The burger buns logo is a picture of NED, he's a character Tyler created and has been in several music videos. Also the gas station has a ton of easter eggs correlated to their lore.
'projecting his soul to you' is a good way to describe it. loving this song more everytime i listen to it! the deeper voice in the background usually represents the character Blurryface in their song who is kind of a personification of tyler's insecurities (also represented by the black paint on his neck and hands).
Muse is another great band to check out, pretty sure they’ve done music videos for their past couple albums on each song, if not either the last or album before the last
Love your reaction! All the rest with the slightly possible exception of another single before hand, will be releasing when the album does on May 24, which is absolutely terrifying.