Yes we should, you have to focus on that placement where your conversion is high and you are getting orders at low ACoS and lower your CPC for placements where you are not getting good CVR by lowering your bid.
Hey guys, is it better to focus ad spend on 1-5 high search volume keywords and try to rank or spread ad spend across many lower volume keywords to get collective demand?
High Sv keyword will suck your ad spend and might not give that much results because most of the people are competing against that KW and cpc will be high and CVR will be low so its better to diversify your ad spend among high SV Kw and also low but more relevant long tail keywords so that you can rank on them quickly.
@@SubhanAhmad6188 thanks for the reply I will try this method for a month and test and check the results. The reason I asked is because I can see using Cerbro that most of my main competitors are gaining the majority of their sales from 1-5 top high search volume keywords, so I felt like if I wasn’t competing/focusing on those keywords also then I will never be able to overtake them in sales & ranking/BSR?
