HIIIIII welcome to ~the vera bradley drama and rebrand explained~ LOL! To provide some background, I used to love and buy Vera Bradley products when I was in Middle School. I vividly remember begging my mom to get me a Vera Bradley Tote bag to use for school. She got it for me and it was my literal prized possession all through 6th? grade. Fast forward to 2024 and Vera Bradley just doesn't hit like they used to. They never seemed to change too much - although the women they were catering towards changed with the times, seasons, trends, etc. I think their rebrand announcement got a lot of people excited, and the result of the rebrand let many of those people down. I hope to see Vera Bradley taking more risks in the future.
THANK YOU for watching! ILY
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By Kiera Jacob
11 сен 2024
