Good comparison regarding what happened in the US in the 1970's. I experienced firsthand the rapid change from low quality American cars to high quality Japanese cars. American car makers insisted that the market would not change. History tells us otherwise. Innovate or die.
The current change started in 2017. The Tesla Model 3 release was the beginning of the shift to EVs. The Model Y and Cybertruck are the end of Legacy Auto and ICE dominance. It will all be over by 2030. 13 years. It just took 13 years.
That assumes that Chinese cars are superior... I highly doubt that... Cheaper, for sure. And that's a dead end business model. I think the Chinese are merely tightening their pocket books and realizing their own golden age is over, time to hunker down and survive with less.
@davidbeppler3032 The adoption curve for new technology is very quick. We went from $40,000 flat screen plasmas in 1999 to LCD TVs out selling CRT TVs and SONY shutting down Trinitron CRT manufacturing in 2008. Just nine years and a half century old industry was completely upended.
This reminds me of when flat screens took over. By 1999 the old CRT TVs had finally become really good. They could last for a decade without issue and SONY's Trinitron was the best you could buy. Flat screens came in and at first they were small, expensive, and not that reliable. Then technological advancement happened. Within a decade they were huge, cheap and lasted so long people started to give their old ones away. Sony was late to the party because they kept trying to letterbox and rework Trinitron, their flagship technology. Sony still hasn't recaptured their market position. Same thing is happening with Toyota. Toyota internal combustion engines are the best in the world. They have no equal and can last for a decade or two with proper maintenance and even without it. But they're coming late to the EV movement and that will cost them.
Really good analogy, I think of it as we as people have always had carriages, now what powered them has changed with the times, horse drawn - combustion powered - now electric powered. Why mass electric now, same reason as the change to fuel, efficiency. Battery technology being the main push
You couldn't even give old CRT TVs away. I remember dragging my old but otherwise perfectly functional 45" CRT by the plug through the snow out to the trash cans out by the alley as my new flat screen stood proudly in the living room.
"But they're coming late to the EV movement and that will cost them." Cost them what? Its been demonstrated without question that forcing EV adoption is disastrous and classist, removing personal mobility from the reach of the average person and coming at great economic cost and for nothing.
@BoopSnoot - where i live my solar panels provide me with more free power than I can use almost every day of the year. Currently i spend around $4K PA on fuel for my ICE car. I can now use my excess solar to charge the EV I’m about to buy, for free. Yes, no cost to charge battery… ever! That means over the 10 year life of the car, I’ve saved a minimum of $40k (not assuming any rise in the price of gas). It’s a no-brainer, and my Tesla Model 3 will be arriving soon. No one is forcing me, and I don’t receive an incentive to buy it. It just makes sense.
The simple way to see if the Japanese car market will bounce back is to just look at how well Kodak and Fuji Film and the other brands of Negative and Positive Film manufacturers bounced back once digital became a moving force in the Camera Industry. Not sure how well the Ledger bounced back into use at our local Banks, or the Switchboard at our local Telephone exchange :) Seems that once a new Technology or actually I should say, a better technology comes along, people for some weird reason seem to want to get this better option and no one looks back, I have seen this happen many times over the last 60 years as I am nearly 70 and have noticed the TV take over from the Radio, the Hand crank Tractor and automobile to ones with starter motors, the Milk Man replaced by local supermarkets, in fact all the services we used to have that delivered to our front door, replaced by Ma and Pa local shops or larger Supermarkets. Then once the electronics era came around in the 70's, things just took off with technologies coming and going at a pace never before seen. Now we are on the verge of a new era of change, not just EV's but A.I and the combining of both as well as A.I being incorporated into everything we use. Even my Washing Machine is supposed to have an A.I lol. The next ten years will see things jump at a pace that will make the computer era look like a snail pace :). Funny thing is that at every new move, we have people that will say anything and everything to knock the new, they will take out of context one fault and turn it into the sky is falling for that new and it will fail, instead every time these same deniers or naysayers get proven wrong and they crawl back into their holes until the next new thing. Also I hear more the naysayer garbage from people I haven't talked to in a while when I do catch up and say I am looking at buying an EV, I get straight away, oh no don't buy an EV as they explode into flames all the time and there are no chargers and all the other crap they go on about :)
It seems odd to us up in Canada that Toyota is having a problem selling vehicles, yet we can't get our hands on stock. Our dealerships are sitting with pretty much empty lots. Almost all inbound vehicles are already presold. There is a 2 year wait list for a new Tundra! Why can we not get stock if no one else is buying them?
Same in Atlantic Canada. For Hyundai and KIA too. Local KIA dealer has 5 vehicles - of any type - for sale. Salespeeps have seen an EV6, but never had one on the lot... What The Frunk?
Worked in factories most of my life. The Toyota Chinese plant went from 19k workers to 18k workers. Unless you are affected, a 5% layoff is not a big deal. That said, I agree the non Chinese auto companies not named Tesla are in trouble in China.
I am not even automotive industry insider and I predicted this would happen 10 - 15 years ago when CCP forced foreign automakers to partner up with Chinese companies.
And Tesla has nothing, save the face, (and the fans, but those are largely Musk fans) which can't be replaced really. Everything touted as amazing, some things are innovative (copyable by any manufacturers) some are applications of thing from other sectors, while some are downright ridiculous, or even hazardous and undesirable from a manufacturing or governance point of view.... First mover is a benefit, private wealth another, the ability to move before that next stakeholders meeting. An authoritarian can just Xerox the whole system (ok, get the west to train all their business and technical people)
I agree , first thing is NEVER believe chinese figures china is falling behind and has money problems ( Joe Bloggs YT ) so sales wont be that good The claim that EV's are booming is also a lie cos there are literally hundreds and thousands of registered EV's lying about in fields pretending to be sold and with customers to show china is out performing Tesla ( serpentza YT )
The only reason why Nissan started building EV was because it wasn't led by a Japanese CEO at the time. They then kicked out that CEO and proceed to make no improvement to the Nissan Leaf. For 10+ years the Leaf remained an EV with air cooled batteries. Just insane.
The same Nissan Leaf being sold for £31k that has slower accel/top speed, less range and slower charging where as you can get a base model Volvo EX30 or MG4 Trophy for £33k. Leaf is a good car, just 3-5 years out of date
Carlos Ghosn had vision. No question about that. The problem was that his vision also included screwing customers by selling them shoddy products. Just look at the first Ev under him: the Nissan Leaf. They were purposely designed to have poor battery manager forcing the customer to experience battery degradation so that customers would have to shell out $10,000+ for Renault Nissans “battery replacement program”. That’s just one example. Carlos Ghosn is a shister.
@@Mabeylater293 His goal was to make Nissan profitable and he did just that. Your point about the batteries is revisionist history: not true. Servicing and/or replacement was an afterthought. They didn't know how long the batteries would last. They chose air-cooled vs liquid-cooled because it was much cheaper to develop and produce. The LEAF was supposed to be an affordable EV that didn't lose money for Nissan and for a time, sales were hot! But like the World Car of the Year Jaguar I-Pace, not updating a product results in waning sales. Now Nissan has the nice but overpriced Ariya. At least it's better than the worse-than-mediocre Toyota "Buzzforx."
@@TecnamTwin The original LEAF was a good start at a time when the closest thing to a "proper" EV on the market was the "triplets". Yes, the lack of proper battery temperature management was a mistake, though I'm willing to forgive them for that. What I cannot forgive Nissan for however is repeating the mistake in the 2nd gen LEAF. Add to that the mediocre app and associated infrastructure and I won't even consider Nissan for the foreseeable future. BTW we did have a 1st gen (early version) LEAF for almost nine years from new, finally replacing it when battery degradation became so bad it struggled with my wife's 50km daily commute in winter.
It doesn't even exist outside the lab yet hence why they have to keep dropping the date. Some of the biggest battery tech cos are working on solid state batteries feck knows why Toyota thought they'd be the ones to crack it when others have spent billions and decades already
Here in India, only few can afford EVs. The market is very price sensitive. But if you want any ICE car, the waiting period is 2-3 months for gasoline cars, more than 6 months for diesel cars (for the popular ones of course). It's really insane.. EVs cannot be popular here unless they become price competitive.
Norway are so EV happy that on a recent trip I actually saw not one but two BZ4X's in the wild, AND a Solterra! And then that was it, lol. Out of thousands of EVs. I saw more Xpeng and Nio than Toyotas, and I didn't see that many of those either. I even saw a Taycan pulling a caravan!
I'm in Norway every year and I can say that I see the most from Tesla Model X/Y so far. But what I see most often next to fully electric models is the Toyota RAV 4
The new Prius marketing is hilarious. I've even seen ads disguised as news stories trying to compare it to a model 3 and claiming it is the car to buy. As someone mentioned in these comments, Hybrids are what Sony Trinitron CRT TVs were when flat panel TVs came onto the scene. It's the best version of a soon-to-be obsolete technology that nobody wants because the flat panel was just clearly superior in almost every way.
Um..... No flat panels are not a superior technology. They are cheap and scalable and that's about it. TV manufacturers only care about connectivity. Hence no modern TV has the Trinitron reputation
@@robsmall6466 I mean, if you are going to ignore QDOLED or WOLED TVs, sure. The only thing CRTs have over them is less chance of burn in. I do have to say I miss lugging up the stairs that 200LB 34" widescreen Trinitron I had in 2004 and the lights dimming when I turned it on. I suppose it does have today's TVs beat in weight and power consumption.
@@troy1193 And still all these latest spin offs from quantum dot to oled still can't produce proper motion, still have black issues, still have contrast problems. Check out the sites online that review them and no matter what you pay the technology still isn't delivering apart from resolution. Judder in 2023 ?
Graphic designers still preferred crt's for quite a while i believe due to the resolution and colour output. for most other people it was a case of near enough is good enough.
As a consumer, I am not too concerned about what the companies do, as long as it fits my needs(or wants) I will pick what's best for me. Toyota has done well for the last half a century, now it's Tesla and some Chinese brands' turn. Businesses get out-compete. No hard feeling, it's just businezs.
I’ve worked in a Japanese corporation that has branches and subsidiaries internationally. Don’t think for a second that the bosses there have honesty, integrity, or ethics.
Ruthless, and trapped within their own dogma. I'm always amused at how it messes up a Japanese person when you try to do something differently to how 'it's supposed' to be done.
Watched this video & many others. Seen images of millions of electric cars rotting in fields. Zero charging infrastructure & ridiculous prices. Everyone I know who owns electric vehicles is having life changing problems. So I've decided to stick to my trusty petrol Nissan Micra until the end of days. Problem solved & net zero problems. I still use my Nokia brick phone. It has never let me down & doesn't feed me shit. I'll wait until being sensible is made illegal.
The Japanese government is panicking; not Toyota or Honda. Toyota knows Lithium EVs are a dead end niche due to a limited lithium supply. The industry really knows it or they wouldn't researching so hard for an alternative.Toyota knows EVs will never work large scale without a cheaper scaling, safe chemistry. They know they lead in solid state tech and patents. Toyota knows that EVs will go no where without a new generation of batteries superior to lithium.
Yes. They aren’t sheep. They are smarter than the big 3. I have Zero/O interest in a EV /AV Anxiety Vehicles. But we Love ❤️ our new 2023 Prius. 55MPG 500 + range.
I would say that Toyotas trucks are OK. Their cars are becoming crap. I have had two bad ones and have friends that have had cars that did not go 100000 miles
We are in Australia. They told us I need to wait 24 months (one year ago) for the RAV4 hybrid for my son. And then 12 months for the Corolla Cross hybrid for my daughter. When I was testing the Lexus RX500h, they told me the waiting time is 18 months. This is really failing marketing. When I saw a new designed car on show, that is the time I want it most. Not getting the car 12 months later. 12 months later, I no longer want the car because I have see so many such cars in RU-vid and also on the road already. I lost my interest.
Baffles me too. Toyota Canada reports sales this year equal to last year. Where the Frunk is Toyota selling these cars that Toyota dealers do not have?
I think the Chinese EVs have changed the expectation of what a car should be and do for those Chinese customers. Toyota and VW didn't get the memo so now they have plummeting sales.
I would’ve thought the other major reason the ice cars aren’t selling well in China is because of the registration costs depending on the province. Varying between 10 and $17,000 to register compared to 0 registration cost for an EV ! Big bucks before lunch
China can’t build competitive high end ICE vehicles, but they can build high end EVs which are much simpler - especially with their government’s support. And their domestic market will always favor a Chinese supplier. Someone else commented on the registrations fees which are high for ICE and low for EV.
The current push towards EV will hurt Japan most. They are NOT GOOD at making recharging BEV. They are good at throwing simple 4 cylinders in small cars. Dodge is no good at EV either. They are good at big engines in big cars and trucks. Same goes for GM and Ford.
The whole EV thing is already dying a gruesome death. The general public does not want an EV. Not enough charging stations and no Government will allow producing more electricity...
Goverment does not produce electricity. I produce it on my roof with my panels. If general public does not want EVs why do they sell more and more every year? You can't replace all ICE cars in one day. They can't produce so many. I don't need a charging station, I charge at home. I will need one, once or twice every year, when I go for holidays. My EV can make 300 miles and I pay $0, yes, zero dollars to do these 300 miles. Your filthy pick up truck needs at least 10 gallons of fuel, or at least $30. I hope you learned something today and you won't forget it tommorow.
Obviously it's macro economics that make car sales go down. In fact house sales are down too. Economy is slowing down. Consumers are more and more reluctant to spend . ICE will be around, but right now there is over production. Cheap 'decent' EV's are still a rarity. People are waiting. I know I am.
Toyotas not in trouble they just recognizing the EVs are not the way forward. There’s only so much market that can be created by the government handing out money and the people that decided to take the money already have EV’s. For the rest of us we can think the technology is neat, but it’s nowhere near ready for prime time. There are too many compromises. Any new technology is supposed to be better than the previous technology and if it is, then the market will determine what wins. The only thing, forcing EV’s down our throat are governments.
Toyota has such a strong brand name in gas-powered cars, they might do better rebranding their electric car line under a different nameplate, as Volvo has done with Polestar and VW is doing with Xpeng. When I think Toyota, I think gasmobiles, not electric.
Tesla sacked over 10,000 staff last year and 5,000 this year. You didn’t report on that or the 1000,00 of teslas under recall last month. Or the 23,000 complaints tesla has received and ignored about its cruise control not working being dangerous. Or that there is a huge demand for Toyota product there is a 4 year wait on one of its Land Cruiser models and over a year wait on some others . Or that hybrids are far more popular and out sell EVs
Because we're chumps and toyota will keep delaying as long as idiots keep signing up with a 2 year wait instead of buying from another company who isn't completely incompetent.
This 'story' doesn't mesh with my local toyota dealerships empty lots. They can't keep anything in stock. California is #1 FOR ev's but toyotas are still selling before they get to the dealership. *Reality bites*
Me - "Chat GPT what is the present state of Toyota's business?" Chat GPT - "Am I allowed to use toilet related phrases?" Even popular A.I. programs can see the mess...
Toyota hybrids still are good… But they are still losing markets to full EV… Toyota has the release something incredible to change the situation or peoples opinion about EV has to start crumbling…
Because those cars are in UK… so price is right. While in china the price is too high… Different amrket different prices. Don´t come to Finland if you want to buy a car! 😂
Just maybe after the second car carrying cargo ship being destroyed apparently by the battery fire destroying around 6 thousand cars and 2 ships causing enormous damage , there is talk around of banning EVs on ferries and tunnels , people are told not to charge in there home carports , as this is the time when they can catch fire , maybe the real truth is coming out as they are not as environmentally friendly as we have been told .
Omg I can't watch these videos anymore. I liked electric Vikings videos at first but now it's 10+ minutes videos for 30s worth of relevant informations.
I suspect they are concentrating on markets in the global south where EV adoption will take at least a decade or two longer than in the industrialised (incl. China) world. This should give them time to catch up. But I think China will dominate in EVs for decades to come. There has been enduring efforts, facilitated by the state, to secure supply chains for battery supply. While the west has imposed sanctions on certain nations, especially in Africa, Chinese investors jumped on this to secure mineral rights, buy up mining operations and invest in infrastructure to facilitate beneficiation.
It's already too late as China car companies already own most of the patents for EV tech , controlled most production of Lithium , Graphite etc used in making car batteries.
@@MartinMenge belt and road is not working for china.. they were basically buying diplomatic credit.. Most all countries who entered into these contracts are now in default. Some are even in bankruptcy Going to be interesting to see the fall out. China is beyond bankruptcy with all the provinces now basically bankrupt. All the private lending is causing many places to start layoff of civil workers. Add to this the collapse of industrial output due to the EU and the usa slowing there imports from china. Real unemployment is pegged at 50%. Going to be interesting seeing how the CCP handles this
@@stevepailet8258 I think you're reading too much into western media's wishful thinking. Belt and road is working very well and BRICS is well on their way to establishing a global trade network free of USD dominance.
Florida Toyota dealer sales manager told me he can’t sell the ONE and only BZ4…literally no one wants to buy it. He said he’s selling plenty of ICE vehicles and a lesser amount of hybrids. That’s only one dealer but if it does apply to dealers worldwide it does not bode well for Toyota’s EV sales.
ABC News:Toyota’s profit for the first fiscal quarter jumped to 1.3 trillion yen ($9 billion) - a quarterly record for Japan’s top automaker Barrons: Toyota’s Big Earnings Surprise: It’s More Profitable Than Tesla
EV reluctance is growing globally. Nobody wants to be forced in to tech that isnt good enough. I live in the middle of the UK and the closest Tesla Supercharger is on the other side of the city a 30-40 min drive. Other chargers are 85p per KWh. Thats 4x more than home electric. Thats now on par for Diesel costs. Insurance is 500 more for EV than petrol. Tax is the same from 2025. Depreciation is over 1 GBP per mile. which is higher than petrol. So given the above there is NO reason to own one is there.
Kinda have that backwards, Don't You..??..........They now see EV is what the World wants.......Have You been living in the dark the past couple Years..????...............Paul
Toyota doesnt have and has never had a demand problem. They have a supply problem. I dont understand it. On top of this, their refusal to go electric like other automakers is pushing people away. Hybrids and PIHV's of toyota's have an almost 6 month lead time. WHY? No one is buying their EV because it take 2 days to charge! I got a Rav4 Prime in california and the dealer did nothing but bad talk their bZ4x and how no one wants it because they take too long to charge. They also said they only get 1 Rav4 Prime a month! THis is the #12 top toyota dealership in the US. Supply problem.
Ok its obvious that CCP set up a process that was never going to allow foreign automakers succeed in China. But here in US, its just about impossible to purchase Toyota. Just the other day I was given a 8 - 10 month estimate for a vehicle to arrive. Yet I can stop at Tesla outlet and buy a car today. So what gives Sam?
Yet, my local Toyota dealer has 8 brand new Toyota’s sitting on the lot. They sell everything at or above msrp. I’m still not convinced this EV transition is the prudent thing to do. We have a lot of unknown unknowns. Governments are going to crush populations and companies as they force feed the transition.
Give us numbers and statistics! 📊 Show us a graph that can back up your claims. If not your are just another guy telling us what you think. That will not age well
If you haven't seen the numbers, graphs and statistics already, then that is your problem and not his. Do your own homework. The point he is making mirrors what many are saying. Yes it is an opinion, but it is an opinion based on data you can see in multiple sources. The basic one is that the world is transitioning to EVs and the biggets laggards (based on % of their total sales that are EV's) are the Japanese carmakers Toyota, Suzuki, Honda, Mitsubishi etc... Put simply, every EV sold is an ICE car not sold. Given Toyota is the worlds largest automaker, it stands to reason that they are the one most likely to lose sales as the number of EV sales grow worldwide, a business they are not in. It is not rocket science
@@MathiasLeth unfortunately it is one of the Vikings weaknesses. He doesn’t use graphs or extracts from other sources very well. He tends to read them out and talk about them. When you make as many videos per day as he does, something has to give. Unfortunately it is the presentation which is lacking, because as they say “a picture speaks a thousand words”
Well that pretty much describes me and almost everyone I know, apart from not caring about resale value, which I dispute. Currently an ICE car loses about 30% of it’s value in the first two years…I don’t see EV’s being much different, and they will last a hell of a lot longer, with far less maintenance, and in my case, completely free cost of fuel (I have rooftop solar). It’s a no-brainer. Also, most families own at least two cars (like us). One is a work horse diesel truck for long trips and camping, the other is the city run-about that never goes more than 100 miles as a round trip…these latter vehicles will all be EV’s soon as there is virtually no cost to charge for many people, or at worst, 50% less running and ownership costs by charging from the grid.
@@oystla - Tesla X can only tow 5000 lbs and - like all EVs - only gets about half it's normal range while towing. Sure EVs **can** tow, but they seriously suck at it.
Comments have mentioned the Tesla supercharger network , add to this the car software..acknowledged the best of any brands. What other car; EV, Hybrid or gas guzzler; recives improvements on a monthly,or so, basis. Not just tweaking, often significant improvements! Toyota has a lot of catching up, even if it tried
Not anymore, in Tx everything is down sized due to this economy. People are trying to find inexpensive midsized trucks like a ford ranger or the Nissan frontier. Food, gas, and utilities are high here
Every time I see this vehicle and it’s Lexus/Subaru derivatives I have to ask the question - who the heck thought these will sell? That level of ugly shouldn’t be allowed out on the streets. Add in the fact you’ll have to go to a dealer and it’s a huge NO!
… The main problem is… Normal people has noe´w money to buy any car at all at this moment. Rich people has moved to EV… So conbustion engine cars are in bad spot. Car makers know the new regulations, but it is 11 years until the new regulations comes! The economy is just havok at this moment. If you make new EV… Try to find rich customer. (Very limited marget segment) Normal people can not afford EV, normal people can not afford combustion engine cars. So cars in general are moving baddly. I see it in local car markets. There still is room for combustion engine cars for years…. But they are not moving, because there are not customers. That is why ”luxury” car makers are doing fine, but everyone else are strugling, including Toyota that makes good… allmost luxury cars, but fal short of that market by little.
BTW: B.S. is also bigger in Texas. Further, over the years, the Japanese have cloned Western economic models, possibly sometimes better than the West. However, regarding the transportation industry results for the future, well, they are starting to sound like far Eastern Texas.
Mitsubishi really surprised me, I regard them as an electronics company as well as a car company, so they should be well positioned for the EV transition - but they aren't ........ What is going on.
maybe Toyota buyers are reluctant to gamble on unreliable EV technology. Toyota buyers realize there's still a long way to go before EVs (and charging systems) are feasible on a large scale.
Tests of the BZ4X by American car magazines have found this effort by Toyota to be somewhat half hearted. The electric range is reported as being only so-so, apparently Toyota reined in battery capacity as part of the cost cutting. Unfortunately, Chinese companies can easily undercut the rest of the world on price.
Gm blamed supplier of automation equipement, and porsche blamed lack of electric heater... All that is bogus, they are seeing low demand from the economic context (high rate), but they don't want to scare investor so blaming supplier make it believe it something that could be sorted next quarter (when they will come up with a new shortage) rather then recognising that their offering isn't conpetitive.
I gave up on Toyota years ago due to their ridiculous prognostications regarding fuel cells. It just smacked of oil overlord compliance considering that almost all hydrogen is made from fossil feedstock. The physics made no sense so they were either deluded - unlikely - or highly corrupt. The oldies that run Japan are so stuck in their ways it's almost comical. I could never stand the culture's inability to think outside of the rules. It truly sucks to see Japan go down like this. They're falling apart on all levels.
If you are talking about China...don't they have a massive economic crisis going on with millions of unsold cars (both ev and ice)? I get that this is an EV channel, but why would that have a broader meaning beyond, selling cars in China is kinda crap right now? Toyota has been on cruise control for quite a long time, and I find myself making frequent GM in the 90's comparisons, but that has literally nothing to do with their EV plans. If anything they could use a narrower focus to bring their existing products back into line with industry standards.
Peter Zeihan in Peter Zeihan on geopolitics gives also other trends in chinese market, the disconnect of dictatorship and market economy getting wider and bigger. Youth unemployment aheading to new heights..🤔already higher than in Italy. This will be interesting what this all will lead to... At the same time chinese demographic is collapsing. Toyota surely will need the aces it has hidden to survive this change of paradigm to evs. Sandy Munro thinks they might have something in their sleeves, but are not ready yet to reveal it.
