This Hardware Company May Be the Next Apple! 

It’s fabulous to see that a company once known for making synthesisers is breaking into mainstream tech

why was this so good. felt like varun from 2020

I work as a product designer and I always want to create beautiful and high-quality products. However, achieving this requires a lot of time and effort, involving multiple iterations. Unfortunately, many startup founders these days don't appreciate or understand design and want everything done quickly within 2 or 3 days or a week. As a result, they tend to rely on existing design patterns rather than investing in research, testing, and multiple iterations. Creating a quality product that stands out requires a lot of collaborative effort and dedication.

Im excited to see them on future MKBHD tech fails video😂

This was surprisingly good, I ended up watching all the way to the end. TE is unique in that its products all feel like they were made with HEART, no matter how ridiculous they are or how insanely pricey they end up, the honesty is what shines through. No posing. Complete disregard of trends or copycat:ing. The absolute polar opposite of "Chinese product", which is very, very, refreshing.

Bro, Please make videos like these that tells new industries on trend. Which will really helpful for us to know current trends.

I like the way you talk and you design philosophy that emphasize in your video and your presentation. Just mind blowing 🧠

Design is actually amazing. I even loved a phone designed by someone inspired from this same Rabbit R1 . It's amazing

Great to see such unique companies and content around it

I’ve been obsessed with Teenage Engineering, thank you for making this video Varun!

What's their design philosophy? Definitely not minimalist

Subscribed you when you had few thousands. Some content I liked some I was not prepared for. But then I had trust you’ll grow. You have something in you. Prakhar said good things about you. Trust! Sticked around to see you grow. And I feel proud in your growth. It’s such a great emotion we humans have that we feel good for person we know.

I first saw them in the OP-1 and than I just love their stuff ever since

Your research is top notch, your presentation is awesome and your insights are really interesting. Loved the video.

Thank you Varun. This video is so informative and inspiring for a creative person. I'm astonished by your research for this video..

Thank you Varun for these kind of videos, Learned many new things from your last 2 hr video and these videos. ❤❤🚀

You made a lot of contents recently but this one was so different it feels different. Felt the old Varun the reason why I started following this channel.

This is an amazing perspective and great insights on Teenage Engineering and also how Varun you think for your company too.

Bro, this is such a well made video!! Incredible, good info, thanks.

what a great video, its the first time ive come across your channel and I loved the vid, keep up the good work!

My two most favorite instruments I own are made by Teenage Engineering. Keep in mind, I have a full studio of gear. I’m a multi-instrumentalist with basses, guitars, synths, drums… and yet, nothing captures my imagination better than the OP-1 Field and KO2 sampler from Teenage Engineering.

The last thing we need is another company like Apple

exploring art is a fine thing to do, delving in Creativity is growing and nurturing the soul

Such a well edited and presented video, Subscribed!

Totally worth the subscription, good lad ! Cheers Mayya

Varun, I just got obsessed with Teenage Engineering I got your Channel in my recommendations back in 2018, the YT algorithm is very intelligent that it connects people with similar tastes and mindset, I've always felt relatable to you......Technology is great!!!! Keep growing Varun anna..

just discovered this channel, really good video my friend

is it just me or this video actually sparks some emotions ?! feels like I need to learn more and improve a tonn

The vintage background music feels so Relaxing, 😌

the grammar of this design language is coming from designer called 'Dieter Rams'

Thank you for this video. I always wondered why I'm unique and unable to fit into a specific role. I just understood that I'm making long term goals instead of following the crowd. Thank you for reminding me that I'm my inspiration. 😅

Love TE. One of my fav, their products really speaks for me and my personality.

Hi Varun, great insights, I have been following Aevytv and this and I like the research you go through and the presentation. Keep up the great work! 👌

Great video as usual!

Classic Varun Mayya video, great content!!

love this video and topic! greatings from germany

I like your videos! Interesting as always👍

GREAT INSIGHT ABOUT PRICING I THOUGHT KEEPING LESS PRICE WILL GET MORE CUSTOMER TO BUY BUT ITS NOT ,THANK VARUN ANNA FOR EXPLANING .

Glad people are finally starting to notice them.

It was a calming video loved it:)

it was my first view to your channel really liked it All the best for coming vidoes

We want our Indian engineers to get inspired These iit, iisc, iim and most of the graduates are leaving our bharath for high paid jobs. If we can create these environment here in our mother land bharath. Let us wish all our Indian friends to create more beautiful things in everyone's heart in near future ♥️ ❤️ 💖

Teenage Engineering is a truly fabulous company. They make some sick, aesthetically cool stuff. I hope to see them succeed and people to know more about it. 😀

no, there will never be another apple, microsoft, google., amazon. all these companies will buy out any company worth a damn

Kanye’s plaything was built by them as well. It looked really cool as well. Especially the early prototypes

I appreciate the final thoughts you've shared. I've noticed that amongst those I've encountered as well. What similarities in my own work life can I relate to another? I see the world in an analytical perspective. To those who problem solve in their work: everyone's an engineer in their own field. While I am a software engineer doing maintenance upon a server for its errors; I visit the doctor, who is the human engineer, to diagnose my body's ailments.

I started following your channel from very beginning and learn lots of things from you...and I started my channel too by inspiring with you,I am not good in fluent spoken english. I am from India but I am really work on it and from now I will upload more videos in english language and my channel is all about Digital Marketing and AI. Thanks to you Sir.

Proud Nothing Phone(2) owner. Love TE's designs.

The thumbnail, the music, the flow and the ending, all made for a complete experience.

thank you for sharing! great analysis!

Loved The Video!

what a way to start off my sunday with a cup of tea

True facts 💯 Finally someone talking about DESIGN.

Amazingly written! here you go subscribed ....consider all things said what made me subscribe is the point that you mentioned exactly what i though when i saw R1 ..Pokedex ...Keep up the great work

Nice video, but: The PO line is about half the price of a Playdate, if you are really looking to buy a TE product. The tattoo on the arm is actually a OP-Z, not the OP-1, as pictured. The OP-Z has the same kind of reels like the TP-7 recorder. TE shares the same design principles as Apple. They both are really into BRAUN and their designer Dieter Rams.

The Teenage OP 1 was a hit! Very powerful device for sound design freaks.

Its funny how you talk about a company going against the grain of being like any other and here you are, going against the grain and standing out amongst your peers on RU-vid. Profound video. More power to you!

Great knowing you sir !

I just love Varun's content. hoping to meet you soon varun.....

One of your best videos!

I’ve been Loving Teenage Engineering since i saw their OP-1 That was 7 years ago 😁

great content varun. truly inspiring.

Teenage Engg is inspired by Jony Ive of apple who was inspired by Deiter Rams of Braun company.

what a class, my friend... greetings from brazil

They also collaborated with Google and created PO Pixel app (for their Google Pixel phones) for creating music.

Great video thanks 🤩

amazing!

I love to imagine that as OnePlus is sponsoring Varun, Carl Pei might be doing some cheeky stuff LMAO

Hey Varun , I'm following your channel since 2020 and I got to know every interesting and useful insights from you about AI and cool stuff build around it and it made me more intersted in AI stuff and the next year I had to choose a subject for stating my engineering course and I got to know there is branch based on "AIML " so as I was interested in AI stuff I choose it . But eventually got to know the curriculum is entirely wrong there was things which had to be taught later and they teach it before ... Making us even more confused and less confident on subjects like NLP and ML - algorithms and even the teachers are not aware what they are teaching , they are not able to explain how the code works...... So I want to make a video on it to put some light on these things and Guide me what is the actual roadmap or subjects i need to learn to become a " AI 🤖 engineer " and build cool stuffs like what the open AI ' s team is building or if companies at the end of my fourth 4 thh year will even give me a job of an AI enginner profile or not ..? . . . . . . . .Guys if any one of you feels the same about this , pls like 👍 this comment so that it reaches Varun and he can make a video to guide us all

I always wanted to start a Hardware company similar to TE

This 11 minute video contains more value than long hour podcast!

Now I understand what design is

Absolutely love your video (this is the first time I'm watching) thanks! I don't agree with your conclusion though - selling products with low margin doesn't necessarily lead to unsustainable business/low quality over time. Examples, IKEA, Lidl, Xiaomi, Nothing.

Amazing content!

Ur presentation skill is top notch ❤

Interesting, Aesthetics really does add value and increase brand loyalty.

he's like that one relative bhaiya who visits once in a while and fascinates everyone with stories of his adventures. Really love his videos 🧭

Yeah I got to know about them when I saw swedish house mafia music video, also got to know about Braun design philosophy, this is very interesting topic. ❤❤

This is what maked legendary companies

"so by now, everyone's seen the rabbit r1" This is the first time I have ever even heard of, the rabbit r1

the retro future design feels like a true continuation of technology in the world, which makes it natural and not brutal like minimalist style in which could has its own unnecessary difficulties

That's really mind blowing and amazing 🚀🚀🚀

Storytelling has the power to evoke emotions in humans. I believe in this philosophy. Thank you, Varun, for sharing this. There are many takeaways to learn from this video and evolve. Best of luck for your upcoming videos.

One word for new age brand appeal is AESTHETICS

That was a lovely video Varun :)

Very informative ❤

Really Great insight varun

Since I have seen the OP-1, 13 years ago in the music video "One" by the Swedish House Mafia. I have always thought that they were the Apple of the electronic instruments. I didn't know they were involved in the Play Date and Nothing Phone that's awesome 😎

Great videos ❤

I really liked the way how it was presented. By the way can you please name the fonts used in this video, I really liked them. Thank you in advance.

damn i didn't expect a tech vid to be this insightful lol

I agreee. I was born in the early 2000s and I was obsessed from a young age with sony products and their colorful playful 'futuristic' looks to them. Dont get me wrong, I love the miinimal looks of apple but I have been getting a little tired of them recently. So i really look forward for companies to go back to the early 2000s y2k look

Great video bro💥💯

this was really a good video I watch today

And do you even know what this qoute really means? : "Basically. I really like to learn new things, the learning process fascinates me. I want to understand how the world works, so I go from area to area and then I try to make connections. What I have learned is that many things are basically the same in different disciplines. So if you work with fashion or design or filmmaking, or even banking, you know, it’s basically the same principles that have a different shape, but if you’ve moved from one to another, then you start to see the pattern. Everything I do is some kind of experiment and I’ve been surprised many times that if you have the will to try things, chances are that it works."

I some times thinks about how the future product designs will be, and Minimal has an end. Now TE brings it.

Yet another insightful video !! Varun we should connect. Whats the best way?

such a great video

Their design is really interesting

please do a video and how college students should prepare for future