How do people change behavior? Our surroundings matter much more than we think. In his talk, Dr. Stephen Wendel explains some simple ways to adapt our environment to change our behavior without fundamentally changing who we are. Dr. Stephen Wendel is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior. Stephen has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in ten cities. He has two wonderful kids, who don’t care about behavioral science at all. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
8 окт 2018
