The CEO Who Scaled Her Company 100X

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How Lisa Su turned AMD into one of the world's greatest companies. Try brilliant.org/Newsthink/ for FREE for 30 days, and get 20% off your annual premium subscription
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Newsthink is produced and presented by Cindy Pom
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Thank you to our Patrons, including:
John & Becki Johnston
Igli Laci
Support us on Patreon: / newsthink
Special thanks to the following for permission to use their material:
SXSW interview with Lisa Su: • Lisa Su in Conversatio...
1:43 Full video of the reverse engineering of a modern Rastar RC car: • Reverse Engineering a ...
Sources:
1:37 Photograph by Don Ramey Logan, CC BY 4.0 creativecommons.org/licenses/... via Wikimedia Commons
2:16 Texas Instruments, CC BY 3.0 creativecommons.org/licenses/... via Wikimedia Commons
6:47 Lisa Su and Jensen Huang family tree by journalist Jean Wu photo/?fbid=...
Articles and interviews referenced:
New York Times interview: www.nytimes.com/2017/05/19/bu...
CNN Business interview: www.cnn.com/2020/03/27/tech/l...

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3 май 2024

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Комментарии : 130

@Newsthink 9 дней назад

*What other biographies/videos would you like to watch?* Try brilliant.org/Newsthink/ for FREE for 30 days, and get 20% off your annual premium subscription

@AstraDuo 6 дней назад

Newsthink is the best

@anthonywilliams7052 6 дней назад

The engineers did it but the whooooamun takes credit, like most of society now.

@santsuma 3 дня назад

REN ZHENGFEI founder and CEO of Huawei Technologies for 37 years, since its foundation.

@2017phattang 2 дня назад

停止解决现在演说，我把越南盗贼一直在背后清属于我私人贸易平台的清单、把所有越南人和他们公司和团隊和所有女人在我的企業上赞助在他们手上、全部槍毙死刑的联盟对付。暂停所有在网页上诉讼关于我的帐号企業演讲讓他们得知内容与你们背后谈判付軽一点支付对付我的大收益。

@arc8dia 9 дней назад

The most innovative companies are led by engineers.

@strawbaria 8 дней назад

@@ninerushclips3414 When tech companies are run by businesspeople, they get run into the ground - Boeing, Qualcomm are some of those companies which got ruined by businesspeople. Boeing cut corners everywhere and covers their ears against liability, Qualcomm gave their CEO a massive payraise even though the company isn't doing well.

@_yuri 7 дней назад

@@ninerushclips3414 pretty sure no fruit selling company is worth over 200 billion other than apple

@whiskizyo2067 7 дней назад

@@ninerushclips3414 not sure online retail is all that innovative, but even then i'm sure both the front end and back end of the website used to conduct said business and the people that design and develop it, are more important than the business side

@user-ej7yl1ri8x 7 дней назад

@@ninerushclips3414 ever heard of industerial engineering?

@ninerushclips3414 7 дней назад

@@user-ej7yl1ri8x yes, but most often, they don't start the big produce companies.

@CrisTekk 9 дней назад

Lisa is an absolute inspiration. Since seeing her first interviews and AMD presentations in 2014/15s, I was absolutely blown away by her passion. Happy to see Lisa succeed, best of luck going forward! (and keep in mind my wife thinks I'm a chauvinist)

@LTonyGames2099 9 дней назад

Im annoyyed at my self. I was told by a friend to invest in amd when it was all the way down and amd zen was just a speculation. He told me that amd was about to go up. And i believed him but decided not to because i though no one could beat intel. Now i wish i had invested my money in them instead of just bitcoin. But all thr good for amd.

@CrisTekk 8 дней назад

@@LTonyGames2099 I am on the same boat.. hell look at NVIDIA $4-5 then, $830 today. You never know what is going to happen, especially with TSM and all the tension between China and Taiwan.

@2147B 8 дней назад

@@CrisTekk There are assets right now that will do the same exact thing, find them.

@kevindst 9 дней назад

It's crazy that Lisa Su and Jensen Huang are connected! Son and daughter of Tainan, Taiwan!

@sadlegume 9 дней назад

They're actual cousins

@Bash70 9 дней назад

@@sadlegume I feel bad for their other cousins. Their parents all comparing them to them two. lol

@taktuscat4250 9 дней назад

@@Bash70imagine these two are your cousin and you're just a humble engineer 😅

@Booz2010 7 дней назад

Slava 🇹🇼

@willyesco2585 5 дней назад

@@taktuscat4250 lol...."Son...why can't you be more like Jensen?....you know, you can't be an engineer all your life"

@nickharrison3748 8 дней назад

In our college last year ceremony, one of our accounts staff member said "its easy to do our own work, its difficult to get work done from others".

@Bonbon-C 8 дней назад

This is what happens when CEOs are engineers/scientists/programmers at helm of a tech company... unlike some businesses that have business graduates as their CEOs/Top Execs that know nothing about the business they are heading.

@caty863 9 дней назад

My manager always asks me how I feel. As an introvert, I genuinely don't know how to answer that question. I see this as an irrelevant subject to address with my boss. I owe them my time and labour. My feelings, my business. I know she expects me to talk about my family, hobbies, etc but I think that's an unnecessary intrusion into my personal life.

@iloveplayingpr 9 дней назад

Her innovations is fantastic, they forced Intel to drop their overpriced chips and actually innovate.

@MihirSanjayYadav 5 дней назад

This woman is an icon, her and Huang being related is actually crazy.

@user-lw2gv9jd5b 7 дней назад

When Jensen says when he wakes up in the morning, he doesn't feel happy and accomplished, he says, he's always thinking worried and concerned. Now I understand what he meant by this.

@EcomCarl 5 дней назад

Lisa's leadership at AMD is truly inspiring, taking the company from the brink of bankruptcy to being a powerhouse in the semiconductor industry. Her strategic vision and dedication to innovation have reshaped AMD's trajectory, making it a force to be reckoned with. 💡

@TheWaterbouy88 9 дней назад

This is what the concept of what America was founded upon: self determination and responsibility.

@stephencurry8552 9 дней назад

"Founded upon."

@voxoptimatium9847 8 дней назад

@@stephencurry8552 Better yet: "Those are the concepts upon which America was founded: self-determination and responsibility."

@Booz2010 7 дней назад

I ❤ 🇺🇲 WHOLEHEARTEDLY 💯

@crytp0crux 3 дня назад

Very necessary video for our understanding of the world. Cheers to the long lost art of giving content creators recognition for important work. And, oh yes.... Thanks for the great video.🤟

@LindelaniNzece 9 дней назад

After these two… all descendants have to be engineers

@ahmedp8009 9 дней назад

An example for Strong & independent Woman!

@ItsRobby5436 9 дней назад

Lisa Su has reinvented AMD. And She mad AMD Better in every single way, Even My PC runs with AMD Chips

@tomevers6670 9 дней назад

Farming subscribers ? 😂 I mean it’s sounds so un-genuine.

@AnotherDay-ce6th День назад

Dumb with zero knowledge

@max2416 6 дней назад

Lisa su is very brilliant

@nocturnalforsaken4519 4 дня назад

she is like empress that take throne on dying dynasty and rise it up to the golden age

@yasser9350 5 дней назад

Her cousin is Nvidia founder and CEO 😮

@Hermit-Crab 4 дня назад

Not cousin. Lisa's maternal grandfather is the elder brother of Jensen Huang's mother. Technically, Lisa is Jensen's niece. She has to address him as Uncle Jensen.

@wangpixu234 9 дней назад

I work at amd, it's a very very good place to work, the culture is amazing, supportive and uplifting, great work life balance and decent pay. I can say most companies only say these things and they've become a cliche but trust me amd lives upto these virtues. And that is why the company is doing great. There are a few issues as well, it's not a perfect place however, the issues are related to ecosystem development, the company does not pay much attention to software, that is where it is not able to unlock the full capabilities of it's hardware, amd hardware is actually superior to Nvidia and Intel where it lacks is the software to utilize the full extent of the hardware capabilities. Also with regards to people, most of thr times people here are more capable and competent then their skills ars put to use, you can't be unconventional here, it's a very conservative environment too. I wish the company a great future ahead.

@Newsthink 9 дней назад

Cool, what do you do at AMD?

@wangpixu234 9 дней назад

@@Newsthink I work with the device performance team. 😇

@yudaprasetya9578 2 дня назад

Yes. That's right. If only AMD can take nvidia software team. AMD would be unbeatable @@wangpixu234

@Somebody_else_u_know 2 дня назад

Some women make pain. Wise women make difference. 🤝❤

@Pratik2588 9 дней назад

Super CEO Lisa Su💪💪

@guangxidavidliu 5 дней назад

This is an IQ of 160+ person CAN do for your company.

@stayfree870 2 дня назад

Kudos to her.

@mwilamakwaya95 2 дня назад

People with MBAs are failing to run these huge tech companies

@ArnaudJoakim 7 дней назад

Respect

@nattayarjun9128 2 дня назад

BTW Nvidia Ceo Jenseng Huang is her cousin, that makes nvidia and amd kinda like a monopoly.

@kibathefang6022 День назад

Lol, this is the first time I learned about what AMD means

@geoffreyporter6373 9 дней назад

1:32, that's just what every Asian-American child gets when growing up. Doctor, concert musician, engineer, or FAILURE.

@olreliable4616 5 дней назад

Nice

@emni...6095 7 дней назад

Wish their driver had improved at least 2X

@nnf9431 16 часов назад

Craziest thing is her and Jensen Huang are cousins

@99bits46 8 дней назад

South East Asians are dominating the LED, CPU and GPU industry. It's insane how much they've progressed in the last 2 decades. Their employees often make statements about retiring early because of the excess salaries and funds they've accumulated while working.

@SurafelSolomon-df6wq 8 дней назад

***East Asians

@test-pn3ex 6 дней назад

Japan, Taiwan, Korea are in East Asia. There’re no South East Asian

@99bits46 5 дней назад

@@test-pn3ex yea, you are right guys.

@12vtbfx37 2 дня назад

chinese in East Asians

@lachlanB323 6 дней назад

If it wasn't for Tesla AMD would be my favourite company. If Tesla didn't exist I would of invested in them. Don't regret it because Tesla has grown 5x since I bought their stock in 2020 while amd "Only" doubled. I would of invested in NVIDIA too. But long term I think Tesla stock will crush NVIDIA. Still NVIDIA has grown 10x since 2020.

@sensei_... 7 дней назад

She looks like the nvidia ceo in female

@rendezvu175 7 дней назад

They are cousins.

@haleyrsm 4 дня назад

They’re related but someone else said that’s his niece

@ABD-hw5ff 9 дней назад

And now amd makes cheaper AI support processor... And it is very welcome for new students who can't afford high value machines but have massive talent.

@rolmaguiland21 2 дня назад

She a tomboy 🎉🎉🎉ent brains brains, congratulations to her company 😊❤❤❤

@Emc2Eggs 5 дней назад

tsmc inside

@georgyjose7881 7 дней назад

They bought intel to their knees

@EstellaWhite-ws7gh 3 дня назад

❤

@brianandrew27 8 дней назад

Shouldn’t she be Jensen’s niece?

@Bash70 7 дней назад

The proper term is "Cousin once removed" so they're technically not niece and uncle, but I like to informally think of it as "cousin-uncle/aunt" and "cousin-niece/nephew".

@Thisisdcode 2 дня назад

This video is sponsore by AMS

@dvfh3073 3 дня назад

What Inused to tell people.thagt I am a president and they think what is that,..what is he saying.

@liquidsnake6879 9 дней назад

Though Lisa is a good CEO, it's crazy to connect the 100x to her alone, in the same period nVidia more than 500xed in stock price, the reason is AI, Crypto and other computing that requires lots of powerful GPUs to operate started to emerge and spiking the demand for powerful GPUs and lots of them. People couldn't even get PS5s for a whole year almost because the Crypto folks were buying up all the GPUs they could get their hands on that even SONY couldn't get AMD to deliver to them. That's also why Intel is scrambling to get into the GPU game now, they've realised that if they don't they're just gonna get smoked by AMD and nVidia. Any CEO would've 100xed AMD, it was a matter of the circumstances, not anything particular that she did to cause it, doesn't mean she's a bad CEO, far from it, but it's very easy to end up overrating her MASSIVELY if you judge her on her accomplishments at AMD alone. With the massive demand for GPUs and only two companies providing them, it would've been hard NOT to 100x one of them

@nothing9220 8 дней назад

😂 Jealous?

@liquidsnake6879 8 дней назад

@@nothing9220 That i didn't get into that stuff in 2008? Absolutely 😂 But regarding Lisa it's just to make a point that the things she's being praised on would've happened without her anyway as they were a natural consequence of how the global tech market evolved towards unprecedented GPU demand. (again NVIDIA stock was $4 10 years ago and it's over $700 today a financial feat that puts AMDs to shame, but again it's due to the way the market shifted, not anything special that Jensen did.) Again she's not a bad CEO by any means, but to treat her as some kind of trailblazing legendary CEO for what happened with AMD is silly as it would've happened regardless of whomever the AMD CEO was.

@fred-ts9pb 13 часов назад

Overrated and overpaid. amd hasn't done well the last 800 plus days. Sold chips during covid and a chip shortage. Weak quarter coming up.

@AshleyWilsonAU 8 дней назад

I'm running an AMD machine, but the one thing I keep missing out on is the ability to run the latest generative AI models. Nobody cares about AMD in this space enough to write software that runs on it, AFAIK.

@CanisoGaming 9 дней назад

Nvidia has the male CEO version & AMD has the female AI generated version

@tliew3846 9 дней назад

Chinese CEOs at AMD and NVIDIA and Broadcom made the companies the semiconductor giants of today. Bigger than Qualcom and even Intel.

@AnimaChronix3 7 дней назад

Theyre american but nice try

@test-pn3ex 6 дней назад

They’re Taiwanese-American, nothing to do with Chinese.

@tliew3846 6 дней назад

@@test-pn3ex They all have Chinese DNA, spoke Chinese as their first language, brought up by Chinese parents. And Hock Tan was not from Taiwan. And these are only well known here because they are companies in America. China has just as many giant companies, all run by Chinese folks. Like Tencent, BYD, Huawei, and many other giants that you all probably never heard off.

@12vtbfx37 2 дня назад

@@test-pn3ex but They’re Han Chinese

@omeee 8 дней назад

I respect Lisa Su very much and consider her as an amazing CEO but you give her WAY too much credit. They focused on CPUs and led the graphics card part basically die. They were very competitive in graphics card and were lacking in CPU performance. There were 2 graphics card manufacturers, nvidia and amd. Nvidia 2014 was worth also only 10 billion...

@ronakvyas6595 9 дней назад

She looks like Jensen Huang

@s0rrymaker167 9 дней назад

They are cousins look it up

@raukoring 9 дней назад

Like his pawn shop version. Which AMD is.

@Goblonium 7 дней назад

@@raukoring What? Other than GPUs, AMD is in a different field than Nvidia.

@raukoring 7 дней назад

@@Goblonium absolutely agree. Go buy their shares

@anthonysanlucas6437 9 дней назад

I looked her up and she lists Bill Gates as one of her influencers on LinkedIn. Disturbing.

@entanglednerves 9 дней назад

Stay disturbed. Let others be inspired and move on 😜

@fred-ts9pb 12 часов назад

Woke

@sahandehteshami7404 7 дней назад

0:33 its quite easy theyre second best in almost every market

@Buddy_99995 4 дня назад

😍😍😍❤️🙏

@goldilockszone4389 8 дней назад

AMD and Nvida jut happened to be a the right place at the right time. Its called LUCK. Harware is a commodity business which no one wants to do, but AI changed all of that.

@stevenknight95 2 дня назад

AMD driver sxxk axx

@ElonMuskFlex 8 дней назад

www.youtube.com/@ElonMuskShortz

@FluufyPvPTM 2 дня назад

❤ \

@BoatRocker619 8 дней назад

AMD is losing GPU market can you make good GPUs like NVIDIA but cheaper

@kushamitt 9 дней назад

Is this a promotion? because AMD is gonna release their new chipsets soon.

@user-wt3ie5sc8y 5 дней назад

Scammers

@eplugplay8409 7 дней назад

Heard she is cousins with Jensen huang. I’m serious look it up.

@rtrefil 9 дней назад

God what an incredible story. Women here is a woman to look up to.

@ps3301 9 дней назад

Amd hasnt made money for decades. Right now, pc is moving toward arm chip. Amd cant compete with nvidia in gpu. Amd will win datacenter market from intel. So i dont see amd making tons of profit as ai is the profit driver and nvidia cant compete in training and inference will be won by asic.

@AnotherDay-ce6th День назад

Overrated CEO and overrated video to promote women's empowerment in the wrong way. She is just the media personality of the company. Nothing more than that. She has almost zero impact on the most two powerful projects of the company. Both Zen and RDNA projects were done by male engineers. Lisa Su had nothing to do with it.

@fred-ts9pb 12 часов назад

Overrated and overpaid while shareholders haven't made a dime since the high of 2021.

@stephencurry8552 9 дней назад

When you are doing well, all you can give and get to is one-hundred per cent. Full stop.