Theme Parks Were Better in the 90s (Part 1) 

"Did you ever look around at these minimalist spaces?" Yes! Absolutely!!! People complain about fast food restaurants now, but I've been seeing this de-theming trend since the early 2000's. For the past 20 years, I've been observing consumer spaces getting less and less interesting than they were in the 80's and 90's. I'm shocked that only now, the rest of the world seems to have figured this out and agreed that it's a bad idea. But it keeps going because it looks good on social media? Take me back!

There was a very real sense of magic at all the theme parks. As a life long Floridian I can tell you that walking into any one of the parks was special. Everyone was truly happy to be there, they were all cheerful and kind to each other, and I'm talking about the guests. Cast members were also very interested in greeting you and making sure you had a great experience at all times. Contrast to the last few years where people feel entitled, rude and even combative. People skipping lines, the obvious mental health issues from both adults and kids, and cast members who you can simply tell are just there to collect a paycheck and appear more like small town carnival employees.

I think the unknown was made theme parks in the 1990s so amazing. You didn’t have RU-vid videos of the rides so you were going there blind aside from maybe watching a promotional video or getting a leaflet from the travel agent before you were there. I first went to Florida in 1997 when I was 10 and it was so big and exciting.

I will say, as someone born in 1990, the 90s seemed a lot more kid friendly, if not kid oriented.

I've never heard anyone pronounce "Aladdin" as Al-Addin, but it makes total sense and has kinda blown my mind.

The minimalist style is as much about business (greed) as it is about aesthetics. These companies found out that people were lingering to appreciate the theming rather than actually spending money. When Vegas abandoned casino theming it was specifically stated that guests were spending more time taking pictures than gambling. And they certainly weren’t going to allow that to continue!

I miss color! I wouldn’t go back to the 90s, my teen years were not my favorites, but I do miss how colorful it was. You should see how colorful my house was . One room was painted to look like the ocean, and another was Jackson Pollockisk, and my sister did have a water bed, while I had a clear telephone

One of the reasons why I used to love going to my local Regal Theater was because it looked super 80s/90s. Colorful squiggly pattern carpet, bright neon lights, etc. I loved the transportation into a new fun space.

This is speaking to my millennial soul so much. There was something so whimsical and comforting about the 90s aesthetic, and for me, there are so many core memories associated with it all

If there was only 1 word I can describe the 90s, it would be wacky. Everywhere you go, the theming for these iconic locations at the time was everywhere & they like to pop out to amaze audiences/customers. It's ashame now that you barely see theming nowadays because "simple = better". I may not be a 90s kid (born in 2000), but man everything 90s & even 80s always satisfied me & it always made me wished I got to experience those 2 decades because those times looked so much fun

As an interior designer this video literally hits all the points right on the nose! We study the transformations of design fads in school and this was what I wrote my essay on!

I think we're on the verge of a recival of highly themed experiences, in part because of the nostalgia cycle, and in part because it's something you can't get online. A local pet shop near me has a highly themed interior with the fish area being in a shipwreck with the rest of the shop being a beach around it, with a restaurant on the deck of the ship and a zipline and rock climbing. There's also the fact that Trey and Parker of South Park fame have taken out an 800 million dollar loan to open Casa Bonita locations across the US.

I swear, when I remember what stuff looked like in the late 90's and first half of the 2000's when I was a kid, it feels like a dream. I have lived in Orlando for most of my life so I saw the peak of this era when it existed. Like a dream full of colors where none exist today.

The 90s especially at Disney made me fall in love with Theme Parks, everything felt wonderful. It gave me a sense of hope and escape, it was truly a way out of the hum drum world of the everyday. I wish my kids could experience this the way I did, it was so wonderful it's permanently etched in my psyche. Nowadays they aren't a escape but just another Corporate billboard everywhere...just feels stale, thank you for another trip down memory lane.

Finally someone actually talks about this! I’m not even close to have ever been able to experience the “authentic” 80s/90s aesthetic (late gen-z here). But I’ve always been really fascinated by it. Especially just how much more interesting even common spaces like restaurants and shopping malls were. I also feel like theme parks were much more experimental back then which added a lot to the “wow factor” they had at the time. To me, it seems like a lot of the big parks play it too safe by just making IP based attractions. And while they are cool, we know that these places are capable creating creative and original experiences, and I want them to do just that.

I knew this was going to make me sad but damn, hit harder than I thought. Being a kid of the late 80s and 90s was so special man and it really is a bummer seeing so much of this gone. Going to that International Drive Mcdonalds was just as cool as going to the parks and I was in Orlando a lot. But had no idea all those big name hotels in Vegas were so young. I thought they were 70s. It's one area I've never been. Yes Times Square was awesome during this period too and now it looks so boring. I miss all of this so much.

Minimalism has been the blight of American life for 15 years

Clearly, we need a 90’s-themed theme-park.

Sheesh, this video is pretty much a portrait of me as a person in video form. I was born in 1979, a little kid in the 80’s, and a teenager in the 90’s. I grew up in the Midwest, taking vacations to the Orlando theme parks, and also going to many other amusement parks like Cedar Point. I had a waterbed, loved themed restaurants like Hard Rock Cafe and Planet Hollywood, pretty much was into all things 90’s. In 1998 I moved to Orlando shortly after striking out on my own as an adult, and have lived there ever since for over 25 years. Even the shots of the Mall at Millenia you used struck a chord with me, as I’ve gone there since the first month it opened, and was there just a few days ago. I suppose most people, so long as things were relatively good, miss times like their teenage years a lot. You’re at the point of still being very young and not having many worries or responsibilities, but yet you are fully aware and can do adult things like driving a car or being out on your own. For me, that was the perfect mix, and the 90’s were an absolutely great decade for that. Wow did I have fun and love it. I swear I still haven’t been able to adapt ever since with all of the ongoing changes, to the point of being depressed, alone, and unemployed. But I still can make myself feel good by watching videos like this and revisiting things from the 90’s. Were some things from the decade a little out there and dated? Sure. But you know what? They were sure fun. It was a colorful decade that had so many new things to enjoy. Many of which changed our lives. I think some of those slowly came back and sort of became a double edged sword on us, as they killed off other things or led us to be pretty obsessed, but at the time the were sure great.

I miss these spaces from my childhood, but I wonder how much of it was due to wearing the rose-colored glasses of a kid in the early 2000s. Thank you for another insightful video!!

I used to work at the dallas zoo and often had lunch at the themed mcdonalds across the street. It was incredibly well done but unfortunately it was in such a rough neighborhood that I bet they didnt get may children coming in anymore. Was sad to see the location sterilized. It was an iconic dallas landmark. As a kid you would see the animals at mcdonalds before you saw the actual zoo - so its how you knew it was close.

Nothing was better than 1980s EPCOT

I loved Disneyland in the 90's. Completely different that what it is today. I also attribute it to social media being non existent. The over flow of video and media from the parks takes away all the magic and anticipation. Those days will never be again!

I imagine growing up a few mins from Disneyland during my teenage years in the 90s totally spoiled me and my expectations for the future. The place was absolute gold for 15 years.

I'm glad you spend so much time discussing Vegas here, because I really do think that Vegas in aggregate, especially 1990 on, is maybe the most interesting example of what themed entertainment on a large scale can mean. There are several Vegas attractions I miss from the 90's, especially the Caesar's ancient magician themed dining experience and the Excalibur animatronic show (cheesy yes, but I do think a modern revival with better animatronics could be really good. Excalibur needs a major rennovation in general.) However, of all the big Vegas themed resorts, none has gone downhill as much of the Luxor. It's just been gradually stripped of all the themeing that made it interesting. The rooms get grosser every year. Even the facade has been damaged by the giant ugly ads that they slapped onto the side of the building. The Luxor needs a lot of help to get it back up to standards.

i think, in addition to minimalism, another factor at play in how things feel more bland these days is HOW companies integrate IPs into things. Product placement in the late 80s and 90s was probably just as rampant as it is today imo, but its clear from things like the bespoke fiberglass McDonald's figures at specific locations and the grounding of the theming in actual design innovations that pre-existing brands and characters were actually integrated in a way that had some thought put into it to make them really feel like part of the environment. Today however, companies are just so obsessed with the idea of doing everything as cheaply as possible that you end up with a lot of IP branding that is just pre-existing art and mass-produced assets lazily slapped onto everything. The disney buses mentioned in the video are a great example.

This is amazingly put together. Well done! And it's so true... theme parks in the 90s WERE the best.

I was born in 86 and graduated high school in 2005, so when you said you were covering the 90’s between 85 and 2005, I got so excited.

Didn’t even watch this yet but 100%. Every time I go to Disney I hope to relive what my wife and I experienced on our honeymoon in the 90’s, and it’s sad that it will never be like that again.

Someday there’s going to be video essays about why so many 90s kids grew up to make video essays and podcast about theme park history in the late 2010s and early 2020s. As much as I love this type of content there’s been such a huge rise in it, it’s an interesting trend that deserves its own exploration, like why was there so much 50s nostalgia in the 80s etc.

Because companies knew how to appeal to families and, as someone else said, it was just easier in the pre-phone social media era. One big reason my family and I went to WDW in the 90s was because of all the promotion for the newly opened Tower of Terror ride. There were tv specials and the made for TV movie, and my dad really wanted to ride it because he loved the Twilight Zone. We drove from *Maine* because of this ride 😂 And I know Eisner was very far from perfect, but he knew how to appeal to people. He was smart enough to do a modern take on Walt's approach and make himself seem friendly and approachable when he presented the specials and the Sunday night movies. Getting Family Matters and Step by Step to go to WDW was genuis marketing. Who exactly is drawn in by current Disney marketing? Certainly not I.

I grew up in Orlando in the 90s going to Disney or universal once a year when family from up north visited. it was my favorite memories

I was born and raised in Vegas in the late 80s and 90s, and it was AMAZING growing up there during that time! All these themed-casinos were incredibly impressionable on myself and my friends, siblings and cousins! Treasure Island, Excalibur and the Adventuredome (originally named, Grand Slam Canyon) in particular were our own type of "Disneylands." There was also a Star Trek Experience at the Hilton, which ran from 1998 to 2008 which was also incredibly fun and entertaining.

The 90s was the last good decade of American life. The 2000s was the beginning of the end, the 2010s kicked off the downfall.

I appreciate so much your referencing and documentation of examples of Memphis Group and Global Village Coffeehouse [GBC]. I had seen the latter but didn’t know there was a name for it and it was a distinct style. You unlocked a new vision in me because now I can see and detect these elements. I really love how you describe these things from an aesthetic lens. Would love to check out any other videos you have in the future on different aesthetic styles through the ages.

A lot of problems for these places are also becoming run down over the years... themes are not bad, and being dated is like a time capsule, but soooooo many businesses over the decades have cut more and more staffing in favor of profit, so it gets dirty, and has minimal or nonexistent upkeep 🤦‍♀️

This was a rush of nostalgia for me in parts. The McDonaldland segment, the flashy & bright colors and highly themed entertainment (such as the Disney signs) were my favorites. Excited for Part 2.

Theming was EVERYWHERE! Like tell me why the waiting room at my doctor's office was themed to a jungle adventure 🥴. Such camp period of time... unless you're at Wendy's, Wendy's was just themed to the color yellow and weirdly brown windows.

i think what happed me was, I was a kid in the 80s/90s...so there's that sense of wonderment. Now it's just...whatever. I kinda see the same wonderment in my nephews when they go to theme parks...so maybe it isn't lost

The 90s are also still fondly remembered here in western europe. While some people would claim that we saw this time through rose tinted but it was a really different time. For themeparks i think it is a different picture. Themeparks are a huge winner of the EU. The introduction of the Euro and Schengen were a big boon to the larger european themeparks. I remember some themeparks as a child and was astonished how much they have grown since then. While not all themeparks have profited from it, but i think the difference between the us and europe is interesting.

You are correct that the era of building themed entertainment peaked in the 80s and 90s. Almost no new theme parks have been built in the US since 2004. This is especially new with Disney. Epcot, Disney's Hollywood Studios, Animal Kingdom, Blizzard Beach, Typhoon Lagoon, Pleasure Island (defunct), Disney's California Adventure, Tokyo Disneyland, Tokyo DisneySea, Disneyland Paris, Disney Studios Park, and Hong Kong Disneyland were all built during that time. Out of the 12 Disney Parks, all but 2 of them (Disneyland and Shanghai Disneyland) opened within a 24 year period. 9 of them opened during the Eisner era. 9/11 and The Great Recession have a lot to do with that. It may also indicate a decline in America's middle class.

I definitely agree 90s were the sweet spot for Disney...although a close 2nd is probably late 2000s/early 2010s simply due to fast pass being in its prime. They still had paper fast pass, and it worked, from my experience using it. I had annual passes during this time, and you could absolutely go to the park on a random day, and ride most if not all the rides, without much waiting in lines, and also without any planning ahead or anything, besides maybe avoiding super busy days. You can't do that anymore, and in the early 90s I recall as a kid having to wait in lines and hating it, despite it probably being peak Disney.

Hey Poseidon, I love your content, I watch almost all of it and I love how thorough you are with your research and archival footage. I feel like this video kind of lost the plot, though. I'm 35min in and so far this video is mostly about themed McDonald's and the history of Vegas, which are interesting and you're doing a good job covering, but it's not why I clicked on this video. If I wanted to know more about those topics, I would've watched a video about "the history of themed McDonald's" or "the history of themed resorts in Vegas" or something like that. I clicked on this video because I wanted to know more specifically about theme PARKS in the 90s, and so far this video doesn't really seem to be about that. I love your content, I really enjoy how thoughtful you are and you make such GREAT content. I think I would've preferred if you had made those topics their own videos, instead of making them a 15min long tangent in a very long video that's only Part 1. I love a long video, but I also work in television production, so I know that sometimes less is more - even if it kills us to cut those details out, it can do a better job delivering the main story we intend to tell. Just my opinion! I really debated leaving this comment, I don't want it to come off as mean or rude, but I thought, Poseidon Entertainment seems like the kind of guy who would appreciate constructive criticism. This is coming from a place of love not hate!

I was born in 1999 and am so enamored by content like this. I think I got the tail end as the 90s spilled over just a bit into the early 2000s. There is a feeling that I can't replicate from my childhood but have been chasing it ever since. I think I can't find it because the world is simply different now

Dude, the McDonalds and Universal segments hit me with the nostalgia. Were things actually better back then? YEAH! Doesn't mean they were good for us, maybe some of it not even actually all that good, but McDonald's looks so boring nowadays (not that I eat there anymore), and Universal definitely had a bigger wow factor than it currently does today.

Great video! I loved Mcdonald's as a kid and growing up in the '90s, the playplaces were incredible. The part about Las Vegas was both informative and educational. For me, at least. And I didn't realize that the "sky" at the Forum Shops was just an illusion. All this time I thought it was an outdoor mall! I also love the point you made about colors and designs. I feel like in the '90s (and maybe even '80s) everything was about spectacle and making things "POP", thereby capturing your attention and bringing you in.

This video was soooo good! This channel is everything I love learning about, I love everything rollercoasters amusement parks, history and it combines it all into one, and I definitely can’t wait for part 2!!

In my local mall, when a shop is empty, they use some large pictures ("Fake facades") to hide it and on first glance these 3D-like pictures look like the store is operational. A few weeks back I had to kill some time in another town and I found a mall there that makes good use of empty stores by installing seating areas, kicker tables and what made me really happy was a corner with a bunch of arcade machines ( slighty smaller than the originals) where you could play old arcade games for free.

I was born in 1991 . All the visuals you use in this video are so accurate and so good this deserves some sort of prize ❤

Goodness this makes me miss the amazing advertising done back in the 90s for Disneyland and all theme parks. I remember when i was at the doctors and scared of a shot, i asked my mom to talk to me about Disneyland and what it is like. She went with my other siblings and I hadn't gone by that time. It was such a magical idea and just amazing. It made my love for the park when i eventually made it. Good stuff and an amazing video! Definitely got a new sub and like from me, ty so much for the long hard work on this video!

I like that you mentioned I drive in Orlando. My family used to take day trips there all the time during the 90s, and it was so clear that entire stretch was inspired by the nearby theme parks.

What a beautiful job you have done on this series so far. I look forward to watching the rest. This made me weep for what has been lost in Las Vegas. I was so lucky to have experienced all the best that themed entertainment had to offer back then.

When I first started watching your RU-vid channel I thought you were just another generic theme park centric content creator. Now I realize you are actually an art and culture critic. Subversively impressive!

This is something that I've been noticing over the years and it's so interesting but also disheartening. Really looking forward to the next part!

Incredible video! Can’t wait for part 2!

I really enjoyed this, looking forward to part 2!

While I do agree that the 90s were a boom period for theme parks and themed entertainment spaces in general, bear in mind that every decade is usually split in to two halves; the first half is the residual feelings of the previous decade, while the second half is when the more memorable 'tropes' and 'themes' start to take hold of the popular psyche (at least in the U.S.), so all aspects of popular culture have to adjust themselves accordingly.

Fantastic video! This is one of my favourite topics, I’ve become so interested in theming and architectural aesthetics/interior design from the 80s/90s and specifically how much they differ from where we are right now. Some of my favourite, defining memories of my childhood are of travelling to the theme parks in Orlando, feeling overwhelmed and transported by how fantastical the theming was. Like, going to a Rainforest Cafe aged 5 definitely altered my brain chemistry. You hit the nail on the head with “90s camp” - I know this stuff is kitschy, it’s loud - but it’s meant to be! It’s FUN. Movies from that era were so earnestly silly, and they had real texture. The worlds feel lived in. Nowadays even real places are designed to look as sterile as possible. Seeing that new McDonalds just depressed me, and I don’t even like McDonalds. Why does it look like an airport? When are we gonna get fake temple stone facades and jungle sets with physical pyrotechnics back in our movies? In our LIVES…

Really enjoyed the video, looking forward to part 2!

I can’t wait for part 2! I miss the 90s and themed spaces like these

The one thing about all this theming is it is colorful, alive, and makes one feel happy. Today everything is in one form or another, a variation of muted gray. Which is boring and frankly depressing. The 80s and 90s were about sensory overloads now it's all about not wanting to overload any sensory. A big gripe I have today about Disney is the lack of theming this is notable concerning all the recent hotel remodels which took something fun and unique and turned it into something boring and plain. Go look at any of the hotel remodels and it feels like you walked into a Holiday Inn but are paying five times the price. All vestages of being unique seemed to have been stripped away which in a way reflects society today were at one point culturally we celebrated people being an individual but today while we seem to celebrate uniqueness that is honestly just a veneer as everyone seems to purposely try and force people into being part of the pack.

From the original Universal and its amazing movie-based experiences , to Hollywood Studios and the new attractions added to the Disney Parks, and even other places like Chuck E Cheese and Rainforest Cafe, the 90s truly seem like a magical place. Sad everything now has to be “modern” and “minimalist” instead of fun like it used to be!

I’m watching this from a hotel room in Universal Orlando resting my sore body. But my memory has been awakened from those old tv adds where whimsy and color were celebrated. A ton of work went into this. Thank you. And I agree with you.

Great video! Can't wait for part 2

My first thought maybe why they scaled down all this megatheming in regular spaces is that it all must be quite a nightmare to maintain and keep clean, especially when you're talking about restaurants where it's a struggle just to keep sanitary standards, let alone the dust off the Ronald McDonald. :) Vegas as a whole, however, just one day decided to go into an entirely different direction and chase the kids away, starting with that famous "what happens in Vegas" slogan. Looking forward to part 2!

Great video man! Even Astroworld in Houston had great themeing as a Six Flags park. It was always a thrill to go and see everything in the summer time with my family.

I got so excited seeing this notification! An hour long Poseidon video on an extremely interesting topic. Early Christmas gift!

This was so well done! Thank you.

As a 1999 Space Camp alumnus, this video was very endearing to me. The aesthetics and the zeitgeist felt just right. Of course I’m seeing everything with the rose tinted glasses of my youth bu nevertheless… it was magical

Ive actually been thinking a lot about how bland our cultural vibe is right now and I think this video sums up what was lost perfectly. Really entertaining! Also, you always pick such great background music. Where do you get it from if you don't mind my asking?

Haven’t even started and already know I’ll like this one- great work always

Great video, very nostalgic. brought me back to my childhood.

Your videos are so well researched and presented! This one made me a bit sad, though. I grew up in the 90s but didn't go to theme parks very often, due to my family's financial situation. I only went to Disneyland once, and Great America (Santa Clara) and the Santa Cruz Boardwalk a few times here and there. Even though I'm now an adult and making money, the increasing prices and what you're getting for that price isn't even worth it usually. :/

The current sterile minimalism is somehow boring and distressing at the same time. I hate going almost anywhere man-made nowadays.

Yo! I'm just going to say this. As the 1st video the pops up on my feed the millisecond I open the app, to see the 90s decor in your thumbnail made me want to shed happy tears.! I miss the old days so so much!❤🥰😍🙂

Excited for the rest of the series 👍

I'm not sure what corporate stooge visited a hospital and said "THIS! This is it!!!! We need to live in this, CONSTANTLY!!! Every business, every facet of life. White, Beige, Metal, Glass. Nothing more!" but this person apparently courted and won the hearts of EVERY single corporation, forever. They refuse to even humor more than one single color.

WE PEAKED IN 2005 - ITS OVER FOLKS

I lived in orlando in the 90’s-early 2000’s because a family member got a job at disney - so it’s SO cool to see my 90’s hood featured so heavily! great video!!!

Prob your best video yet. Amazing job bro

Its been interesting to grow up in the 2000s and seeing this change as I grew up I do wish I got to experience theme parks of the 90s more But I am glad I grew up in a time where smoking inside was banned, and Clowns are disliked. So pros and cons I guess Love your videos

As someone who wasn’t even alive in the 90s, I agree.

This video is my childhood. Also it’s incredible.

This is in my top favorite videos of the year! I love the 90s visuals

I’m fairly convinced *EVERYTHING* was better in the 90’s, entertainment-wise. Not just theme parks, but cinema, television, even animation like the Disney renaissance films and I’d even throw in anime, and public spaces like shopping malls and other entertainment venues. I can’t quite put my finger on it, or explain it correctly, but there was truly something special about that decade. There was passion, and ambition to deliver a truly outstanding and unique product…

I hate it so much. "clean, sterile" areas should not be what we see in a theme park. If I want that, I'll go to Ashley Furniture Stores.

Loved the video! I was thinking about what sets you apart from other creators and it hit me that your sound design is perfect. All your videos sound and more importantly feel like those documentaries I grew up watching on the discovery and history channels. It’s nice to see videos that highlight just how amazing themed entertainment used to be.

This is such a great documentary, amazingly well done and as someone born on 90 was a ride

I feel like the 2000s doesn't get enough love, even if the early 2000s were these weird set of years that also mimicked the feel of the 90s.

Your title to this topic just sums it up perfectly but not only theme parks, television, cartoons, movies etc. were better in the 80s and 90s. Disney will always have a firm grip on pop culture and modern media, but it's hard to deny the '90s was a powerhouse of a decade for the production company. From enhanced animation to an iconic music catalog and live-action classics, the '90s elevated Disney to new, almost unmatchable heights. Sadly when it comes to Disney of today I do not feel like traveling a long distance to experience a lot of Disney rides that are essentially IP driven tv/movie reruns. I have seen Frozen, Ratatouille, Finding Nemo and watched the Princess and the Frog. I go to Disney to experience first-hand their Imagineering creativity, their story-telling. Not their IP attractions which are boring reruns.

This was fun. And I learned things. Thanks for your work.

I always wanted a waterbed - I had one friend with one - so jealous!! I grew up in Florida in the time period - my latter teenage years in Orlando - I miss the days when theme was king!!!!

My man... EVERYTHING was better in the 90s!! lol 😂

There seems to be no info on it on YT, but as someone who lived in the Orlando area, I can confirm there was a 2nd Ronald animatronic. This one was at the World's Largest location, and it sat in a corner across from Mac Tonight. This version of Ronald stood behind a counter where he would put on a short magic show. In later years, he was gone from the stage.

Man, as a 40 year old who grew up about 2 hours from both Las Vegas and Knotts/Disneyland, this video hit me in the EVERYTHING. Great job and thank you for reminding me about some of these things I haven't thought about for years! I actually just got back from the IAAPA expo this weekend with my brother and we spent the whole time lamenting how they don't seem to care about "theming" like they used to. I'll take The T-REX at Disney Springs over any Chils/Red Rbon/Applebees/Cheesecake Factory any day of the week!

I’m happy I found this channel. I’m 38 now and this takes me right back to a better time

I especially loved 90s Nickelodeon. My favorites were ren and stimpy and rocks modern life

Themed EVERYTHING was better in the 90s. Chuck E Cheese obviously comes to mind but even more so I think of Las Vegas. And the theme park industry has becoms so coaster focused that they don't seem to care about immersion. I love coasters but I prefer themed experiences and dark rides.

Incredible work.

Amazing video!!