Less rosé, more insights.
The dust has settled, and our CEO Jennifer Quigley-Jones is here to give us her debrief about this year at Cannes Lions. The parties are fun, but it’s the deeper connections and learnings that really matter.
Jenny’s takeaways include:
✨ The rise of the Creator Economy is finally being understood by brands. VidCon and Cannes didn’t clash for the first time, which meant that influencers could make a bigger impact on the French Riviera.
✨ Work with purpose wins. Cannes was full of reminders about the innovative, creative, and emotive campaigns that were being produced. Influencer Marketing should start with purpose!
✨ Cannes is getting better at championing inclusion. Inspiring female leaders were everywhere, and the environment felt like a safer place for women to enjoy the festival to the fullest.
Want to see more from Cannes? Watch our vlog from the festival here: • Influencers Are Taking...
8 сен 2024
