No video :(

The Two-Step Flow Theory | Media in Minutes | Episode 2

Подписаться 10 тыс.

Просмотров 191 тыс.

50% 1

NEW video for teaching more contemporary theories: theeducationsh...
An introduction to The Two-Step Flow Theory of communication and media influence. Follow us on Facebook: / lessonbucket And Twitter: / lessonbucket
A full transcript of this episode can be found at:
lessonbucket.co...
Thanks to Adam 'Elroy' Mazzitelli for his help.
Check out:
www.remoteviewi...
www.powerscosmi...
Photo Credits: Oprah by Alan Light | Mark Zuckerberg by Jason McElweenie | George Clooney by Stefano Malandrino.

Опубликовано:

27 авг 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 41

@aliceworthy4856 11 лет назад

learnt more from this 4 minute video than i did in my 3 hour lecture. thanks heaps.

@Payo-fn7dt 5 лет назад

normally I do not make the comment. I really appreciate the nice video and introduction to understand the theory. Thank you.

@girlmm020304 8 лет назад

I find it so much easier to learn through videos. On Monday I"m going do write a final on Reception and Influence studies and your videos are so helpful! Thanks

@BrettLamb 11 лет назад

Thanks so much! I try to get to the point. Quickly. The studies that I link to in the transcript are also worth reading to get a sense for how the theory works with modern media!

@BrettLamb 11 лет назад

I'm the co-author of Heinemann Media and have been teaching VCE Media since 2001. Although I have worked as an examiner, I don't speak for the VCAA. The very best source of advice for the VCE Media exam is your teacher.

@NWstudios100 11 лет назад

Thank you very much Brett this will more than likely come in handy for my media exam tomorrow.

@yasharnajaflou4408 9 лет назад

Could you please recommend an academic book which clearly summarizes all the varius theories(effect theory, liberalists etc) regarding the media?

@alasttry4967 4 года назад

The media of mass communication by John Vivian

@BrettLamb 11 лет назад

Really appreciate the feedback, thank you!

@silvr3623 4 года назад

PLEASE MAKE A VIDEO ABOUT THE NORMATIVE THEORY

@woogifam 11 лет назад

Thanks man, these videos are really helping me shape up my coursework. Particularly the two-step and hypodermic arguments. I'll spread the word! Alex

@CommTechnology 10 лет назад

Excellent video Brett. Will be using it in my Comm Theory course today.

@jeanlucash 10 лет назад

Obrigado pela força! Ajuda universitários brasileiros e também os que são formados em comunicação assim como eu, a respeito das teorias da comunicação no curso de Relações Públicas! Mesmo em inglês, deu pra entender a ideia central do vídeo! Parabéns!

@ananyavij3912 4 года назад

thank you for the video, its so helpful for media students like myself :)

@BrettLamb 12 лет назад

Cheers, glad you're finding the videos useful!

@BrettLamb 12 лет назад

Lasswell argued that opinion leaders were ordinary people that we interact with everyday who are separate from the mass media. Opinion leaders are distributed throughout society and exist at all socioeconomic levels. They're more connected than other people and act as a filter that media messages pass through. That's what I'd write on the VCE Media SAC and exam. Of course, it's very interesting to think about how the theory applies to modern technology…

@mahnoorjay536 2 года назад

Thank you sir

@drapeblind 4 года назад

Great piece.

@offwithyourhead13 11 лет назад

This has helped me sooo much! Thank you!!

@mandeepsingh5698 5 лет назад

Very well explained. Thank you!

@BrettLamb 12 лет назад

Thanks. Mrs Roberts!

@TheENGLISHGINGE 11 лет назад

Hahaha so true, I have media lessons 3 times a week both lasting one hour and I learn more in 5 minutes than I do in a weeks worth of lessons hahaha!

@yawlastreet 12 лет назад

Hey Brett... Does this theory imply that opinion leaders are separate from the media? Surely, the only way their opinion can be communicated is via the media on some level. Or does the theory imply that opinion leaders are filters through which media influence is passed?

@brunodacruzdores5913 5 лет назад

Test tomorrow about this. The video was very usefull

@BrettLamb 12 лет назад

Respect!

@AENONxSRLOSCO Год назад

Com Sci class right now 😎😎😎😎

@BrettLamb 12 лет назад

Thank you very much!

@debury 11 лет назад

...but as opinion leaders become more powerful it isn't a strange leap to think that the role can be reversed, especially as the great power of social media in communication/agenda-setting seems to be its ability to amass a lot of people behind an issue quicker than ever before. Thanks again for the vid!

@Thatmauiwowie 6 лет назад

awesome video thank you

@yawlastreet 12 лет назад

You're the main man.

@sharmthatwanders 8 лет назад

can i know the difference between the two step flow and limited effect theory?

@aylkakbil1819 7 лет назад

Yes you can

@debury 11 лет назад

Good video, thanks I think the theory definitely still has weight today, though you can start to see instances where this role is sometimes being reversed i.e. the opinion leaders are influencing mass media agendas, political agendas and so on. Obviously this kind of thing is in its infancy at the moment, and mass media informing opinion leaders seems far more common (check out the Trafigura/Guardian banned from reporting parliament scandal' for a good example), (to be continued)...