The pandoro-gate could be the first real stone on the Ferragnez phenomenon. The case has crossed the Italian borders, being also covered by the BBC: considering that the audience of the influencer from Cremona is international, the reputational damage for her is enormous. Putting everything into perspective, Chiara Ferragni works with brands: it is these that allow her to earn millions with sponsored posts. And it is true that, although there is a collapse in followers on the influencer's Instagram profile, interactions are increasing: but which brand today would like to link its name to that of Ferragni? Yet, within her social bubble, which is not irrelevant, people continue to defend her and underline that, after all, she has made up for her mistake.
The matter seems to have been watered down in its seriousness. Beyond the fine, which Ferragni will undoubtedly pay regardless of whether it is confirmed, and the possible judicial developments of the matter, there is an element that is deliberately omitted by those who defend it. The most unpleasant part of this story, which is on an ethical and moral level, is not the unfair commercial practices towards consumers. It is the involvement of cancer children in a commercial operation that brought over a million euros into the pockets of the companies attributable to Ferragni and just 50 thousand euros into the coffers of the hospital that treats those children. You have now announced that you will make a donation of one million euros to that hospital, but this cannot erase what happened before. Not even if to make the urbi et orbi announcement she wore a felted gray sweater which should accentuate her repentance. Actually no, no regrets: it was a "communication error", which however started in 2021 with the Easter eggs, then repeated in 2022. But he announced the donation, so everything is fine for his bubble.
In these hours there are even those who accuse the media and critics of carrying out psychological violence on Ferragni for the simple fact of talking about what emerged. For years, in fact, the influencer has tried to position himself "on the right side", launching feminist, body positive, inclusive and politically correct messages. Her bubble identified her in that segment and allowed her to earn and create a solid reputation for brands, without realizing that that positioning was marketing: functional to building a precise image of her character.
19 дек 2023
