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TRUE STORY: How ROLEX Became The Most Popular Watch Brand Worldwide 

Luxury Bazaar
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How did ROLEX become the most popular watch brand in the world? Watch this video to learn the history and steps the watchmaker took to claim its place at the #1 spot!
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30 сен 2024

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Комментарии : 121   
@doperdr
@doperdr Год назад
business is low, lets talk about rolex and try to keep the hype going 😅
@TheAceswyld
@TheAceswyld Год назад
Just like Porsche Suttle changes and perfection
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
No doubt! Really speaks to the timeless nature of Porsche cars and Rolex watches 😁🙌
@freedomworks3976
@freedomworks3976 Год назад
For sure 😊
@frankphilpot3492
@frankphilpot3492 Год назад
Marco, you and Roman put out a really informative and educational video on Rolex. I learned alot more about the brand today, thank you. Didn't Paul Gosteli patent the micro rotor back in 1955? I know Patek used them back in the day. Great video!! 👍 👏 👏
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Awesome to hear this feedback Frank! You are correct it does date back to 1955. I meant to say newer variations after Rolex's release of their perpetual winding system but should have specified the time period I was talking about. The picture of the Patek micro rotor is more so just for context so people see what I'm talking about if they don't already know what a micro rotor is. Thanks as always for your support my man 😁🙌
@ketuser
@ketuser Год назад
boring, boring, boring ... deadly boring a brand that has become a parody of itself today
@ishy3220
@ishy3220 Год назад
I am a huge AP guy and I have Royal Oaks, Offshores. But still enjoy wearing my Code 11.59, they are not as bad as everyone makes them out to be.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Not sure how it relates to this video but I totally agree!! Code 11.59s are fantastic and definitely underrated 😁🙌
@felipec2157
@felipec2157 Год назад
Mark the King of the Hill! 🎄✌🏼
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Bearded Bobby!! 😂😂😂
@christopherriley5215
@christopherriley5215 Год назад
The Ultra Deep is a vastly better the the Deep Sea Challenge. Omega made a watch that can be worn and purchased (with a small wait time). Rolex made a clock with a strap attached that you can’t buy.
@876OneMainLLC
@876OneMainLLC Год назад
big ups to marco... your knowledge, your presentation and humbleness is superb!!! the most professional person at LB.... 876 KINGSTON JAMAICA... CANT WAIT TO HOPEFULLY MAKE MY FIRST WATCH PURCHASE FROM MARCO OR KEVIN... whenever i get a visa
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Really appreciate the kind words and your support! Whether with me or with Kevin, you will be in great hands for sure and it would be a pleasure to help you get your first watch purchase through us 😁🙌
@producermichael4.
@producermichael4. Год назад
☝️☝️🤝☝️☝️ *CONGRATULATIONS* 🍾 *You are a lucky winner* 🍀 of my ongoing giveaway section Send me a direct message on *TELEGRAM* to claim your prize 📦
@OOTWW
@OOTWW Год назад
It's incredible to witness such a young guy speak to an industry veteran like Roman as if he himself has been in the business for just as long! Not to mention, he holds his own and knows all the right questions to ask someone far more experienced than himself so that Roman can share the amazing nuggets of information he has learned in his 20 years in the business. Amazing job all around guys!! 👏
@Kevin-ef9rz
@Kevin-ef9rz Год назад
Fr
@kregyuna3805
@kregyuna3805 Год назад
Tru
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Always extremely humbling to read something like this and I can't thank you enough for the kind words! I really appreciate your support on this video, thanks so much!! 😁🙌
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
@@Kevin-ef9rz Thank you!! 😁🙌
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
@@kregyuna3805 Thank you!! 😁🙌
@The_real_Mr_Ghost
@The_real_Mr_Ghost Год назад
Great job Marco 👌,.......watch out Tim Mosso!
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
😂 Haha I appreciate that! Tim has been a staple in the watch community and is a tremendous asset to watch collectors. No competition from me, just appreciation for what he has done 😁🙌
@oneal14attnet
@oneal14attnet Год назад
Interesting video! I own several Rolexes and simply love the brand. When folks complain about their lack of innovation they fail to understand Rolexes history. Patek had to wait until Rolexes patent for the automatic movement (originated in 1931), expired before they came out with there’s in 1953 with the cal 12-600 AT. Rolex was also in on the development of the silicon hairspring (but chose not to use it). They are an amazing company. Look past the hype and there is quite a bit of gravitas. Keep up the good work.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Thanks for the kind words and I totally agree with you. That history doesn't just disappear because people forget or choose not to remember it. There is no doubt Rolex is a historic watch brand that has contributed a lot to the industry apart from just increased visibility 😁🙌
@kasperpetersen6856
@kasperpetersen6856 Год назад
The micro rotor is not a new variation. Back in the 50's Universal Geneve startet with them, with the Caliber 215.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Yea that's correct I meant to say newer variations after Rolex's release of their perpetual winding system but should have specified the time period I was talking about. The picture of the Patek micro rotor is more so just for context so people see what I'm talking about if they don't already know what a micro rotor is 😁🙌
@null1808
@null1808 Год назад
I like Rolex; but I hate to see how they are treating their customers recently with the whole snobby AD network and treating their customers badly. Those decisions are turning me off from the brand and more onto other brands.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
I don't disagree with you at all. It's a shame because I truly believe Rolex makes an incredible product but there is absolutely no doubt that their service from ADs in recent years as the popularity of Rolex watches has exploded has been abysmal. I can appreciate the fact that AD reps have to deal with a lot of nonsense but that comes with the territory. No reason to at all to show poor form and turn people away simply because they can't outright blackmail a customer to buy something that they don't want 👍
@metmonsters2804
@metmonsters2804 Год назад
Marco - Put your batgirl back on (or better yet, let me borrow it for a while)
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Haha since we were doing a Rolex video Roman asked to swap with me so I got to wear his Marcus AP while he wore my Batgirl otherwise I wear my Batgirl pretty much daily 😁🙌
@mattwilson9585
@mattwilson9585 Год назад
Pure ALLURE Cause it ain’t anything special in regard to movements or finishing
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
I actually tend to disagree with this as it's really about perspective. Rolex makes tool watches, they're not meant to have intricately bevelled bridges and other intense classical watch finishing techniques. What Rolex watches are meant to do are withstand bumps and shocks and extreme conditions while still keeping accurate time which I think there really is no other brand in the world that can perform this task as adequately as Rolex. Another point that I think is also lost on people is a point we made in the video.. if you look at a Submariner when it was originally released in 1953 vs the modern references, you can see the DNA which has remained mostly unchanged apart from material and technical upgrades. It really speaks to the timeless nature of Rolex watches!! 😁🙌
@johnburgess6572
@johnburgess6572 Год назад
To me... Rolex presents exclusivity that everyone wants to have and they have beauty and durability.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
I totally agree! It's a point we made in this video.. if you look at a Submariner when it was originally released in 1953 vs the modern references, you can see the DNA which has remained mostly unchanged apart from material and technical upgrades. It really speaks to the timeless nature of Rolex watches 100%!! 😁🙌
@007-i6z8v
@007-i6z8v Год назад
I went trough most brands in my 25 years of collecting and not one was so perfect all around from service to product quality as the crown! Not even Patek and Lange! Great presentation guys, keep them coming!
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
This is definitely fair and I know many who share a similar experience to you. There is no doubt regarding the quality with which Rolex watches are made and the undeniable feeling you get when putting one of their watches on wrist. It's indescribable but you just know its there when you experience one of their watches in the flesh. Thanks for the kind words and support on this video 😁🙌
@hbmex1928
@hbmex1928 Год назад
When I bought my first Rolex in 1989 (Submariner), a work colleague who was also a reserve Army Special Forces Green Beret told me “A Rolex is a plane ticket home from anywhere in the world”.
@otis4482
@otis4482 5 месяцев назад
i dont know for certain but some austronaut probably wore his rolex in space by now just saying ...
@tlr-nut7275
@tlr-nut7275 Год назад
Rolex is a great watch at retail price. Paying $25k for a green Submariner is not a good buy. It simply isn't worth that.
@scottallan3327
@scottallan3327 Год назад
I just wish Daytona was 40mm, i feel it would look so much better. Not 38.50mm
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
As someone with a tiny wrist I love the size but totally understand where you are coming from of course 😁🙌
@Lakesidelegends
@Lakesidelegends Год назад
Good video although I feel you guys missed the mark on the boom of watches 4-5 years ago because of Instagram / flexers / influencers / rappers.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
No doubt of course social media played a huge role in Rolex's rise to popularity but it's a topic we covered pretty extensively in the past and not to mention so many others have also. So I really didn't see the need to discuss it at great length as there was a lot I wanted to cover and a lot more knowledge and info I wanted to hear Roman speak about than the social media hype side of things. Hope this makes sense 😁🙌
@james6048
@james6048 Год назад
They conquer the air, they conquer the sea , they conquer CPO
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Haha will be fun to see how that evolves over the next few years for sure 😁🙌
@drbobsnightmare2521
@drbobsnightmare2521 Год назад
I like Japanese watches.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Japanese watches are great 😁🙌
@cookingwithwatches
@cookingwithwatches Год назад
Всегда приятно слушать Марко. Очень знающий молодой человек. То, что касается Daytona. Я считаю, что Daytona слишком преувеличена. Даже Explorer 1 лучше часы чем Daytona. Это лично моё мнение.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Спасибо! Daytona, безусловно, «раскрученная» модель, но я думаю, что с точки зрения дизайна она не намного лучше, чем Daytona. Как всегда спасибо за вашу поддержку! - From Google Translate 😂😂
@cookingwithwatches
@cookingwithwatches Год назад
@@MarcoFerranteWatches I agreed with you Marco. As for me it all depends who wore the watch and the story behind it. Thanks again for the great content. Happy New Year to you and your family ❤️
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
@@cookingwithwatches Thank you and likewise! Happy holidays and wishing you lots of health and wealth in the New Year 😁🙌
@lv293
@lv293 Год назад
@marco your killing it each and every time your on here. Keep up the good work! Like, comment and subscribe.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Thank you my man appreciate it!! 😁🙌
@producermichael4.
@producermichael4. Год назад
☝️☝️🤝☝️☝️ *CONGRATULATIONS* 🍾 *You are a lucky winner* 🍀 of my ongoing giveaway section Send me a direct message on *TELEGRAM* to claim your prize 📦
@sandorvarga.6982
@sandorvarga.6982 Год назад
SUCCESS.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Thank you! 😁🙌
@TLR28
@TLR28 Год назад
1963: Rolex tests the Space-Dweller watch (a rebranded Explorer ref. 1016) in the Japanese market after the NASA goodwill tour. So although they did not conquer space they played on the NASA tour!
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
You are correct! Totally forgot to mention this and it's often forgotten about whenever collectors talk about the wristwatch race to space. Great point and thank you for sharing!! 😁🙌
@Ex-PokerGuy
@Ex-PokerGuy Год назад
Rolex is the only watch brand i will ever own. Other brands are pretty much all garbage...especially Richard Mille. The look and feel of them are as cheap as a $5 Walmart watch. I wouldn't wear a Richard mille if you pay me to.
@dannysimenauer5745
@dannysimenauer5745 Год назад
Nothing wrong with staying with Rolex if you can buy it at retail. However, it is frustrating when a new watch customer walks into an AD and has no chance to ever buy one at retail. AD's don't even try to accommodate new customers. So a new watch customer has 2 choices: 1. buy Rolex from a grey market dealer, or buy another high quality brand other then Rolex.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
That's fair given the fact that Rolex does make an exceptional product. But I wouldn't be so dismissive of other brands as there are so many incredible watches from other brands to explore, discover and ultimately, collect!! 😁🙌
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
@@dannysimenauer5745 Yes I tend to agree and not to mention the fact that brands are becoming increasingly competitive by releasing really tremendous offerings. Some amazing watches from not so popular brands for collectors to discover, explore and ultimately, collect!! 😁🙌
@dannysimenauer5745
@dannysimenauer5745 Год назад
@@MarcoFerranteWatches Agreed, other brands are fantastic and I am buying them. Omega especially is a great alternative to consider, and so many others.
@AdamMurrayLive
@AdamMurrayLive Год назад
Great video and awesome content as always!!
@SauceHot1
@SauceHot1 Год назад
My reference 5512 was the SUB Steven McQueen wore
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
5512 is a legendary reference and just a classic and pure tool watch! Absolutely love it!! 😁🙌
@SauceHot1
@SauceHot1 Год назад
@@MarcoFerranteWatches inheritance from my grandfather , after Biggie said “Put your Rollie in the Sky wave it side to side” then I found out my grandfathers watch was a Rolex he was the coolest person ever in my eyes after that . I own a 2021 Santos and a 2012 Breitling Nav , looking for 18038 daydate feel like it’s the best bang for the buck having it weight in gold instead of buying a newer datejust ✌🏽
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
@@SauceHot1 Nice, that's always awesome to have that family connection. I tend to agree with you that yellow gold daydates have become and just are generally extremely underrated!
@andyholton7959
@andyholton7959 Год назад
As always grate job, and happy holiday, and that’s a sweet watch your sporting Marco👌🏻
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Thanks so much for the kind words Andy and likewise happy holidays to you and yours!! 😁🙌 Haha it is, since we were doing a Rolex video Roman asked to swap with me so I got to wear his Marcus AP while he wore my Batgirl 👍
@MaxPainMSF
@MaxPainMSF Год назад
ROLEX🇬🇧🇬🇧🇬🇧🇬🇧👊🏾😎. Big up LB Gang
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Awesome! Thanks so much for your support 😁🙌
@structurescience
@structurescience Год назад
Excellent!
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Thank you!! 😁🙌
@producermichael4.
@producermichael4. Год назад
☝️☝️🤝☝️☝️ *CONGRATULATIONS* 🍾 *You are a lucky winner* 🍀 of my ongoing giveaway section Send me a direct message on *TELEGRAM* to claim your prize 📦
@abrahamwann1586
@abrahamwann1586 Год назад
Great Episode Marco and Roman. If you ask 99/100 people what's the best watch, they would say Rolex. It's just been put everywhere in our faces that we've been brainwashed. But in the end every brand would love to have Rolex reputation. Lots of love from Australia. Abs.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Totally agree with you 100%. They truly are the best marketers in the business. Thanks as always for your support 😁🙌
@affilinet
@affilinet Год назад
Its also luck in choosing the right name and logo. Rolex is kind of a mix between royal and luxury and then you have that crown as a logo. Names and Logos matter alot for brand recognition.
@rejnormandin4658
@rejnormandin4658 Год назад
Marco , legend !
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Merci beaucoup!! 😁🙌
@vpetmk
@vpetmk Год назад
This small kid is starting to annoy us with his immense knowledge. People who know everything are dangerous
@AkashikEquusZulu
@AkashikEquusZulu Год назад
Apparently Hillary and Tenzing wore smiths on the climb up and only got the rolex's out when they sumitted and put them on for photos!! All the sherpas were wearing Enicar's and that's where the Enicar sherpa guide came from!! But I bet u knew all that anyway,I just love that story. Thanks for the video guys 👍👍
@GG.510
@GG.510 Год назад
First ! Lol
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Awesome!! Thanks so much! 😁🙌
@darthsimon4393
@darthsimon4393 Год назад
Roman! What the heck is going on with the hair? You gotta a duop curl in front going on... lol
@markk2453
@markk2453 Год назад
conquer the wooooder. Philly accent. 😛
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
😂😂😂
@lukerobeson9957
@lukerobeson9957 Год назад
#marco
@freedomworks3976
@freedomworks3976 Год назад
“ my Rolex came into the room first , so everyone could see it “. 😂😂😂
@conradcoolerfiend
@conradcoolerfiend Год назад
great video marco!
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Thanks my man!! Appreciate you! 😁🙌
@gyang333
@gyang333 Год назад
Roman, you do Marco disservice branding Marco as a 'prodigy' and then you talk about how Rolex never tried to make a spade watch when they released the Rolex Space Dweller...
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
The Space Dweller never actually went to space 😂 .. was a Japan exclusive release to commemorate the success of NASA's project Mercury
@gyang333
@gyang333 Год назад
@@MarcoFerranteWatches sure. But if it were successful in Japan and went into wide-release, do you think Rolex wouldn't have tried to have it flown in space missions?
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
@@gyang333 Entire assumption is based on *if* .. pure conjecture, no actual basis in reality. Rolex tried and failed with the Cosmograph which was released same year as the Space Dweller (1963). Whole point was for the Cosmograph to be Rolex's space watch - hence the name - which it failed to achieve. Rolex has since never really tried to make another attempt at creating a NASA certified watch despite some astronauts wearing Rolex watches in space such as the GMT and the Submariner
@gyang333
@gyang333 Год назад
@@MarcoFerranteWatches your comment was that Rolex didn't make a space watch. They did, it just didn't take off.
@leadixon
@leadixon Год назад
Marco is so knowledgable, what an asset to the team
@SHADOWDENNIS
@SHADOWDENNIS Год назад
Actually Rolex did and using meteorite dials so they beat omega with actual space material lol 😂
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
Haha true 😂
@stevenlonergan9180
@stevenlonergan9180 Год назад
Did I miss the part or did you forget to mention that Rolex operates as a charity
@kevm243
@kevm243 Год назад
It's very misleading that Rolex is run as a Charitable Trust / Non-profit organization... Technically yes (that's how they are registered) but there is actually very little proof of any charity. I believe Roman actually spoke about this in a previous video a while ago... best believe they are for profit and people (Owners) are making $$ hand over fist. I know Marco reads the comments maybe he will see this and give a more detailed explanation
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
​@@kevm243 Agreed with you here. So while yes technically, they are a charitable trust, Rolex specifically is ran more like a for profit business with some charitable initiatives and undertakings that they do such as providing numerous grants and scholarships especially in the fields of watchmaking and the arts and do a lot of public funding for schools and education centers mostly in Geneva. However, I do know that Rolex divests a lot of capital also into buying assets like real estate and land which I know they are rumored to own a lot of in Switzerland. That's as much as I know on the topic 👍
@stevenlonergan9180
@stevenlonergan9180 Год назад
Well yes, but still an interesting part of the story
@royramdeen8864
@royramdeen8864 Год назад
100% the money side did not exist the the brand Rolex 25 years ago, where I could of walked in my neighborhood jewelers store and buy a Daytona for $6,900 or a GMT master for $3,500, the days where a mechanical piece was loved and admired.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
I think the love for mechanics can still be present. But it takes an evolution in the perception of the minds of people. Lest we forget a lot of new collectors started collecting only a few years ago so it's natural for people to look at things from a dollar and cents perspective. Over time that natural evolution and progression to appreciating the mechanics and complexity of these objects comes eventually 😁🙌
@royramdeen8864
@royramdeen8864 Год назад
@@MarcoFerranteWatches Well said Marco, Hopfully people will learn to love and appreciate a lifetime of skill and mechanical engineering that's a marvel even today and stop treating it as a hedge fund... But that's the world today, that's the reality of the watch business..
@bradmcmahon1578
@bradmcmahon1578 Год назад
If I had a dollar for every time you said “right” I would have a John Mayer Daytona, right?
@bradmcmahon1578
@bradmcmahon1578 Год назад
Btw, love the content…right
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
@@bradmcmahon1578 Haha appreciate it! I promise I'm working on it, just tough not to get into repetitive speech patterns especially when you know you're being recorded and you're nervous. But will definitely try to continue improving.. right 😂🙌
@bradmcmahon1578
@bradmcmahon1578 Год назад
@@MarcoFerranteWatches that’s such a good response. I need to work on not throwing stones. Great job and I hope to buy a watch from you! Keep making great videos.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
@@bradmcmahon1578 Really appreciate it!!
@Dazulolwarrior
@Dazulolwarrior Год назад
I still have old magazines my dad bought when he was studying and working in the US. Nearly everyone one of them has a Rolex ad in them 😆 At the end of the day, they're great marketers that can back what they say with solid quality watches is my opinion.
@MarcoFerranteWatches
@MarcoFerranteWatches Год назад
No doubt, they are the absolute best marketers in the business and simply have one of the best products for the price to back that marketing up 😁🙌
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