Asian Tour launch global brand campaign ‘Time to Rise’
The Asian Tour has launched a bold new global brand campaign today - named Time to Rise.
With the aim of refreshing and strengthening the identity of the Tour, during its unprecedented period of growth, the campaign can now be viewed on the website and app, plus the social media channels.
The core assets are a brilliant hero film, vibrant new graphics and a hashtag, with the campaign being conceptualised and executed by London-based creative marketing agency WePlay, working with the Tour’s communications consultancy partner Juniper Sport.
Said Cho Minn Thant, Commissioner & CEO, Asian Tour: “Simply put, we wanted to capture the energy, excitement and growth surrounding the Asian Tour. So much has happened since our return from the Covid pandemic break - a long-term partnership with PIF/LIV Golf to create The International Series, which has quickly become part of our DNA; new players and rising stars coming to play in Asia; new events and a fast-growing prize purse for our members. With this in mind, we set out to create a campaign to celebrate and promote our brand to new and existing audiences.”
The concept behind Time to Rise was to be bold and confident in terms of positioning and visualisation of the campaign, inviting people to engage with the Tour during what is an extremely exciting phase in its story.
“We feel Time to Rise, with all its related videos and graphics, really captures the unique characteristics of our Tour, events and players,” added Cho.
“We hope everyone is as excited as we are in continuing to pursue our strategic goals to grow our events, attract international players while developing players from our region and engage with more fans and partners. We have big ambitions for the tour and this campaign is an important part of pursuing these goals.”
The campaign will be visible at next week’s Mandiri Indonesia Open - before being rolled out across the rest of the season.
7 окт 2024
