The "TikTok Rapper" Curse 

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Tiktok definitely did a ton of damage to the music industry. Now labels use that as a metric to find new "stars" and it's delusional

The funniest situation is where the tiktok artists end up having a concert and the crowd only knows the 5 lines of the song that blew up😂😂like i feel so bad for them but its a bit funny

Tiktok is A fast way to the top, and faster way to the bottom

“As a feature on Lil Yachty’s ‘Never Lose Me’” The disrespect 😭

TikTok just ruins a bunch of great songs by speeding them up and it makes the quality of the track worse it ruined CARNIVAL, Bad Habit, Kill Bill and much more. All these new gen rappers goals are to make it big on TikTok and make the money, no ambition to become the best and received as the greatest of your generation but the most popular artist who doesn’t make much good music!

Flo milli was XXL freshman before tik tok viral success. That buzz came from RU-vid. She used RU-vid like you Louaista

I mean it makes sense why they fall off when their audience was originally people who aren't even old enough to buy rap concert tickets or albums and by the time they're old enough they've grown out of things. this is why underground rappers can make a living because they have loyal fans over droves of followers

Tiktok can make an artist blow tf up But to stay relevant in rap game you gotta make a core fanbase and got to have an unique style. But tiktok blowup rappers lack that. Another thing is now that mainstream artists are trying to make songs that are suitable to tiktok sounds. it's destroying the art ngl. Tiktok is somehow a curse more than blessing:⁠-⁠)

Faygo still got more of a fans base and makes better music than most of these TikTok one hit wonders

I can’t be the only one who never use Tiktok

What you not gon do, is play in our faces, and say that the CERTIFIED PLATINUM SINGLE" Never Lose Me, was a Lil Yachty song.... This is and will forever be a FLO MILLI song...Tf..

Had no idea Coi Leray was still relevant

Milli is such a good rapper and amazing without tiktok , i know beef blew her up so so much but she has so many other good songs if people give her a chance. she is one of my fav female rappers. disappointed in u saying she was a feat on “lil yachty’s ‘never lose me’”. the disrespect is crazy dude

Never heard of half the artistes on this list. 🤣🤣🤣

im so happy ive stayed away from this awful app. im convinced this is one of the main reasons so many great artists get stuck in the loop or get canceled.

Flo Milli is not a TikTok artist. She is modestly popular on the app. Beef was viral on stan twt and Instagram. She's been out with building for years. Never Lose Me is her song as well

2016-2019 music was better off without tik tok, music was known for being original not sum "10 seconds of fame" watered down music, there's nothing wrong with achieving popularity on tik tok but making it for that purpose is mediocre .

nah louasta didnt know u needed that bag that bad bro didnt even say its 18+ 💀

I think you missed Tyla. Water was a huge success for her and her new songs will most likely not reach up to it. But she is trying to escape and I think she might soon have a dedicated fan base

I think the issue with TikTok popularity is the artists that blow up on the app don’t have core fanbases to substantiate their hype, like the reverse example I say is yeat. He blew up massively because of TikTok but he already had a built in fanbase so he didn’t fall off when the TikTok hype died down

Dont let this distract you from the fact soulja did it first

bro never lose me is flo milli's song, also flo milli has had so many hits on tiktok but the problem is where artists like doja cat got a lot of support, people really didn't support flo milli the same (which some have said might be because of colorism) but seeing how she's been getting really huge support from fellow rappers like Megan Thee Stallion, Latto, and Cardi B I feel like she's getting there.

One hit wonder is better than being unknown forever; think about models, actors, actresses who never had that opportunity to go viral or earn their $m. These music artists should be grateful

Signing artists off of TikTok is a shot in the dark. You have to discern who's actually a music artist from who's riding a trend. Most labels are filled with people who don't know a thing about music, they bet on popularity with trends and put these social media artists next to bigger artists like Travis or Drake to make them look special.

I feel like one of the very few who aren’t on TikTok, and I’m definitely okay with that. Great video as always!

The problem bout tiktok is dumb/naive/Young Hip Hop fans blinding team UP with ppl that hates Hip Hop or the culture creating anomaly artists as Lil mabu or Yuno Miles, or dumb claims like "carti is the goat, Kanye is right" and so on

14:51 "Never Lose Me" is her song bro

my biggest flex is that i don't--and _NEVER WILL_--have a tiktok , and i've heard of not ONE ☝🏽 of these "rappers" , ruining an entire genre. 😮‍💨🤦🏽‍♀️

Flo Millie is doing a great job raising the stakes for herself.

Cant help but laugh at these rappers when there's tons of other artist especially in different genres barely making it year after year and being very humble with it. It's like these people only make music to make money and it's not something they enjoy doing....

TikTok might have the youth, but you need the "grownups" to be big. And since a lot of the older people with jobs and bills to pay aren't generally on TikTok for music, they're not going to feel much about these young artists. But that's just my opinion.

Armani is actually good, i think he's just stuck in a rut to figure out what direction suits him best but he'll get there. He all ready has the charisma and talent. His flows are crazy, they seem simple enough for anyone to join in on but they're deceptively tight.

tiktok has ruined music ngl

thats why we gotta ban this app man!

The worst for me is all these trash-azz interpolations and samples where they barely actually change the source material

I never had a Tik Tok account and I ain't planning to that ish Toxic

8:14 this is why people clown on tiktok artists, if you're brag about how versatile you are then prove it why you saying you got it all locked up in the vault

i think what happens is a lot of fame comes as a surprise to people who just "post their song and then it goes viral" so they have no idea how to manage the fame and presumed money that comes from it, so they panic and fumble the release of their next song, the fact tiktok audiences have such short attention spans means that they don't care about the artist or their music, just the specific soundbite (see steve lacy, that shit hurt to watch lmao). it puts them in a hard place, if i was an artist i'd rather have slow but consistent growth instead of jumping out of the blue but immediately be fighting to keep relevance once people stop using my track in their videos.

It's sad because many believe that these stars haven't been grinding hard to make success happen. Nardwuar's interviews with some of these rappers such as Flo Milli really show that despite the "I made it big with no effort" persona, they really love the craft and are passionate about music.

Lil Boo Thang is some genuine Walgreens-Core music that'd be even more garbage if it hadn't sampled an actually-good song from the 70s. Was genuinely disgusted when I heard that trash on the radio. 🤢🤢🤮

*FUN FACT* Ice Spice has never been played on Australian TV or radio. We don't know who tf she is nor do we care.

supporting sports betting is wild🤮🤮🤮🤮😬

If you don't have a back catalog it's harder to stay on top. If you blow up off one song before you can develop your craft, your screwed. You want a slow raise to the top.

Here in lies the problem for Hip-Hop nowadays; for every viral "Crank That", "Chicken Noodle Soup" or "Lip Gloss" which would go viral, you still had quality artists propping up the game: Lil' Wayne, Jay-Z, T.I., UGK, Mobb Deep, Ludacris, Outkast, The Game, DMX, Twista, Jeezy, JaRule, Kanye etc. we had viral moments but consistent artists. What also made Hip-Hop of the 90's/2000's unique was the variety in artists and sounds. There aren't even anymore iconic beats like a Forgot About Dre/Act A Fool/Make it Rain/Drop It Like It's Hot/Touch It/Big Pimpin'/How We Do/In Da Club...the list is endless...now? I'm not even sure

rap isn't dying , the clout era is just finally coming to an end.

I feel like ppls attention spans are so short. They dont cling to artists they like and wait for threi new music unless their huge unique artists .As a listener of kpop, if you get one hit, you have to be consistent or you fall off a little becasue of how many groups debut everyday theres too much competition. And yes either fans are super loyal and ride for any song u do, but at dome point ppl might get board if ur not consistent in making good music, or not consistent with your concept, ppl start looking elsewhere. The journey isnt the same either. Where groups and solo artist had ro speand years to get attention wheil newbies dont have to do anything other than blow up because of their company or a good song

Tik Tok made it even easier for plants to ground footing.

Take Ice Spice for example. She lost a big amount of monthly listeners in the last few weeks (at least from what i saw) so even ppl who got lucky with a tiktok song are starting to fall off

these kids on tiktok don’t even know the lyrics like the girls in my class were playing classics like the box and xo tour life and only the guys knew the rest of the lyrics😬😬💀💀

Like any art, you have to learn the fundamentals before you just branch out on your own most of the time. Yeah there are exceptions, but this industry is extremely saturated and competitive. You can't just assume one thing like tiktok will be your easy way in. You have to network. Build from the ground up so you have a decent foundation. Then after you learn the fundamentals and you put in work and earn trust in your fans AND those at the top, you can start doing things on your own. Nothing in this world is easy. Ever. If you're afraid of hard work, then you're definitely in the wrong field.

Million dollar baby is trending on tiktok

This is why gatekeeping is good

Those who doesn't use TikTok hit this button

Cant listen to anything if i hear people say its from tiktok

U know whats crazy is as an “old head” most of these names and songs ive never heard one time and they were supposedly hits and i have a 16 year old into all the new stuf and stil never hewrd any crazy

this tik tok/ streaming era, to me, is just the ringtone era 2.0. alot of artists here today and gone tomorrow.

What are these artist gonna do when tiktok goes bye bye? What app will be the vessel for music?

Tik Tok dosnt build true hard-core fan bases that's the problem Of course there's a few outliers but as an artist you need a fan base that truly follows you show to show Many of these Tik Tok artist have 1 billion streams to exaggerate but most of those billion steams is mostly fun content or a dance trend or overall a bunch of kids that like the songs but aren't old enough to buy your merchandise and concert tickets etc.... So sure your numbers look fantastic on the internet but your real fans is probably 100k spread around the world which if your booking shows you can't fill the venue because your fan base is too small compared to what you originally thought

If you are not in jail, in a casket, or sick in a hospital comment. THANK GOD BELOW 👇🏾 Almighty!💪🏾💯

Talent is no longer based on talent and just catchy beats . So many artist are going to suffer if Tik tok goes down .

@14:50 ‘Feature on Lil Yachty’s Never Lose Me’ as you post the song being hers on her page is crazy 🤣🤣

I remember back during the 2000s an artist could drop a dope project then go ghost for 2 to 3 years before they dropped their next one and fans would be right back like they never left. Definitely not happening nowadays.

ive shunned off tiktok since its musically phase aka the early days of tiktok, I have enough things in my life destroying my attention span, I wanna watch a 1 hour documentary in peace

It's so sad that millions of people's self-worth happiness and life purpose comes from something that doesn't even physically exist! It is just a series of codes and numbers nobody understands on a device that fits in our pocket we choose to pick it up and we can choose to put it down

I remember flo mili first video on 106 and park before tiktok and loved her since then

Love ure videos from Kenya

Sentenced to Falling Off is WILD

i hate the way faygo executed and it pains me because i love his music so much but he refused to drop when the light was on him now his songs are barely getting 10’s of thousands of views compared to his millions back in his underground days

One of the best rap channels fs💯

Absolutely love your content man

Hands-down, I’m not gonna lie you for sure touched up on a lot of things that are true TikTok really is a powerful tool when it comes to getting streams and etc on songs

the disrespect to faygo bro is crazy. he's had bangers and hits, but people aren't just tapped in. The downside his management team and label do not know how to market properly. He's hella talented and unique... the respect he gets from producers and other artists are totally different from "fans". Yes knock knock did blow up on tik tok unintentionally, but dude has so many other bangers like everyday, off the map, hits on hits, the world is yours, gear 2, hyakkimura etc. dude is on the SoundCloud mount rushmore.. after Juice Wrld, X, Uzi, Slump were dominating the SC game... the bar was set high but it was hella dry, but the rzn why 19-21 sc was hitting was cause faygo was owning the underground. mfs saying he fell off... popularity wise sure, 7k album sells is wtv but that doesn';t take away from the quality of the album being top notch. his angelic vocals (top tier tone varying, mastered the high pitch voice in example) along side his catchy rap flow makes him the definition of what a melodic rapper should really be. Versatile asf, and the production his songs are always elite. 1. cause S/O the fire producers, but it's also his beat selection and portability to be able to make art over those beats... if you notice those producers won't be making those top tier beats if it wasn't for faygo rappin over it. But it sucks that this is his rep. cause the dude is talented asf.

Great video!

Want to mention Jid with Surround sound. He was well known before the song, and definitely more popular now, but I know there are millions of people who know him as the ceiling challenge guy.

loving these videos mane

“TikTok rappers” are just the new SoundCloud rappers, as TikTok just became a better option for artists who actually wanna blow up.

Ice spice falling off now

Hip hop just needs to accept its pop music now. Same as punk, rock, and metal...just got to seperate the "pop" from actual artist.

I feel like drakes the kinda guy to go “I will make you my queen” but when he gets rejected he goes “I never wanted your fat ass anyways”

😅😅😅 Even the most old head rappers. Have begun acknowledging its vitality in the game". Then proceeds to show a clip of Gillie da kid..😅😅😅

All these ppl wanna just blow up so fast like nah u gotta work hard for that shit and be talented bro not anyone can be an artist. Most these ppl are NOT talented

Just start at a studio make your own beats it may take longer but your fanbase and your impact in the game is unstoppable

who? who? who? lol you building up these no-hit wonders is a skill.

Flo got a good head on her shoulders she understands social media an reality are 2 different things

All my homies hate Tik Tok

The harsh truth is if you came in the game like that or based your career blowin up off social media you will always be known as that viral artist not a real artist especially if you aint neva mastered your craft from the ground up or been passionate bout your art then we can see your just a gimmick.

*TikTok Fame Is Like Insects* *They Don't Last Long...*

Oh well, you can't kill what's already dead.

tiktok really only works for a select few, if you play your cards right like yeat did in 2021. After he dropped sorry bout that he flooded the market with music afterwards and he blew up because of that, and is now pretty solidified. What Faygo did wrong is he dropped knock knock and took a year to drop one project, that did nothing for him.

having a viral hit shouldnt be a negative thing for an artist if more success is the goal and the situation is handled correctly

The new thumbnail is nice

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Now country and rock are coming back cause hip hop/rap and pop got stale

It’s kinda ignorant that you say Flo milli success hasn’t been seen by the charts because of TikTok, when in reality, I don’t believe she seeks TikTok fame. She never has tbh, imo. She’s hard working and you can very much tell she finds her craft important. Secondly, “never lose me” IS her song. She can’t help the fact that TikTok blows up her songs, but that doesn’t make her ultimately a TikTok artist. She’s been out before TikTok, and definitely doesn’t make music strictly for the app.

Armani White dropped Goated before Denzel got on the remix and same for Flo Milli with Never Lose Me as she got a Yatchy remix and a remix with SZA x Cardi B 😭

as far as i can tell all you need is a good hair dresser, some tattoos and some jewlery and BOOM yer famous?!?!?

1 hit wonders have existed since the indoctrination of the music industry, the difference today is the internet.

Heya, i barely comment on anything at all on youtube, i enjoy your videos and i watch almost every single one of them, i understand that most of them are for highlighting problems etc. so i wonder do you have a pipeline for making videos in other direction e.g. "How a rapper's pan became so good" etc.?

Its okay yall yuno miles will save us all