Trivago vs. Hotels.com: Who has the better performing campaign? 

The return of the Adquirer sees the launch of a new format, replacing 4 articles with one all-encompassing, hard-hitting and insightful head-to-head comparison between two renowned advertisers. This month covers travel titans: Trivago and Hotels.com: We compare their campaigns and analyse how they deploy their differing creative strategies to cut through the congested travel marketplace.
So, how do their approaches differ, who has the most effective and efficient campaign, and (most importantly), how can you apply these learnings to your own TV advertising activity?
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