This video is really excellent! Please try republishing it with an English title like "Traditional Japanese Hair DIY". I think you'll get many more views!
That is “Kanoko 鹿の子“…big,“Chinnkoro ちんころ“…small.You can buy that on the internet.Search with “Shichigosan Kanoko or Chinnkoro“. or You can buy that at Kimono section of japanese department store(Takashimaya,Sogo,Mitsukoshi,and so on)