My friend you are doing a very good job with this channel. I like that you explain everything in such short and concise videos, with the correct tone of voice and simple editing. Keep it up you'll get big. Greetings from Albania 🔥
I would say drop the merch a few days-a week after the song/project drops but that’s what I would do personally. And kind of tease it when the song releases to build the hype