To most around the world there is only one brand that sits right at the top of the tree, the king of luxury, its own self-proclaiming emblem featuring a crown and that is of course Rolex.
But the reality is a whole new level above that watchmaking royalty exists, somewhere way up in the clouds with god-like ora’s lives brand like FP Journe, Patek Phillipe and perhaps the Jesus of Hype; Richard Mille.
Unlike most of their revered Swiss rivals, RM do not have a century long history as a foundation for their elite status of recent years and as the brand commanding the biggest premiums on the secondary market, they have cemented themselves as the ultimate tokens of wealth amongst the a-listers and mega-rich.
Well that was then anyway, In todays stagnant economic context, even the strongest brands are experiencing a decline in grey values, if that’s the case for the steady and stable force that is the big crown it begs the question why is no-one talking about the big boys?
What is the current state of the market for those brands and what does the future hold for the grossly over-hyped, over-priced and frankly niche watch designs of Richard Mille?
Check out Beat the Waitlist, based in the UK. We do things differently.
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2 окт 2024