I would love to here more advice about this too. Like, how to you define it? It just a contrast to impersonal brand? Some examples of personal brands compared to whatever the counterpart would be would be super helpful!
Great question!! There are many things that make up a personal brand and yes the logo and name is just part of it. But having your voice come through your social media content and website and staying consistent with that. Focusing on how you can show up authentically yourself, aka, what is your personal life like? do you have a random passion others can relate too? your pets? etc. I think sharing parts of your personal life in your own branding is the most authentic way to show up!
