videos on different certifications!

@user-fs5qe9nr3p 11 месяцев назад

Thanks for this. Shared on Linkedin with my own thoughts. Yes, more deep dives behind all the certifications please!

@playwithoutwords Год назад

I would love to see a deep dive into LEED (Leadership in Energy and Environmental Design), and other building certification programs.

@shadowfang13 Год назад

Yeah!! Do more 3rd party certification videos plz. I'm just starting out with the adult thing, I'm 23 and starting to pay attention to what how I impact the world with what I buy. I'm don't even know where to start when it comes to a credible certification. This video did help, and I'll looking into B corporations.

@jeannin2.718 Год назад

This is exactly the type of content I come to Future Proof to watch. Thanks, team!

@FutureProofTV Год назад

Thanks so much for watching! 🥰🙏🏻

@nicolasmarkham9656 Год назад

Woah no flannel!?

@FutureProofTV Год назад

Lumberjack Levi is out for the day 😅

@norawotton5440 Год назад

This was very disappointing to learn. We can’t necessarily trust B Corp, but we still trust you! Thanks for keeping an eye on those things for us.

@notapplicable7292 Год назад

I've been waiting for this.

@sarah6479 Год назад

Just commenting to help with the algorithm. Thanks for always putting out good content!

@cachauable Год назад

A little something I appreciate about this channel's content. I have a long list of things that I had thought to buy, and still kinda sorta do want to buy...all those feelings are dispelled after binging this content. I dont wanna buy shit anymore. Whatever the opposite of buyer's regret, this is it.

@jacobr5627 Год назад

Tillamook Creamery is a B Corp and they have engaged in union busting, sometimes successfully, sometimes not.

@powerhousebakeryatnutritio1311 7 месяцев назад

This is so interesting. Well done! And fun to watch you!

@nidhibahl5875 Год назад

That’s horrible. Thanks future proof team for doing this work..much appreciated

@hiwrenhere Год назад

This is a video that I've been waiting for, for a long time!

@stuck_around Год назад

they should add little "b" certification to companies who are a little more dodgy but gives them an 'in' to encourage/monitor better ethics should they actually decide to pursue it

@bloodlove93 Год назад

nestle would just waste it. corporations aren't people, they don't have a soul or heart.

@mflutopia1717 3 месяца назад

Actual verification of every step of every organization's b cert claim--would take a huge amount of labor, time, expense...just not gonna happen.

@helenagaleano6818 Год назад

I think a video about other certifications would very much go well with the theme of the channel. I'm excited to see if it'll actually be made.

@idraote Год назад

Faith in humanity... critically endangered

@reinegrea2293 5 месяцев назад

I know someone who worked for Nestle in a role where the person has seen and had to cover up a lot of sh..t. The personsaid, that if there would be an adequate whistleblowing protection, he would talk, but the problem is, that Switzerland (where Nestle is headquartered) does not have a whistleblower protection act. not to mention, that Nestle has a huge lobby in the politics. Adding to that, Switzerland introduced a new version of a data protection law which clashes with the freedom of speech principles. Very sad story. Investigative journalists careers has been ruined and people who try to speak up lost their careers and reputation.

@cornellfoodie Год назад

This is my favorite video of yours yet! Great job!!!

@Milanor Год назад

This happens when profit is the first priority above your values. This evidently being the case for b lab /b corp

@samiatassi4526 Год назад

Would love to see more videos about certifications!

@jtdougl8842 Год назад

This one hurt. Was just telling a buddy last week how great B Corps are

@Sher-Burt Год назад

Loved the Fairytale reference there

@miraculousanimationsbyZara Год назад

3:07 I heard ‘maison d’être’ instead of ‘raison d’être’ and didn’t understand what the Passé Compose had to do with this 😅😂

@FutureProofTV Год назад

I love how specific this comment is haha

@miraculousanimationsbyZara Год назад

@@FutureProofTV I just finished an exam French and it was mainly about les temps du passé (plus-que-parfait; passé compose; conditionel passé, passé recent et l’imparfait) so I have those 15 words (of which I always forget ‘passer’) stuck in my head hoping that I’ll “passe” that part of the exam 😅

@superbubulubu Год назад

There are a ton of restaurants and companies here in Mexico which are also B certified, but under the hood they have terrible ethical practices. It's all money :(

@nikhoward Год назад

Nice one Levi, I’d thought of this as an idea for Future Proof

@allisondegan2296 7 месяцев назад

Would love to see more on these 3rd party certs. Very informative! Thank you for your work!

@samwiseknows Год назад

This is not just a food review channel...This is a cultural documentary that makes me appreciate our planet and I will support this channel till l'm an old woman with 8 cats.

@FutureProofTV Год назад

We appreciate youUuUuuUu!! Thanks for all the support here 😁😁

@samwiseknows Год назад

@@FutureProofTV 😂😂

@oliver-violet9381 Год назад

really appreciated this explainer!!

@sophiajones2180 Год назад

Great video! Would love to see more videos like this

@nagila6394 Год назад

ABSOLUTELY tell us more about other certifications!!!

@veerlevelzeboer9485 Год назад

Yess please do more on these certifications! Like Bluesign or RDS.

@eugemaifa Год назад

By just the title I screamed "FACTS. facts facts." I used to work in such a scammy place omg, like if there is a certification of the opposite of what "B" stands for they are the top winners. It was this kind of real estate/developments/buildings thingy I don't know how do you call this in english but like. Oh. My. God. I stopped believing in this certification inmediately.

@PeymanSayyadi Год назад

Thanks for the great content. I didn't know anything about these certifications before.

@FutureProofTV Год назад

Happy to help!

@SaraMdza Год назад

great video, would love to see more on other certifications!!

@alyssapruneau6855 Год назад

I've been waiting 6 years for this video

@MajokiMusic Год назад

Would love a deeper dive in other certification systems, similar criticism recently at Rainforest Alliance in Ivory Coast

@albertocomazzi6196 Год назад

Very interesting! Well done!

@3eworkwear Год назад

Great video! I'd love to see a deep dive into how block chain technology works, in particular from the standpoint of the public and the corporation w.r.t. garments made with recycled content. In other words, what does a company need to do to use this technology to substantiate their claim of recycled content, and how does the consumer use and understand block chain technology in order to feel confident that they are purchasing items with recycled content? Thanks!

@dantheman24 Год назад

Love the videos❤

@FutureProofTV Год назад

Glad to hear it 😆 Thanks for joining us here, Daniel!

@benjamin3044 Год назад

This entire video is essentially a case study on B Labs and regulatory capture.

@elisebalk Год назад

Unless there's a requirement to provide data in support of their answers, companies can put whatever answers they want into the survey.

@LimitedWard Год назад

It sounds like what we need is a Future Proof™ certification.

@markovnikovaddition5226 11 месяцев назад

yes please do more on certifications!! also on sites and extensions like ecosia

@ourfamilyaccount Год назад

I'd love for your channel to cover 'Fair Trade'; I remember years ago Chris Martin kept talking about it during his tours in 2003 or so but I didn't feel like looking into it.

@skyfeelan Год назад

the easiest solution is just to put a limit in the market cap, since we can't limit the wealth of a company, we can at least bar them from the certification

@germanus7302 Год назад

Honestly, i found this certification video more interesting than the brand reviews. So many certs are meaningless or dont mean what people think they mean. a video series explaining their perks and flaws would be a great addition to the channel.

@FutureProofTV Год назад

Thanks for the feedback! If only they performed well 😢🙈

@orangeblossom1712 Год назад

A big shout out to Levi for prerecording all of this content before traveling the continent in an electric vehicle 😭🙏

@jamesvieira4053 Год назад

I would love to see all of those other 3rd party orgs dived into but I’m really interested in Fair Trade. I want to know more about whether the fair trade cert on my coffee means anything or not. I know coffee is a sketchy item when it come to human rights so that’s why I’m so interested.

@atal_7 Год назад

Even James Hoffmann made a video about nespresso claiming to be good for environment. Which it is not obviously.

@arliepeyton Год назад

So true. I have worked for one. B corp is a scam and who would want to be in the same company as Nespresso et al? Greenwashing in different clothes.

@thekitschsidekick Год назад

Yes! Fair trade and Forest Alliance, please! I have always tried to buy the most ethical coffee and would like to know more

@12rapdl Год назад

After a meat producer company in my company received the certification, they lost every credibility to me.

@andrewsinabutar560 Год назад

Anyone else randomly get FutureProof's video on their suggestion list and now get excited everytime they posted new vid?

@Seelingfahne Год назад

This was really great content as usual, compelling to think about. Regulation is sexy, it’s time these dinosaur corporations fulfilled their destiny. Maybe one day we can dismantle the insane advantages corporations get to stop the exploitation from happening in the first place.

@PopeDope69-420 Год назад

All of those food labels are covered in Michael Pollan’s “The Omnivore’s Dilema”. You should read that if you want to dive into the topic

@AyushGaggar Год назад

Yes to all the deep dives behind fair trade, rainforest, everything!!

@TheVintageGuidebook Год назад

Haven’t tried any of these, so this was super helpful!

@paulcargill Год назад

Great video for transparency 👍🏻

@tombebee Год назад

Not surprising that the B certification is now up for grabs as long as the corporation has the deep pockets to pay for it. Sad, but this looks like another verification of a company that should be taken less seriously. Too bad for the companies that actually follow the guidelines. And yes, videos like this on other types of certifications would definitely be interesting.

@ameenoahmad Год назад

Another awesome video

@SkillIzzues Год назад

you've made a video on Fjällräven, now we need a video on Lundhags

@ghostgripe Год назад

I watch this channel half for the knowledge, half for watching Levi try his damnedest to be optimistic while losing it slowly

@brandondiaz9050 Год назад

Would love to see Bellroy brand reviewed in the future

@aslprobro Год назад

I’d like to hear if the Responsible Wool Standard is legit! I knit and crochet. So I’d like to know if I’m buying from brands that are good for the earth or if they just paid for a certification. 😅

@mjsvitek Год назад

Nestle 10 part special plz ♥️

@andreaspriantono6791 Год назад

Back to ourself, because most of the time, human is the one who will do the job, so it would be error, sometimes, even the pro.

@darkchocolate59 Год назад

Yes! I'd love more videos on certifications

@TheZectorian 4 месяца назад

B lab should also have stipulations on the brand/company owner’s behaivior. If a company owns both the slave labor chocolate brand for Walmart and ethical single origin chocolate brand for Wholefoods. Neither should be able to make B corp status

@mikeylikey2306 Год назад

I’d love to see a take down on the Mickey Mouse certifications that shaite company’s whack on their labels

@summerleigh614 Год назад

YES please, more videos on other certifications!🙏

@indigosnow_ Год назад

Damn that sucks, it also sucks that it's not all that surprising. That even the small things we can be somewhat hopeful about are ultimately wack. so much is so wack. so it goes I suppose

@Anduuu077 Год назад

Love the video

@rufioh Год назад

I’ve literally never heard of the term B-corp until this video

@alison_5050 Год назад

This is great to know- thanks! Clarity re Rainforest alliance, Fair trade would be really useful (I think the former is maybe BS, the latter more legit..? But not sure!)

@YouTuber-vy7hq Год назад

he's so cute when he gets all flustered.

@newfoundlandrules Год назад

There's a typo at 3:51 I think. "That's wab B Lab was meant to be"

@hymnsfordisco Год назад

In my opinion, it seems there's something wrong with the business model as companies are quite literally paying for certification. It doesn't mean every certification is a bribe, but you would expect it to slowly but surely trend in that direction over decades.

@AshrakAhmed Год назад

@roxyb03 8 месяцев назад

Maybe we need a separate classification for horrible corporations that commit to at least marginally improving- I for improving or some other designation other than B? Including them as B corporations risks incentivizing cynical tactics that the original B classification seemed to be trying to combat.

@MartinN1711 Год назад

Interesting video would be about military brands like 5.11, Helikon etc., they never said they are eco or similar BUT when you look where stuff is produced. it's usually Europe or USA and material used like 1050D Nylon or Cordura 500D will last you lifetime.