Richard Branson is no virgin to the skies. But what happens when one of those “big businesses” wants to fight back using dirty tricks? Today's episode highlights the story of Branson’s once underdog airline, Virgin Atlantic, and its “David V. Goliath” battle against British Airways for the right to the skies, a battle that would infamously become known as the "Dirty Tricks Campaign".
Branson took on the audacious goal of starting an airline, a risky industry prone to failure and bankruptcies. Virgin Atlantic was meant to improve the experience of passengers, using fun as a business model. But British Airways wasn’t happy that some “rock and roll hippie” was trying to steal its thunder. Under the leadership of Lord King, British Airways decided to play dirty.
Using covert teams, stolen information, impersonations, private investigators, and leaking damaging rumors, British Airways would stop at nothing to stop Branson’s dream of offering a better airline.
Today’s video shows you how to emerge victorious when you’re the underdog (especially when it seems as if the whole world is against you). Branson’s resilience, as told through this tale, shows you how he’s built the Virgin empire, proving that business and fun can, and should, co-exist.
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📚 If you enjoyed this video about Branson's battle with British Airways, we recommend you read the book "Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way" by (none other than) Richard Branson 👉amzn.to/3gx3YfQ
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(Special thanks to our narrator, Toby Ricketts!)
NOTE: We made an error at 7:40. We accidentally indicated Virgin's operating loss was 9.3m euros, when in fact this figure was actually 9.3m pounds (￡9.3M ). The Euro was not introduced until January 1st, 1999. Our apologies for this error!
#RichardBranson #Virgin #DirtyTricks
7 фев 2020
