We are excited to release “El Hijo De El Paso.” Since 1911, when Tony Lama Sr. founded this legendary company, the community of El Paso has contributed a lot to Tony Lama Sr. and his company. In return, the company has provided jobs and support to the community. We want to honor the dedication and commitment of our Hispanic artisans and their heritage, and this short film highlights the artisanship and hard work that goes into Tony Lama. This film features five in-depth interviews of people who embody the same values as Tony Lama and are working to celebrate their Hispanic heritage and provide a legacy to future generations.
Tony Lama wants to highlight the community that contributes so much to the brand and respect their values and artisanship. 99% of the artisans in the El Paso factory are Hispanic. Without their dedication, passion, and artisanship, Tony Lama would not be the brand it is today.
We are endlessly grateful.
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Estamos emocionados de lanzar “El Hijo De El Paso”. Desde 1911, cuando Tony Lama Sr. fundó esta legendaria empresa, la comunidad de El Paso ha contribuido mucho a Tony Lama Sr. y su empresa. A cambio, la empresa ha proporcionado empleos y apoyo a la comunidad. Queremos honrar la dedicación y el compromiso de nuestros artesanos hispanos y su herencia, y este cortometraje destaca la artesanía y el arduo trabajo de Tony Lama. Esta película presenta cinco entrevistas en profundidad de personas que encarnan los mismos valores que Tony Lama y están trabajando para celebrar su herencia hispana y brindar un legado a las generaciones futuras.
Tony Lama quiere resaltar la comunidad que tanto aporta a la marca y respetar sus valores y artesanía. El 99% de los artesanos de la fábrica de El Paso son hispanos. Sin su dedicación, pasión y artesanía, Tony Lama no sería la marca que es hoy.
Estamos infinitamente agradecidos.
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ABOUT TONY LAMA
After completing his duty with the Cavalry as a cobbler at Fort Bliss, Tony Lama settled in El Paso, Texas, popular with men pursuing the western style boot. With such a high demand for Tony Lama’s expertise, he formally set up his own company in 1911 on East Overland
Street. His company began as a small shoe repair shop, repairing boots for the soldiers at Fort Bliss. However, due to his reputation preceding his skill, he transformed the shop into a boot factory and quickly became “The World’s Most Recognized Western Boot Brand.”
Learn more about Tony Lama here: www.tonylama.c...
Shop Tony Lama Boots: www.tonylama.com
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23 авг 2024
