It's one of the lines Zoe from the PS2 game SSX says when she messes up a trick and crashes. And yes, I have played that game a ridiculously large amount so as to be able to instantly recognise it.
Ok, so, I always thought I was the only one to know exactly where this "ow ow ow" came from: it's from a RU-vid old video: "Grape Lady falls (Original)", a woman is stomping grape and fall. And you can perfectly hear the famous "ow ow ow". Perhaps it was use in SSX too, but the original is from here. Honestly, I know this for almost 15 years, i did research and never find anything about this. My time is come! Original video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-STbhaqsBJB0.htmlsi=bwDy0esH7wIP0K4d
can't believe i never listened to this before i know like. every other mcr song ever released in some capacity how did i not know this one til now!!! damn tho i love this