This AI Software will UPGRADE your Design Skills

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Today we'll be taking a look at 3M VAS (Visual Attention Software), an AI tool to predict what viewers see at first glance in your designs - with 92% accuracy. We'll be using a print ad I created to test out the software and see the amazing data VAS can give us to gain insights about our designs.
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Опубликовано:

6 июн 2021

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Комментарии : 193

@Atomiclightning 3 года назад

For me: 1. Boot 2. Headline 3. Logo 4. Text at the bottom

@frayfn Год назад

same

@yssfv Год назад

same as me

@thais4096 11 месяцев назад

Same

@WrenchAtHome 3 года назад

Boot > heading > logo > tagline for me.. interesting piece of software!

@raneemmedhat585 3 года назад

Same

@messibeaucoup 3 года назад

Same

@filnajt3344 3 года назад

Same

@regeneratedwitch Год назад

Same!

@FYYTWYFN Год назад

Same

@BaguetteRoulette 3 года назад

Boot -> "Take A Step" -> "Towards Adventure" -> Grass in front of the Boot. Only after admiring the minimalistic grass and its shading I noticed the logo and tagline :D

@BrandonShep 3 года назад

Interestingly enough, a lot of people seem to be seeing the boot first, instead of the logo, as VAS predicted. This seems to be largely because we are viewing this ad from a mobile/laptop device, in which we are biased towards looking at the center of the screen, and since the boot is directly in the center, you see it first. If I analyze the boot image in VAS as a webpage (instead of a print ad), the boot then becomes the 1st element in the gaze sequence. If you saw this print ad out in the wild, just passing by, it's likely you'll notice the bright yellow logo first before looking at the other items. The design video I mentioned at the end will be coming out next week 😄

@mariusskrupskis3701 Год назад

If we go into deeper design psichology even established concepts and rules become biased and distorted by every individual observer. So this "AI" is compleate joke.

@fletch84 10 месяцев назад

@@mariusskrupskis3701⁠⁠⁠ It's practically impossible to design something that everyone will use or perceive the same way. That doesn't mean people's behavior doesn't broadly follow trends we can pay attention to and use. Research shows that it's not "a compleate joke" but I guess it's whatever you say. Also, consider a spell checker.

@user-10021 10 месяцев назад

I only watch videos in the top 1/3 of the phone screen... mine went boot, top text, bottom text, logo And then additionally the background spikes (essentially the boot again)

@PuffyReality Год назад

1. Boot 2. Text (take a step towards adventure) 3. Logo (wild boots) 4.Bottom Text (Built for the toughest terrain on the planet)

@quinn.mcginley 3 года назад

lol that example made the software look pretty bad 💀 I looked at the headline, then the boot, then logo, then the copy. I think the software may be overestimating the importance of contrast

@IkeDesign 3 года назад

100% agreed. It looks like the software completely forgets that the headline isn't just an edge-filled nest, it's a piece of information that contains a lot of context once you take the time to decypher it. Since this is a print ad, it's very likely one of the very first things you'll be looking for is context on what the ad is about, whether that is the shoe, or the large type. Just because the logo is a different color should not bump it up to 1st.

@criticalimpact9639 3 года назад

@@IkeDesign I didn’t even see the logo bcz the captions

@Addino25 Год назад

Same lol

@aykarain Год назад

Same

@phoenixmorphix 2 месяца назад

SAMEEEE

@mixolydian45 3 года назад

Headline -> boot -> logo -> tagline

@mylodzn8842 3 года назад

I looked at the center of the shoe first, then the headline, then the logo. And i didn’t even notice the headline at the bottom until you told it was there :D that’s pretty interesting to see a software doing!!

@kompanetspro2116 Год назад

Didn't notice the logo at all. Also some things AI can't predict, like "banner blindness". We don't notice advertise for example.

@psalmsbyharvz81 Год назад

I have the same sequence as you. But I think the reason is the color yellow in the logo. The Ai probably considers yellow is much more noticeable compared to brown, dark browns and grays.

@nathannovotny4378 3 года назад

Neat video! Boot stood out first by far. The software seems to focus a lot on contrast

@markboyts 3 года назад

I read the headline first, then the boot, then the piece of grass over the front of the boot. I didn't even notice the text or logo at the bottom in the limited amount of time the image was shown.

@kioku618 Год назад

Sight order for me: shoe, top text (maybe the second row before the first), bottom text, wild boots logo. Also, while it wasn't right about when I see the logo I do think the version with the muted logo was an improvement in this case.

@kazi.design2657 3 года назад

Really helpfull tool, thanks for introducing 1 Boot, 2 Header then Subhead, 3 Logo

@hatsuumomo7648 3 года назад

for me it was the shoes -> headline -> logo -> grass details. Cool software. I might dig this

@CyberXLolita 9 месяцев назад

Wow! That’s one of the first times I’ve positively smiled at anything ai related! It’s really cool and is really useful!? I definitely looked at the laces first!

@Mutexop 9 месяцев назад

For me it was Headline > Boot > Logo > Tagline So interesting that people in the comments all say different things! Great video!!

@marjurihoney2728 3 года назад

That's a great software! 😱🤩 BTW, I'm really excited for the next video. 💖

@legendc-tm9db Год назад

"Take a step" -> Boot -> "Towards adventure" -> Objects behind the boot -> logo

@KeithJBrett 2 года назад

I saw it exactly like you intended. Boot, title, logo, subtext, spikes.

@yashmunot4876 3 года назад

Used it , amazing!

@Musicture 2 месяца назад

boot -> headline -> tagline -> logo for me! i saw the logo out of the corner of my eye but landed on it last to fully inspect it

@FiniKoneko 8 месяцев назад

I wanna be a graphic designer and watching your videos help me learn alot. I try to gues what your gonna do as you go

@helyasyaima4354 3 года назад

Your stuff is amazing dude I love it!

@BrandonShep 3 года назад

Thanks a ton!

@unattended129 3 года назад

Yass! Finally, a Brandon video!

@plaaaant Год назад

Take a step -> Boot -> Towards adventure -> grass tuft. Didn't even notice the little tagline or logo.

@wilmagerlsma9394 Месяц назад

Yes! Me too!!!!!!

@malcolmellis7734 Год назад

Boot, headling, background in particular the vine and grass, then the logo

@dxrk81 10 месяцев назад

"take a step" -> boot -> "wild boots" -> headline + "towards adventure"

@Ahmet18657 3 года назад

Good job bro

@rowanenever6275 11 месяцев назад

1.take a step towards adventure 2.the boot 3.built for the toughest terrain 4.the vine in the backround

@rowanenever6275 11 месяцев назад

didn't notice wild boots

@alexc8114 9 месяцев назад

3:08 I'm sorry, that is a HILARIOUS use for a pink unicorn invite and if I am ever part of a motorcycle club, all the rally invites will be on little girls' birthday RSVPs.

@Zhiizy 5 часов назад

For me. 1. Boot 2. "Take a step" 3. "Towards adventure" 4. Logo "Wild Boots" 5. The part of the branch thats between the boot and the edge of the image Idk why the two title pieces where separated, but they where.

@hilmanadi706 3 года назад

Can't wait for another video

@RazaDesignss 18 дней назад

1. Take a step 2. Towards Adventure 3. Shoes 4. Build for the toughest... 5. Wild boots

@Kayzewolf Месяц назад

I looked in the same order that the uploader thought lol boot and headline got my most attention, multiple times. Boot is recognizable, big, and visually complex. Then the title for proximity, identifying as text and seeking context. I didn’t look much at the bottom, it felt like background than more context.

@TRGavin Год назад

i see the boot first i look for the context then i see the heading second i know this dosnt count but i look at the background 3rd to so what it may be convaying then i look at the smaller details like the logo and tagline

@StarCloudDreams 11 месяцев назад

Logo -> next beside the logo -> boot -> title -> background

@geoscape_ 11 месяцев назад

Logo-boot-the start of the stick on the left of the boot-title

@DispicableWii4628 Год назад

I looked at the boot first. The header is 2nd. The branch behind the shoe next, and the logo, last.

@DanielThiele 7 месяцев назад

for me it wass boot, big headline on top, logo at bottom left and then the text line at bottom right.... does this AI software consider that we are primed as a user that an advertisement has a headline and a motive and that we usually know that this is meant to be looked at first while small stuff at the bottom usually is usually what we look at last? reading from top to bottom left to right and such?

@olgalefter3688 Год назад

I first saw the BOOTS then TAKE A STEP then TOWARDS ADVENTURE then WILD BOOTS and then build for the toughest terrain on the planet (also cool ad)

@nipdiptop 3 года назад

Great video

@BrandonShep 3 года назад

Glad you enjoyed it :)

@rebeccaclinton928 Год назад

I first looked at the boot, then the top headline, and then the bottom one. then the company logo, and finally the disclaimer at the bottom.

@hsinyuchang5274 2 года назад

Boot > grass > Take a step > towards adventure for me.

@TruthAndLoyalty 2 года назад

Mine was: headline -> logo -> tagline -> boot The important part is probably that i quickly reviewed all of your points of interest.

@EnricoUniverse Год назад

You'd have to do some real ocular gymnastics to see the boot last

@TruthAndLoyalty Год назад

@@EnricoUniverse guess i'm built different.

@kassawashere4171 3 года назад

1) Boot 2) Headline 3) Logo

@badpiggs Год назад

logo, middle of boot, mountains, and bottom of the boot/grass

@cripr1239 Год назад

1. Take a step 2. Image of boots 3. Towards adventure 4. Wild boots

@madsnylarsen Год назад

1. Boot, 2. Grass on boot, 3. Headline, 4. Logo, 5. background, 6. tagline - i think it's a bit of wishful thinking from the software, stating that the logo would be 76%, especially in a monotone design like this, what our eye's gaze or look at and what is computed by our brain, is not always aligned, why you equally have to be careful about the data from eyetracking software, it's only one data point and not a mirror into the mind and thinking process of the viewer ;). - never the less, it's a cool piece of software and i am sure it'll be a winner as proof of concept in business-powerpoint presentations :D

@browsertab Год назад

1) title, 2) boot, 3) leafy thing by the boot's heel, 4) logo at the bottom

@bird9188 Год назад

I saw the piece of grass at the boot first, then the boot, then the headline and then the small branch on the side

@itsLalm Год назад

personally went from boot > logo > headline > vine in the background. probably not the average experience.

@JackoWILL 5 месяцев назад

take a step, boot, wild boots, built for toughest terrain

@directedbyericsattler Год назад

boot, headline, plants, bottom tag

@baalernaruto 3 года назад

I saw the boot first then the headline, and finally the stuff on the bottom. I don't know why it thinks the logo stands out :/

@GracelandOnPoppy Год назад

Boot, then logo, then headline, then tagline

@anjymonster5620 4 месяца назад

I start at the take a step word, then go to the shoe and then I go to the towards Adventure part

@jawbee7 Год назад

Boot > logo > Headline > Text at bottom

@kunaldas6021 3 года назад

For me It was [ Head line -> Shoe Image -> Logo -> Tagline ]

@imthevevo Год назад

boot > little tuft of grass infront of the boot > tagline > headline

@JJSuperGold 9 месяцев назад

i did boot > heading > tagline > logo

@gutaodoidao Год назад

1 - Headline, 2 - Logo, 3 - Boot, 4 - slogan

@BlackBlossom-mr2ec 7 месяцев назад

Boot --> Headline --> Logo --> Tag line

@adriana-morena2387 2 года назад

1. shoe 2. mountains 3. flower at the back of the shoe 4. first text

@HHGhosts1824 Год назад

Shoelace > branch > grass > text at top

@sodiqbakare3017 3 года назад

While I was thinking about you today, few moments later, I saw your notification 🔔 😁😁😁😁

@BrandonShep 3 года назад

Haha, awesome!

@John-ie3mr 2 года назад

1) Subheading, 2) Boot, 3) Logo, 4) Heading. I do have a nasty tendency to skip steps and head straight for the adventure tho. 😬

@moo3oo3oo3 Год назад

1. ankle of shoe 2. headline 3. logo 4. bottom text

@JokubaitisDarius 2 года назад

check "attention insight" also :)

@Bubblegumr 11 месяцев назад

It was the shoe, the “towards adventure” and the “Take” And then “A step”

@Saltie Год назад

Boot->take a step->built for->wild boots

@filnajt3344 3 года назад

Boot > heading > logo > tagline

@DerpidityDee 11 месяцев назад

Boot, heading, logo, bottom tagline

@mrnishy6413 9 месяцев назад

I got heading > boot > branch and got to interested in it so I didn’t look at another thing

@captaincard3388 3 месяца назад

Boot > Heading > Tagline > Logo

@gregsaxt0n 3 года назад

Laces > take a step > towards adventure > grass on the toe of the boot. Didn’t even notice the logo or Tagline at the bottom.

@ArabiaBallSA Год назад

1 (Title) 2 (Shoelaces) 3 (The bottom of the shoes) 4 (Wild Boots) and the gaze sequence didn't match up

@scottbaker8819 Год назад

1: title 2: giant boot 3: wild boots 4: tree branch

@tercmd Год назад

4:08 First looked at Boot, then heading, then the logo and didn't really look at the tagline

@change_later_ Месяц назад

boot, title, background, wild boots, tagline

@muhammadfikriakramudin5439 Год назад

First, my attention go to the headline then, the boot and the logo

@funi_channel 8 месяцев назад

Take a step -> towards adventure -> boot -> wild boots

@KamiAlicja 3 года назад

Boot heading logo tagline

@joekyu2517 Год назад

my glance was 2 3 4 1 so honestly really close just misaligned a bit

@The-Fanumtaxer 4 месяца назад

1. Top text 2. Boot 3. Brand name

@EleymusicYT 7 месяцев назад

#1 boot #2 take a step #3 adventure #4 towards

@mostafanajafzadeh 2 года назад

Heading > Boot > Logo > Tagline

@algerianeagle9529 Год назад

for me is boot> headline > logo > background

@3nd3rryan67 Год назад

Take A Step > Towards adventure >Da Boot > Wild Boots logo

@annerosinski1463 9 месяцев назад

For me it's boot>headline>logo>tagline

@NicksStuff 3 года назад

I looked at C very early (just after the headline)

@mischamim744 Год назад

From the beginning I saw TAKE, the boot, then A STEP and only then the logo at the bottom.

@outmaneelyassini4664 3 года назад

Headline the boot then the mountains for me

@bananaoatmeal Год назад

nice

@Lex_Araden 7 месяцев назад

Boot -> Headline -> Branch -> Logo.

@TheRoyalsWasTaken Год назад

Take a step > Towards Adventure > Boot > Wild Boots > Built for the toughest terrain on the planet. Cool results!

@mochacoffee3824 Месяц назад

1. Boot 2.Headline 3.Logo 4.Boot

@adesurya2462 3 года назад

head line, grass in front of boots, logo than boot

@disturberofshte Год назад

I saw the boot and then the top text and then then the text in the bottom left corner

@Asifmonirme2asif 3 года назад

yes, its match-up.