"Sell your expertise, not your time". The moment someone realises this on a deep level, everything changes for them. I've seen beauty therapists go from back to back clients, working every hour that God sends and still only making 40K per year, to generating 200K+ per year by shifting to helping their clients transform, while working just 2 days per week with much higher quality clients. This topic is highly nuanced and most miss the opportunity right under their nose. Once again though Dan, you've articulated it exceedingly well and there's more value in this video than most $2000 courses.
Yes! Exactly. This guy provides so much value. That’s why the crazy growth and the devoted fans (I’m one of them). The week I miss a Dan Koe video or newsletter. I feel horrible.
By higher quality clients, do you mean higher paying? Because in general, if one does service work and shifts from working more hours for clients of a lower socioeconomic class to working less hours for clients of a higher socioeconomic class, that would result in what you described. A simple business move, but this is part of the logic that helped put us all in a major economic pinch that affects lower socioeconomic classes disproportionately. Trade offs
Dan I've listened to a lot of great thinkers (a lot) and you give some of the most practicable advise...indeed when the student is ready, the teacher appears. Thanks 🙌🏽
November 29 marks the beginning of my new life journey. Whether it takes time or not, I will return to this message once I've solved the problem of the desired outcome.
🎯 Key Takeaways for quick navigation: 00:00 🧠 *Understanding Labor vs. Creative Work* - Labor workers trade time for money, locked into a fixed salary. - Creative workers focus on solving high-impact problems and determine their income. - Owning a business is key for creative workers, solving creative problems is essential for continuous income. 01:25 📈 *Evolution from Time to Mind* - Transition from freelancing (time-based income) to monetizing the mind. - Importance of personal growth in parallel with business growth. - Exploring new business opportunities through education and exposure to the unknown. 03:23 🚀 *Freelancing to Productization Journey* - Shift from manual client outreach to digital product creation. - Transformation from freelance work to consulting for more value. Discovery of *the power of gaining readers and buyers through online writing.* 04:51 📚 *Building a Business: Macronutrients of Business* - Business macronutrients: Brand, Content, Product, Promotions. - Importance of creative nutrition for business success. - Caution against relying solely on ads without content creation. 06:46 💪 *Progressive Overload of Skill* - Comparison of bodybuilding principles to building a business. - Importance of learning and evolving in various business aspects. - Emphasis on progressively overloading skills over time. 09:35 ⏳ *Time Under Attention* - Introduction of the concept of "time under attention." - Attention as a crucial factor in building authority and profitability. - Importance of holding attention through quality, quantity, and consistency of content. 15:24 📈 *Building Authority with Time Under Attention* - Comparison of time under attention in business to muscle growth in bodybuilding. - Importance of long-form content for deepening time under attention. - Utilizing short-form content to attract a broader audience and validate ideas. 20:43 🌐 *Understanding Identity and Perspective* - Your identity is a web of concepts, beliefs, ideas, experiences, and perceptions. - Perspective shapes your reality, comprising goals, problems, beliefs, knowledge, and experiences. - Lack of conscious goals can lead to assigned goals and misinterpretation of others' situations. 21:38 🧠 *Importance of Perspective in Branding* - Brand is a reflection of your perspective, composed of goals, problems, clarity, and skills. - Breaking down perspective helps lead and guide others, providing mindset and skillset through content. - The most profitable niche is you, turning your perspective into a business. 23:35 📚 *Building Your Brand Online* - Your brand is your online character, attracting those who share similar goals and problems. - Articulate meaningful goals, burning problems, and skills to bridge the gap between them. - Create a shared perspective with your audience through creative storytelling and implied messages. 25:01 🚀 *Power of Content in Building Your Brand* - Content is crucial for enhancing thinking, growing organically, and connecting with a broader audience. - Content helps create customers by shaping their identity and validating/test ideas quickly. - Writing content with clarity for a broad audience is essential for impactful communication. 27:54 💡 *Creating a Product: Outline and Questions* - Outline the steps to create a product: Identify beliefs, interests, skills, and knowledge. - Answer questions about your meaningful goal, steps needed, and what people should practice. - The product adds convenience, clarity, and a replicable system to achieve a desirable outcome. 31:45 📣 *Effective Promotions for Your Product* - Promotions focus on the transformation a product brings: a clear solution to a burning problem. - Stories or transformations comprise a burning problem, desirable outcome, and a clear solution. - Understanding your audience is crucial for effective short and long-form promotions. 37:36 🎯 *Targeted Promotions and Marketing Strategy* - Niche down with your product, not your audience, to target specific individuals effectively. - Short-form promotions focus on a call to action, emphasizing the benefits and transformation. - Understand your audience's familiarity with your philosophy and use straightforward language. Made with HARPA AI
I will talk about Dan to my future kids. Happy to be born into the generation of Harry Potter, Jack Butcher, Dan Koe and Allan Watts. Lol. Thank you Dan, it seems you're getting better by the second. I wish your book could be sent to Europe without any problems. If somebody from here would like to buy it with me and pay only for one address lmk!
21:33 I’m only halfway through and mannn. I took a million screenshots already. Dan Koe is honestly on a whole other level. The amount of self actualization and value. It’ll take me a good solid week to absorb everything said here! Thank you
The part about getting complacent really struck home for me. I have started a lot of projects over years and have gotten complacent, bored and quit. Now I will continue to learn and grow instead getting comfortable, complacent and abandoning the mission. Thank you!
I found you recently. I’ve been on a sort of rebirth. I’ve recently hit a low in my life. I’ve been researching and reading, LMAO. You know paralysis from analysis. After finding your channel and watching a lot of your content, I feel very confident in starting. I’ve been bodybuilding and competing for almost 28 years. So much clarity, start small, build along the way. Before you know it your skill stack is jacked. With more skills comes more momentum. Im excited to delve into some learning tomorrow. Thanks for all you do. Dan Koe 👍🏻
I -100%- needed to find Your channel. In my heart I know that I have valuable things to share, but It hasnt yet clicked with my brain, to really , fully go for it. I will listen to this video again and again, till it really settles in my brain 😅! Thank You!
I used to think all life must die... and it will, in time. This time we have is borrowed, and must not be squandered. It is observation of the squandering which leads to the perception that life is meaningless. But this observation also reveals that we, as sentient singularities, have the gift of assigning meaning and relevance upon creation through our perception. That is our power... it has been squandered... but it can also be amplified. Life is exactly what you make it. If you don't like your creation, then recreate it to reflect your inner brilliance.... And breathe a new life into existence.
this video talks about what has never been openly explained by cretors and utters it in a very sophisticated way. i am almost sorry to discover you this late ❤
This was so good. I’ve listened to it before, but after reading your book (not finished) and being in a place where I know I need to take action, this really hit me at the right time. It put me in a flow state and I’m generating ideas for my next steps.
This vid feels like it was made for me, for this moment. I've been having anxiety about my biz an you have given me the EXACT steps to assuage and remedy that. Thanks, Dan!❤
all I can say is my mind is blown, asking the right questions like in-depth to make you think and answer correctly and specifically.. I Thank God for you.. you're too good too good
Dan if you are reading this your content is great! However, please pay attention to the scammers in the comments section. It’s diverting attention away from your content.
Yes! After watching a few of his videos, I was able to untangle some snarls in my brain and make some real progress on getting my thing going. Woo hoo!
The content and value Dan posts is the kind I want all my kids to watch... I don't want my kids growing up believing there's only the option of working 9-5
Thank you for sharing. Financial education is vital these days and buy and hold strategies may not be effective. Fergus Waylen's course taught me a lot about trading and improved my finances. Using trade signals can produce competitive returns and stability. The timing of entries and entries helps the investor stay calm. I've made more money and seen positive results since I started!
Amazing i also just started trading with Mr fergus Waylen , With an initial investment of $1,400 i made up to $6,700 in just a week of trading with him, his strategies are mind blowing
Very good content. I started a LinkedIn page 3 months ago. I gained +200 followers by sharing my knowledge as a mobile developer. It's time to move to another level and this video is what I was looking for. Thanks a lot 👌👌👌
Dan, I have stopped believing in documenting my mind on the Internet after my online content is stolen by cowords hiding behind privacy settings on social media.
I was in money depression and lost some motivation to run my business, I found this and literally it reminds me that I actually less watching any business information in past 2 months.. its like I got new point of views how to keep running my business from this video.. Thank you, also thank you god who led me to this content which suddenly appeared in my youtube home.. 🙏❤❤
Dan. What do you recommend for those interested in building a one person business without putting themselves out there? How can this be achieved with a faceless brand?
question for Dan or whoever knows how to help with this. What if someone wants to be a filmmaker more then anything, he has a consulting offer (based on coaching others in high level communication skills) that he wants to try for the bulk of his income but filmmaking is what he wants to dedicate most of his other time to. The filmmaking is not educational content or anything that can directly lead to a specific following and it def is a longshot to success income wise considering you gotta get lucky in that industry, but its his main passion. Would i use filmmaking as a means of getting a following and then direct that traffic to my offer and service or is it more advisable to do the content creator stuff and do educational writing
🎯 Key Takeaways for quick navigation: 00:00 🧠 *Mind Earnings: Creative workers shift focus from time to solving high-impact problems.* 01:25 💼 *Business Evolution: Move from freelance to business through continuous growth, exploring opportunities, and problem-solving.* 05:21 🏋️♂️ *Bodybuilding & Business: Parallel skill-building with macronutrients (skills) and progressive skill set overloading.* 07:42 🌐 *Business Macronutrients: Creative success involves balancing brand, content, product, and promotions.* 21:11 🌐 *Perspective Power: Your perspective shapes your brand; understanding and articulating it are crucial.* 25:31 🚀 *Content Mastery: Content is a powerful growth tool, validating ideas, building a customer base, and enhancing thinking.* 31:45 🛍️ *Product Creation: Turn achievements into a product by answering key questions, creating a replicable system for meaningful goals.* 35:38 📚 *Effective Promotions: Focus on storytelling, short-form promotions target segments, adjust language based on audience familiarity.* Made with HARPA AI
