Video-on-demand service Starzplay is capitalising on its sports and Arabic content offering to attract subscribers and increase revenues.
The UAE-based platform was acquired by e& subsidiary E-vision and Abu Dhabi holding company ADQ last year. It has 2.9 million subscribers across 19 countries in the Mena region and Pakistan.
Competitors such as Netflix and Dubai-based rival Shahid are strong players, and Starzplay has decided to carve its own niche.
25 сен 2023
