Before you watch the video…if you want to check out the hoodie I am wearing…check it out at this link! -> bit.ly/3vcHjSq It is from Ornot Bike which is a small company out of CA. They literally only have 7 employees and this hoodie is fantastic for wearing around town and riding.
😂😂😂 the prices have been crazy for a loooong time. They moved their bikes with cheap debt. People are in record credit card debt, high housing costs, record food costs. They (the bike industry )have been gouging for a long time. Chickens have come home to roost.
About 6-7 years ago by LBS started marketing service for direct-to-consumer brands. Their promotion was if you bought a bike online, bring it to then and they give a free checkup to make sure everything is running smoothly. They also started offering lessons and discounts for people looking to package and ship or fly with their bike. It was a smart move, cause now the majority of their business revolves around service and they don't even need to sell complete bikes to stay in business. Smart move, sometimes being small is an advantage cause you can change direction quicker.
I was on the @b1ker podcast last night and we were talking about that very same thing. The LBS really needs to adopt that model to stay relevant and alive.
Sure but eventually if you're not selling any bikes, parts, or gear then it reduces your overall revenue to where you're not making enough to pay overhead in even a commercial space and pay living wages. Most shops need a bit of every part of the business to basically break even. DTC bikes are going to dramatically change the landscape, no matter how the LBS tries to adapt.
Bike manufacturers got greedy and this is what they get. Sucks for their employees. Everyone has some steep discounts right now. Specialized just came out with a 14k mountain bike. The new bikes are tempting but too pricey to make sense. I personally think they need to stop with the 8k and up bikes. No way you can tell me it really costs that much money to turn a profit. Bikes have gotten out of control. They need to make their money from volume instead of high margin. It’s greed at its finest.
It does seem like they have decided on high price/high profit over volume. Unfortunately, that can't hold for long because the market for that is much smaller and it requires the economy to be perfect.
@@Bike198 yep. They are feeling the reality of 8k bikes are not the reality nor sustainable long term. Now, I have some pricey bikes but I have slowly wanted higher components over time but I’ve had to be able to sell previous bikes to make that happen. I don’t care how much money I have, I’m not coming out of pocket that high anywhere near regularly. Trek is simply going to try to manipulate the market by reducing stock. Ie kill the supply part to justify the pricing.
@@kentao4 I also think that mid range components and bikes are MUCH better than they were in the past. I just don't see the justification for the increase in price for the performance increase anymore. That said...I do love to geek out on parts so a lot of it is just an "I want".
I purchased a new XC bike today. Dealer marked it down 50% and the manufacturer is reimbursing the shop for selling below the dealer cost. Full carbon full suspension with SRAM XO1 AXS for $3,500.
@@jamesw1791 what about the people who are loosing there jobs bike shop have never had huge margins but bike companys have at a shop level local shop are closing and now theres all these people who are job less
@@jamesw1791you don’t feel bad for these people, you mean shop owners that had to first buy the product at a dealers price to then sell it to the customer? Do you realize that 30% increase in retail price is also a 30% increase in wholesale price? Margins stay the same. When I was running a bike shop people were looking at me like I overcharged them all the time, they thought I was sleeping on money. The amount of people not understanding how market works really bothers me.
True there is now way the prices equate. Just based on scrap value there is $1.00 worth of aluminum in a bicycle. There is a hell of a lot more machining and assembly time in a motorcycle.
@radfordbean2855 Actually, I am exaggerating a bit here. BUT just a bit. The first real durable deivetrain that shimano considers a mountain bike groupset is Deore. Which you are correct is on a 1k marlin 7. But I should not have to pay 1k to get a functional mountain bike. Tourney, acera, etc. Are all plastic and cheap metal that depending on the terrain will not last but a couple of rides. Can't tell you how many people buy a mountain bike and are then disappointed that it breaks after just a few rides.
@@andrewclarke9817I have an Acera rear derailleur on my Cannondale and a Tourney front derailleur. Both work just fine, though probably not as smooth as my 105 groupset on my Trek Émonda.
Treks biggest competition in the marketplace is all the used Trek bikes that were bought in 2020-2022 that are all over Facebook marketplace and offer up 😢
Agree. The market is saturated with used bikes and that's one of the elements turning the industry upside down. I worked in a shop in NC and almost daily last year to current someone walks in and asks if we will buy his/her bike. Best bike deals are used at this point. Bicycle Blue Book helps bring reality to their value.
I am a long time mountain bike rider and supporter, however prices have just gone stupid…. This reminds me so much of the car market, to much greed for the product. I don’t care anymore about upgrading my ride in the next year or so. I spent big money (to me) on a Giant trance advanced 2 years ago. Never again will I fall for that trap. It’s just not worth it guys, buy something used, and ride for you. Don’t ride for anyone else but you, enjoy your time in the woods and who cares what who is riding. Enjoy life …..
The problem is even with there discounts, the bikes are still to expensive for the riders , not everyone has a extra 3500 dollars to spend on a new bike. With everything going up around them.
I’m a 70 yr old w serious heart issues but got a new shot @life w a Focus Jam2, have been flogging it for 6 years now (@ t hard end level..still love tech DH riding) SUPER impressed w t build quality (I’m not pushing Focus here) it just goes on+on (2nd motor now)… BUT, to replace it w something fresh I will probably have to sell my collectable ‘99 mx5 as retired people generally r living in a restricted financial “bubble”.. so I kinda agree w what’s going down. Bike manufacturers “business model” has bin too greedy… a LOT of us r prepared to make do + replace parts as required.
It makes sense that Trek needs to dial back so much. I think leisure, of any kind was on a decline even before Covid. I hardly see anyone on new bikes. It’s mostly older folks on older bikes. Younger people are fine with sitting inside, looking at their phones. Does anyone play golf or tennis anymore? lol
Anyone with a brain could see us going back to pre pandemic??? Except the top executives of some of the bike companies!! Huhhhhhhh haaaaaaaa! Now we now why these big decision makers get paid so much!
I’m 38 and just bought my first new bike in 10 years last fall, I snowboard and I disc golf. 2 of my buddies did as well. But we only got new bikes because they’re on such good discounts. (Sale) Prices are finally back where they should be. Can’t wait till vehicles do the same
The only people I feel sorry for in this are Trek's employees. Back in 2021 Trek opened a corporate store in our very small market. 3 miles from our LBS who had been a dealer at least 20 years. I sent JB an email voicing my displeasure and that I thought he was making a mistake. Basically got told "we know our business, too bad." Well now here we are. Karma
I don't disagree there. I feel bad for both sides when it comes to people that are on the LBS side, employees of Trek and the racing teams that are going to get funding cut.
More karma. Bought a Trek. Discovered the model was one of the few not supported by a manual or spec sheet showing parts or torques. Contacted Trek. They said “just bring your bike to us for servicing”. LOL. I told them that’s not something I’m going to EVER do. Quite possibly my last Trek (and I buy for kids and grandkids). Bike repair isn’t rocket science. A few model special tools and some mechanical sympathy. Trek it seems, is on the wrong side of reality, And don’t get me going on the “why tech” approach to justify the astonishing price of a Madrone.
If the model without a component / specification sheet presumably cannot be serviced correctly by a user, then how can a Trek store do any better if they also cannot get this information ?@@paulgrimshaw8334
Don’t say, “never”. You never know what the future holds. This is just the start of the sales. One company, which I will not mention, is sitting on a billion dollars worth of inventory. They have to get rid of it. Even if that means slashing prices by 75%. At some point it would be cheaper for them to give it away as opposed to storing or destroying it.
Back in 2020 ,I purchased a Fuel EX 5. Entry level, most affordable to me. I paid $2200 ,it had gone up after my purchase, and came back down again and sits at $2499 right now. The thing I hate is, is some higher priced bikes are having their prices slashed. And Bikes from other companies are getting huge sales. I can't afford a new bike, but the dealer is trying to get me to upgrade parts on my bike. And the area I'm at seems not to be hit by inflation. People are still buying expensive bikes, while every trail is being turned into freeride trails. However things work out. I believe I'm officially priced out in the bike market.
The 10k bike killed the bike industry. They literally killed the goose to get to the golden egg. When I dirt bike cost half of what a mtb costs. I knew it was over. E-bikes are next.
Ebikes are the problem as this is what many people are purchasing . When I'm out and about urban cycling or on rail trails , I'd wager 30% of the bikes I see are E-bikes.
Within the last few years Trek opened a retail store in my hometown. Myself and wife ended up buying new bikes from them and the guys who work there are always so helpful and friendly whenever I've needed bike advice or something looked at so I hope that store and team will be safe. I do often pop in just to browse and I'm often the only one in there so its quite worrying. But last time I asked them, they said they were always busy preparing bikes for customer orders. I hope their definition of busy is the same as what the higher up's think.
I consistently buy 4-5 K aluminum bikes and swap a few things to get it how I want. I'm a super avid rider and I don't understand why people think they need $8000 carbon bikes to have a good time.
Well I will say, carbon is very light and makes for great bike frames. However, why you would spend thousands on them is beyond me. I bought a 2011 trek madone for $650. Weighs nothing, is stupid fast, and has quality components that are still better than the junk that comes on road bikes that are even 2K
I dont feel sorry for the bike companies. A lot of them are selling 2k bikes with basic components. Choosing bikes for me and my partner last month was a nightmare. We ended up with Scale 950 and 960 2022 models with nice discounts.
I just can’t wrapped my head around spending motorcycle prices on a mountain bike. I was in the market for the fuel exe, instead I got a low hours, street legal ktm 350 for less $$
@@dadventuretv2538Most people “want” a dirt bike but settle for a Mtn bike because they know they will never be able to ride it to its full capability and are afraid of getting hurt or dying. And they most likely own a car and have no possible way to haul a dirt bike and the necessary gear. 🤷🏼♂️
@@daviddoucet2220 I don’t think either you or I are qualified to say what “most” people want. But I would surmise that most people who buy a mountain bike want to pedal, assisted or not, not use a throttle. I know people who do both, the minority, and those that do one or the other, most of them. None of the people that I know that only do one do it because they really wanted to do the other. I’ve done both, and they are both fun in different ways- mountain bikes can ride trails that dirtbikes can’t or that would suck on a dirtbike, and dirtbikes can do things because of the motor that mtbs could only dream of doing. Btw- do you even know what the same level riders as the moto ones you are referring to are doing on mountain bikes? Yeah serious injury or death is just as much a risk. But one thing I can say from first hand experience about “most” people is that most dirtbike riders are not using them to their full potential or doing the stuff where they might be afraid of dying- most dirtbike riders are not sending 80 footers just like most mountain bikers arent sending 60 footers and 30 foot road gaps . That’s a pretty small and elite group, and if you think that is most riders of either one then 1. You ride with a very high level group of riders, or 2. Don’t do either and watch too much RU-vid, or 3. Live off the glory of others that ride the same machine as you.
During the pandemic Trek and other MTB companies find themselves in the same boat automakers do. They struggled to meet demand, ramped up production and four years later there’s inventory that wont move.
What are saying is so true. Im in Cape Town. Bought a Stumpjumper Comp Carbon with added extras worth almost more that the bike for a third of the overall cost. Our best bike shops have so much stock and they are discounting everything! The market is saturated with options and the tech level of bikes have peaked way past what normal riders will ever need.
Was thinking of trading my two year old Trek mountain bike until I checked the value on the bike blue book. About a quarter of what I paid new. Selling it outright would be about half of what I paid. Think I will keep it.
That’s pretty much how I was able to buy mountain bikes for my whole family on a budget. Facebook Marketplace is littered with lightly used bikes for a fraction of the price. For $200-$400 you can get a hardtail in my area with a good air fork and hydraulic brakes.
I just visited a Trek store here in Houston and honestly I was stunned how many $1500+ bikes they had and how few sub $1500 bikes they had available. Seems to me it should be the other way around.
Well most brick and mortar retailers of recreational equipment want to grape their customers, so don’t feel too surprised. Go to your LBS, have them fit you to a bike, make note of what they tell you, then shop online or used. You’d be surprised how many new condition bikes are available in the aftermarket because the original owners discovered riding a bicycle can cause you to sweat. 😂
most businesses ate downsizing right now, I work in medical supplies, I deal in everything from CT scanners, x-ray machines all the way through the catheters and diapers. The board decided to shut down our Minnesota and Jacksonville location. Things are about to get rough in the economy.
Most companies have way too many models. I have seen this as a bike dealer for years. Too many colors, spec levels and then niche models. Consumers have way too much choice in each line-up. The reason bikes are too expensive is due to the inventory and variety of sku's. I have seen these bike brands priority has been to sell to dealers, not the end consumer. Pushing stock on shops with little concern to what margin your average bike shop is able to maintain. Big reason I dropped major brands years ago and focused on smaller unique brands and building each frame to what the customer's needs.
Purchased a Pivot Switchblade last October for $5K - $3.5K off MSRP. Seems like I could get an even better deal now. All leisure items are falling in price - RVs, boats, sports cars, golf clubs, bikes, motorcycles, and, of course, Sprinter vans - so long van life. Covid and $12T pumped into the economy created an asset bubble.
I’ve been biking seriously bout 11 years. My first “nice” bike was a lower level, mid range aluminum Trek. When I first road it I compared it to moving from a Yugo to Cadillac. I later upgraded to used carbon then to new carbon. I swore I’d never pay the prices, which I eventually did. Did I “need” the bike I bought? Absolutely not. My income doesn’t depend on my riding. I feel it’s like lots of things. As you become able, you upgrade, if it’s worth it to you. The only observation I’d make is that there now seems to be a larger gap between lower level entry bike to the “lower level mid range” bikes. Very few “need” XTR and carbon. Is it nice? For sure. However, a Costco bike is not gonna handle the abuse serious MTB’rs put their equipment thru. I learned that the hard way. Just my opinion…
Several major issues exist currently- bikes are far too expensive, infact a lot bikes today are not only more expensive vrs 3 yrs ago but also the spec/ parts on todays bikes are cheaper /worse than 3 years ago . Then covid taught people you don’t actually use your bikes and so the lasting memory from covid is bikes aren’t worth it unless there’s a reason to use them very regularly- not to mention todays generation would rather play an online game than go outside . Used e bike prices are tanking and too many new models are coming out . Brand new e-bikes are now stupidly expensive. The bike market has got itself into a right mess
Bike store in my area is having a "Buy One, Get up to Four Bikes of equal value sale" to clear out stock. Other stores keep extending their "spacial sales days" from days to weeks.
The buy one...get several model is crazy. It really tells you where inventory levels really are. Otherwise, they would just discount bikes to that price.
For about half the price of a full suspension mountain bike I got a full suspension e bike...I really wanted a full suspension mountain bike for the exercise however at that price the e bike made a lot more sense
I just picked up a brand new 2024 Salsa Blackthorn (MSRP $3500) for $1760. There are companies out there still listing the frame (no fork) for $2000. The industry is racing to the bottom. Now is absolutely the time to buy a high end bike.
Plus all those corp stores were a mistake. Very hard to manage a chain of Bicycle stores. Performance had a great thing going until they started opening Brick and mortar locations. Just another ball to Juggle.
It’s hard to make sales goals when you don’t keep stock. I’ve been looking all over for a trek marlin 6 or 7 gen 3 in a medium and haven’t had any luck at local dealers. Even on their website they don’t have them in stock. Not to mention they continue to have their old versions up that aren’t even available
The prices for the new slash doesn't look like they are learning the lesson. Not just trek tho, any bikes that just been released as a new gen model lately, are still selling with pretty steep price tag. Just saying...
I wonder if they think that it is such a departure from their normal suspension designs that they can...at least in the short term? I agree though. They need to not go down that same road.
I don’t think it’s a bad thing at all. Consolidating skus and not having 10 different bikes for the same model is a good idea. I think specialized seen the writing on the wall and seemed to do pretty good selling most of the 23 bikes (we made too much sale they called it). Being too late to discount can be bad for biz
Mountain bikes are the most over priced thing I have ever owned....and there pretty worthless second hand. The cycle market must be massive, as they aim a bike at every member of the family, so to speak. I know what I spent on my son's mountain bikes as he grew up, oh and yes they grow out of them faster than you can shake a stick. I,m currently looking at buying a new emtb here in the UK and not every manufacturer seems to have any stock? and yes there are some discounts but not all the sizes. My last point I really was interested in the pinion MGU Bikes that are coming out, but at £10,000 pound plus !!..... It's just as bad as those forks.... ridiculous.
i wouldn’t say Trek are in any more trouble than the rest of the industry. If anything they’re A lot better of than brands say specialized scott etc that are having ridiculous sales constantly to move old stock. When i comes to skus, it’s A weird one because A lot of the cuts will be getting rid of the bontrager equivalents to the new trek versions. Not as bad as it sounds…
My mountain bike from Norco costed me 1600 dollars. The store had a storewide 20% off sale. It is a Norco fluid FS A4. My dirt jumper the airborne cro-hawk retails for 700 and I bought it on clearance for 454 dollars.
I really think it’s probably a lot to do with how good bike got post 2017ish. I have no real want to buy a new bike from my 2018 yt Jeffsy I still love the bike. I mulleted the bike. Reach is like perfect for what I like. Even trying new bikes I still like the same reach. It has all after 2020 RS ultimate suspension. One up dropper. The longer lower slacker really some companies are coming back on. I can’t ride lower bikes in my area because I’ll pedal strike or hit my BB too much. Reach is right where I like it around 2020 and a 66° ha on a trail bike is perfect imo also. I also have a shorter travel bike from 2019 for my flat general trail riding same story. Reach is 465 love it. All fox performance elite suspension. Good dropper and bars. Bikes efficient and fun. Have 0 reason to upgrade. Nothing I demo feels that much better. Maybe a little more efficient but me getting in shape would do light years better for me than a slightly more efficient pedaling bike.
I don't know how there could be an over stock of Trek bikes. When you go to a Trek store and say I'll have a Rail 5 or 7 or any eMTB, guess what they don't have stock and you have to wait 4-6 months. It's about keeping prices high. Prices are not a pre pandemic levels they are still at peak pandemic pricing. Basically all bikes and parts are way over priced you can buy Motos cheaper than some eMTB's, and as for used pricing they too are high unless it's a Shimano powered bike but even they are around $6-7k for a 2-3 year old bike with around 3000-4000km on the clock and needing a new drive train. Just checked Bike Excange Australia for Trek or any brand with a Bosch motor, and yep the price are still astronomic for both new and used. Sales targets and projected profit forcasts are just refined bullshit.
6 месяцев назад
In Honduras the prices are frezee in the pandemic prices
I don’t understand why all these bikes cost what they cost. My suspension kit on my Bronco wasn’t 6k lol. I would love to own a full suspension bike but I don’t see the value in them.
If they were to drop their prices more people would buy them but people would rather spend a couple hundred dollars for a Walmart or Canadian tire bike compared to thousands of dollars for a bicycle.
Trek's situation may also have to do with their terrible quality control and even worse costumer service. Unfortunately i had to deal with both at once. Bought a bike. The next day checked the bike more thoroughly. It was full of scratches everywhere, carbon showing, and even a carbon malformation. Took the bike back. Second bike arrived also with paint issues. At the first glance it didn't look too bad. They offered me a symbolic discount and promised to give me a touch-up pen as soon it was available, just to make me take the bike home. I did. Next day I've found a bunch of other problems. They didn't care. Refused to change the frame. Only focused on the first small paint issue and ignored everything else. The touch-up pen should solve everything. After I've finally paid the bike they told me there wouldn't even be any touch-up pen. It's too difficult to reproduce. I should take the bike to some car paint shop and fix it
Trek makes great bikes but their quality control sucks, the paint is Chipping as hell, Headset was rusty and creeking after 200 miles (there was almost no grease in it) and the main pivot bearing wasnt pressed straight into the frame, it was stuck and creeking, so it ate up the bolt in a few rides, after fixing all this crap, applying New bearings and using a lot of grease, bike is silent and rides perfectly fine. You guys maybe wont believe it, but the best bikes i have owned so far, were from Canyon, no creeking, no loose stuff, no bearings changed so far.... My New Santa cruz is also almost perfect but there are some smaller issue here and there, but it rides better than the trek and my Canyons....
Giant Penrith , in Australia have kept their prices high at MSRP in spite of this . Independents like Cycleworld Concord , in Sydney offered discount pricing on Giant which is more reflective of the times we are in . A neighbour bought a Talon e3+ at Penrith and got his " fingers burnt" to the value of about $700 dollars . He purchased without consulting me first . The pedalec is starting to fall apart already .
I think Trek have priced themselves too high, the new Slash is a perfect example of that. They haven't reacted quickly enough, it should be the boneheads that came up with those sales numbers and strategy that lose their jobs.
If I'm not mistaken, Trek isn't a publicly traded company as stated in this video. It's employee/family owned. Inventory (which sits) not turning is expensive. To my eye, Trek executives are doing exactly the right thing, albeit, late perhaps to place the company on a firm foundation. Firm found is defined by "not losing money. It takes serious wisdom and business experience to manage a company through normal times, let alone the largest boom market in bike manufacture history. Give them credit for right sizing which means don't spend more than you make.
Having just gone through purchasing a new trek mtb I can say i don't agree with some of the statements from the CEO. There was almost NO stock of mid priced bikes in a medium size 29'er. They don't have a ton of stock of most bikes people would be buying. According to my LBS trek stopped/slowed production late last year and they estimated trek will run out of bikes this year. Just my two cents, either they produced too many high end bikes or really underestimated their largest buyers. Also agree with most of these comments, these things are so expensive for what they are, granted they are excellent bikes.
Apparently not.. they’re releasing new models like candy.. case in point, there’s 3 gens of Checkpoints for sale.. so doesn’t sound like cutting back to me.
The problem is the mountain bike community in a whole has been killing their customers with ridiculous prices and they arent making it up on service. No repeat buyer's and its their own fault. The entire mountain bike community not just Trek. For instance my sons race motocross and mountain bikes routinely cost as much or more than motocross bikes! Not one person can justify that stupid cost
I'm considering an eMTB and Trek has FORTY FIVE (45) different options across the caliber, fuel, powerfly and rail models. That is INSANE! How can they justify that many different models? How many eMTBs are stores supposed to stock? Where is Trek storing all these bikes? What were they thinking?
How they "justify" is simple if you dig in. They are a global brand and what sells well in one market, can't be given away in another market. No bike shop (not even the ones they own) can stock all the skus - the companies know that. It even varies by region within a given State. As an example, lower elevation States sell shorter travel mtn bikes in higher volume and higher elevation States sell longer travel bikes. As a global company, you have to have the skus to cover the bases or another company might get an advantage. That being said, ALL BIKE COMPANIES are looking to cut sku's right now and that should be a good thing for everyone and it will simplify the manufacturer's Supply Chain to bring products to market faster and they can do more volume of fewer skus to increase profitability. Works for Manufacturers and Retailers.
Wow very interesting. Yep the second market in NZ has definitely tanked, and that goes along with a lot of other sports/hobbies like water sports. The cost of living is so high and discretionary income has dwindled. More about keeping employment, a roof over your head and food on the table.
This didn't surprise me at all. I said more than a year ago that brands are going to run out of customers willing to pay $10k or more for a bike very quickly. I predict a fire sale on e-bikes sooner than later. On the other hand, my local Trek dealer is discounting some pretty sweet gravel bikes...
It's going to be discounts across the board for sure. E-bikes will see the same thing but they have also kept the market up a little bit by being something new.
TREK have priced themselves at Ferrari levels whist being the Ford of the bike world. Specialized have done the same, they are the mainstream high volume manufacturers, and cannot price themselves at the ultra high end.
I left Vail YEARS ago. One reason was I didn't need to keep up with the Jones'. I don't need new skis EVERY year. I DON'T need a new bike every year either. I'm still happy with my '21 trek. And my '16 GT. and my '04 Tacoma. These industries OVER produce.
What I am seeing out here is that my little $2000 e-mtb that runs better than the day I bought it even with 6000 miles on it is a much better investment than a $2300 fork.
I`m riding a `22 Nukeproof scout, and a `21 MetaAm. I`m happy with both so why would I want to change? For what I`d get selling them, I couldnt replace with equal "quality"...#notforsale
Same. I've got a 2018 trek fuel. If I sold it, I'd be lucky to get a grand for it. It's a great bike so why would I just to spend a chunk on top just to end up with a bike that's probably no better but a bit shinier for 6 months.
28 mph PAS is not good enough. They need a brute model for thrill seekers. 35 mph Throttle Only. 60V 2,000 watt peak. 40 mph PAS. Im in line with $5k for that full suspension city bike with rack and fenders.. Best lighting system .. high end gears and brakes.
Sorry but every trail/enduro MTB I've looked at last year and this year is greater than or equal too a 2024 Honda 300L Rally edition. Really a pedal bike more dual sport bike......something is very wrong. I could get forged light weight 18in wheels less than 18lbs a wheel and with Michelin PS4 for less. What is wrong with the bike industry?
this is nothing more than the adjustment after COVID boom of biking. Why overhype it? If trek is dead, probably would mean the whole industry went down. This really is incoherent statement from many people because lets be honest the flagship bikes are still climbing or mantaining their prices. Im talking about fully kitted bikes are not going down from 10,000 $ USD...
Huge shock. MTB's are absurdly overpriced recently. And yet somehow none of the big box brands have made the effort to match the DTC brands that are at least putting out competitive prices. When you see something like Canyon or Commencal pricing a similar bike to a Trek for damn near half the price, no wonder the big box brands are "dying".
I used to buy a 3 to 5k bike every 3 years. Now I have 4 bikes that do everything. Fact is new bikes are too expensive for only something marginally better over what I already have. Maybe with the exception of a new disc brake road bike. These e shift things don't appeal to me especially for the frequency I ride. I also could buy 10 new bikes but nothing interests me.
Two years ago I bought a Canyon Gran Canyon 9.0 for almost 2000€ and I almost cried. This is my most expensive bike to date and might be for a long time. The bike is good though.
6-7k for Deore and rockshox Judy is game-over for industry ...This event will bring them down to Earth ! Remember carbon even high-grate one is cheap to make! really cheap! back in 2000s it was a big and hard thing to do! now after 24 years it really cheap! This brands starts to want to become like Apple ...but they cant ...they become way too greeedy ...like Harkonens
The industry needs to stop trying to have the latest thing and have a bike you are happy to ride for 4 or 5 seasons. My 2022 enduro is still relevant and would have lasted me 4 seasons had i got it when it released. Next race season ill be on a udh for t type. Avoids tuneup. Maybe a yeti. 160 Either way 4 seasons is pretty good racing.
