TOP 10 Times Doll Lines Blatantly Copied Other Doll Lines!! 

As Raquelle in Barbie: Life in the Dreamhouse said: "I sensed tension and came as fast as I could~!"

Yes, totally agree - Barbie gets a little competitive when it comes to new doll lines, and she isn't afraid to show it! Like, the new Barbie extra dolls definitely gives me that OMG doll vibe. They even made a music video, right? Just like the OMG girls. The best copies Barbie has ever made tho I think is My scene. I love the My scene girls and boys, I love fashions, the webisodes and movies.. They're just really cool!

the irony in the Jem and The Holograms thing is that the Jem dolls were so popular that they had a platinum single in the Jem show's song, which it came with the dolls, make them the most sold doll in those years. i recomend the Fact Fiend video about it!!

Disney can never let anyone have their own successes. I believe Descendants was absolutely a copy of Ever After High. EAH’s story has much more charm and detail to it! This isn’t a doll line but when Disney found out Barbie was making their own version of the sleeping beauty story into a movie, they copyrighted the use of Sleeping Beauty / Aurora. It’s a fairytale! Would it really have hurt Disney so much for there to be another version of the story they stole + changed? That would have completed Barbie’s trilogy of the Tchaikovsky ballets and Disney didn’t let it happen. I’m honestly surprised Disney hasn’t tried to do their own version of Princess and the Pauper. Not to say it has renowned success but it is so well loved.

The interesting thing about the original Barbie is that there actually WERE plastic, three-dimensional, modern fashion dolls on the market before her. Madame Alexander's Cissy and Cissette, Uneeda's Dollikin, Ideal's Miss Revlon, etc. Barbie had a more "adult-looking" face mold and was smaller and cheaper than most contemporary fashion dolls, but she wasn't made in a total void. Which is why I find it fascinating that this narrative of "there were no 3-D fashion dolls when Barbie came out" persists. As a toy developer, Ruth Handler would have known about the existing fashion dolls- did she leave them out of the story in later years to make Barbie seem more original? Certainly nowadays, way more people have heard of Barbie than her "big sisters." We'll probably never know...

Ever After High and Monster High have to be one of the most orginal ideas ever. I've not lived for a doll line since the said 2 discontinued production. I know about Rainbow High and LOL OMG but they just don't draw me in enough to spend money lol.

Moxie Teenz are actually a couple of inches taller than Liv and most other fashion dolls. I agree that all of these are copies except for the Bratz babies. When MGA gets a popular doll line they tend to do off-shoots like older or younger siblings, baby doll versions, pets, etc. They do the same thing with Lalaloopsy, LOLs, and kind of with Poopsie Slime toys/Rainbow High.

bratzillaz were atleast unique enough but so many companies tried to copy monster high mystixx and twilight teens being the two that i first think of

oh yes I've definitely felt like Descendants was a sort of response to Ever After High

Bratz Babyz Petz and Bratz Lil Angelz also gave me littlest Pet shop vibes. Even just the style and sculpt are so similar.

"HELLO DOLPHINS" That's what I hear at the start of each intro lol! I want a mug with that haha

Ok, I just wanted to say, Thank you so much for creating this channel, because of this channel, I was able to show my nephew that it’s ok if he likes playing with dolls, cause there are other guys who like dolls 😁 so again, thank you, and I love your channel! 😁💜

those steffi love dolls were the nightmares of every european kid lmao

Say what want about “Myscene” but you have to admit the fashions were so cool and the material was amazing!!!!! 💚 also the hair Quality was great! Mattel has really downgraded!!!!

This is a great video. I love talking about rip offs, copy cats, of all kinds, not just dolls. I've seen so many documentary series and shows about Mattel and Barbie over the years, and Mattel is ruthless! They will go after anyone who tries to take a piece of Barbie's pie. They will blame everyone for copying them, then turn around and copy everyone else.

Why is it I would love to do a court case for dolls 😂 how fun would that be

Oh just a little fun fact: in Brazil there was a doll named Susi, she was produced by Estrela, and she was a version of the british Sindy. I'm not sure if she was an official licensing, but the facemold (the 60's at least) was very similar to the original Sindy until she was rebooted around late 90's

As they say, Imitation is the most sincere form of flattery.

Thanks for this throwback video ! Love them ! I was born in 1982 so I do enjoy wAtching these and wish I had gotten into the bratz , my scene and monster high dolls instead of my Barbies .

Seriously obsessed with your videos!!!! You're so funny and charming and you know what you're talking about! I definitely always felt like, had their not been Bratz, they never would have had MyScene or even Monster High or any of the other stylized approaches that now cannibalize Barbie sales.

As the saying go's: it doesn't matter who did it first, it's who did it better.

I was just gonna say "The Toys That Made Us" when you were on the Jem and the Hologram part..

Love your videos but actually the Disney descendants line was in production before Ever after the making of E.A.H was what made Disney leave Mattel ❤️

You Should Make A Part 2 Of This Joey!

There are some rumors saying that Disney descendants killed ever after high, for my opinion ever after high is muchhhhhhhhh soo muchhhhh better than disney descendants

honestly I've never been mad at Bratzillas for copying Monster High, it was just like having more MH content while waiting for new official dolls 🤷🏻‍♂️🤷🏻‍♂️❤️ I had imagination and I don't think MH fans were mad actually lmao

I really thought me was gonna talk about Barbie extra 😂

Mattel and Barbie DID have a group of dolls with different ethnicity before Bratz appeared, which were Generation Girl, a doll line with great quality and details, and I think this was the time were Barbie and Mattel had the most quality ever...

I think bratzillas isnt a copy because mattel doesnt own the goth vibe they are going for i think its just made to compete same with barbie extra, fun fact decendants and ever after high was a coincedence and when ever after high without knowing disneys decendants was already in early production

Shibajuku girls make me think of knock off pullips, especially when they did both large and mini versions!

I love this guy. He is so shady and so right. Love u and I also watched the toys that made us.

I had a MyScene doll growing up and I totally thought it was a Bratz doll for the longest time until I started watching doll RU-vid videos and realized......!!!! :D

How did I live without your videos until today? They are so beautiful and well made! *-*

I always thought that the line Fright mares (from Monster High, 2015) copied My Little Pony Toys

"Fine. But change it enough so they don't realize..." 😅😂

Actually, the Derek and Diva head molds were new molds made for the Rockers. I'm surprised they were able to create two new molds on such a crunched timeline!

I always get excited when you post a new video. You must be my most favorite doll reviewer. Love your face expressions. 😄 Keep up the good work work. 👍

Thank you for another interesting video. Can you talk about the Judith fashion doll in the future? I can't find much information about it online but I own two of those dolls and the doll house I find adorable. 💕

I can't believe Novi Stars weren't mentioned, they were also competing with MH, the Bratz-illaz weren't alone

Me getting a notification: Oh, Clawdeena uploaded something! Me after clicking: Oh, that ain't her. Guess, I found someone new!

Barbie was jealous just 10 yrs after she debuted - after the extreme success of small dancing Dawn dolls in 1970, Mattel immediately produced Barbie Rock Flowers 71 -74 Sindy copied Barbie waayyyy before the 90s, but not in a doll form - they copied playsets. You can literally see old magazines and notice stuff like 'Barbie penthouse 1975' - Sindy sits in almost identical one in 1981 etc I like both Bratz & MyScene, but I think that Hollywood movie is way better than Bratz series. Btw, I prefer 12 inch size (that was my main problem with Bratz) bcuz if dolls are made in any other noticeably different height, its hard to find accurate playsets

I randomly had one of the Steffi love doll sets as a kid, that came with two babies and carriers and a little girl doll much like Kelly. I loved them lol

I had the barbie n the rockers dolls, the jem dolls and everything in between.

MyScene were obviously created to compete with Bratz and there's similarities between the two francise as you pointed out, but of all the examples, I feel they were the most different as well. I don't agree with what you said that they are the most blatant copy. They look way different despite having common features like exagerated lips. MyScene are way taller, more proportionate, less excentric makeup and an overall more mature and glam fashion style. If anything, they look like Bratz's older sisters. The Barbie clones from the 80s look literally identical, bratzills and monster high are pretty much the same too.

It's funny that the Barbie extra was the ad that played before this particular video, considering it is apparently copying OMG. lol

When Sindy came to Brazil, mattel made her become Susy, a very famous doll in 80's / 90's here. You should make a video about these dolls!

Truly outrageous! 😊

I agree with your list. I only collect Vintage 1960's , but did buy some Liv dolls as they were made in Canada where I am from. Enjoy your info on Modern dolls

. Love seeing these videos of bratz , my scene , monster and ever after high dolls and makes me wish I had purchased them back then instead of trying to get them on eBay for insane prices new in box . I’m very excited to hear they are going to be releasing the bratz dolls this and monster high next year ! Hopefully they will be as good In Quality as when they first came out with them ! Mattel really needs to get their act together in their Barbie clothing quality , bc Mga is knocking it out with their omg and rainbow high ! It will also be fun to see the competition again between the 2 doll line releases ! Lol

Very interesting, but FYI, Monster High characters DID have powers and quirks: Frankie Stein had detachable limbs and electricity. Draculaura could turn into a bat. Deuce Gorgon can change people to stone, Heath Burns could burn stuff, Abbey Bominable could ice things, Cleo De Nile had Egyptian charms, etc etc etc. So No, Bratzillaz did nothing new by adding powers to their characters, I just think they are an embarassing attempt to copy Monster High. But the fact they tried to revenge ripping off Mattel and stooping to their level is the only grudge I have against MGA, cuz they overall make really good products, I just LOVE Bratz and O.M.G dolls!! :D ;)

I was a teenager through-out the 80's. I was outrageous. It was an outrageous time.....the 1980's.....

PART 2! Please 😊

This was really interesting thank you Joey

Very cool. I was looking at the new Lol big babies def a Bratz rip.

Maybe, Monster High and Mystixx (zombies, vampires)? But I don't remember who came first...

Hi I like what you talk about with the dolls circle my favourite is the one and only gorgeous bratz girls with the passion for fashion 😍

Myscene is the best dolls for me,also the clothes was incredible and nice quality

9:00 sort of rip off? i find it a bit strange that one of the main character of Ever After High is the daughter of the Evil Queen. And the main character of descendants is the daughter of Maleficent, another fairytale villain. So similar premise of a main character? check. hell, even character designs are very similar. Mal has almost the same exact color scheme as Raven. And Evies hairstyle is the same as Ravens too. fairy tale characters going to high school? check romantic storylines similar steering to the point of copy paste? check let’s not forget the ending where Mal is wearing a similar caplet with ruffle collar as Raven usually has

5-year-old me sad to hear that Barbie and the Rockers was to just rip off Jem. I loved them both!

I've seen that first doll before and I have always thought it was Barbie....oh wow

There’s also other companies that made similar dolls that could’ve been inspired/copied by other dolls. Here’s some other examples: “Chatsters” by Spin Master. They were released in 2014 and they bore a striking resemblance to Mattel’s “Diva Starz” dolls from the early 2000s. “Snapstars” were more-or-less cheaper copies of Liv dolls. A British doll line named Pippa was released in the early/mid ‘70s and they pretty similar to the American doll line Dawn released in 1970. Another Spin Master line “Key Charm Cuties” was their first attempt at hitting the doll market. They were made to compete with Polly Pocket, but of course we all know who won lol. Also, we can’t forget the Flavas by Mattel, which were rushed into production to compete with Bratz, and they flopped, big time. We could also discuss Barbie EXTRA being a copy of L.O.L. Surprise, but we can debate about that if anyone’s interested 😌

Whenever I see the LOL Surprise dolls, I always think they look like a weird fusion between Bratz and the Powerpuff Girls.

Do you know anything of Mattel & Hasbro ever colab for the sindy doll?! I remembere having a sindy doll that had a Mattel stamp on it she was called ( sindy the Jean something) & (an other doll that had extremly long hair that changed colour or something & it came with a school bag/suitcase) that was around 2002-2003 I stall have them, I thought that sindy was Mattel owned... And had a body & face simeler to barbie, it looked like barbies younger sister or something if u put them next to each other. But that sindy didn't look even close to the sindy I had from the late 80s... If you have any information it would be helpful...

Actually Barbie wasn’t the first fashion doll. In the 50’s there were a number of high heeled dolls with adult figures, including Miss Revlon and Little Miss Revlon, Madame Alexander’s Cissy and Cissette, Vogue’s Jill and Jan, and many many others. They came in the range of 20-24 inches and 9 to 10 1/2 inches, and all had beautiful wardrobes. Barbie’s popularity, however, wildly eclipsed that of her rivals and inspired her own many copycats.

So the Descendants line is all from the movies or animated shorts. It's side merchandise where as Ever After High is the opposite. It's a similar concept but I don't think it's the same.

Your videos are always so good❤️

The Jem cartoon is actually pretty good! The twists, the turns, the fashion! Sure, there’s cliches but it’s really engrossing

I really love the toys that made us documentary.

i remember having a single Liv doll and a single Moxie doll, and trying to switch their wigs to no success...

I don't exactly remember the years but I know the Cabbage Kids Doll where a Copy of another doll line hand made by Martha Nelson Thomas. I looked up Cabbage Kids where a huge hit in 80's

I love ur videos, and am a new subscriber. If i have one tiny request for this video, is to point out which is which. I really dont know which doll is mattel's or bratz. Perhaps labelling will be helpful for newbies like me.

I'm still salty that EAH was discontinued, and since the Descendants thing might be one of the reasons, I will not watch any of the three movies or buy any of the dolls. I'll just stay on my side and hope that, one day, EAH makes a big return.

6:48 i loveee bratzillaz, but one thing i will point out is that MH made the create a monster series (i was obsessed with them as a kid) and MGA brought out bratzillaz version of create a monster dolls called: "switch a witch" and they look really similler to the create a monster dolls from MH. i mean even down to the core of the dolls they are a copy of the Create a monster dolls, i do love MGA's take on it tho i think its really neat personally, copy or not its a good quality copy. unlike other MH "ripoffs" such as those ones from family dollar lol.

You forgot Maxie and Mattel’s IMMEDIATE response in the name of Jazzie. This was as aggressive as the myscene thing and absolutely crushed (!) the competition within months

Tbh i stan monster high thee are literally my child hood but I always found bratzillaz better thank monster high and the bratzilla prototypes where so detailed

did Mattel also copy the Maxie line with Jazzie.

Mattel has always been in competitive, l remember when the Winx club cartoon came out. And the dolls became popular. Mattel created Fairytopia. Then when Disney took over the Star Wars franchise and started catering to the female fan base. With Rey, Jin and two Princess Leia dolls. Mattel came out with another theme movie Barbie's Starlight Adventures. Also there was another toyline that had combined fairytale princesses and famous monsters, Didn't last long. 🙄

Here in Brazil, we had our own doll that competed against Barbie, she is called Susi. She also had many lines, I had a fashionista and a skater. She was not as thin as Barbie and her material was soft, so her wrist could move without articulation. I loved her eyes, they were bigger than Barbie's, with real lashes and not painted, but two sparkling orbs. She had pouty lips and a chubby face, very baby-like. Also, she had normal flat feet, not point small feet as Barbie. Unfortunately, between 1985 and 1997, Susi stopped being produced. She came back in 2007 but very different, she now has a slimmer body. Her legs became thinner and more defined, her waist also thinned and her breasts became more voluminous. She also came with a Stranger Things theme.

didn't hairdorables come out in 2018 and omg came out in 2019?

You just can't with monster high like they're iconic tbh their aesthetic is just different.

I found a Barbie and the Rockers cassette tape at a thrift store when I was 10. I actually like the songs! I listen to them on RU-vid sometimes and it's so nostalgic. Shitty of Mattel to copy though

I miss MyScene and MH...

Finally someone mentions the fact that hairdorables are copying lol omg dolls 🙄

I like Steffi Love... she isn't expensive, offers better articulation and doesn't have molded on fashions.

The Snapstar dolls are also like smaller versions of the Liv Dolls. And I noticed the Hairmazing dolls have similar bodies to the SnapStar dolls. Only the height and feet are different, but they can wear each others clothes cause most of the other proportions are the same.

My scene was my favorite dolls I used to pretend they was the bratz mom 😂😂😂😂

I think its funny how Barbie gets pissed when it has competition, but then ripped off Bratz with MyScene. Although I will say that My Scene was my favorite as a child. They were so pretty and glam! Sasha was beautiful

We didn't have money growing up, so my sister and I had a lot of copycats Barbies and second hand dolls too and let me tell you something, when you´re a kid... you don't give a s****t about quality, you just love your doll even if her hair is not soft or her head falls off. I got some collectibles as an adult (Barbie Fashionista, LOTR Barbies, some FF Action Figures too) The quality is amazing, but I literally never touch them or play with it. Being a grown up sucks! 😅😂😂❤

I think Barbie Extra took inspo from OMG. Barbie fans don't come for me, I love y'all. I think they're different enough, but you can't deny the similarities.

I hate how Mattel act with doll competition its so petty and they ruin all good dolls lines. I miss early 2000s dolls so much

It's not actually copycatting. More like following fashion trends. We dress in what is trending, so why can't dolls? Thanks for sharing. 💖😊

Omg I can’t believe Barbie copies other doll lines....

here in latinamerica (atleast in my contry) have al line of barbie copy named Brittany, they are surprisely good quality, have alot of accesorys and are very cheap (they cost like 200 NIO i do not know what they cost in $)

i think there was a doll line Hasbro had done based around high school called Maxie (also the main dolls name) ..then Mattel decided to give Barbie a cousin named Jazzie.. i may be wrong but i think that Jazzie was supposed to be like Maxie..

Wasn't there another copycat to both Monster High AND Ever After High combined? The were called Once Upon a Zombie dolls they were fairy tale dolls but zombies so Monster High (Zombie part) and Ever After High (Fairy Tale part) also I found an Ever After High one called Fairy Tale High which was Cinderella, Ariel (Little Mermaid), Belle, Sleeping Beauty, Tinkerbell, Rapunzel, Alice etc as teens not their daughters it was them as legit teens

I had the Jem doll,her earrings lit up❤

The irony is that Barbie and the Rockers looked far more superior than Jem dolls... Same for MyScene, they were a lot more appealing than the deformed Bratz dolls. MyScene dolls were easier to dress up and in my opinion a lot more fun to play with.

Bratz r amazing. Love them !!

I had so many Steffie luv dolls

I have 2 or 3 Steffi Love Dolls (wait-I even have a family set with two children and a baby (but idk if the baby is really steffi love)) and they‘re ok, but I think I like Barbie more. Steffi Love is often… hmm… a bit boring to me.